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題名 數位時代的「敘事傳播」:兼論新科技對傳播學術思潮的可能影響
Narrative Communication in Digital Era: Impact from New Technologies upon Communication Industry and Academics
作者 蔡琰;臧國仁
Tsai, Yean
Tsang, Kuo-Jen
貢獻者 廣電系
關鍵詞 數位時代;敘事傳播;學術典範;academic paradigm;digital era;narrative communication
academic paradigm ;digital era ;narrative communication
日期 2017-05
上傳時間 22-Sep-2017 14:49:28 (UTC+8)
摘要 「敘事論」在此21 世紀之初業已成為跨學門的後起之秀,除依傳統學理瞭解其所包含之「故事」與「論述」要素外,猶須注意互動圖文及影音符號正以數位形式在現實與虛擬時空進行超文本連結。本文因而認為,數位時代的敘事傳播觀點可依下述理解:一、敘事之跨界移動及流變能力愈來愈強;二、傳播與敘事理論多元並交錯應用;三、非線性傳播之敘事複雜系統興起;四、敘事傳播行為乃理性與情感並重;五、文化壟斷及碎片化敘事現象同存互參。It has been a new perspective to study communication by using alternative theories of narrative, and therefore connections among text, picture and sound are receiving greater attentions from researchers to examine communication behaviors across different media. In the meantime, the rising concept of "digital narrative" has reminded us that even the term of "narrative," which has been well-known for its interdisciplinary characters, faces dramatic and revolutionary challenge that would force researchers to reconsider its real forms in the new age during the first era of the 21^(st) Century. In order to explain the new challenges ahead, this study proposes the following principles which would be helpful to understand the real world after we apply narrative theories to study communication. First, narrative can be adopted to explain communication behaviors across different media. Second, both theories of narrative and communication are now fitting each other better than any time before. Third, narrative itself has turned into being a nonlinear complex system. Fourth, both reasoning and emotion are included in narrative communicative behaviors. And finally, cultural monopoly and fragmentation are easy to be detected in narrative communication.
It has been a new perspective to study communication by using alternative theories of narrative, and therefore connections among text, picture and sound are receiving greater attentions from researchers to examine communication behaviors across different media. In the meantime, the rising concept of "digital narrative" has reminded us that even the term of "narrative," which has been well-known for its interdisciplinary characters, faces dramatic and revolutionary challenge that would force researchers to reconsider its real forms in the new age during the first era of the 21^(st) Century. In order to explain the new challenges ahead, this study proposes the following principles which would be helpful to understand the real world after we apply narrative theories to study communication. First, narrative can be adopted to explain communication behaviors across different media. Second, both theories of narrative and communication are now fitting each other better than any time before. Third, narrative itself has turned into being a nonlinear complex system. Fourth, both reasoning and emotion are included in narrative communicative behaviors. And finally, cultural monopoly and fragmentation are easy to be detected in narrative communication.
關聯 新聞學研究, No.131, pp.1-48
資料類型 article
dc.contributor 廣電系zh_TW
dc.creator (作者) 蔡琰;臧國仁zh_TW
dc.creator (作者) Tsai, Yeanen_US
dc.creator (作者) Tsang, Kuo-Jenen_US
dc.date (日期) 2017-05
dc.date.accessioned 22-Sep-2017 14:49:28 (UTC+8)-
dc.date.available 22-Sep-2017 14:49:28 (UTC+8)-
dc.date.issued (上傳時間) 22-Sep-2017 14:49:28 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/113116-
dc.description.abstract (摘要) 「敘事論」在此21 世紀之初業已成為跨學門的後起之秀,除依傳統學理瞭解其所包含之「故事」與「論述」要素外,猶須注意互動圖文及影音符號正以數位形式在現實與虛擬時空進行超文本連結。本文因而認為,數位時代的敘事傳播觀點可依下述理解:一、敘事之跨界移動及流變能力愈來愈強;二、傳播與敘事理論多元並交錯應用;三、非線性傳播之敘事複雜系統興起;四、敘事傳播行為乃理性與情感並重;五、文化壟斷及碎片化敘事現象同存互參。It has been a new perspective to study communication by using alternative theories of narrative, and therefore connections among text, picture and sound are receiving greater attentions from researchers to examine communication behaviors across different media. In the meantime, the rising concept of "digital narrative" has reminded us that even the term of "narrative," which has been well-known for its interdisciplinary characters, faces dramatic and revolutionary challenge that would force researchers to reconsider its real forms in the new age during the first era of the 21^(st) Century. In order to explain the new challenges ahead, this study proposes the following principles which would be helpful to understand the real world after we apply narrative theories to study communication. First, narrative can be adopted to explain communication behaviors across different media. Second, both theories of narrative and communication are now fitting each other better than any time before. Third, narrative itself has turned into being a nonlinear complex system. Fourth, both reasoning and emotion are included in narrative communicative behaviors. And finally, cultural monopoly and fragmentation are easy to be detected in narrative communication.zh_TW
dc.description.abstract (摘要) It has been a new perspective to study communication by using alternative theories of narrative, and therefore connections among text, picture and sound are receiving greater attentions from researchers to examine communication behaviors across different media. In the meantime, the rising concept of "digital narrative" has reminded us that even the term of "narrative," which has been well-known for its interdisciplinary characters, faces dramatic and revolutionary challenge that would force researchers to reconsider its real forms in the new age during the first era of the 21^(st) Century. In order to explain the new challenges ahead, this study proposes the following principles which would be helpful to understand the real world after we apply narrative theories to study communication. First, narrative can be adopted to explain communication behaviors across different media. Second, both theories of narrative and communication are now fitting each other better than any time before. Third, narrative itself has turned into being a nonlinear complex system. Fourth, both reasoning and emotion are included in narrative communicative behaviors. And finally, cultural monopoly and fragmentation are easy to be detected in narrative communication.en_US
dc.format.extent 951905 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) 新聞學研究, No.131, pp.1-48zh_TW
dc.subject (關鍵詞) 數位時代;敘事傳播;學術典範;academic paradigm;digital era;narrative communicationzh_TW
dc.subject (關鍵詞) academic paradigm ;digital era ;narrative communicationen_US
dc.title (題名) 數位時代的「敘事傳播」:兼論新科技對傳播學術思潮的可能影響zh_TW
dc.title (題名) Narrative Communication in Digital Era: Impact from New Technologies upon Communication Industry and Academicsen_US
dc.type (資料類型) article