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題名 複合性風險事件之新聞框架對網路社群參與之影響—以815全台大停電為例
The effect of news framing on PTT participation in multiple risk event- take the Aug 15 blackout for example
作者 林凱琳
Lin, Kai-Lin
貢獻者 蘇蘅
Su, Herng
林凱琳
Lin, Kai-Lin
關鍵詞 風險傳播
新聞框架
線上社群參與
PTT
Risk communication
News framing
Online public participation
PPT
日期 2018
上傳時間 4-Jan-2019 17:19:40 (UTC+8)
摘要 本研究旨在探討複合性風險事件的傳播中,新聞框架對線上公眾參與的影響,透過815大停電事件的個案分析,藉以了解台灣不同的網路新聞媒體如何透過新聞框架傳播復合性風險以達到風險溝通,同時也從停電事件中,最多網友討論停電事件的PTT八卦板撈取主文及回文的資料,了解公眾轉貼哪些新聞網站的新聞作為風險消息的解讀依據。

本研究使用意藍科技提供的Opview Insight資料庫系統撈取撈取台灣四大新聞網站的新聞,包含聯合報、自由時報、中時電子報、蘋果日報,以及PTT上的相關新聞的引用主文及回文,採用框架分析及樞紐分析法了解網路新聞媒體在事件不同階段的新聞框架及PTT網友轉貼、回應新聞的內容的屬性。

研究結果顯示,不同的新聞網站對議題的關注趨勢存在差異,自由時報、中時電子報以15日為關注高峰;蘋果日報、聯合報、PTT則以16日為議題關注高峰。此外,在複合性風險事件的傳播上,相較於風險的種類,媒體及公眾更為在意的內容是未來發生事件的可能(增量)。媒體的角色亦隨事件發展而有所不同,第一階段為中介者的角色,主要為回報事件訊息,第二、三階段轉為詮釋與促發的角色。

新聞框架的效果分析結果顯示,新聞框架在風險事件發生的3日內發揮影響力。新聞框架的多元性亦對討論串的長度和立場有所影響:其中單一框架新聞所引發的討論數量最多;無框架與單一框架新聞的中立/無立場討論串之比例較高,而多框架新聞的噓文比例較高。此研究結果給予複合性風險事件傳播實務上的建議,可作為未來危機公關處理、風險溝通的參考,若要減緩網友的負面聲浪,新聞框架不宜使用太多,但如果想引發網友熱烈討論,且討論立場非以負面立場討論,則適合使用單一框架的新聞。
This study aims to explore the effect of the construction of news and the impact of online public participation in multiple risk event. In order to understand the different directions of news framing, this study took Aug 15 power blackout as a case study to analyze the news coverage from the four major news websites in Taiwan and the PTT, which was the platform where the public shared and discussed the risk information.

This research analyzed the news from United Daily News, Liberty Times, China Times, Apple Daily, and the news be shared on PTT by Excel PivotTable and Frame Analysis. The research results showed that different news websites had different attention trends on Aug 15 power blackout. Liberty Times and China Times published the most of the news happen from 15th, while Apple Daily, United Daily News, and PTT published the most news coverage happen from 16th. In addition, the media and the public are mostly concerned about the possibility of the risk happening in the future compared to the types of risks. The role of the media also varies with the development of the event. In the first period of Aug 15 power blackout, the role of the media was the intermediary, who was reporting the information of the event. While in the second and third periods, the role of the media was the interpreter.

The study showed that the framing effect lasted for the first 3 days of the risk event. The diversity of the news frame also had an impact on the amount of the comments and the attitude of the comments, which single-frame news led to the most discussions. Besides, the diversity of frame had an impact on the position of comments, which the single and no frame news led to the higher proportion of neutral discussions. Multi-frame news has a higher percentage of dislikes.

The results of this study gave practical advice on the dissemination of multiple risk events, which can be used as a reference for planning the strategy of public relations and risk communication. The results suggested that the fewer frames in the news, the less negative comments. The single frame led to the higher proportion of neutral comments.
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描述 碩士
國立政治大學
傳播學院傳播碩士學位學程
105464031
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105464031
資料類型 thesis
dc.contributor.advisor 蘇蘅zh_TW
dc.contributor.advisor Su, Herngen_US
dc.contributor.author (Authors) 林凱琳zh_TW
dc.contributor.author (Authors) Lin, Kai-Linen_US
dc.creator (作者) 林凱琳zh_TW
dc.creator (作者) Lin, Kai-Linen_US
dc.date (日期) 2018en_US
dc.date.accessioned 4-Jan-2019 17:19:40 (UTC+8)-
dc.date.available 4-Jan-2019 17:19:40 (UTC+8)-
dc.date.issued (上傳時間) 4-Jan-2019 17:19:40 (UTC+8)-
dc.identifier (Other Identifiers) G0105464031en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/121751-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 傳播學院傳播碩士學位學程zh_TW
dc.description (描述) 105464031zh_TW
dc.description.abstract (摘要) 本研究旨在探討複合性風險事件的傳播中,新聞框架對線上公眾參與的影響,透過815大停電事件的個案分析,藉以了解台灣不同的網路新聞媒體如何透過新聞框架傳播復合性風險以達到風險溝通,同時也從停電事件中,最多網友討論停電事件的PTT八卦板撈取主文及回文的資料,了解公眾轉貼哪些新聞網站的新聞作為風險消息的解讀依據。

本研究使用意藍科技提供的Opview Insight資料庫系統撈取撈取台灣四大新聞網站的新聞,包含聯合報、自由時報、中時電子報、蘋果日報,以及PTT上的相關新聞的引用主文及回文,採用框架分析及樞紐分析法了解網路新聞媒體在事件不同階段的新聞框架及PTT網友轉貼、回應新聞的內容的屬性。

研究結果顯示,不同的新聞網站對議題的關注趨勢存在差異,自由時報、中時電子報以15日為關注高峰;蘋果日報、聯合報、PTT則以16日為議題關注高峰。此外,在複合性風險事件的傳播上,相較於風險的種類,媒體及公眾更為在意的內容是未來發生事件的可能(增量)。媒體的角色亦隨事件發展而有所不同,第一階段為中介者的角色,主要為回報事件訊息,第二、三階段轉為詮釋與促發的角色。

新聞框架的效果分析結果顯示,新聞框架在風險事件發生的3日內發揮影響力。新聞框架的多元性亦對討論串的長度和立場有所影響:其中單一框架新聞所引發的討論數量最多;無框架與單一框架新聞的中立/無立場討論串之比例較高,而多框架新聞的噓文比例較高。此研究結果給予複合性風險事件傳播實務上的建議,可作為未來危機公關處理、風險溝通的參考,若要減緩網友的負面聲浪,新聞框架不宜使用太多,但如果想引發網友熱烈討論,且討論立場非以負面立場討論,則適合使用單一框架的新聞。
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dc.description.abstract (摘要) This study aims to explore the effect of the construction of news and the impact of online public participation in multiple risk event. In order to understand the different directions of news framing, this study took Aug 15 power blackout as a case study to analyze the news coverage from the four major news websites in Taiwan and the PTT, which was the platform where the public shared and discussed the risk information.

This research analyzed the news from United Daily News, Liberty Times, China Times, Apple Daily, and the news be shared on PTT by Excel PivotTable and Frame Analysis. The research results showed that different news websites had different attention trends on Aug 15 power blackout. Liberty Times and China Times published the most of the news happen from 15th, while Apple Daily, United Daily News, and PTT published the most news coverage happen from 16th. In addition, the media and the public are mostly concerned about the possibility of the risk happening in the future compared to the types of risks. The role of the media also varies with the development of the event. In the first period of Aug 15 power blackout, the role of the media was the intermediary, who was reporting the information of the event. While in the second and third periods, the role of the media was the interpreter.

The study showed that the framing effect lasted for the first 3 days of the risk event. The diversity of the news frame also had an impact on the amount of the comments and the attitude of the comments, which single-frame news led to the most discussions. Besides, the diversity of frame had an impact on the position of comments, which the single and no frame news led to the higher proportion of neutral discussions. Multi-frame news has a higher percentage of dislikes.

The results of this study gave practical advice on the dissemination of multiple risk events, which can be used as a reference for planning the strategy of public relations and risk communication. The results suggested that the fewer frames in the news, the less negative comments. The single frame led to the higher proportion of neutral comments.
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dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 815全台大停電的意義 4
第三節 問題意識 9

第二章 文獻探討 12
第一節 複合性風險溝通 12
第二節 新聞的風險傳播與議題框架 16
第三節 網路社群參與的特性 25
第四節 新聞框架對社群參與的影響 32
第五節 研究問題 39

第三章 研究方法 42
第一節 815停電事件中網路新聞及網友反應概述 42
第二節 研究樣本 43
第三節 分析方法 48
第四節 研究架構 53

第四章 資料分析 54
第一節 網路媒體的整體聲量趨勢 54
第二節 新聞網站與PTT引用的新聞框架 55
第三節 新聞網站的框架立場 62
第四節 新聞網站與PTT引用的新聞議題 75
第五節 新聞網站的議題立場 90
第六節 三階段的新聞立場與網友回應 99
第七節 新聞框架與網友反應 108
第八節 研究結果統整 114

第五章 結論與討論 117
第一節 研究發現與討論 117
第二節 研究貢獻 123
第三節 研究限制與未來研究建議 125
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dc.format.extent 9282143 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105464031en_US
dc.subject (關鍵詞) 風險傳播zh_TW
dc.subject (關鍵詞) 新聞框架zh_TW
dc.subject (關鍵詞) 線上社群參與zh_TW
dc.subject (關鍵詞) PTTzh_TW
dc.subject (關鍵詞) Risk communicationen_US
dc.subject (關鍵詞) News framingen_US
dc.subject (關鍵詞) Online public participationen_US
dc.subject (關鍵詞) PPTen_US
dc.title (題名) 複合性風險事件之新聞框架對網路社群參與之影響—以815全台大停電為例zh_TW
dc.title (題名) The effect of news framing on PTT participation in multiple risk event- take the Aug 15 blackout for exampleen_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/THE.NCCU.COMM.040.2018.F05en_US