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題名 Factors affecting the adoption of Social Network Sites: Examining four adopter categories of Singapore’s working adults
作者 林翠絹
Lin, Trisha T.C.
Chiu, Vicki C.H.
Lim, Wendy
貢獻者 傳播學院
關鍵詞 computer-mediated communication; ICT; survey; Singapore; Internet
日期 2011-06
上傳時間 12-Jun-2018 15:29:46 (UTC+8)
摘要 Adapted from Chang et al.`s (2006) models, this study examines factors that influence adoption and non-adoption of social network sites (SNS) in adopters (Continuers, Discontinuers) and non-adopters (Potentials, Resistors). Chi-square and t-test were used to analyze the survey data of Singapore`s working adults and Internet users (N =222). The findings reveal innovation characteristics (relative advantage, compatibility, complexity) and perceived popularity differ significantly in three pairs of adopter categories. Results show Continuers and Potentials are concerned more about image than Discontinuers and Resistors, while technology cluster differs between adopter vs. non-adopter and Continuers vs. Discontinuers. Moreover, the study suggests younger people tend to adopt SNSs, females continue to use SNSs more, and potential SNS users are more innovative. Lastly, a regression model to forecast the adoption of SNSs is proposed in which age, compatibility, technology cluster, and perceived popularity are predictors.
關聯 Asian Journal of Communication, Vol.21, No.3, pp.221-242
資料類型 article
DOI http://dx.doi.org/10.1080/01292986.2011.559256
dc.contributor 傳播學院zh_TW
dc.creator (作者) 林翠絹zh_TW
dc.creator (作者) Lin, Trisha T.C.en_US
dc.creator (作者) Chiu, Vicki C.H.en_US
dc.creator (作者) Lim, Wendyen_US
dc.date (日期) 2011-06
dc.date.accessioned 12-Jun-2018 15:29:46 (UTC+8)-
dc.date.available 12-Jun-2018 15:29:46 (UTC+8)-
dc.date.issued (上傳時間) 12-Jun-2018 15:29:46 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/117612-
dc.description.abstract (摘要) Adapted from Chang et al.`s (2006) models, this study examines factors that influence adoption and non-adoption of social network sites (SNS) in adopters (Continuers, Discontinuers) and non-adopters (Potentials, Resistors). Chi-square and t-test were used to analyze the survey data of Singapore`s working adults and Internet users (N =222). The findings reveal innovation characteristics (relative advantage, compatibility, complexity) and perceived popularity differ significantly in three pairs of adopter categories. Results show Continuers and Potentials are concerned more about image than Discontinuers and Resistors, while technology cluster differs between adopter vs. non-adopter and Continuers vs. Discontinuers. Moreover, the study suggests younger people tend to adopt SNSs, females continue to use SNSs more, and potential SNS users are more innovative. Lastly, a regression model to forecast the adoption of SNSs is proposed in which age, compatibility, technology cluster, and perceived popularity are predictors.en_US
dc.format.extent 457668 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Asian Journal of Communication, Vol.21, No.3, pp.221-242zh_TW
dc.subject (關鍵詞) computer-mediated communication; ICT; survey; Singapore; Interneten_US
dc.title (題名) Factors affecting the adoption of Social Network Sites: Examining four adopter categories of Singapore’s working adultsen_US
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1080/01292986.2011.559256
dc.doi.uri (DOI) http://dx.doi.org/10.1080/01292986.2011.559256