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題名 The Antecedents of Music Piracy Attitudes and Intentions
作者 邱志聖
Chiou,Jyh-Shen; Huang,Chien-yi; Lee,Hsin-hui
關鍵詞 music piracy; idolization; attitude; unauthorized file download; moral intensity
日期 2005
上傳時間 3-Dec-2008 13:49:42 (UTC+8)
摘要 Piracy is the greatest threat facing the music industry worldwide today. This study developed and empirically tested a model examining the antecedents of consumer attitude and behavioral intention toward music piracy behavior. Two types of music piracy behavior, unauthorized duplication/download and pirated music product purchasing, were examined. Based on a field survey in Taiwan, the results showed that attributive satisfaction, perceived prosecution risk, magnitude of consequence, and social consensus are very important in influencing customers’ attitude and behavioral intention toward two types of music piracy behavior. In addition, singer/band idolization can affect the attitude and behavioral intention in the case of pirated music product purchasing. Perceived proximity was found to affect the attitude and behavioral intention in the case of pirated music product purchasing. However, it only influenced behavioral intention in the case of unauthorized duplication/download.
關聯 Journal Business Ethics, 57(2), 161-174
資料類型 article
DOI http://dx.doi.org/10.1007/s10551-004-5263-6
dc.creator (作者) 邱志聖zh_TW
dc.creator (作者) Chiou,Jyh-Shen; Huang,Chien-yi; Lee,Hsin-hui-
dc.date (日期) 2005en_US
dc.date.accessioned 3-Dec-2008 13:49:42 (UTC+8)-
dc.date.available 3-Dec-2008 13:49:42 (UTC+8)-
dc.date.issued (上傳時間) 3-Dec-2008 13:49:42 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/12430-
dc.description.abstract (摘要) Piracy is the greatest threat facing the music industry worldwide today. This study developed and empirically tested a model examining the antecedents of consumer attitude and behavioral intention toward music piracy behavior. Two types of music piracy behavior, unauthorized duplication/download and pirated music product purchasing, were examined. Based on a field survey in Taiwan, the results showed that attributive satisfaction, perceived prosecution risk, magnitude of consequence, and social consensus are very important in influencing customers’ attitude and behavioral intention toward two types of music piracy behavior. In addition, singer/band idolization can affect the attitude and behavioral intention in the case of pirated music product purchasing. Perceived proximity was found to affect the attitude and behavioral intention in the case of pirated music product purchasing. However, it only influenced behavioral intention in the case of unauthorized duplication/download.-
dc.format application/en_US
dc.language enen_US
dc.language en-USen_US
dc.language.iso en_US-
dc.relation (關聯) Journal Business Ethics, 57(2), 161-174en_US
dc.subject (關鍵詞) music piracy; idolization; attitude; unauthorized file download; moral intensity-
dc.title (題名) The Antecedents of Music Piracy Attitudes and Intentionsen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1007/s10551-004-5263-6-
dc.doi.uri (DOI) http://dx.doi.org/10.1007/s10551-004-5263-6-