| dc.contributor.advisor | 樓永堅 | zh_TW |
| dc.contributor.advisor | Lou, Yong-Jian | en_US |
| dc.contributor.author (Authors) | 周繼正 | zh_TW |
| dc.contributor.author (Authors) | Chou,Chi-Cheng | en_US |
| dc.creator (作者) | 周繼正 | zh_TW |
| dc.creator (作者) | Chou, Chi-Cheng | en_US |
| dc.date (日期) | 2018 | en_US |
| dc.date.accessioned | 29-Aug-2018 15:49:47 (UTC+8) | - |
| dc.date.available | 29-Aug-2018 15:49:47 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Aug-2018 15:49:47 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0104932030 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/119733 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 104932030 | zh_TW |
| dc.description.abstract (摘要) | 本研究之結論聚焦於（一）展店時機（二）餐飲品質及新鮮感（三）公司環境及決策者。本研究的特殊之處在於台灣過去並無針對單一海外連鎖餐飲品牌為題的研究論文。本研究結果歸納分析了「海外代理連鎖餐飲在台成功經營的參考模式」，日後預引進國外餐飲品牌、尤其是日本品牌的企業，在進行評估準備時，能以此作為參考與借鏡，思考新市場的進入策略及經營模式。本研究認為大戶屋除了積極展店之外，亦能將資源投入於餐飲業創新之中。除了持續研發消費者喜愛的餐點之外，本研究建議大戶屋可以「開創新品牌」或「新型態門市」。新品牌能影響新服務模式或商業模式，而新型態門市則可仰賴新定位、新服務模式及新行銷模式等。本研究之建議如下:（一） 本研究僅以日本連鎖餐飲品牌作為研究對象，後續研究可考慮將本研究架構運用於相關的海外代理餐飲連鎖品牌，包括韓國、泰國、新加坡等亞洲地區之品牌，甚至擴展至美洲、歐洲等連鎖品牌之研究。（二） 本研究僅以一家日本連鎖餐飲品牌為研究對象，後續研究可選定多家日本連鎖餐飲品牌多個案研究分析，深入探討「海外代理連鎖餐飲在台成功經營之策略」。 | zh_TW |
| dc.description.abstract (摘要) | The conclusions of this study focus on (1) the timing of the exhibition store (2) food quality and freshness (3) company environment and decision makers. The special feature of this study is that Taiwan did not have a research paper on the topic of a single overseas restaurant chain.The results of this study summarize and analyze the "reference model for the successful operation of overseas agency chain restaurants in Taiwan." In the future, companies that introduce foreign catering brands, especially Japanese brands, can use this as a reference and reflection when thinking about preparations. The entry strategy and business model of the new market.This study believes that in addition to active exhibition stores, Ootoya can also invest resources in the innovation of the catering industry. In addition to continuing to develop consumer-friendly meals, this study suggests that Ootoya can “open up new brands” or “new-style stores”. New brands can influence new service models or business models, while new-style stores can rely on new positioning, new service models, and new marketing models.The recommendations of this study are as follows:(I) This study only uses Japanese chain restaurant brands as research objects. Subsequent research may consider applying this research framework to relevant overseas agency chain brands, including brands in Asia, including Korea, Thailand, Singapore, and even expanding to the Americas. Research on chain brands such as Europe.(II) This study only uses a Japanese chain restaurant brand as the research object. The follow-up study can select a number of cases of Japanese chain restaurant brands to conduct research and analysis, and in-depth discussion on the strategy of successful operation of overseas agent chain restaurants in Taiwan. | en_US |
| dc.description.tableofcontents | 第壹章 緒論第一節 研究背景與動機 1第二節 研究目的 2第三節 研究流程 3第貳章 文獻探討第一節 國際化進入模式 5第二節 國際行銷策略 8第三節 文化環境 12第參章 研究方法第一節 研究架構 19第二節 研究方法 20第三節 研究對象 21第肆章 個案分析第一節 台灣餐飲業現況探討 24第二節 大戶屋的國際化進入模式分析 26第三節 大戶屋的國際行銷策略分析 31第四節 大戶屋的台日跨文化策略分析 34第伍章 結論與建議第一節 研究結論 41第二節 研究貢獻 43第三節 研究限制 43第四節 建議 43參考文獻 45 | zh_TW |
| dc.format.extent | 777965 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0104932030 | en_US |
| dc.subject (關鍵詞) | 海外代理 | zh_TW |
| dc.subject (關鍵詞) | 連鎖餐飲 | zh_TW |
| dc.subject (關鍵詞) | 品牌 | zh_TW |
| dc.subject (關鍵詞) | 經營策略 | zh_TW |
| dc.subject (關鍵詞) | 大戶屋個案公司 | zh_TW |
| dc.subject (關鍵詞) | Overseas agents | en_US |
| dc.subject (關鍵詞) | Chain restaurants | en_US |
| dc.subject (關鍵詞) | Brands | en_US |
| dc.subject (關鍵詞) | Business strategies | en_US |
| dc.subject (關鍵詞) | He case study companies ootoya housing | en_US |
| dc.title (題名) | 海外代理連鎖餐飲品牌經營策略之研究 : 以大戶屋個案公司為例 | zh_TW |
| dc.title (題名) | The Research on the Management Strategy of the Catering Brands in the Overseas Agency Chain: Taking the Case Study Company Ootoya as an Example | en_US |
| dc.type (資料類型) | thesis | en_US |
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| dc.identifier.doi (DOI) | 10.6814/THE.NCCU.EMBA.077.2018.F08 | - |
