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題名 當前台灣保護消費者運動對企業行銷活動影響之研究 作者 徐聯恩 貢獻者 柴松林
徐聯恩日期 1982 上傳時間 27-Sep-2018 13:49:09 (UTC+8) 參考文獻 參考書目一、中文部份(一)書籍：1.中華民國消費者文教基金會以服務社會慶祝成立週年特刊，民國七十年十月三十一日。2.台北市國際青年商會推動成立財團法人中華民國消費者文教基金會典禮特刊，民國六十九年十一月一日。3.林清山，多變項分析統計法，台北：東華書局，民國六十九年四月，初版。4.周宇，消費者保護之研究，台北：台灣學生書局，民國六十五年五月，初版。5.美國、日本、西德玩具安全標準，台灣區玩具同業工會編印，民國六十七年六月。6.許士軍，現代行銷管理，台北：商略印書館，民國六十九年十一月，修三版。7.黃俊英，行銷研究――管理與技術，台北：華泰書局，民國七十年二月，增訂版。8.程嘉君，社會大眾對消費者保護問題意見之研究，國立政治大學企業管理研究所未出版碩士論文，民國六十六年六月。9.鄭玉波、廖義男，和劉宗榮，消費者保護之研究，研究發展叢刊，編號：壹～四十六，行政院研究發展考核委員會編印，民國六十六年六月。(二)期刊：1.司徒達賢，「消費者保護――幾個值得深思的問題」，企業管理，第二十期，國立政治大學企業管理學會印行，民國七十年五月二十日，頁13〜17。2.姚光祖，「消費者文教基金會所面臨的挑戰――保護消費者運動不容阻抑」，中國論壇，第十二卷，第十期，民國七十年八月二十五日，頁28〜32。3.郭崑謨，「展望消費者保護――消費者社會運動、企業行為、政府措施」，工商時報，民國七十年十月十八日，第二版。4.消費者報導，創刊號、第二〜十二期。5.「消費者保護運動是什麼」，大地生活，第一卷，第一期，民國七十年八月，頁32〜42。6.「消費者保護與企業經營」，現代管理月刊，民國七十年六月，頁9〜16。7.黃俊英，「企業如何保護消費者利益」，民生報，民國七十年十二月二十七日，第六版。8. _______，「企業總體環境與企業經營――消費者運動與環境保護運動對企業之挑戰」，工商時報，民國七十一年一月八日，第二版。9. _______，「消費者保護與企業經營」，中國論壇，第十二卷，第四期，民國七十年五月二十五日，頁29〜33。10. ______，「拿行動去贏取消費者的好感」，民生報，民國七十年五月二十六日，第六版。11.柴松林，「經濟生活與消費者權利」，公訓報導，第四期，民國七十年一月二十日，頁14〜17。12.陳忠義，「消費者運動的十二個方向」，時報雜誌，民國七十一年二月十四日，頁12〜13。13.許士軍，「什麼是不實廣告」，設計家，第五期，民國五十七年一月一日，頁28〜30。14.張為憲，「我國食品衛生管理制度之改進研究」，研考月刊，第六卷，第二期，民國七十一年二月，頁10〜12。15.鄭燕琴，「產品責任――品保人員之新挑戰」，品質管制月刊，第十八卷，第四期，民國七十一年四月，頁158〜161。16.劉振，「釋提高品質」，品質管制月刊，第十八卷，第三期，民國七十一年三月，頁106〜107。17.「強化消費者權益之維護」，輿情分析，研考通訊，第四卷，第二期，民國六十九年二月一日，頁64〜69。18.「談食品檢驗的重要性」，輿情分析，研考月到，第五卷，第八期，民國七十年八月，頁72-77。二、英文部份(一)書籍：1. Aaker, David A. and Day, George S., ed., Consumerism : Search for the Consumer Interest (N.Y.: The Free Press, 1971).2. Bell, Martin L., Marketing: Concepts and Strategy, 3 rd ed. (Boston: Houghton Mifflin Company, 1979).3. Cooley, William W. and Lohnes, Paul R., Multivariate Data Analysis (N.Y.: John Wiley & Sons, Inc., 1971),4. Dalrymple, Douglas J. and Parsons, Leonard J., Marketing Management: Text and Cases, 2nd ed. (N.Y.: John Wiley & Sons Inc., 1980)5. Gaedeke, Ralph M. and Etcheson Warren W. , ed., Consumerism : Viewpoints from Business, Government, and the Public Interest (San Francisco: Canfield Press, 1972).6. Greyser, Stephen A, ed., Understanding and Meeting Consumerism`s Challenges (A Harvard Business Review Reprint Series, 1975).7. Kotler, Philip. Marketing Management : Analysis, Planning, and Control, 4th ed. (Englewood Cliffs, N.J.: Prentice-Hall, Inc.,1980).8. Pride, William M. and Ferrell, O.C., Marketing: Basic Concepts and Decisions, 2nd ed. (Boston : Houghton Mifflin Company, 1980).9. Rosenberg, Larry J., Marketing (Englewood Cliffs, N.J. : Prentice-Hall, Inc.,1977).10. Shaw, Roy T., Semenik, Richard J., and Williams, Robert H., Marketing: An Integrated Analytical Approach (Cincinnati, Ohio: South-Western Publishing Co., 1981).11. Troelstrup, Arch W. and Hall, E. Carl, The Consumer in American Society: Personal and Family Finance, 6th ed. (N.Y. :McGraw-Hall Book Company, 1978).(二)期刊：1. Anderson, W. Thomas Jr. and Cunningham, William H., “The Socially Conscious Consumer,” Journal of Marketing,Vol.36 (July 1972), pp. 23〜31.2. Anderson, Alan and Best, Arthur, “Consumer Complain : Does Business Respond?” Harvard Business Review, Vol. 55 (July 1977), pp. 93〜101.3. Barksdale, Hirm C. and Darden, William R., “Consumer Attitudes Toward Marketing and Consumerism, ” Journal of Marketing, Vol.36 (October 1972), pp. 28〜35.4. Bearden, William O. and Crockett, Milissa, “Self-Monitoring, Norms, and Attitudes as Influences on Consumer Compaining,” Journal of Business Research, Vol.9 (1981) , pp. 255〜266.5. Becker, Boris W., ”Using Consumer Issues for Competitive Advantage,” Business Horizons, Vol. 24(May-June 1981). 1971) , pp. 43〜52.6. Bell, Martin L. and Emory, C. William, ”The Faltering Marketing Concept,” Journal of Marketing, Vol.35 ( October :1971),pp.37〜42.7. Bennett, Roger C, and Cooper, Robert C., ”The Misuse of Marketing: An American Tragedy,” Business Horizons Vol.24 (November-December 1981), pp.51〜61.8. Bloom, Paul N. and Greyser, Stephen A., ”The Maturing of Consumerism “Harvard Business Review, Vol .59 (November-December 1981), pp. 130〜139.9. _________ and Silver, Mark J., ”Consumer Education : Marketers Take Heed,” Harvard Business Review, Vol.54 (January-February 1976), pp. 32〜40.10. Bourgeois, J. C. and Barmes, J. B., “Viability and Profile of the Consumerist Segment,” Journal of Consumer Research, Vol.6 (March 1979), pp. 217〜228.11. Brooker, George, “The Self-Actualizing Socially Conscious Consumer,” Journal of Consumer Research, Vol.3 (September 1976) , pp. 107〜112.12. Busch, Paul, “A Review and Critical Evalution of the Consumer Product Safety Commission: Marketing Management Implications,” Journal of Marketing, Vol.40 (October 1976), pp. 41〜49.13, ________ and Hair, Joseph F. Jr., “Product Liability and Safety : Perspectives from Business Versus Public Policy Makers,” Journal of Business Research , Vol.8 (1980), pp. 485〜499.14. Buskirk, Richard K. and Rothe, James T., “Consumerism--An Interpretation,” Journal of Marketing, Vol.34 (October 1970), pp. 61〜65.15. 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Timothy L., “Foreseeability of Misuse and Abnormal Use of Products by the Consumer,” Journal of Marketing, Vol. 39 (July 1975) , pp 48〜55.48. Webbink Douglas W., ‘‘Automobile Repair: Does Regulation or Consumer Information Matter?” Journal of Consumer Research, Vol.5(December 1978), pp. 206〜209.49. Webster Frederick E., “Determining the Characteristics of the Socially Conscious Consumer,” Journal of Consumer Research, Vol.2 (December 1975), pp. 188〜196.50. Westbrook, Robert A. and Newman, Joseph W., “An Analysis of Shopper Dissatisfaction for Major Household Appliances,” Journal of Marketing Research, Vol. 13 (August 1976) , pp. 456〜466. 描述 碩士
國立政治大學
企業管理研究所
70資料來源 http://thesis.lib.nccu.edu.tw/record/#B2002007568 資料類型 thesis dc.contributor.advisor 柴松林 dc.contributor.author (Authors) 徐聯恩 dc.creator (作者) 徐聯恩 dc.date (日期) 1982 dc.date.accessioned 27-Sep-2018 13:49:09 (UTC+8) - dc.date.available 27-Sep-2018 13:49:09 (UTC+8) - dc.date.issued (上傳時間) 27-Sep-2018 13:49:09 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/120159 - dc.description (描述) 碩士 dc.description (描述) 國立政治大學 dc.description (描述) 企業管理研究所 dc.description (描述) 70 dc.description.tableofcontents 目錄第一章 導論第一節 研究問題與研究背景1第二節 研究目的3第三節 研究方法與研究設計3第四節 研究範圍與研究限制7第五節 觀念架構8第二章 當前台灣保護消費者運動之概況第一節 綠起16第二節 保護消費者組織和其活動21第三節 保護消費者運動之主張23第四節 保護消費者運動之成效26第五節 保護消費者運動之趨勢27第三章 保護消費者運動對企業行銷活動影響之層面第一節 產品36第二節 價格48第三節 促銷50第四節 配銷通路56第五節 行銷觀念與行銷實務57第四章 對當前台灣保護消費者運動之評估第一節 綜合性看法70第二節 對消費者組織功能的意見83第三節 保護消費者主體之責任96第四節 企業因應當前台灣保護消費者運動之措施98第五節 消費者對企業行銷活動之期望108第五章 結論與對企業之建議第一節 結論121第二節 對企業之建議125附錄一 消費者問卷132附錄二 廠商問卷136附錄三 樣本結構141附錄四 雙尾Z值檢定計算方法145附錄五 區別變數之編碼方式146參考書目148圖表目錄圖目錄圖1-1保護消費者運動的觀念架構9圖1-2本文觀念架構11圖3-1產品的三個層次37圖3-2產品的分類40圖3-3產品品質與獲利能力之關係42圖3-4不同市場型態和購買者不同準備階段的溝通組合51圖3-5傳統觀念與行銷觀念之比較58圖4-1各組對中華民國消費者文教基金會態度之比較80圖4-2各組對消費者組織各項活動意見之比較86表目錄表1-1分層抽樣樣本分配之百分比數5表4-1三群體對保護消費者運動綜合性看法彙總表71表4-2一般消費者對保護消費者運動綜合性看法百分比分析表72表4-3保護消費者運動積極支持者對保護消費者運動綜合性看法百分比分析表73表4-4廠商對保護消費者運動綜合性看法百分比分析表74表4-5各組對當前台灣保護消費者運動成效之看法77表4-6各組對中華民國消費者文教基金會之態度80表4-7三群體對消費者組織功能意見彙總表84表4-8一般消費者對消費者組織功能意見百分比分析表87表4-9保護消費者運動積極支持者對消費者組織功能意見百分比分析表88表4-10廠商對消費者組織功能意見百分比分析表89表4-11各組對消費者組織功能之意見90表4-12一般消費者對消費者組織功能看法之因素負荷值91表4-13保護消費者運動積極支持者對消費者組織功能看法之因素負荷值92表4-14廠商對消費者組織功能看法之因素負荷值93表4-15保護消費者主體之責任97表4-16當前廠商設置專人處理消費者抱怨之情形98表4-17負責處理消費者抱怨事務之部門99表4-18廠商關注當前台灣保護消費者運動所採用之方式100表4-19廠商對可能受保護消費者運動影響之行銷活動項目自我評量彙總統計表101表4-20廠商因應保護消費者運動在行銷活動上所採取之主要具體措施104表4-21已受影響產業和未受影響產業對保護消費者運動綜合性看法彙總表105表4-22已受影響產業和未受影響產業對消費者組織功能意見彙總表106表4-23兩組廠商對中華民國消費者文教基金會之態度107表4-24兩組廠商對消費者組織功能之看法107表4-25消費者對改善企業行銷活動之具體建議109表4-26保護消費者運動積極支持者和一般消費者差異之比較111表4-27消費者抱怨行動之比較113表4-28消費者分組矩陣(一)115表4-29消費者分組矩陣(二)116 dc.format.extent 115 bytes - dc.format.mimetype text/html - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#B2002007568 dc.title (題名) 當前台灣保護消費者運動對企業行銷活動影響之研究 dc.type (資料類型) thesis dc.relation.reference (參考文獻) 參考書目一、中文部份(一)書籍：1.中華民國消費者文教基金會以服務社會慶祝成立週年特刊，民國七十年十月三十一日。2.台北市國際青年商會推動成立財團法人中華民國消費者文教基金會典禮特刊，民國六十九年十一月一日。3.林清山，多變項分析統計法，台北：東華書局，民國六十九年四月，初版。4.周宇，消費者保護之研究，台北：台灣學生書局，民國六十五年五月，初版。5.美國、日本、西德玩具安全標準，台灣區玩具同業工會編印，民國六十七年六月。6.許士軍，現代行銷管理，台北：商略印書館，民國六十九年十一月，修三版。7.黃俊英，行銷研究――管理與技術，台北：華泰書局，民國七十年二月，增訂版。8.程嘉君，社會大眾對消費者保護問題意見之研究，國立政治大學企業管理研究所未出版碩士論文，民國六十六年六月。9.鄭玉波、廖義男，和劉宗榮，消費者保護之研究，研究發展叢刊，編號：壹～四十六，行政院研究發展考核委員會編印，民國六十六年六月。(二)期刊：1.司徒達賢，「消費者保護――幾個值得深思的問題」，企業管理，第二十期，國立政治大學企業管理學會印行，民國七十年五月二十日，頁13〜17。2.姚光祖，「消費者文教基金會所面臨的挑戰――保護消費者運動不容阻抑」，中國論壇，第十二卷，第十期，民國七十年八月二十五日，頁28〜32。3.郭崑謨，「展望消費者保護――消費者社會運動、企業行為、政府措施」，工商時報，民國七十年十月十八日，第二版。4.消費者報導，創刊號、第二〜十二期。5.「消費者保護運動是什麼」，大地生活，第一卷，第一期，民國七十年八月，頁32〜42。6.「消費者保護與企業經營」，現代管理月刊，民國七十年六月，頁9〜16。7.黃俊英，「企業如何保護消費者利益」，民生報，民國七十年十二月二十七日，第六版。8. _______，「企業總體環境與企業經營――消費者運動與環境保護運動對企業之挑戰」，工商時報，民國七十一年一月八日，第二版。9. _______，「消費者保護與企業經營」，中國論壇，第十二卷，第四期，民國七十年五月二十五日，頁29〜33。10. ______，「拿行動去贏取消費者的好感」，民生報，民國七十年五月二十六日，第六版。11.柴松林，「經濟生活與消費者權利」，公訓報導，第四期，民國七十年一月二十日，頁14〜17。12.陳忠義，「消費者運動的十二個方向」，時報雜誌，民國七十一年二月十四日，頁12〜13。13.許士軍，「什麼是不實廣告」，設計家，第五期，民國五十七年一月一日，頁28〜30。14.張為憲，「我國食品衛生管理制度之改進研究」，研考月刊，第六卷，第二期，民國七十一年二月，頁10〜12。15.鄭燕琴，「產品責任――品保人員之新挑戰」，品質管制月刊，第十八卷，第四期，民國七十一年四月，頁158〜161。16.劉振，「釋提高品質」，品質管制月刊，第十八卷，第三期，民國七十一年三月，頁106〜107。17.「強化消費者權益之維護」，輿情分析，研考通訊，第四卷，第二期，民國六十九年二月一日，頁64〜69。18.「談食品檢驗的重要性」，輿情分析，研考月到，第五卷，第八期，民國七十年八月，頁72-77。二、英文部份(一)書籍：1. 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Bearden, William O. and Crockett, Milissa, “Self-Monitoring, Norms, and Attitudes as Influences on Consumer Compaining,” Journal of Business Research, Vol.9 (1981) , pp. 255〜266.5. Becker, Boris W., ”Using Consumer Issues for Competitive Advantage,” Business Horizons, Vol. 24(May-June 1981). 1971) , pp. 43〜52.6. Bell, Martin L. and Emory, C. William, ”The Faltering Marketing Concept,” Journal of Marketing, Vol.35 ( October :1971),pp.37〜42.7. Bennett, Roger C, and Cooper, Robert C., ”The Misuse of Marketing: An American Tragedy,” Business Horizons Vol.24 (November-December 1981), pp.51〜61.8. Bloom, Paul N. and Greyser, Stephen A., ”The Maturing of Consumerism “Harvard Business Review, Vol .59 (November-December 1981), pp. 130〜139.9. _________ and Silver, Mark J., ”Consumer Education : Marketers Take Heed,” Harvard Business Review, Vol.54 (January-February 1976), pp. 32〜40.10. Bourgeois, J. C. and Barmes, J. 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