| dc.contributor | 廣告系 | |
| dc.creator (作者) | 林日璇 | |
| dc.creator (作者) | Lin, J.-H. Tammy | |
| dc.date (日期) | 2019-05 | |
| dc.date.accessioned | 28-Apr-2020 13:46:59 (UTC+8) | - |
| dc.date.available | 28-Apr-2020 13:46:59 (UTC+8) | - |
| dc.date.issued (上傳時間) | 28-Apr-2020 13:46:59 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/129523 | - |
| dc.description.abstract (摘要) | Social grooming behaviors on social media contribute to one’s social capital and well-being. This study considered common types of social interactions on social media and proposes a social grooming style framework developed through signaling theory. Unlike the previous research, which has examined a single type of social grooming behavior, this study examined many behaviors simultaneously to identify a social grooming style. With a nationally representative sample from Taiwan (N = 1,350), a latent class analysis (LCA) revealed five social grooming styles: image managers, social butterflies, trend followers, maintainers, and lurkers. Social grooming style is significantly associated with social capital and well-being. Image managers receive the most social benefits, whereas lurkers receive the fewest. Social butterflies have considerable bridging social capital and well-being but the least bonding social capital. The results suggest that the rich may get richer, but only if the engaged social grooming style is strategic | |
| dc.format.extent | 127 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Journal of Computer-Mediated Communication, Vol.24, No.3, pp.90-107 | |
| dc.subject (關鍵詞) | Social Grooming Style ; Facebook ; Social Capital ; Well-Being ; Signaling Theory ; Social Network Sites (SNSs) | |
| dc.title (題名) | Strategic social grooming: Emergent social grooming styles on Facebook, social capital and well-being | |
| dc.type (資料類型) | article | |
