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題名 預購贈品做為差別取價的工具
Advance purchase with bonus gifts as a price discrimination device作者 莊立瑋
Chuang, Li-Wei貢獻者 江品慧
Chiang, Piin-Hueih
莊立瑋
Chuang, Li-Wei關鍵詞 預購
預購贈品
跨期訂價
差別取價
產品組合
Advance purchase
Advance purchase with bonus gifts
Intertemporal pricing
Price discrimination
Bundling日期 2019 上傳時間 5-Sep-2019 17:09:15 (UTC+8) 摘要 This article offers a different pricing strategy for a monopolist to price discriminate between consumers of heterogeneous valuations for a product. In an intertemporal setting in which valuation of the product is uncertain when consumers purchase the product in advance, instead of using advance-purchase discounts, a monopolist can offer bonus gifts to consumers who purchase in advance to discriminate heterogeneous consumers. Consumers decide whether to purchase the product in advance and get bonus gifts when the valuation of the product is uncertain, or delay their purchasing decision until the valuation of the product is certain. In our result, if a monopolist uses advance purchase with bonus gifts policy and the value of bonus gifts is homogeneous across consumers, consumers of high valuation for the main product purchase in advance and receive bonus gifts; consumers of low valuation for the main product delay their purchasing decisions and purchase the product only in the state in which the uncertainty of the product is revealed to be high. We find a unique solution of price to maximize the monopolist`s profit. Furthermore, we compare the advance purchase with bonus gifts policy with advance-purchase discounts and find a necessary and sufficient condition in which advance purchase with bonus gifts is the monopolist`s optimal pricing strategy. In comparison to using the pure bundling policy, a monopolist using advance purchase with bonus gifts policy has higher profit. We also find that from firm`s perspective, if a monopolist faces an intertemporal pricing decision, advance purchase with bonus gifts strategy dominates pure bundling strategy. A monopolist can abstract additional surplus from consumers and harm the total social welfare by using advance purchase with bonus gifts policy. 參考文獻 Adams, W. J., & Yellen, J. L. (1976). Commodity bundling and the burden of monopoly. The Quarterly Journal of Economics, 475–498.Armstrong,M. (2013). A more general theory of commodity bundling. Journal of Economic Theory, 148(2), 448–472.Armstrong,M.,& Vickers, J. (2010). Competitive non-linear pricing and bundling. The Review of Economic Studies, 77(1), 30–60.Belleflamme, P., Lambert, T., & Schwienbacher, A. (2014). Crowdfunding: Tapping the right crowd. Journal of Business Venturing, 29(5), 585–609.Belleflamme, P., Omrani, N., & Peitz,M. (2015). The economics of crowdfunding platforms. Information Economics and Policy, 33, 11–28.Dana Jr, J. D., & Spier, K. E. (2018). Bundling and quality assurance. The RAND Journal of Economics, 49(1), 128–154.Dana, J. D., Jr. (1998). Advance-purchase discounts and price discrimination in competitive markets. Journal of Political Economy, 106(2), 395–422.Fang, H., & Norman, P. (2006). To bundle or not to bundle. The RAND Journal of Economics, 37(4), 946–963.Gale, I. L., & Holmes, T. J. (1992). The efficiency of advance-purchase discounts in the presence of aggregate demand uncertainty. International Journal of Industrial Organization, 10(3), 413–437.Gale, I. L., & Holmes, T. J. (1993). Advance-purchase discounts and monopoly allocation of capacity. The American Economic Review, 135–146.Karle, H., & Möller, M. (2018). Selling in advance to loss averse consumers. Available at SSRN 3126294.Ma, S., Li, G., Sethi, S. P., & Zhao, X. (2019). Advance selling in the presence of market power and risk-averse consumers. Decision Sciences, 50(1), 142–169.McAfee, R. P., McMillan, J., & Whinston,M. D. (1989).Multiproduct monopoly, commodity bundling, and correlation of values. The Quarterly Journal of Economics, 104(2), 371–383.Möller,M., &Watanabe,M. (2010). Advance purchase discounts versus clearance sales. The Economic Journal, 120(547), 1125–1148.Möller, M., & Watanabe, M. (2016). Competition in the presence of individual demand uncertainty. The RAND Journal of Economics, 47(2), 273–292.Nalebuff, B. (2004). Bundling as an entry barrier. The Quarterly Journal of Eco-nomics, 119(1), 159–187.Nocke, V., Peitz, M., & Rosar, F. (2011). Advance-purchase discounts as a price discrimination device. Journal of Economic Theory, 146(1), 141–162.Schmalensee, R. (1982). Commodity bundling by single-product monopolies. The Journal of Law and Economics, 25(1), 67–71. 描述 碩士
國立政治大學
經濟學系
106258013資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106258013 資料類型 thesis dc.contributor.advisor 江品慧 zh_TW dc.contributor.advisor Chiang, Piin-Hueih en_US dc.contributor.author (Authors) 莊立瑋 zh_TW dc.contributor.author (Authors) Chuang, Li-Wei en_US dc.creator (作者) 莊立瑋 zh_TW dc.creator (作者) Chuang, Li-Wei en_US dc.date (日期) 2019 en_US dc.date.accessioned 5-Sep-2019 17:09:15 (UTC+8) - dc.date.available 5-Sep-2019 17:09:15 (UTC+8) - dc.date.issued (上傳時間) 5-Sep-2019 17:09:15 (UTC+8) - dc.identifier (Other Identifiers) G0106258013 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/125809 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經濟學系 zh_TW dc.description (描述) 106258013 zh_TW dc.description.abstract (摘要) This article offers a different pricing strategy for a monopolist to price discriminate between consumers of heterogeneous valuations for a product. In an intertemporal setting in which valuation of the product is uncertain when consumers purchase the product in advance, instead of using advance-purchase discounts, a monopolist can offer bonus gifts to consumers who purchase in advance to discriminate heterogeneous consumers. Consumers decide whether to purchase the product in advance and get bonus gifts when the valuation of the product is uncertain, or delay their purchasing decision until the valuation of the product is certain. In our result, if a monopolist uses advance purchase with bonus gifts policy and the value of bonus gifts is homogeneous across consumers, consumers of high valuation for the main product purchase in advance and receive bonus gifts; consumers of low valuation for the main product delay their purchasing decisions and purchase the product only in the state in which the uncertainty of the product is revealed to be high. We find a unique solution of price to maximize the monopolist`s profit. Furthermore, we compare the advance purchase with bonus gifts policy with advance-purchase discounts and find a necessary and sufficient condition in which advance purchase with bonus gifts is the monopolist`s optimal pricing strategy. In comparison to using the pure bundling policy, a monopolist using advance purchase with bonus gifts policy has higher profit. We also find that from firm`s perspective, if a monopolist faces an intertemporal pricing decision, advance purchase with bonus gifts strategy dominates pure bundling strategy. A monopolist can abstract additional surplus from consumers and harm the total social welfare by using advance purchase with bonus gifts policy. en_US dc.description.tableofcontents 1 Introduction 52 Related Literature 83 Advance-purchase with bonus gifts 143.1 Setup 143.2 Demand 163.3 Firm’s maximization problem 214 Comparison 234.1 Advance purchase discount 244.2 Pure bundling 254.3 Welfare comparison 275 Conclusion 31References 33A Appendix 35 zh_TW dc.format.extent 536992 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106258013 en_US dc.subject (關鍵詞) 預購 zh_TW dc.subject (關鍵詞) 預購贈品 zh_TW dc.subject (關鍵詞) 跨期訂價 zh_TW dc.subject (關鍵詞) 差別取價 zh_TW dc.subject (關鍵詞) 產品組合 zh_TW dc.subject (關鍵詞) Advance purchase en_US dc.subject (關鍵詞) Advance purchase with bonus gifts en_US dc.subject (關鍵詞) Intertemporal pricing en_US dc.subject (關鍵詞) Price discrimination en_US dc.subject (關鍵詞) Bundling en_US dc.title (題名) 預購贈品做為差別取價的工具 zh_TW dc.title (題名) Advance purchase with bonus gifts as a price discrimination device en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Adams, W. J., & Yellen, J. L. (1976). Commodity bundling and the burden of monopoly. The Quarterly Journal of Economics, 475–498.Armstrong,M. (2013). A more general theory of commodity bundling. Journal of Economic Theory, 148(2), 448–472.Armstrong,M.,& Vickers, J. (2010). Competitive non-linear pricing and bundling. The Review of Economic Studies, 77(1), 30–60.Belleflamme, P., Lambert, T., & Schwienbacher, A. (2014). Crowdfunding: Tapping the right crowd. Journal of Business Venturing, 29(5), 585–609.Belleflamme, P., Omrani, N., & Peitz,M. (2015). The economics of crowdfunding platforms. Information Economics and Policy, 33, 11–28.Dana Jr, J. D., & Spier, K. E. (2018). Bundling and quality assurance. The RAND Journal of Economics, 49(1), 128–154.Dana, J. D., Jr. (1998). Advance-purchase discounts and price discrimination in competitive markets. Journal of Political Economy, 106(2), 395–422.Fang, H., & Norman, P. (2006). To bundle or not to bundle. The RAND Journal of Economics, 37(4), 946–963.Gale, I. L., & Holmes, T. J. (1992). The efficiency of advance-purchase discounts in the presence of aggregate demand uncertainty. International Journal of Industrial Organization, 10(3), 413–437.Gale, I. L., & Holmes, T. J. (1993). Advance-purchase discounts and monopoly allocation of capacity. The American Economic Review, 135–146.Karle, H., & Möller, M. (2018). Selling in advance to loss averse consumers. Available at SSRN 3126294.Ma, S., Li, G., Sethi, S. P., & Zhao, X. (2019). Advance selling in the presence of market power and risk-averse consumers. Decision Sciences, 50(1), 142–169.McAfee, R. P., McMillan, J., & Whinston,M. D. (1989).Multiproduct monopoly, commodity bundling, and correlation of values. The Quarterly Journal of Economics, 104(2), 371–383.Möller,M., &Watanabe,M. (2010). Advance purchase discounts versus clearance sales. The Economic Journal, 120(547), 1125–1148.Möller, M., & Watanabe, M. (2016). Competition in the presence of individual demand uncertainty. The RAND Journal of Economics, 47(2), 273–292.Nalebuff, B. (2004). Bundling as an entry barrier. The Quarterly Journal of Eco-nomics, 119(1), 159–187.Nocke, V., Peitz, M., & Rosar, F. (2011). Advance-purchase discounts as a price discrimination device. Journal of Economic Theory, 146(1), 141–162.Schmalensee, R. (1982). Commodity bundling by single-product monopolies. The Journal of Law and Economics, 25(1), 67–71. zh_TW dc.identifier.doi (DOI) 10.6814/NCCU201900870 en_US