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題名 The credibility and attribution of online reviews Differences between high and low product knowledge consumers
作者 Chiou, Jyh-Shen
邱志聖
Hsiao, Cheng-Chieh
Chiu, Tien-Yi
貢獻者 企管系
關鍵詞 Attribution; Electronic word of mouth; Consumer knowledge; Review credibility
日期 2018
上傳時間 7-Nov-2018 17:04:24 (UTC+8)
摘要 Purpose - To understand the effectiveness of electronic word of mouth, the purpose of this paper is to examine how high- vs low-knowledge consumers judge and attribute the credibility of positive and negative online reviews by drawing upon accessibility-diagnosticity theory and attribution theory. Design/methodology/approach - This study conducts an observation-based study in an online forum and a 2 (review valence) x 2 (consumer knowledge) between-participants factorial experiment to examine the proposed hypotheses. Findings - High-knowledge consumers elicit less perceived credibility and make more non-product-relevant attribution than low-knowledge consumers in negative online reviews. Consumer attribution is also found to mediate the effects of the review valence by consumer knowledge interaction on review credibility. Originality/value - This study adds to extant research by examining how consumer knowledge plays a key role in determining consumer perception of online review credibility. This study also advances the understanding of different casual inferences about online reviews between high- and low-knowledge consumers.
關聯 ONLINE INFORMATION REVIEW, 42(5), 630-646
資料類型 article
DOI http://dx.doi.org/10.1108/OIR-06-2017-0197
dc.contributor 企管系
dc.creator (作者) Chiou, Jyh-Shen
dc.creator (作者) 邱志聖
dc.creator (作者) Hsiao, Cheng-Chieh
dc.creator (作者) Chiu, Tien-Yi
dc.date (日期) 2018
dc.date.accessioned 7-Nov-2018 17:04:24 (UTC+8)-
dc.date.available 7-Nov-2018 17:04:24 (UTC+8)-
dc.date.issued (上傳時間) 7-Nov-2018 17:04:24 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/120837-
dc.description.abstract (摘要) Purpose - To understand the effectiveness of electronic word of mouth, the purpose of this paper is to examine how high- vs low-knowledge consumers judge and attribute the credibility of positive and negative online reviews by drawing upon accessibility-diagnosticity theory and attribution theory. Design/methodology/approach - This study conducts an observation-based study in an online forum and a 2 (review valence) x 2 (consumer knowledge) between-participants factorial experiment to examine the proposed hypotheses. Findings - High-knowledge consumers elicit less perceived credibility and make more non-product-relevant attribution than low-knowledge consumers in negative online reviews. Consumer attribution is also found to mediate the effects of the review valence by consumer knowledge interaction on review credibility. Originality/value - This study adds to extant research by examining how consumer knowledge plays a key role in determining consumer perception of online review credibility. This study also advances the understanding of different casual inferences about online reviews between high- and low-knowledge consumers.en_US
dc.format.extent 289506 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) ONLINE INFORMATION REVIEW, 42(5), 630-646
dc.subject (關鍵詞) Attribution; Electronic word of mouth; Consumer knowledge; Review credibility
dc.title (題名) The credibility and attribution of online reviews Differences between high and low product knowledge consumersen_US
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1108/OIR-06-2017-0197
dc.doi.uri (DOI) http://dx.doi.org/10.1108/OIR-06-2017-0197