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題名 A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan
作者 Chu, Feng-Yuan;Dai, Ying-Xiu;Liu, Jui-Yao;Chen, Tzeng-Ji;Chou, Li-Fang;Hwang, Shinn-Jang
周麗芳
Chou, Li-Fang
貢獻者 財政學系
關鍵詞 names; eponym; private practice; personal branding; Taiwan
日期 2018-06
上傳時間 13-Sep-2018 17:52:26 (UTC+8)
摘要 In countries where the private clinics of physicians can be freely named, registering a clinic with a physician’s name is one way to make patients familiar with the physician. No previous study had investigated how clinics make use of this method of personal branding. Therefore, the current study analyzed 10,847 private physician Western medicine clinics in Taiwan. Of those clinics, 31.0% (n = 3363) were named with a physician’s full name, 8.9% (n = 960) with a surname, and 8.1% (n = 884) with a given name. The proportion of clinics registered with a physician’s name was lower in rural areas (37.3%) than in urban (48.5%) and suburban areas (49.2%), respectively. Among clinics with only one kind of specialist, a physician’s name was used most frequently in clinics of obstetrics and gynecology (64.9%), otorhinolaryngology (64.1%), and dermatology (63.4%). In Taiwan, fewer than half of clinics used a physician’s name as a brand. The sociocultural or strategic factors and real benefits of doing so could be further studied in the future for a better understanding of healthcare services management.
關聯 International Journal of Environmental Research and Public Health, 15(6), 1134
PMID: 29857574
資料類型 article
DOI https://doi.org/10.3390/ijerph15061134
dc.contributor 財政學系
dc.creator (作者) Chu, Feng-Yuan;Dai, Ying-Xiu;Liu, Jui-Yao;Chen, Tzeng-Ji;Chou, Li-Fang;Hwang, Shinn-Jangen_US
dc.creator (作者) 周麗芳zh_TW
dc.creator (作者) Chou, Li-Fangen_US
dc.date (日期) 2018-06
dc.date.accessioned 13-Sep-2018 17:52:26 (UTC+8)-
dc.date.available 13-Sep-2018 17:52:26 (UTC+8)-
dc.date.issued (上傳時間) 13-Sep-2018 17:52:26 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/120085-
dc.description.abstract (摘要) In countries where the private clinics of physicians can be freely named, registering a clinic with a physician’s name is one way to make patients familiar with the physician. No previous study had investigated how clinics make use of this method of personal branding. Therefore, the current study analyzed 10,847 private physician Western medicine clinics in Taiwan. Of those clinics, 31.0% (n = 3363) were named with a physician’s full name, 8.9% (n = 960) with a surname, and 8.1% (n = 884) with a given name. The proportion of clinics registered with a physician’s name was lower in rural areas (37.3%) than in urban (48.5%) and suburban areas (49.2%), respectively. Among clinics with only one kind of specialist, a physician’s name was used most frequently in clinics of obstetrics and gynecology (64.9%), otorhinolaryngology (64.1%), and dermatology (63.4%). In Taiwan, fewer than half of clinics used a physician’s name as a brand. The sociocultural or strategic factors and real benefits of doing so could be further studied in the future for a better understanding of healthcare services management.en_US
dc.format.extent 665253 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) International Journal of Environmental Research and Public Health, 15(6), 1134
dc.relation (關聯) PMID: 29857574
dc.subject (關鍵詞) names; eponym; private practice; personal branding; Taiwanen_US
dc.title (題名) A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwanen_US
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.3390/ijerph15061134
dc.doi.uri (DOI) https://doi.org/10.3390/ijerph15061134