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題名 緩和身體,讓心歸零的瑜珈與身心健康中心
Reset yoga & wellness center
作者 馬妲艾
Matamoros, Daniela
貢獻者 蘇威傑
Su, Wei-Chieh
馬妲艾
Matamoros, Daniela
關鍵詞 溫和
流
健康
專業瑜珈
整體
Gentle
Flow
Fitness
Specialty yoga
Holistic
日期 2018
上傳時間 10-Jul-2018 15:34:58 (UTC+8)
摘要 Reset Yoga & Wellness Center will operate in the service industry by offering yoga classes in Honduras, where yoga is an emerging trend. The center will be owned and managed by Daniela Matamoros, an international MBA graduate and Registered Yoga Teacher with the support of 6 employees. The center will offer different types of yoga classes such as, gentle, flow, fitness and specialty yoga style classes, tailored for students of with different levels of flexibility and endurance. Class instructions, 45 to 60 minutes classes are designed around our students working schedulers.
The center will target working middle and upper income professionals that are looking for an overall yoga experience, an overall stimulation for the senses, a place to relax and release stress. As members, they will find bilingual customer service, community support, online platform support, access to purchasing yoga equipment, access to clean, spacious and natural facilities. Yoga is a service that relies on reputation value and word-of-mouth which is why the center’s main promotional activities will be oriented on providing a holistic experience. The center is committed to play a role in the community, which is why many of the key partners are local businesses.
Revenue income comes from a membership fee plus class payment. Class payment options are single class payment (drop-in), monthly fee or a 3 month membership. A second source of revenue will come from retail sales generated by a boutique shop in the studio. The center aims to keep the enrollment process easy, fast, and transparent.
參考文獻 經指導教授認可不需參考文獻
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
105933041
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105933041
資料類型 thesis
dc.contributor.advisor 蘇威傑zh_TW
dc.contributor.advisor Su, Wei-Chiehen_US
dc.contributor.author (Authors) 馬妲艾zh_TW
dc.contributor.author (Authors) Matamoros, Danielaen_US
dc.creator (作者) 馬妲艾zh_TW
dc.creator (作者) Matamoros, Danielaen_US
dc.date (日期) 2018en_US
dc.date.accessioned 10-Jul-2018 15:34:58 (UTC+8)-
dc.date.available 10-Jul-2018 15:34:58 (UTC+8)-
dc.date.issued (上傳時間) 10-Jul-2018 15:34:58 (UTC+8)-
dc.identifier (Other Identifiers) G0105933041en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/118545-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 105933041zh_TW
dc.description.abstract (摘要) Reset Yoga & Wellness Center will operate in the service industry by offering yoga classes in Honduras, where yoga is an emerging trend. The center will be owned and managed by Daniela Matamoros, an international MBA graduate and Registered Yoga Teacher with the support of 6 employees. The center will offer different types of yoga classes such as, gentle, flow, fitness and specialty yoga style classes, tailored for students of with different levels of flexibility and endurance. Class instructions, 45 to 60 minutes classes are designed around our students working schedulers.
The center will target working middle and upper income professionals that are looking for an overall yoga experience, an overall stimulation for the senses, a place to relax and release stress. As members, they will find bilingual customer service, community support, online platform support, access to purchasing yoga equipment, access to clean, spacious and natural facilities. Yoga is a service that relies on reputation value and word-of-mouth which is why the center’s main promotional activities will be oriented on providing a holistic experience. The center is committed to play a role in the community, which is why many of the key partners are local businesses.
Revenue income comes from a membership fee plus class payment. Class payment options are single class payment (drop-in), monthly fee or a 3 month membership. A second source of revenue will come from retail sales generated by a boutique shop in the studio. The center aims to keep the enrollment process easy, fast, and transparent.		en_US
dc.description.tableofcontents 1. Executive Summary……………………1
2. Industry Overview………………2
3. Company Summary……………6
3.1. Objectives……………6
3.2. Mission…………………7
3.3. Vision…………………7
3.4. Logo…………………8
3.5. Company Ownership………………8
3.6. Company Location and Facilities…………………8
3.6.1. Location…………………8
3.6.2. Facilities………………10
4. Market Analysis…………………11
4.1. Relevant Market Size……………11
4.2. Competitors Analysis…………………12
4.2.1. Competitors and Competitors Price Chart………………12
5. Customer Analysis…………………13
5.1. Customer Segmentation………………14
5.1.1. Middle Income Professionals…………………14
5.1.2. Upper Income Professionals……………………14
5.2. Target Customer Segment Strategy…………………16
6. Products and Services……………………17
6.1. Introduction to Yoga…………………17
6.1.1. Types of Yoga……………………17
6.2. Services…………………21
6.2.1. Partners………………21
6.3. Products……………………23
6.3.1. Suppliers………………23
6.4. Online Community Platform……………………27
6.5. Vegetable Box Program……………………27
6.6. Pricing………………28
6.7. Weekly Class Schedule………………29
7. Marketing Strategy……………………31
7.1 Promotion Activities………………31
7.2. Sales Forecast……………………33
8. Strategic Management Plan……………………34
8.1. Key Operational Roles……………………34
8.2. Management Team………………………34
8.2.1. Management and Operational Team……………………35
8.3. Milestones Implementation Schedule…………………36
9.0 Financial Plan………………………37
9.1. Start-Up Budget……………………………43
9.2. Projected Initial Balance Sheet……………45
9.3. Projected Income Statement…………………46
9.4. Projected Cash Flows…………………47
9.5. Profitability Analysis………………48		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105933041en_US
dc.subject (關鍵詞) 溫和zh_TW
dc.subject (關鍵詞) 流zh_TW
dc.subject (關鍵詞) 健康zh_TW
dc.subject (關鍵詞) 專業瑜珈zh_TW
dc.subject (關鍵詞) 整體zh_TW
dc.subject (關鍵詞) Gentleen_US
dc.subject (關鍵詞) Flowen_US
dc.subject (關鍵詞) Fitnessen_US
dc.subject (關鍵詞) Specialty yogaen_US
dc.subject (關鍵詞) Holisticen_US
dc.title (題名) 緩和身體,讓心歸零的瑜珈與身心健康中心zh_TW
dc.title (題名) Reset yoga & wellness centeren_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 經指導教授認可不需參考文獻zh_TW
dc.identifier.doi (DOI) 10.6814/THE.NCCU.IMBA.018.2018.F08-