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題名 台灣的皮膚美白現象
Skin Whitening Phenomenon in Taiwan作者 安年蒙
Anjorin, olaide貢獻者 康庭瑜
Kang, Ting-Yu
安年蒙
olaide Anjorin關鍵詞 美白
化妝品
旋律
種族
台灣
土著
Whitening
Cosmetics
Melanin
Ethnicity
Taiwanese
Aboriginal日期 2019 上傳時間 6-Nov-2019 15:28:10 (UTC+8) 摘要 抽象皮膚增白產品可商購,並且易於用於美容目的,使膚色變白。先前有關皮膚美白現象的研究著重於美白產品中成分的有害健康危害。他們也重點關注仍在影響全球社會的殖民種族方面。這項研究探索了通過考察台灣女性的文化規範化,探討台灣社會女性的文化思維框架台灣不同族裔的皮膚美白現象。專注於深度嵌入式皮膚美白的過程是在現代台灣社會。採用定性研究方法,對台灣精靈進行深度訪談島上來自不同種族的婦女。使用全球化概念的理論美帝國主義和文化帝國主義,並運用紮根的理論和主題分析編碼並分解結果。訪談的分析結果表明,皮膚美白現像一直存在,許多人根本不將其視為社會問題。台灣。結果表明,大多數人不知道使用毒品所帶來的健康風險這些美白產品。
ABSTRACTSkin whitening products are commercially available and are easily used for cosmetic purposes toget a lighter skin complexion. Previous research studies on skin whitening phenomenon primarilyfocuses on the harmful health hazards of the ingredients in the skin whitening products. They alsofocus on the colonial racial aspect that still impacts societies globally. This study explores thecultural mind frame of women in Taiwanese society by examining the cultural normalization ofthe skin-whitening phenomena across different ethnic groups in Taiwan. Focusing on how deeplyembedded the process of skin whitening is in modern Taiwanese society.Employing a qualitative research method in the form of in-depth interviews on elven Taiwanesewomen from the different ethnicity groups on the Island. Using the theories of globalizing notionsof beauty and cultural imperialism and employing the grounded theory and thematic analysis tocode and break down the findings. Results of the analysis of the interviews illustrated that the skinwhitening phenomenon is one that here to stay, as many just don’t view it as a social issue inTaiwan. Results showed that most people were unaware of the health risk that comes with usingthese whitening products.參考文獻 Reference● An, Y. and Bissell, K. (2014). The Globalization of Beauty: How is Ideal Beauty Influencedby Globally Published Fashion and Beauty Magazines? Journal of InterculturalCommunication Research, 43(3), pp.194-214. (Yan and Bissell, 2014)● Banner, Lois. 1983. American beauty. New York: Knopf● Chávez, A. and Guido-DiBrito, F. (1999). Racial and Ethnic Identity and Development. NewDirections for Adult and Continuing Education, 1999(84), pp.39-47.● Chen, L. (2017). Global Hakka: Hakka Identity in the Remaking, written by JessiecaLeo. Journal Of Chinese Overseas, 13(2), 295-297. doi: 10.1163/17932548-12341360● Chepkemoi, J. (2018). Ethnic groups in the Philippines. [online] The Reader Wiki, ReaderView of Wikipedia. Available at:https://thereaderwiki.com/en/Ethnic_groups_in_the_Philippines [Accessed 22 Mar. 2019].● Chung, J., & Bissell, K. L. (2009, November). Global perceptions of beauty and attractiveness:A cross-cultural analysis of American and Korean college students’ mental images of beauty.Paper presented at the National Communication Association 95th Annual Convention,Chicago, IL. Retrieved● C Olivares, J. (2019). The 5,6-dihydroxyindole-2-carboxylic acid (DHICA) oxidase activity ofhuman tyrosinase. [online] PubMed Central (PMC). Available at:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1221637/ [Accessed 1Jan. 2019].● Erbaugh, M. (1992). The Secret History of the Hakkas: The Chinese Revolution as a HakkaEnterprise. The China Quarterly, 132, 937-968. doi: 10.1017/s0305741000045495● Featherstone, M. (2010). Body Image and Affect in Consumer Culture. Body & Society, 16(1),pp.193-221.● Franklin, John H. (ed.) (1968), Color and Race, Boston: BeaconGENERAL AND ETHNOLOGY: Japan`s Invisible Race: Caste in Culture and Personality.George De Vos and Hiroshi Wagatsuma American Anthropologist First published: December1967● Geopolitica.RU. (2019). Theoriesof Globalization. [online] Available at:https://www.geopolitica.ru/en/article/theories-globalization [Accessed 14 Mar. 2019].● Goon, Patricia and Allison Craven (2003), “Whose Debt? Globalization and Whiteface inAsia,” Intersections: Gender, History and Culture in the Asian Context, 9 (August), accessedon March 20, 2019. HTTP:// wwwsshe.murdoch.edu.au/intersections/issue9/ gooncraven.html● Glenn, E. (2008). Yearning for Lightness. Gender & Society, 22(3), 281-302. doi:10.1177/0891243208316089● Huang, S. (2011). Nation-branding and transnational consumption: Japan-mania and theKorean wave in Taiwan. Media, Culture & Society, 33(1), pp.3-18.● Huang, T. (2018). Hakka Revivalism: A Story of Language Conservation in the 21st Century.[online] SIR Journal. Available at: http://www.sirjournal.org/op-ed/2018/1/30/hakkarevivalism-a-story-of-language-conservation-in-the-21st-century[Accessed 22 Mar. 2019].● Hunter, M. (2002). ‘If you’re light you’re alright’: Light skin color as social capital for womenof color. Gender & Society, 16(2), 175-193.● Hunter, M. (2005). Race, gender, and the politics of skin tone. New York: Routledge.● Kinmonth, Earl H. (1981), The Self-Made Man in Meiji Japanese Thought: From Samurai toSalary Man, Berkeley, CA: University of California Press.● Li Y, et al. (2008) Cdc55p-mediated E4orf4 growth inhibition in Saccharomyces cerevisiae ismediated only in part via the catalytic subunit of protein phosphatase 2A. J Virol 82(7):3612-23● LI, E., Min, H., Belk, R., Hosei, J. and Bahl, S. (2018). Skin Lightening and Beauty in FourAsian Cultures. ASSOCIATION FOR CONSUMER RESEARCH, Volume 35(2008),pp.Pages: 444-449. Bernama, 26 March 2014. Pengembangan Pesat Perniagaan Atas TalianBantu Tingkat Pendapatan Isi Rumah● LI, E., Min, H., Belk, R., Hosei, J. and Bahl, S. (2018). Skin Lightening and Beauty in FourAsian Cultures. ASSOCIATION FOR CONSUMER RESEARCH, Volume 35(2008),pp.Pages: 444-449.● LI, E., Min, H., Belk, R., Hosei, J. and Bahl, S. (2018). Skin Lightening and Beauty in FourAsian Cultures. ASSOCIATION FOR CONSUMER RESEARCH, Volume 35(2008),pp.Pages: 444-449.● Lan, P. (2011). White Privilege, Language Capital and Cultural Ghettoisation: Western HighSkilledMigrants in Taiwan. Journal of Ethnic and Migration Studies, 37(10), pp.1669-1693.● Miller, A. (1970). Role of physical attractiveness in impression formation. PsychonomicScience, 19, 241–243. Miller, L. C., Berg, J. H., & Archer, R. L. (1983). Openers: Individualswho elicit intimate selfdisclosure. Journal of Personality and Social Psychology, 44, 1234–1244.● Malhotra, Naresh k (2007). Marketing Research, An applied orientation. 5th ed. London:Prentice-Hall International (UK). p. 158● Malhotra, Naresh k (2007). Marketing Research, An applied orientation. 5th ed. London:Prentice-Hall International (UK). p. 155 -156● Malhotra, Naresh k (2007). Marketing Research, An applied orientation. 5th ed. London:Prentice-Hall International (UK). p. 183-187● Noels, K., Kil, H. and Fang, Y. (2014). Ethnolinguistic Orientation and Language Variation:Measuring and Archiving Ethnolinguistic Vitality, Attitudes, and Identity. Language andLinguistics Compass, 8(11), pp.618-628.● Owhal, S. (2015). Influence Of Advertisement Believability, Persuasiveness And BuyingBehavior On Consumer Attitude Towards Advertisement Of Mobile Cellular Services. Journalof Commerce and Management Thought, 6(3), p.528.● Pan, E. (2013). Beautiful White: An Illumination of Asian Skin-Whitening Culture. Programin Visual and Media Studies & International Comparative Studies Trinity College of Arts andSciences.● Pan, E. (2013). Beautiful White: An Illumination of Asian Skin-Whitening Culture. Programin Visual and Media Studies & International Comparative Studies Trinity College of Arts andSciences.● Pan, E. (2014). Beautiful White: An Illumination of Asian Skin-Whitening Culture. DUKEUNIVERSITY Durham, North Carolina. [online] Available at:https://core.ac.uk/download/pdf/37748773.pdf [Accessed 3 Jan. 2019].● Schaffer, R. and Rostow, W. (1982). Pre-Invasion Bombing Strategy: General Eisenhower`sDecision of March 25, 1944. The Journal of American History, 69(1), p.206.● Shankar, P. and Subish, P. (2007). Fair skin in South Asia: an obsession?. Journal of PakistanAssociation of Dermatologists.● Shankar, P. and Subish, P. (2007). Fair skin in South Asia: an obsession?. Journal of PakistanAssociation of Dermatologists.● Shigeta, Y., Imanaka, H., Ando, H., Ryu, A., Oku, N., Baba, N. and Makino, T. (2004). SkinWhitening Effect of Linoleic Acid Is Enhanced by Liposomal Formulations. Biological &Pharmaceutical Bulletin, 27(4), pp.591-594. (Shigeta et al., 2004)● Since the age of colonisation Asian countries have utilized “whiteness” white skin as alwaysbeen considered an essential element in the construction of the female beauty in Asian culture(LI et al., 2018). The● Since the age of colonisation Asian countries have utilized “whiteness” white skin as alwaysbeen considered an essential element in the construction of the female beauty in Asian culture(LI et al., 2018). The● Solomon, M. R., Ashmore, R. D., & Longo, L. C. (1992). The beauty match-up hypothesis:Congruence between types of beauty and product images in advertising. Journal of Advertising,21, 23–34. Turner, J. S. (2007)● The Beauty Match-Up Hypothesis: Congruence between Types of Beauty and Product Imagesin Advertising. Michael R. Solomon, Richard D. Ashmore and Laura C. Longo. Source:Journal of Advertising, Vol. 21, No. 4 (Dec., 1992), pp. 23-34.● The popularity of Caucasian and Eurasian models reflects the postcolonial structure ofcommoditization and consumerism and is still influenced by a colonial past (Goon and Craven2003)Reference● The popularity of Caucasian and Eurasian models reflects the postcolonial structure ofcommoditization and consumerism and is still influenced by a colonial past (Goon and Craven2003)● The Social Perception of Skin Color in Japan Author(s): Hiroshi Wagatsuma Source: Daedalus,Vol. 96, No. 2, Color and Race (Spring, 1967), pp. 407-443 Published by: MIT Press on behalfof American Academy of Arts & Sciences Stable URL: http://www.jstor.org/stable/2002704● Turino, T. (1999). Signs of Imagination, Identity, and Experience: A Peircian Semiotic Theoryfor Music. Ethnomusicology, 43(2), p.221. (Turino, 1999)● Waters, M. C. Ethnic Options: Choosing Identities in America. Berkeley, Calif.: University ofCalifornia Press, 1990.● Webb, S. (2013). The Epidemic of Skin Bleaching Around the World. [online] ColorismHealing.● Yan Yan & Kim Bissell (2014) The Globalization of Beauty: How is Ideal Beauty Influencedby Globally Published Fashion and Beauty Magazines? Journal of InterculturalCommunication Research, 43:3, 194-214, DOI:● Yan, Y. and Bissell, K. (2014). The Globalization of Beauty: How is Ideal Beauty Influencedby Globally Published Fashion and Beauty Magazines? Journal of InterculturalCommunication Research, 43(3), pp.194-214.● Yeon Sung, S. (2013). Constructing a New Image ‐ Korean Popular Culture in Taiwan. 描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
106461013資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106461013 資料類型 thesis dc.contributor.advisor 康庭瑜 zh_TW dc.contributor.advisor Kang, Ting-Yu en_US dc.contributor.author (Authors) 安年蒙 zh_TW dc.contributor.author (Authors) olaide Anjorin en_US dc.creator (作者) 安年蒙 zh_TW dc.creator (作者) Anjorin, olaide en_US dc.date (日期) 2019 en_US dc.date.accessioned 6-Nov-2019 15:28:10 (UTC+8) - dc.date.available 6-Nov-2019 15:28:10 (UTC+8) - dc.date.issued (上傳時間) 6-Nov-2019 15:28:10 (UTC+8) - dc.identifier (Other Identifiers) G0106461013 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/127219 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際傳播英語碩士學位學程(IMICS) zh_TW dc.description (描述) 106461013 zh_TW dc.description.abstract (摘要) 抽象皮膚增白產品可商購,並且易於用於美容目的,使膚色變白。先前有關皮膚美白現象的研究著重於美白產品中成分的有害健康危害。他們也重點關注仍在影響全球社會的殖民種族方面。這項研究探索了通過考察台灣女性的文化規範化,探討台灣社會女性的文化思維框架台灣不同族裔的皮膚美白現象。專注於深度嵌入式皮膚美白的過程是在現代台灣社會。採用定性研究方法,對台灣精靈進行深度訪談島上來自不同種族的婦女。使用全球化概念的理論美帝國主義和文化帝國主義,並運用紮根的理論和主題分析編碼並分解結果。訪談的分析結果表明,皮膚美白現像一直存在,許多人根本不將其視為社會問題。台灣。結果表明,大多數人不知道使用毒品所帶來的健康風險這些美白產品。 zh_TW dc.description.abstract (摘要) ABSTRACTSkin whitening products are commercially available and are easily used for cosmetic purposes toget a lighter skin complexion. Previous research studies on skin whitening phenomenon primarilyfocuses on the harmful health hazards of the ingredients in the skin whitening products. They alsofocus on the colonial racial aspect that still impacts societies globally. This study explores thecultural mind frame of women in Taiwanese society by examining the cultural normalization ofthe skin-whitening phenomena across different ethnic groups in Taiwan. Focusing on how deeplyembedded the process of skin whitening is in modern Taiwanese society.Employing a qualitative research method in the form of in-depth interviews on elven Taiwanesewomen from the different ethnicity groups on the Island. Using the theories of globalizing notionsof beauty and cultural imperialism and employing the grounded theory and thematic analysis tocode and break down the findings. Results of the analysis of the interviews illustrated that the skinwhitening phenomenon is one that here to stay, as many just don’t view it as a social issue inTaiwan. Results showed that most people were unaware of the health risk that comes with usingthese whitening products. en_US dc.description.tableofcontents 1. INTRODUCTION 11.1 Research Background 11.2 The science of skin whitening 31.3 Research importance 71.4 Research motivation 82. LITERATURE REVIEW 92.1 Consumer body culture 92.2 Standard ideal of beauty 102.3 Historical ideas of beauty in East Asia 122.4 What whiteness means to Taiwanese women 132.5 Effects of media images on individual perception and identification 152.6 Japan, China, and Korea influences 183 METHODOLOGY 213.1 Research questions 213.2 Data collection 223.2.1 Grounded theory 223.2.2 Thematic analysis 233.3 Data collection and sampling 243.4 Cross- ethnic identity 243.4.1 Ethnic groups in Taiwan 253.4.2 Holko Han Chinese 273.4.3 Hakka Han Chinese 273.4.4 Mainland Chinese 283.4.5 Aboriginal Taiwanese 293.4.6 New immigrants 303.5 Sampling frame 303.5.1 Interview process and guidelines 333.5.2 Data analysis 333.5.3 Coding 344. Results 354.1 Colorism: The Hierarchical Nature of Skin Tone 354.2 Othering and ethnicity 394.3 Perception of whiteness in the Taiwanese society 434.4 White signifying cleanness 434.5 Contradicting Practice 444.6 Society influence 454.7 The role of cross-border cultural flows 494.8 Changing attitudes 515. CONCLUSION 535.1 Introduction 535.2 Meaning of whiteness and its association 555.3 Gender influences 565.4 Limitations 58Reference 62 zh_TW dc.format.extent 1129284 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106461013 en_US dc.subject (關鍵詞) 美白 zh_TW dc.subject (關鍵詞) 化妝品 zh_TW dc.subject (關鍵詞) 旋律 zh_TW dc.subject (關鍵詞) 種族 zh_TW dc.subject (關鍵詞) 台灣 zh_TW dc.subject (關鍵詞) 土著 zh_TW dc.subject (關鍵詞) Whitening en_US dc.subject (關鍵詞) Cosmetics en_US dc.subject (關鍵詞) Melanin en_US dc.subject (關鍵詞) Ethnicity en_US dc.subject (關鍵詞) Taiwanese en_US dc.subject (關鍵詞) Aboriginal en_US dc.title (題名) 台灣的皮膚美白現象 zh_TW dc.title (題名) Skin Whitening Phenomenon in Taiwan en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Reference● An, Y. and Bissell, K. (2014). The Globalization of Beauty: How is Ideal Beauty Influencedby Globally Published Fashion and Beauty Magazines? Journal of InterculturalCommunication Research, 43(3), pp.194-214. (Yan and Bissell, 2014)● Banner, Lois. 1983. American beauty. New York: Knopf● Chávez, A. and Guido-DiBrito, F. (1999). Racial and Ethnic Identity and Development. NewDirections for Adult and Continuing Education, 1999(84), pp.39-47.● Chen, L. (2017). Global Hakka: Hakka Identity in the Remaking, written by JessiecaLeo. Journal Of Chinese Overseas, 13(2), 295-297. doi: 10.1163/17932548-12341360● Chepkemoi, J. (2018). Ethnic groups in the Philippines. [online] The Reader Wiki, ReaderView of Wikipedia. Available at:https://thereaderwiki.com/en/Ethnic_groups_in_the_Philippines [Accessed 22 Mar. 2019].● Chung, J., & Bissell, K. L. (2009, November). Global perceptions of beauty and attractiveness:A cross-cultural analysis of American and Korean college students’ mental images of beauty.Paper presented at the National Communication Association 95th Annual Convention,Chicago, IL. Retrieved● C Olivares, J. (2019). The 5,6-dihydroxyindole-2-carboxylic acid (DHICA) oxidase activity ofhuman tyrosinase. [online] PubMed Central (PMC). Available at:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1221637/ [Accessed 1Jan. 2019].● Erbaugh, M. (1992). The Secret History of the Hakkas: The Chinese Revolution as a HakkaEnterprise. The China Quarterly, 132, 937-968. doi: 10.1017/s0305741000045495● Featherstone, M. (2010). Body Image and Affect in Consumer Culture. Body & Society, 16(1),pp.193-221.● Franklin, John H. (ed.) (1968), Color and Race, Boston: BeaconGENERAL AND ETHNOLOGY: Japan`s Invisible Race: Caste in Culture and Personality.George De Vos and Hiroshi Wagatsuma American Anthropologist First published: December1967● Geopolitica.RU. (2019). Theoriesof Globalization. [online] Available at:https://www.geopolitica.ru/en/article/theories-globalization [Accessed 14 Mar. 2019].● Goon, Patricia and Allison Craven (2003), “Whose Debt? Globalization and Whiteface inAsia,” Intersections: Gender, History and Culture in the Asian Context, 9 (August), accessedon March 20, 2019. HTTP:// wwwsshe.murdoch.edu.au/intersections/issue9/ gooncraven.html● Glenn, E. (2008). Yearning for Lightness. Gender & Society, 22(3), 281-302. doi:10.1177/0891243208316089● Huang, S. (2011). Nation-branding and transnational consumption: Japan-mania and theKorean wave in Taiwan. Media, Culture & Society, 33(1), pp.3-18.● Huang, T. (2018). Hakka Revivalism: A Story of Language Conservation in the 21st Century.[online] SIR Journal. Available at: http://www.sirjournal.org/op-ed/2018/1/30/hakkarevivalism-a-story-of-language-conservation-in-the-21st-century[Accessed 22 Mar. 2019].● Hunter, M. (2002). ‘If you’re light you’re alright’: Light skin color as social capital for womenof color. Gender & Society, 16(2), 175-193.● Hunter, M. (2005). Race, gender, and the politics of skin tone. New York: Routledge.● Kinmonth, Earl H. (1981), The Self-Made Man in Meiji Japanese Thought: From Samurai toSalary Man, Berkeley, CA: University of California Press.● Li Y, et al. (2008) Cdc55p-mediated E4orf4 growth inhibition in Saccharomyces cerevisiae ismediated only in part via the catalytic subunit of protein phosphatase 2A. J Virol 82(7):3612-23● LI, E., Min, H., Belk, R., Hosei, J. and Bahl, S. (2018). Skin Lightening and Beauty in FourAsian Cultures. ASSOCIATION FOR CONSUMER RESEARCH, Volume 35(2008),pp.Pages: 444-449. Bernama, 26 March 2014. Pengembangan Pesat Perniagaan Atas TalianBantu Tingkat Pendapatan Isi Rumah● LI, E., Min, H., Belk, R., Hosei, J. and Bahl, S. (2018). Skin Lightening and Beauty in FourAsian Cultures. ASSOCIATION FOR CONSUMER RESEARCH, Volume 35(2008),pp.Pages: 444-449.● LI, E., Min, H., Belk, R., Hosei, J. and Bahl, S. (2018). Skin Lightening and Beauty in FourAsian Cultures. ASSOCIATION FOR CONSUMER RESEARCH, Volume 35(2008),pp.Pages: 444-449.● Lan, P. (2011). White Privilege, Language Capital and Cultural Ghettoisation: Western HighSkilledMigrants in Taiwan. Journal of Ethnic and Migration Studies, 37(10), pp.1669-1693.● Miller, A. (1970). Role of physical attractiveness in impression formation. PsychonomicScience, 19, 241–243. Miller, L. C., Berg, J. H., & Archer, R. L. (1983). Openers: Individualswho elicit intimate selfdisclosure. Journal of Personality and Social Psychology, 44, 1234–1244.● Malhotra, Naresh k (2007). Marketing Research, An applied orientation. 5th ed. London:Prentice-Hall International (UK). p. 158● Malhotra, Naresh k (2007). Marketing Research, An applied orientation. 5th ed. London:Prentice-Hall International (UK). p. 155 -156● Malhotra, Naresh k (2007). Marketing Research, An applied orientation. 5th ed. London:Prentice-Hall International (UK). p. 183-187● Noels, K., Kil, H. and Fang, Y. (2014). Ethnolinguistic Orientation and Language Variation:Measuring and Archiving Ethnolinguistic Vitality, Attitudes, and Identity. Language andLinguistics Compass, 8(11), pp.618-628.● Owhal, S. (2015). Influence Of Advertisement Believability, Persuasiveness And BuyingBehavior On Consumer Attitude Towards Advertisement Of Mobile Cellular Services. Journalof Commerce and Management Thought, 6(3), p.528.● Pan, E. (2013). Beautiful White: An Illumination of Asian Skin-Whitening Culture. Programin Visual and Media Studies & International Comparative Studies Trinity College of Arts andSciences.● Pan, E. (2013). Beautiful White: An Illumination of Asian Skin-Whitening Culture. Programin Visual and Media Studies & International Comparative Studies Trinity College of Arts andSciences.● Pan, E. (2014). Beautiful White: An Illumination of Asian Skin-Whitening Culture. DUKEUNIVERSITY Durham, North Carolina. [online] Available at:https://core.ac.uk/download/pdf/37748773.pdf [Accessed 3 Jan. 2019].● Schaffer, R. and Rostow, W. (1982). Pre-Invasion Bombing Strategy: General Eisenhower`sDecision of March 25, 1944. The Journal of American History, 69(1), p.206.● Shankar, P. and Subish, P. (2007). Fair skin in South Asia: an obsession?. Journal of PakistanAssociation of Dermatologists.● Shankar, P. and Subish, P. (2007). Fair skin in South Asia: an obsession?. Journal of PakistanAssociation of Dermatologists.● Shigeta, Y., Imanaka, H., Ando, H., Ryu, A., Oku, N., Baba, N. and Makino, T. (2004). SkinWhitening Effect of Linoleic Acid Is Enhanced by Liposomal Formulations. Biological &Pharmaceutical Bulletin, 27(4), pp.591-594. (Shigeta et al., 2004)● Since the age of colonisation Asian countries have utilized “whiteness” white skin as alwaysbeen considered an essential element in the construction of the female beauty in Asian culture(LI et al., 2018). The● Since the age of colonisation Asian countries have utilized “whiteness” white skin as alwaysbeen considered an essential element in the construction of the female beauty in Asian culture(LI et al., 2018). The● Solomon, M. R., Ashmore, R. D., & Longo, L. C. (1992). The beauty match-up hypothesis:Congruence between types of beauty and product images in advertising. Journal of Advertising,21, 23–34. Turner, J. S. (2007)● The Beauty Match-Up Hypothesis: Congruence between Types of Beauty and Product Imagesin Advertising. Michael R. Solomon, Richard D. Ashmore and Laura C. Longo. Source:Journal of Advertising, Vol. 21, No. 4 (Dec., 1992), pp. 23-34.● The popularity of Caucasian and Eurasian models reflects the postcolonial structure ofcommoditization and consumerism and is still influenced by a colonial past (Goon and Craven2003)Reference● The popularity of Caucasian and Eurasian models reflects the postcolonial structure ofcommoditization and consumerism and is still influenced by a colonial past (Goon and Craven2003)● The Social Perception of Skin Color in Japan Author(s): Hiroshi Wagatsuma Source: Daedalus,Vol. 96, No. 2, Color and Race (Spring, 1967), pp. 407-443 Published by: MIT Press on behalfof American Academy of Arts & Sciences Stable URL: http://www.jstor.org/stable/2002704● Turino, T. (1999). Signs of Imagination, Identity, and Experience: A Peircian Semiotic Theoryfor Music. Ethnomusicology, 43(2), p.221. (Turino, 1999)● Waters, M. C. Ethnic Options: Choosing Identities in America. Berkeley, Calif.: University ofCalifornia Press, 1990.● Webb, S. (2013). The Epidemic of Skin Bleaching Around the World. [online] ColorismHealing.● Yan Yan & Kim Bissell (2014) The Globalization of Beauty: How is Ideal Beauty Influencedby Globally Published Fashion and Beauty Magazines? Journal of InterculturalCommunication Research, 43:3, 194-214, DOI:● Yan, Y. and Bissell, K. (2014). The Globalization of Beauty: How is Ideal Beauty Influencedby Globally Published Fashion and Beauty Magazines? Journal of InterculturalCommunication Research, 43(3), pp.194-214.● Yeon Sung, S. (2013). Constructing a New Image ‐ Korean Popular Culture in Taiwan. zh_TW dc.identifier.doi (DOI) 10.6814/NCCU201901217 en_US