| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 哈瑞文 | zh_TW |
| dc.contributor.author (Authors) | Halim, Redwan | en_US |
| dc.creator (作者) | 哈瑞文 | zh_TW |
| dc.creator (作者) | Halim, Redwan | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 20-Jul-2018 17:44:13 (UTC+8) | - |
| dc.date.available | 20-Jul-2018 17:44:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 20-Jul-2018 17:44:13 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0105933031 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/118779 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 105933031 | zh_TW |
| dc.description.abstract (摘要) | This thesis describes the business plan of my start-up online comparison service which will assist both local Taiwanese and Foreigners in Taiwan save time by consolidating the information of all essential day-to-day service providers such as mobile phone plans, credit cards, home loans, internet plans, insurance as well as many others, into one platform in order to save time as well as offer an informative choice.The service is also offered bilingually in both Chinese and English therefore allowing foreigners who have newly entered Taiwan integrate into the country in a more efficient manner. The idea came to me when I first arrived in Taiwan in late 2014 and had the struggle of setting up my life in a country where I was not familiar with the local language, culture or norms. With this experience in hand, I hope that CompareMe can alleviate some of the burden off newly arrived foreigners in Taiwan. This service is also open for local citizens who wish to become empowered in their purchases by making more informed choices and attain savings.This thesis comprises of the entire business plan, from the operations, marketing, market analysis and future growth plans. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 11.1. Introduction 11.2. Our Mission & Values 11.3. The Company and Management 22. Service Need 32.1. Difficulties of living in Taiwan 63. Comparative Websites - An Insight 94. CompareMe – Service Segments 114.1. Entrance to Markets 124.1.1. Insurance 124.1.2. Utilities 124.1.3. Financial Services Sector 124.1.4. Travel Services 124.1.5. Classifieds section 134.1.6. Immigration Assistance 134.2. Objectives and Benefits to Partners 135. Industry & Platform Analysis 145.1. Life Insurance 145.2. Travel Insurance 155.3. Broadband Internet: 175.4. Credit Cards: 185.5. Home Loans: 215.6. Car/Scooter Insurance 245.7. Mobile Phone Plans 286. Business Proposition (Company Analysis) 307. Competitor analysis 327.1. Insurance Competitors 327.2. Travel Service Competitors 327.3. Classifieds competitors 338. Key Partners 358.1. Government Agencies 358.2. Service Providers 358.3. Universities 358.4. Foreign Embassies 369. Market Impact 3710. Operational Plan 3910.1. Sourcing Information 3910.2. Human Resources: 3910.2.1. CEO 4010.2.2. Business Development & Partnerships Manager 4010.2.3. Customer Service Manager 4010.2.4. Customer Service Contractors 4010.2.5. IT Development Contractors 4111. Revenue Streams 4211.1. Commission Revenue 4211.2. Advertisement Revenue 4211.3. Preferential positioning 4211.4. Marketing Plan 4312. Future Growth Streams 4513. Metrics for Success 4613.1. Number of Partners. 4613.2. Level of Engagement 4613.3. Return on Investment 4714. Key Financials 4814.1. Commission Percentage Breakdown 4914.2. Forecast Financial Statement 5014.3. Explanation of Expenses 5214.3.1. Office Rent 5214.3.2. Utilities 5314.3.3. Salaries - Permanent Staff 5314.3.4. Marketing Expense 5314.3.5. Platform Development Costs 5314.3.6. Maintenance of Platform costs 5314.3.7. Travel Costs – Promotions 5314.3.8. Cost of Contractors 5414.3.9. Sponsorships costs 5414.3.10. Miscellaneous Expenses 5415. Year 1 Roadmap 5516. References 56 | zh_TW |
| dc.format.extent | 2018934 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0105933031 | en_US |
| dc.subject (關鍵詞) | 電子商務 | zh_TW |
| dc.subject (關鍵詞) | 網絡平台 | zh_TW |
| dc.subject (關鍵詞) | 外國人援助 | zh_TW |
| dc.subject (關鍵詞) | 基本生活設施 | zh_TW |
| dc.subject (關鍵詞) | 雙語服務 | zh_TW |
| dc.subject (關鍵詞) | E-Commerce | en_US |
| dc.subject (關鍵詞) | Web platform | en_US |
| dc.subject (關鍵詞) | Foreigner assistance | en_US |
| dc.subject (關鍵詞) | Essential services | en_US |
| dc.subject (關鍵詞) | Bi-lingual services | en_US |
| dc.title (題名) | 協助初到台灣外國人電子商務平台 | zh_TW |
| dc.title (題名) | Compareme: an e-commerce platform assisting with the integration of foreigners in Taiwan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | Standing tall: how Australian insurers can achieve profitable growth in a challenging market, Accenture, 2013Available: https://insuranceblog.accenture.com/wp-content/uploads/2014/02/Accenture-australian-insurers-profitable-growth-challenging-market.pdf [Accessed May 24th 2018]Price comparison website: consumer market research, Financial Conduct Authority, London, June 2014Available: https://www.fca.org.uk/publication/research/price-comparison-website-consumer-research.pdf [Accessed March 19th 2018]The Treasury, Discussion paper: Addressing the high cost of home and strata title insurance in North Queensland, The Treasury, Canberra, 9 May 2014 http://www.treasury.gov.au/~/media/Treasury/Consultations%20and%20Reviews/Consultations/2014/Addressing%20the%20high%20cost%20of%20home%20and%20strata%20title%20insurance%20in%20North%20Queensland/Key%20Documents/PDF/DP_NQ_home_strata_insurance.ashx, p. 11 [Accessed April 29th 2018]The comparator website industry in Australia: An Australian Competition and Consumer Commission report, ACCC Australia, November 2014https://www.accc.gov.au/system/files/926_Comparator%20website%20industry%20in%20Australia%20report_FA.pdf [Accessed March 25th 2018]iSelect Case Study: The Power of Quality People, Plan It Testing, November 2017https://www.planittesting.com/us/Insights/2017/iSelect-Case-Study [Accessed May 25th 2018]Price comparison websites: trust, choice and consumer empowerment in online markets, Office of Fair Trading, London, November 2012SEQ residential electricity consumer engagement quantitative report, Department of Energy and Water Supply, Brisbane, November 2013 | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.IMBA.031.2018.F08 | - |
