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題名 Extending society: The role of personal networks and gratification-utilities in the use of interactive communication media.
作者 林淑芳
Dimmick, J.;Ramirez, Jr., A.;Wang, T.;Lin, S.-F.
Lin, Shu-Fang
貢獻者 廣告系
關鍵詞 email; gratifications; instant messaging; interactive communication technologies; personal networks; telephone
日期 2007-10
上傳時間 15-Feb-2019 11:58:33 (UTC+8)
摘要 This study examined the relationship among personal network characteristics, gratification-utilities and the frequency of use of three interactive communication technologies (landline telephone, email and instant messaging). A conceptual framework is presented, providing a rationale for three hypotheses predicting positive relationships between personal network characteristics (size, intimacy and physical proximity), gratification-utilities and frequency of use.The participants were 286 college students, whom research shows are primary users of interactive media. Hypotheses 1 and 2, proposing a link between network characteristics and gratification-utilities with frequency of use, were supported, while Hypothesis 3, predicting a link between the prior two variables, was only partially supported. Frequency of use was associated more strongly with network characteristics than with gratification-utilities across the three technologies. Of the network characteristics, network size was significantly associated with gratification-utilities. Directions for future research are discussed.
關聯 New Media & Society, Vol.9, pp.795-810
資料類型 article
DOI https://doi.org/10.1177%2F1461444807081225
dc.contributor 廣告系
dc.creator (作者) 林淑芳
dc.creator (作者) Dimmick, J.;Ramirez, Jr., A.;Wang, T.;Lin, S.-F.
dc.creator (作者) Lin, Shu-Fang
dc.date (日期) 2007-10
dc.date.accessioned 15-Feb-2019 11:58:33 (UTC+8)-
dc.date.available 15-Feb-2019 11:58:33 (UTC+8)-
dc.date.issued (上傳時間) 15-Feb-2019 11:58:33 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/122344-
dc.description.abstract (摘要) This study examined the relationship among personal network characteristics, gratification-utilities and the frequency of use of three interactive communication technologies (landline telephone, email and instant messaging). A conceptual framework is presented, providing a rationale for three hypotheses predicting positive relationships between personal network characteristics (size, intimacy and physical proximity), gratification-utilities and frequency of use.The participants were 286 college students, whom research shows are primary users of interactive media. Hypotheses 1 and 2, proposing a link between network characteristics and gratification-utilities with frequency of use, were supported, while Hypothesis 3, predicting a link between the prior two variables, was only partially supported. Frequency of use was associated more strongly with network characteristics than with gratification-utilities across the three technologies. Of the network characteristics, network size was significantly associated with gratification-utilities. Directions for future research are discussed.
dc.format.extent 109393 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) New Media & Society, Vol.9, pp.795-810
dc.subject (關鍵詞) email; gratifications; instant messaging; interactive communication technologies; personal networks; telephone
dc.title (題名) Extending society: The role of personal networks and gratification-utilities in the use of interactive communication media.
dc.type (資料類型) article
dc.identifier.doi (DOI) 10.1177/1461444807081225
dc.doi.uri (DOI) https://doi.org/10.1177%2F1461444807081225