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題名 政治人物的社群媒體對話溝通策略分析：以第九屆不分區立法委員委為例
An Analysis on Dialogic Communication Strategy of Politicians` Social Media: Take the 9th Legislators-at-large as Example
作者 呂文瑄
Lu, Wen-Hsuan
貢獻者 陳憶寧
Chen, Yi-Ning
呂文瑄
Lu, Wen-Hsuan
關鍵詞 不分區立法委員
社群媒體
政治公關
對話式溝通理論
日期 2018
上傳時間 27-Jul-2018 13:07:24 (UTC+8)
摘要 社群媒體平台如今已成為政治公關與公眾溝通不可或缺的重要工具。過去的研究發現兩件事情：首先，過去研究焦點集中在候選人在社群媒體上的呈現，缺乏「日常」（routine）的社群媒體溝通研究；其次，研究發現儘管了解社群媒體的溝通優勢，但並未妥善運用、發揮社群媒體的對話功能優勢。故，本研究旨以第九屆不分區年輕世代的立法委員Facebook 為例，採取內容分析法，檢視年輕世代立委們問政期間的社群媒體對話溝通策略使用情形，並嘗試解釋影響對話差異性之因素。
     研究結果發現，年輕世代的立法委員致力於展現社群媒體的豐富資訊性，然而對於社群媒體的掌握仍不夠熟練。此外，政黨屬性確實會影響對話溝通策略的使用。
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描述 碩士
國立政治大學
傳播學院傳播碩士學位學程
104464021
資料來源 http://thesis.lib.nccu.edu.tw/record/#G1044640212
資料類型 thesis
dc.contributor.advisor 陳憶寧zh_TW
dc.contributor.advisor Chen, Yi-Ningen_US
dc.contributor.author (Authors) 呂文瑄zh_TW
dc.contributor.author (Authors) Lu, Wen-Hsuanen_US
dc.creator (作者) 呂文瑄zh_TW
dc.creator (作者) Lu, Wen-Hsuanen_US
dc.date (日期) 2018en_US
dc.date.accessioned 27-Jul-2018 13:07:24 (UTC+8)-
dc.date.available 27-Jul-2018 13:07:24 (UTC+8)-
dc.date.issued (上傳時間) 27-Jul-2018 13:07:24 (UTC+8)-
dc.identifier (Other Identifiers) G1044640212en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/119001-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 傳播學院傳播碩士學位學程zh_TW
dc.description (描述) 104464021zh_TW
dc.description.abstract (摘要) 社群媒體平台如今已成為政治公關與公眾溝通不可或缺的重要工具。過去的研究發現兩件事情：首先，過去研究焦點集中在候選人在社群媒體上的呈現，缺乏「日常」（routine）的社群媒體溝通研究；其次，研究發現儘管了解社群媒體的溝通優勢，但並未妥善運用、發揮社群媒體的對話功能優勢。故，本研究旨以第九屆不分區年輕世代的立法委員Facebook 為例，採取內容分析法，檢視年輕世代立委們問政期間的社群媒體對話溝通策略使用情形，並嘗試解釋影響對話差異性之因素。
     研究結果發現，年輕世代的立法委員致力於展現社群媒體的豐富資訊性，然而對於社群媒體的掌握仍不夠熟練。此外，政黨屬性確實會影響對話溝通策略的使用。		zh_TW
dc.description.tableofcontents 摘 要 I
     目 次 II
     表 次 IV
     圖 次 V
     第一章 緒論 1
     壹、 研究背景 1
     貳、 研究目的 2
     第二章 文獻回顧 4
     壹、 政治溝通 4
     貳、 社群媒體時代 10
     參、 線上對話溝通 15
     肆、 影響溝通差異之因素 29
     第三章 研究方法 33
     壹、 內容分析法 33
     貳、 類目建構 34
     貳、 樣本選取 39
     參、 信度檢驗 43
     肆、 數據分析 44
     第四章 資料分析 45
     壹、 年輕世代立委的社群媒體對話溝通策略 45
     貳、 政黨屬性與對話溝通策略之比較 52
     第五章 結論與建議 67
     壹、 發現與討論 67
     貳、 學術與實務貢獻 72
     參、 研究限制與未來研究建議 73
     參考文獻 76
     附錄一 編碼手冊 91
     附錄二 編碼表 93		zh_TW
dc.format.extent 9233607 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G1044640212en_US
dc.subject (關鍵詞) 不分區立法委員zh_TW
dc.subject (關鍵詞) 社群媒體zh_TW
dc.subject (關鍵詞) 政治公關zh_TW
dc.subject (關鍵詞) 對話式溝通理論zh_TW
dc.title (題名) 政治人物的社群媒體對話溝通策略分析：以第九屆不分區立法委員委為例zh_TW
dc.title (題名) An Analysis on Dialogic Communication Strategy of Politicians` Social Media: Take the 9th Legislators-at-large as Exampleen_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/THE.NCCU.COMM.010.2018.F05-