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題名 典範轉移下企業因應策略之研究 -以『產業生態加速器』為例
Research on How Coping Strategies will be formed to Adapt to Emerging Paradigm-shift
作者 謝志文
Hsieh, Chih-Wen
貢獻者 詹文男
Tsan, Wen-Nan
謝志文
Hsieh, Chih-Wen
關鍵詞 典範轉移
商業生態系統
產業生態加速器
Paradigm-Shift
Business Ecosystem
Industrial Eco-accelerator
日期 2019
上傳時間 1-Jul-2019 10:52:40 (UTC+8)
摘要 過去二十年隨著網路資通訊科技基礎科學的高速變革,讓市場進行了幾次
重大的消費升級,也形塑了新的行動運算應用場景與更加個人化的消費場域,
構成了Mobile Native 的隨經濟(盧希鵬,2018),也讓消費性電子與科技產業跟
著進行了產業升級。「傳統互聯網」首先增加了經濟社會的連結,網絡增加了
整體經濟交易的次數與產值、「移動互聯網」使得線上服務可以透過行動通訊
設備而滲透到更細膩即時的消費場域、「物聯網」試圖讓家居周邊透過「連結」
與「智能化」產生更多的場景連結、緊接著產業在「智聯網」指導思想下,近
幾年進一步訴求融合「雲端計算、大數據分析、機器學習」的架構,可以成為
未來所有連網周邊設備的「智能中樞」,提高科技對於社會經濟活動的自主適
應能力。可以說過去科技加速了行業競爭本質的改變,而一個新模式的紅利期
不到幾年就不在適用,讓產業的典範轉移的現象更加頻繁。

從生物學的觀點來看,新的產業生態讓生存的條件改變,每次產業升級就
會「演化」出新的強勢關鍵種,逐漸佔據新產業成型之後的多數生態位。而舊
有物種常無法與時俱進而在演替的過程殞落。本研究以生態學觀點切入探討
「商業生態系統」變遷過程,以縱斷面分析理解指標性個案公司如何掌握「典
範轉移」的契機進行「再生」、「因應」、「適應」、「範疇」等策略發展模
式,藉此討論小米、華為、聯想採取「產業生態加速器」切入AIOT 產業佈局
的未來可能發展,以及訪談既有商業生態系統之廠商內在觀點與見解,了解其
如何衡量之威脅與因應之道作為比較。本研究結果重新認識 「產業生態加速器」
模式對於實務之策略意涵,也發現典範轉移之要件與關鍵仍在於本研究所整理
的「演化機制」、「創新擴散」與貫穿「核心-互補-跨界」的關鍵多數。
Over the past two decades, with the rapid changes in the science research and development of mobile internet&information technology, the market has undergone several major consumer upgrades(消費升級), and has also shaped new mobile computing applications and more personalized consumer domains, forming Mobile-native’s economy (Lu Xipeng, 2018) also allowed the consumer electronics and technology industries to follow the industry upgrade(產業升級).

The "PC Internet" has first increased the link between the economy and society. The network has increased the number and output value of the overall economic transactions. The "Mobile Internet" has enabled online services to penetrate into more sophisticated real-time consumption fields. And "Internet of Things" through mobile communication devices, trying to create more scene links through the "link" and "intelligence" in the home, and then the industry under the "Smart Networking" guiding ideology. In recent years, further appeals to the integration of "Cloud computing, Big-Data analysis, Machine Learning" then the infrastructure-as-service can become the "Smart Hub" of all connected peripheral devices in the future, and improve the ability of science and technology to adapt to social and economic activities. It can be said that in the past, technology has accelerated the change of the nature of competition in the industry, and the dividend period of a new model is not applicable in less than a few years, and the phenomenon of industrial model transfer is more frequent.

From a biological point of view, the new industrial ecology changes the conditions of survival, and each industrial upgrading will “evolve” a new strong key species and gradually occupy most of the niche after the formation of new industries. Old species are often unable to keep up with the times and fall in the process of succession. This study explores the transition process of the "business ecosystem" from an ecological perspective. It uses a cross-sectional analysis to understand how Apple, Amazon and Xiaomi can grasp the "model transfer" opportunities for "regenerating(再生)"、"coping(因應)"、"adapting(適應)" and "scoping(範疇)". And other strategic development models to discuss the possible future development of Xiaomi, Huawei and Lenovo`s “industrial eco-accelerator” to enter the field of AIOT industry scenario, as well as interviewing the internal views and insights of the existing commercial ecosystem, and understanding how to measure the threats and responses.

The results of this study re-recognize the strategic meaning of the "Eco-ecological Accelerator" model for practice. It also finds that the essentials and key to the paradigm shift are still the "evolution mechanism", "innovation diffusion" and the key majority of "core-complementary-cross".
參考文獻 1. 三谷宏治 (2015)。經營戰略簡史-五十個關於定位、核心能力、創新的大思考。先覺出版。
2. 小米生態鏈谷倉學院 (2017)。小米生態鏈戰地筆記。北京:中信出版社。
3. 布拉德‧史東(2016) 。貝佐斯傳:從電商之王到物聯網中樞,亞馬遜成功的關鍵。The everything store:Jeff Bezos and the age of Amazon。天下文化。
4. 沃爾特·基歇爾三世 (2018) 。戰略簡史-The Lords of Strategy。北京:社會科學文獻出版社。
5. 安迪‧葛洛夫 (2017) 。十倍速時代-唯偏執者生存(二版) Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company。大塊文化出版。
6. 貝瑞‧M‧卡茨 (2017) 。創新生態密碼-矽谷進化史。北京:中信出版社。
7. 拉吉夫·納蘭,德維卡·德維亞 (2016) 。移軌創新-充分釋放改變歷史的創新潛能。中國人民大學出版社。
8. 阿里研究院 (2015) 。互聯網+從IT到DT。北京:機械工業出版社。
9. 馬化騰 (2015) 。互聯網+國家戰略行動路線圖。中信出版集團。
10. 陳威如,余卓軒 ( 2013) 。平台革命-Platform Strategy。商週出版。
11. 羅伯托‧維甘提 (2011) 。設計力創新(新版) 。馬可孛羅。
12. 孫海鷹 (2018) 。創新生態鏈管理。北京:科學技術文獻出版社。
13. 羅恩‧阿德納 (2013)。創新拼圖下一步,把創意變現成功心法,時報出版。
14. 曹磊 (2015) 。互聯網+產業風口。北京:機械工業出版社。
15. 劉潤 (2015) 。互聯網+小米案例版。北京:聯合出版。
16. 廖健文、崔之瑜(2015),企業如何構建生態圈的HER框架,上網日期2019/06/02,檢自:https://www.iyiou.com/p/22306.html。
蕭瑞麟 (2007) 。不用數字的研究。培生教育出版集團。

1. Adner. R, (2006). Match your innovation strategy to your innovation ecosystem. Harvard business review.
2. Adner. R, & Kapoor. R, (2010). Value Creationin Innovation Ecosystem: How the structure of technological interdependence firm performance in new technology generations. Strategic Management Journal.
3. Baker. J, (1992). Paradigms: The business of discovering the future. New York: Haper Business.
4. CBINSIGHTS (2018). Amazon Strategy Teardown. CB Research Report.
5. David B. Yoffie & Eric Baldwin, (2015). Apple Inc. Harvard BusinessSchool Case Studies.
6. Gossain. S & Kandiah. G, (1998). Reinventing value: The new business ecosystem. Strategy&Leadership
7. Iansiti. M & Levien. R, (2004). The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability, Harvard Business Review.
8. Iansiti. M & Levien. R, (2004). Strategy as Ecology, Harvard Business Review.
9. Lynda. M. Applegate, (2008). Amazon:The Brink of Bankruptcy. Harvard BusinessSchool Case Studies.
10. Moore. J. F, (1993). Predators and Prey : A new ecology of competition, Harvard Business Review.
11. Moore. J. F, (1996). The Death of Competition: Leadership & Strategy in the Age of Business Ecosystems, New York: Harper Business.
12. Mills. L. S, M. E. Soule & D.F. Doak, (1993). The keystone-species concept in ecology and conservation. BioScience.
13. Noda T. & Bower J.L, (1996). Strategy Making as Iterated Process of Resources Allocation, Strategic Management Journal.
14. Nelson R. & Winter S, (1982). An Evolutionary Theory of Economic Change. Cambridge, MA: The Belknap Press of Harvard University Press.
15. Yin. R, (1994) Case Study Research : Design and Method, Beverly Hills, CA: Sage Publications.
16.Thomas Kuhn, (1962). The Structure of Scientific Revolutions. Chicago, IL:University of Chicagp Press.
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
105932107
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105932107
資料類型 thesis
dc.contributor.advisor 詹文男zh_TW
dc.contributor.advisor Tsan, Wen-Nanen_US
dc.contributor.author (Authors) 謝志文zh_TW
dc.contributor.author (Authors) Hsieh, Chih-Wenen_US
dc.creator (作者) 謝志文zh_TW
dc.creator (作者) Hsieh, Chih-Wenen_US
dc.date (日期) 2019en_US
dc.date.accessioned 1-Jul-2019 10:52:40 (UTC+8)-
dc.date.available 1-Jul-2019 10:52:40 (UTC+8)-
dc.date.issued (上傳時間) 1-Jul-2019 10:52:40 (UTC+8)-
dc.identifier (Other Identifiers) G0105932107en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/124165-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 105932107zh_TW
dc.description.abstract (摘要) 過去二十年隨著網路資通訊科技基礎科學的高速變革,讓市場進行了幾次
重大的消費升級,也形塑了新的行動運算應用場景與更加個人化的消費場域,
構成了Mobile Native 的隨經濟(盧希鵬,2018),也讓消費性電子與科技產業跟
著進行了產業升級。「傳統互聯網」首先增加了經濟社會的連結,網絡增加了
整體經濟交易的次數與產值、「移動互聯網」使得線上服務可以透過行動通訊
設備而滲透到更細膩即時的消費場域、「物聯網」試圖讓家居周邊透過「連結」
與「智能化」產生更多的場景連結、緊接著產業在「智聯網」指導思想下,近
幾年進一步訴求融合「雲端計算、大數據分析、機器學習」的架構,可以成為
未來所有連網周邊設備的「智能中樞」,提高科技對於社會經濟活動的自主適
應能力。可以說過去科技加速了行業競爭本質的改變,而一個新模式的紅利期
不到幾年就不在適用,讓產業的典範轉移的現象更加頻繁。

從生物學的觀點來看,新的產業生態讓生存的條件改變,每次產業升級就
會「演化」出新的強勢關鍵種,逐漸佔據新產業成型之後的多數生態位。而舊
有物種常無法與時俱進而在演替的過程殞落。本研究以生態學觀點切入探討
「商業生態系統」變遷過程,以縱斷面分析理解指標性個案公司如何掌握「典
範轉移」的契機進行「再生」、「因應」、「適應」、「範疇」等策略發展模
式,藉此討論小米、華為、聯想採取「產業生態加速器」切入AIOT 產業佈局
的未來可能發展,以及訪談既有商業生態系統之廠商內在觀點與見解,了解其
如何衡量之威脅與因應之道作為比較。本研究結果重新認識 「產業生態加速器」
模式對於實務之策略意涵,也發現典範轉移之要件與關鍵仍在於本研究所整理
的「演化機制」、「創新擴散」與貫穿「核心-互補-跨界」的關鍵多數。
zh_TW
dc.description.abstract (摘要) Over the past two decades, with the rapid changes in the science research and development of mobile internet&information technology, the market has undergone several major consumer upgrades(消費升級), and has also shaped new mobile computing applications and more personalized consumer domains, forming Mobile-native’s economy (Lu Xipeng, 2018) also allowed the consumer electronics and technology industries to follow the industry upgrade(產業升級).

The "PC Internet" has first increased the link between the economy and society. The network has increased the number and output value of the overall economic transactions. The "Mobile Internet" has enabled online services to penetrate into more sophisticated real-time consumption fields. And "Internet of Things" through mobile communication devices, trying to create more scene links through the "link" and "intelligence" in the home, and then the industry under the "Smart Networking" guiding ideology. In recent years, further appeals to the integration of "Cloud computing, Big-Data analysis, Machine Learning" then the infrastructure-as-service can become the "Smart Hub" of all connected peripheral devices in the future, and improve the ability of science and technology to adapt to social and economic activities. It can be said that in the past, technology has accelerated the change of the nature of competition in the industry, and the dividend period of a new model is not applicable in less than a few years, and the phenomenon of industrial model transfer is more frequent.

From a biological point of view, the new industrial ecology changes the conditions of survival, and each industrial upgrading will “evolve” a new strong key species and gradually occupy most of the niche after the formation of new industries. Old species are often unable to keep up with the times and fall in the process of succession. This study explores the transition process of the "business ecosystem" from an ecological perspective. It uses a cross-sectional analysis to understand how Apple, Amazon and Xiaomi can grasp the "model transfer" opportunities for "regenerating(再生)"、"coping(因應)"、"adapting(適應)" and "scoping(範疇)". And other strategic development models to discuss the possible future development of Xiaomi, Huawei and Lenovo`s “industrial eco-accelerator” to enter the field of AIOT industry scenario, as well as interviewing the internal views and insights of the existing commercial ecosystem, and understanding how to measure the threats and responses.

The results of this study re-recognize the strategic meaning of the "Eco-ecological Accelerator" model for practice. It also finds that the essentials and key to the paradigm shift are still the "evolution mechanism", "innovation diffusion" and the key majority of "core-complementary-cross".
en_US
dc.description.tableofcontents 摘要

第一章 緒論 7
第一節 研究背景與動機 7
第二節 研究目的與問題 13
第三節 論文結構與研究流程 16

第二章 文獻探討 18
第一節 商業生態系統 18
第二節 典範轉移之理論本質 51
第三節 總結-分析架構 59

第三章 研究方法 65
第一節 研究架構 67
第二節 研究構念 68
第三節 研究設計 70

第四章 研究結果 76
第一節 商業生態系統個案分析 80
第二節 產業生態加速器個案分析 112
第三節 既有生態參與者因應之觀點 135
第四節 研究發現與討論 140

第五章 結論與建議 149
第ㄧ節 結論 151
第二節 建議 156
第三節 研究限制 158

參考文獻 160
附錄
附錄ㄧ 訪談大綱 162
附錄二 訪談文字稿 162
附錄三 重要理論說明 169
zh_TW
dc.format.extent 24286462 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105932107en_US
dc.subject (關鍵詞) 典範轉移zh_TW
dc.subject (關鍵詞) 商業生態系統zh_TW
dc.subject (關鍵詞) 產業生態加速器zh_TW
dc.subject (關鍵詞) Paradigm-Shiften_US
dc.subject (關鍵詞) Business Ecosystemen_US
dc.subject (關鍵詞) Industrial Eco-acceleratoren_US
dc.title (題名) 典範轉移下企業因應策略之研究 -以『產業生態加速器』為例zh_TW
dc.title (題名) Research on How Coping Strategies will be formed to Adapt to Emerging Paradigm-shiften_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. 三谷宏治 (2015)。經營戰略簡史-五十個關於定位、核心能力、創新的大思考。先覺出版。
2. 小米生態鏈谷倉學院 (2017)。小米生態鏈戰地筆記。北京:中信出版社。
3. 布拉德‧史東(2016) 。貝佐斯傳:從電商之王到物聯網中樞,亞馬遜成功的關鍵。The everything store:Jeff Bezos and the age of Amazon。天下文化。
4. 沃爾特·基歇爾三世 (2018) 。戰略簡史-The Lords of Strategy。北京:社會科學文獻出版社。
5. 安迪‧葛洛夫 (2017) 。十倍速時代-唯偏執者生存(二版) Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company。大塊文化出版。
6. 貝瑞‧M‧卡茨 (2017) 。創新生態密碼-矽谷進化史。北京:中信出版社。
7. 拉吉夫·納蘭,德維卡·德維亞 (2016) 。移軌創新-充分釋放改變歷史的創新潛能。中國人民大學出版社。
8. 阿里研究院 (2015) 。互聯網+從IT到DT。北京:機械工業出版社。
9. 馬化騰 (2015) 。互聯網+國家戰略行動路線圖。中信出版集團。
10. 陳威如,余卓軒 ( 2013) 。平台革命-Platform Strategy。商週出版。
11. 羅伯托‧維甘提 (2011) 。設計力創新(新版) 。馬可孛羅。
12. 孫海鷹 (2018) 。創新生態鏈管理。北京:科學技術文獻出版社。
13. 羅恩‧阿德納 (2013)。創新拼圖下一步,把創意變現成功心法,時報出版。
14. 曹磊 (2015) 。互聯網+產業風口。北京:機械工業出版社。
15. 劉潤 (2015) 。互聯網+小米案例版。北京:聯合出版。
16. 廖健文、崔之瑜(2015),企業如何構建生態圈的HER框架,上網日期2019/06/02,檢自:https://www.iyiou.com/p/22306.html。
蕭瑞麟 (2007) 。不用數字的研究。培生教育出版集團。

1. Adner. R, (2006). Match your innovation strategy to your innovation ecosystem. Harvard business review.
2. Adner. R, & Kapoor. R, (2010). Value Creationin Innovation Ecosystem: How the structure of technological interdependence firm performance in new technology generations. Strategic Management Journal.
3. Baker. J, (1992). Paradigms: The business of discovering the future. New York: Haper Business.
4. CBINSIGHTS (2018). Amazon Strategy Teardown. CB Research Report.
5. David B. Yoffie & Eric Baldwin, (2015). Apple Inc. Harvard BusinessSchool Case Studies.
6. Gossain. S & Kandiah. G, (1998). Reinventing value: The new business ecosystem. Strategy&Leadership
7. Iansiti. M & Levien. R, (2004). The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability, Harvard Business Review.
8. Iansiti. M & Levien. R, (2004). Strategy as Ecology, Harvard Business Review.
9. Lynda. M. Applegate, (2008). Amazon:The Brink of Bankruptcy. Harvard BusinessSchool Case Studies.
10. Moore. J. F, (1993). Predators and Prey : A new ecology of competition, Harvard Business Review.
11. Moore. J. F, (1996). The Death of Competition: Leadership & Strategy in the Age of Business Ecosystems, New York: Harper Business.
12. Mills. L. S, M. E. Soule & D.F. Doak, (1993). The keystone-species concept in ecology and conservation. BioScience.
13. Noda T. & Bower J.L, (1996). Strategy Making as Iterated Process of Resources Allocation, Strategic Management Journal.
14. Nelson R. & Winter S, (1982). An Evolutionary Theory of Economic Change. Cambridge, MA: The Belknap Press of Harvard University Press.
15. Yin. R, (1994) Case Study Research : Design and Method, Beverly Hills, CA: Sage Publications.
16.Thomas Kuhn, (1962). The Structure of Scientific Revolutions. Chicago, IL:University of Chicagp Press.
zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU201900055en_US