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題名 交易雙方及平台業者之共享經濟模型研究
The model of sharing economy platforms, providers and consumers作者 郭文芬
Kuo, Wen-Fen貢獻者 翁堃嵐
郭文芬
Kuo, Wen-Fen關鍵詞 共享經濟
交易平台
Sharing economy
Platform operators日期 2019 上傳時間 3-Jan-2020 15:58:24 (UTC+8) 摘要 現代科技的進步和消費者價值觀的改變，帶動共享經濟迅速發展，而探討共享經濟的文獻當中，有共享平台之個案研究、共享經濟對各項產業之正負向影響、共享經濟發展之可行性，及政府的相關政策，很少有文章是透過數學模型，分析供給者、消費者和平台業者三方的效用及利潤。本文以Horton and Zeck（2016）考慮供需雙方之共享模型作為基礎，並加入平台業者進行討論，所得出的結論大致可以歸納如下：一、平台業者收取的交易費與平台媒合供需雙方的媒合成本有關；而平台業者收取的會費則是與共享經濟財供需雙方的評價、人數、搜尋成本，以及媒合成本有關。二、當平台業者同時對供需雙方收取交易費和會費時，收取交易費越多，收取會費就越少，反之亦然，兩者呈現抵換關係。三、考慮貼現因子，當平台業者對時間偏好越高，一開始收取的會費越多，未來收取的交易費就越少。以上幾點分析，透過數學模型找出平台業者應向交易雙方收取媒合費用之範圍，使三方達成最有利的交易狀態。
Nowadays, the sharing economy is rapidly growing by the development of technology and the change in customer behavior. In most of research of sharing economy, the main concern is focused on the shared platforms, the impact of the sharing economy on industries, and the policies of the government. Few studies have been carried out concerning mathematical modelling aspects in relation to the utility of consumers, providers and platform operators. This paper is based on the model of Horton and Zeck（2016）, and includes the platform operators into consideration. The conclusions can be summarized as follows: First, the transaction fees charged by the platform operator are related to the service fee. The admission fees charged by the platform operator are related to the evaluation, the service fee, the number of people and the cost of searching of providers and consumers. Second, When the platform operator charges transaction fees and admission fees from both providers and consumers at the same time, the more transaction fees are charged, the less admission fees will be charged, and vice versa. Third, after considering the discount factor, when the platform operator has a higher time preference, the more admission fees charged at the beginning, lower transaction fees will be charged in the future. From the above analysis, we can find out the fees, which are the platform operators charges on users, so that beneficial to tripartite.參考文獻 陳右怡（2017）。萬物互聯共享，驅動四大新經濟。檢自https://www.itri.org.tw/chi/Content/NewsLetter/Contents.aspx?SiteID=1&MmmID=5000&MSid=744302456762403413（Aug. 18, 2019）Avital, M., Carroll, J. M., Hjalmarsson, A., Levina, N., Malhotra, A., and Sundararajan, A.（2015）, “The Sharing Economy: Friend or Foe, “ Business Horizons, 59（6）, 663-673.Bates, T. W., Kahle, K. M. and Stulz, R. M.（2009）, "Why Do U.S. Firms Hold So Much More Cash than They Used To? " Journal of Finance, American Finance Association, 64（5）, 1985-2021.Belk, R.（2007）, "Why not share rather than own? " Annals of the American Academy of Political and Social Science, 611, 126-140.Benkler, Y.（2004）, "Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production, " The Yale Law Journal, 114（2）, 273-358.Botsman, R. and Rogers, R.（2010）, What`s Mine is Yours: How Collaborative Consumption is Changing the Way we Live, London, UK: Collins.Boulding, K. E.（1966）, "The economics of the coming spaceship earth, " Environmental Quality Issues in a Growing Economy, 1-8.Buda, G. and Lehota, J.（2016）, "The Spreading Of Sharing Economy And Its Impact On Customers’ Behavior, " Acta Carolus Robertus, 6（2）, 44-59.Buda, G.（2017）, “Attitudes and Motivations of Consumers in Sharing Economy, “ Management, Enterprise and Benchmarking in the 21st Century, 22-30.Coase, R. H.（197）, "The Nature of the Firm, " Economica, New Series, 4（16）, 368-405Constantiou, I., Marton, A. and Tuunainen, V. K.（2017）, "Four Models of Sharing Economy Platforms, “ MIS Quarterly Executive, 16（4）, 231-251.Dredge, D. and Gyimóthy, S.（2015）, "The collaborative economy and tourism: Critical perspectives, questionable claims and silenced voices, "Tourism Recreation Research, 40（3）, 286-302.Felson, M. and Spaeth, J. L.（1978）, “Community Structure and Collaborative Consumption: A Routine Activity Approach, ” American behavioral scientist, 21（4）, 614-624.Filippas, A. and Gramstad, A. R.（2016）, "A Model of Pricing in the Sharing Economy: Pricing Dynamics with Awareness Generating Adoptions.” Working Paper.Fraiberger, S. P. and Sundararajan, A.（2015）, ” Peer-to-Peer Rental Markets in the Sharing Economy, ” NYU Stern School of Business Research Paper.Gansky, L.（2010）, The Mesh: Why the Future of Business is Sharing, Fall: Portfolio Penguin.Hamari, J., Sjöklint, M. and Ukkonen, A.（2016）, "The Sharing Economy: Why People Participate in Collaborative Consumption, " Journal of the Association for Information Science and Technology, 67（9）, 2047-2059.Horton, J. J. and Zeckhauser, R. J.（2016）, “Owning, Using and Renting: Some Simple Economics of the `Sharing Economy`, ” NBER Working Paper, No. 22029.Kramer, B. J.（2015）, Shareology: How Sharing is Powering the Human Economy Paperback, Fall: Morgan James Publishing.Kung, L. C. and Zhong, G. Y.（2017）, “The Optimal Pricing Strategy for Two-Sided Platform Delivery In the Sharing Economy, “ Transportation Research Part E Logistics and Transportation Review, 101, 1-12.Lamberton, C. P. and Rose, R. L.（2012）, "When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems, " Journal of Marketing, 76（4）, 109-125.Malhotra, A. and Alstyne, M. V.（2014）, “The Dark Side of the Sharing Economy ... and How to Lighten It, ” Communications of the ACM, 57（11）, 24-27.Pearce, D. W. and Turner R. K.（1991）, "Economics of natural resources and the environment, " American Journal of Agricultural Economics, 73（1）, 211-218.Rifkin, J.（2015）, “The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism, “ US: Palgrave Macmillan.Zervas, G., Proserpio, D. and Byers, J.（2015）, "A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average, " Working Paper. 描述 碩士
國立政治大學
財政學系
106255021資料來源 http://thesis.lib.nccu.edu.tw/record/#G0106255021 資料類型 thesis dc.contributor.advisor 翁堃嵐 zh_TW dc.contributor.author (Authors) 郭文芬 zh_TW dc.contributor.author (Authors) Kuo, Wen-Fen en_US dc.creator (作者) 郭文芬 zh_TW dc.creator (作者) Kuo, Wen-Fen en_US dc.date (日期) 2019 en_US dc.date.accessioned 3-Jan-2020 15:58:24 (UTC+8) - dc.date.available 3-Jan-2020 15:58:24 (UTC+8) - dc.date.issued (上傳時間) 3-Jan-2020 15:58:24 (UTC+8) - dc.identifier (Other Identifiers) G0106255021 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/128130 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 財政學系 zh_TW dc.description (描述) 106255021 zh_TW dc.description.abstract (摘要) 現代科技的進步和消費者價值觀的改變，帶動共享經濟迅速發展，而探討共享經濟的文獻當中，有共享平台之個案研究、共享經濟對各項產業之正負向影響、共享經濟發展之可行性，及政府的相關政策，很少有文章是透過數學模型，分析供給者、消費者和平台業者三方的效用及利潤。本文以Horton and Zeck（2016）考慮供需雙方之共享模型作為基礎，並加入平台業者進行討論，所得出的結論大致可以歸納如下：一、平台業者收取的交易費與平台媒合供需雙方的媒合成本有關；而平台業者收取的會費則是與共享經濟財供需雙方的評價、人數、搜尋成本，以及媒合成本有關。二、當平台業者同時對供需雙方收取交易費和會費時，收取交易費越多，收取會費就越少，反之亦然，兩者呈現抵換關係。三、考慮貼現因子，當平台業者對時間偏好越高，一開始收取的會費越多，未來收取的交易費就越少。以上幾點分析，透過數學模型找出平台業者應向交易雙方收取媒合費用之範圍，使三方達成最有利的交易狀態。 zh_TW dc.description.abstract (摘要) Nowadays, the sharing economy is rapidly growing by the development of technology and the change in customer behavior. In most of research of sharing economy, the main concern is focused on the shared platforms, the impact of the sharing economy on industries, and the policies of the government. Few studies have been carried out concerning mathematical modelling aspects in relation to the utility of consumers, providers and platform operators. This paper is based on the model of Horton and Zeck（2016）, and includes the platform operators into consideration. The conclusions can be summarized as follows: First, the transaction fees charged by the platform operator are related to the service fee. The admission fees charged by the platform operator are related to the evaluation, the service fee, the number of people and the cost of searching of providers and consumers. Second, When the platform operator charges transaction fees and admission fees from both providers and consumers at the same time, the more transaction fees are charged, the less admission fees will be charged, and vice versa. Third, after considering the discount factor, when the platform operator has a higher time preference, the more admission fees charged at the beginning, lower transaction fees will be charged in the future. From the above analysis, we can find out the fees, which are the platform operators charges on users, so that beneficial to tripartite. en_US dc.description.tableofcontents 謝辭 i中文摘要 ii英文摘要 iii目錄 iv第一章 緒論 1第一節 研究背景 1第二節 研究動機 5第三節 研究目的 5第二章 文獻回顧 6第三章 模型建構 10第一節 共享經濟模型 10第二節 加入平台業者 15第四章 考慮貼現因子 23第五章 結論與延伸 27參考文獻 28 zh_TW dc.format.extent 1169898 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0106255021 en_US dc.subject (關鍵詞) 共享經濟 zh_TW dc.subject (關鍵詞) 交易平台 zh_TW dc.subject (關鍵詞) Sharing economy en_US dc.subject (關鍵詞) Platform operators en_US dc.title (題名) 交易雙方及平台業者之共享經濟模型研究 zh_TW dc.title (題名) The model of sharing economy platforms, providers and consumers en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 陳右怡（2017）。萬物互聯共享，驅動四大新經濟。檢自https://www.itri.org.tw/chi/Content/NewsLetter/Contents.aspx?SiteID=1&MmmID=5000&MSid=744302456762403413（Aug. 18, 2019）Avital, M., Carroll, J. M., Hjalmarsson, A., Levina, N., Malhotra, A., and Sundararajan, A.（2015）, “The Sharing Economy: Friend or Foe, “ Business Horizons, 59（6）, 663-673.Bates, T. W., Kahle, K. M. and Stulz, R. M.（2009）, "Why Do U.S. Firms Hold So Much More Cash than They Used To? " Journal of Finance, American Finance Association, 64（5）, 1985-2021.Belk, R.（2007）, "Why not share rather than own? " Annals of the American Academy of Political and Social Science, 611, 126-140.Benkler, Y.（2004）, "Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production, " The Yale Law Journal, 114（2）, 273-358.Botsman, R. and Rogers, R.（2010）, What`s Mine is Yours: How Collaborative Consumption is Changing the Way we Live, London, UK: Collins.Boulding, K. E.（1966）, "The economics of the coming spaceship earth, " Environmental Quality Issues in a Growing Economy, 1-8.Buda, G. and Lehota, J.（2016）, "The Spreading Of Sharing Economy And Its Impact On Customers’ Behavior, " Acta Carolus Robertus, 6（2）, 44-59.Buda, G.（2017）, “Attitudes and Motivations of Consumers in Sharing Economy, “ Management, Enterprise and Benchmarking in the 21st Century, 22-30.Coase, R. H.（197）, "The Nature of the Firm, " Economica, New Series, 4（16）, 368-405Constantiou, I., Marton, A. and Tuunainen, V. K.（2017）, "Four Models of Sharing Economy Platforms, “ MIS Quarterly Executive, 16（4）, 231-251.Dredge, D. and Gyimóthy, S.（2015）, "The collaborative economy and tourism: Critical perspectives, questionable claims and silenced voices, "Tourism Recreation Research, 40（3）, 286-302.Felson, M. and Spaeth, J. L.（1978）, “Community Structure and Collaborative Consumption: A Routine Activity Approach, ” American behavioral scientist, 21（4）, 614-624.Filippas, A. and Gramstad, A. R.（2016）, "A Model of Pricing in the Sharing Economy: Pricing Dynamics with Awareness Generating Adoptions.” Working Paper.Fraiberger, S. P. and Sundararajan, A.（2015）, ” Peer-to-Peer Rental Markets in the Sharing Economy, ” NYU Stern School of Business Research Paper.Gansky, L.（2010）, The Mesh: Why the Future of Business is Sharing, Fall: Portfolio Penguin.Hamari, J., Sjöklint, M. and Ukkonen, A.（2016）, "The Sharing Economy: Why People Participate in Collaborative Consumption, " Journal of the Association for Information Science and Technology, 67（9）, 2047-2059.Horton, J. J. and Zeckhauser, R. J.（2016）, “Owning, Using and Renting: Some Simple Economics of the `Sharing Economy`, ” NBER Working Paper, No. 22029.Kramer, B. J.（2015）, Shareology: How Sharing is Powering the Human Economy Paperback, Fall: Morgan James Publishing.Kung, L. C. and Zhong, G. Y.（2017）, “The Optimal Pricing Strategy for Two-Sided Platform Delivery In the Sharing Economy, “ Transportation Research Part E Logistics and Transportation Review, 101, 1-12.Lamberton, C. P. and Rose, R. L.（2012）, "When is Ours Better than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems, " Journal of Marketing, 76（4）, 109-125.Malhotra, A. and Alstyne, M. V.（2014）, “The Dark Side of the Sharing Economy ... and How to Lighten It, ” Communications of the ACM, 57（11）, 24-27.Pearce, D. W. and Turner R. K.（1991）, "Economics of natural resources and the environment, " American Journal of Agricultural Economics, 73（1）, 211-218.Rifkin, J.（2015）, “The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism, “ US: Palgrave Macmillan.Zervas, G., Proserpio, D. and Byers, J.（2015）, "A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average, " Working Paper. zh_TW dc.identifier.doi (DOI) 10.6814/NCCU201901274 en_US
