| dc.creator (作者) | 金溥聰 | zh_TW |
| dc.creator (作者) | King, Pu-Tsung | en_US |
| dc.date (日期) | 1997-07 | |
| dc.date.accessioned | 5-Jan-2018 17:24:16 (UTC+8) | - |
| dc.date.available | 5-Jan-2018 17:24:16 (UTC+8) | - |
| dc.date.issued (上傳時間) | 5-Jan-2018 17:24:16 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/115502 | - |
| dc.description.abstract (摘要) | 本論文針對1994年台北市長選舉，研究的主要問題是：一）檢驗報紙是否具有候選人形象設定的效果，二）檢驗影響報紙形象設定效果的各種情境因素，包括媒介使用、省籍、教育程度、年紀、政黨認同等，三）檢驗選民對各個候選人情感好惡評價的有效預測變項。研究設計主要分成：一）內容分析：選舉期間，針對國內三大報紙中，有關候選人議題與形象的報導，進行為期四個月的內容分析。二）電話調查：在選舉投票日的前一週內，對台北市的選民進行有關候選人形象的電話訪問調查。 | zh_TW |
| dc.description.abstract (摘要) | This study collected its research data from the 1994 Taipei mayoralty election. The main research foci of the study are: 1) to verify the second-level media agenda-setting effects, namely, the candidate-image-setting effects of the newspapers; 2) to examine the different contingent conditions of the media image-setting effects, including media exposure, education, age, gender, party identification, and sub ethnicity; 3) to investigate the best predictors of the image-setting effects among voters. The research design of the study includes two parts: 1) to content-analyze three leading newspapers` reporting (for a period of four months) about campaign issues and candidate images during election campaign; 2) to conduct a telephone survey within one week before the election day to collect voters` opinions about candidate images. | en_US |
| dc.format.extent | 1336023 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | 新聞學研究, 55, 203-223 | zh_TW |
| dc.subject (關鍵詞) | 形象設定 ; 選民評價 ; 候選人議題與形象 | zh_TW |
| dc.subject (關鍵詞) | image-setting ; candidate images ; candidate evaluation ; election campaign | en_US |
| dc.title (題名) | 報紙的形象設定效果研究：以民國八十三年台北市市長選舉為例 | zh_TW |
| dc.title (題名) | The Image Setting Effect of Election Reporting | en_US |
| dc.type (資料類型) | article | en |
