| dc.contributor.advisor | 林左裕 | zh_TW |
| dc.contributor.advisor | Lin, Tsoyu Calvin | en_US |
| dc.contributor.author (Authors) | 克萊兒 | zh_TW |
| dc.contributor.author (Authors) | Glorieux Claire Patricia | en_US |
| dc.creator (作者) | 克萊兒 | zh_TW |
| dc.creator (作者) | Patricia, Glorieux Claire | en_US |
| dc.date (日期) | 2017 | en_US |
| dc.date.accessioned | 13-Sep-2017 16:06:21 (UTC+8) | - |
| dc.date.available | 13-Sep-2017 16:06:21 (UTC+8) | - |
| dc.date.issued (上傳時間) | 13-Sep-2017 16:06:21 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103266008 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/112842 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 應用經濟與社會發展英語碩士學位學程(IMES) | zh_TW |
| dc.description (描述) | 103266008 | zh_TW |
| dc.description.abstract (摘要) | The present thesis highlight that despite economics crisis, trends show that luxury market is constently increasing. Since, Asian consumers are particulary demanding for innovation in term of fashion, whereas it is particularly targetted from luxury brands over the world. Many reasons lead us to believe that Taiwan is the right market to study; reflecting Asian sought markets.To study current consuming trends, making an overlook of the Taiwanese market by identifying potential group of consumers, those who will have purchasing power in the Taiwanese, luxury market-consumer’s behavior may be determined allowing a better understanding of the market and its possible evolution. Results may help western companies in order to implement new brands, products or services on Asian market. Profiling customers have been hard to defined. However, results prove that being the Only kid in the family, the Shopping experience, Social motivation or Emotional attachement must be considered when targeting customers. A twenty-questions Survey has been conducted in three different places in Taipei. The later, first, focused on demographic and socio-economics data, the second part shows shopping trends of taiwanese buyers, whereas, purchase factors remain in the last category of the questionnaire. Logit regression and Stata-program have been used to instrumentate the research. | en_US |
| dc.description.tableofcontents | Chapter 1: Introduction research 31.1. General increase of luxury market 31.2. Taiwan and luxurious market 41.3. Why studying Taiwanese market? 6- Outlet Malls in Taiwan 6- Changes in Attitude 61.4. Purpose of the study 71.5. Definition of terms 7Chapter 2: Literature review 102.1. Introduction of the literature review 102.2. Litterature review: Analysis and research questions 102.3. Litterature Summary table 142.4. Literature review analysis and research question 17- Review analysis 18- Conceptual framework and research questions 182.5. Importance of the study 20Chapter 3: Methodology 213.1. Research Design 203.2. Population and Sample Selection 203.3. Data measurement 213.4. Reliability 223.5. Instrumentation 233.6. Estimation 233.7. Variables and regressions 24Chapter 4: Data analysis 264.1. Demographic and socio-economic factors 264.2. Shopping Trends 334.3. Purchase factors 344.4. Logit Regression 38Chapter 5: Conclusion 42APPENDIX 47REFERENCES 53 | zh_TW |
| dc.format.extent | 1393991 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103266008 | en_US |
| dc.subject (關鍵詞) | 奢侈品 | zh_TW |
| dc.subject (關鍵詞) | 行為分析 | zh_TW |
| dc.subject (關鍵詞) | 消費行為 | zh_TW |
| dc.subject (關鍵詞) | 台灣市場 | zh_TW |
| dc.subject (關鍵詞) | 未來趨勢 | zh_TW |
| dc.subject (關鍵詞) | Luxury | en_US |
| dc.subject (關鍵詞) | Behavoir analysis | en_US |
| dc.subject (關鍵詞) | Consumption | en_US |
| dc.subject (關鍵詞) | Taiwan market | en_US |
| dc.subject (關鍵詞) | Future trends | en_US |
| dc.title (題名) | 現代潮流與未來趨勢：分析台北的奢侈品與服務消費行為 | zh_TW |
| dc.title (題名) | Luxury consumption behavior analysis | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | D’Arpizio, F. Levato, D. Zito & J. de Montgolfi (2015). Luxury goods worldwide market study. How luxury brands can rebuild to win, Annual Report, , 6-12. http://www.bain.com/Images/BAIN_REPORT_Global_Luxury_2015.pdfC. Becker (2014), La marque Rouge. Shanghai - Luxe - Art & Mémoire, Shanghai, 28-6.1Businessdictionary. (2016). Definition of luxury goods. Retrieved 2016, from Businessdictionary: http://www.businessdictionary.com/definition/luxury-goods.htmlR. Chadha, & P.Husband (2006). The Cult of the Luxury Brand: Inside Asia`s Love Affair, 21-65.Chen, C.-Y., Chao, C.-H., Lee, Y.-J., TSAI, & Pei-chuan. (2012). Exploration of the differences in Taiwanese women’s purchasing decisions towards luxury goods and general products. African Journal of Business Management , 548-561.Collins Dictionary (2017) Definition of one parent family. Retrieved 2017: https://www.collinsdictionary.com/dictionary/english/one-parent-familyEconomictimes. (2016). Definition of `Brands`. Retrieved 2016, from Economictimes: http://economictimes.indiatimes.com/definition/brandsE. Wright (2015). Are you a SINK? Financial Planner, FChFP, and Accredited Aged Care Professional: https://www.linkedin.com/pulse/you-sink-single-income-kids-erin-wrightEuromonotor (2017). Luxury Goods in Taiwan, Country Report: http://www.euromonitor.com/luxury-goods-in-taiwan/report Global Britania (2016). Definition ‘One child policy’. Retrieved 2016, from Global Britania Investopedia (2017). Definition ‘Dual Income, No Kids’. Retrieved 2017, from Investopedia: http://www.investopedia.com/terms/d/dinks.aspPbworks (2016). WP 1 - Analysing Consumption Patterns and Lifestyles. Retrieved 2016, from Pbworks: http://consentsus-project.pbworks.com/w/page/16379777/WP%201%20-%20Analysing%20Consumption%20Patterns%20and%20LifestylePerreau, F. (2014). The Consumer Factor. The Consumer Buying DecisionProcess http://theconsumerfactor.com/en/5stagesconsumerbuyingdecisionprocess/Accessed on 29 December 2014.Roberts, F. (2015). Taiwan: On the Verge of Luxury Greatness? Retrieved 2016, from luxurysociety: http://luxurysociety.com/articles/2015/12/taiwan-on-the-verge-of-luxury-greatness S. MCLaughlin (2013). Gaining and Losing Face in China: https://chinaculturecorner.com/author/suptonmclaughlin/ M. Triffin (2015). The Budgeting Secrets of Single-Income. LearnVest – Families Contributor for saving moneyhttps://www.forbes.com/sites/learnvest/#2c6252c1754bWang, J. (2014). Factors Related to Consumer Behavior on Luxury Goods Purchasing in China . UTCC. E. R. Wang (2014), China one, the love of Luxe. Strategy and framework development towards Chinese Young Luxury Consumers, 113-140. Worldmeters (2017). Population density in Taiwan. Retrieved 2017 from Worldmeters: http://www.worldometers.info/world-population/population-by-country/ P. Xiao. (2008). Elite China: Luxury Consumer Behavior in China, Wiley, China Zhang, B., & Kim, J.-H. (2013). Luxury fashion consumption in China: Factors affecting attitude and purchase intent. Journal of Retailing and Consumer Services, 68-79. | zh_TW |
