| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 吳維康 | zh_TW |
| dc.contributor.author (Authors) | Wu, Louis Wei-Kang | en_US |
| dc.creator (作者) | 吳維康 | zh_TW |
| dc.creator (作者) | Wu, Louis Wei-Kang | en_US |
| dc.date (日期) | 2020 | en_US |
| dc.date.accessioned | 1-Jul-2020 13:46:22 (UTC+8) | - |
| dc.date.available | 1-Jul-2020 13:46:22 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2020 13:46:22 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933032 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/130569 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933032 | zh_TW |
| dc.description.abstract (摘要) | This photography platform is using crowd founding to create contents that fits the Taiwan market needs with reliable information. For the photographers, this platform will act as a cloud-based service for them to reach the end consumers, to communicate and manage the photography events effectively. As an investor, the proposal for creating a basic PicMe portal has positive breakeven period of three years. It is going to target at standard level of users and with prompt time reaching the critical mass, it will become the leading “Photography Portal” in Taiwan. In the future this customer base can help the company to expand into various photography related services like photography event management as well as public event and photography gear rental and model referring. | en_US |
| dc.description.tableofcontents | 1. Introduction 11.1. Events 31.1.1. Public Events 31.1.2. Private Events 41.1.2.1. Pre-Wedding Photography and Wedding Photography 41.1.2.2. Party Photography 41.1.2.3. Business Photography 51.1.2.4. Others 52. Current Solutions 62.1. Do it yourself 62.2. Studio and Boutique 73. Existing Platform for Public Events 93.1. Phomi 93.2. Running Biji 94. Existing Platform for Private Events 114.1. Social media 114.2. Photography Website 115. Market Opportunity 135.1. Public event 135.1.1. Marathon event 135.2. Private event 155.3. End Customer’s Needs 155.4. Photographer’s Needs 165.5. Opportunities 206. Empathy Map 226.1. Customer Empathy Map 226.1.1. See 226.1.2. Say / Do 226.1.3. Think & Feel 226.1.4. Hear 226.1.5. Pain 236.1.6. Gain 236.2. Photographer Empathy Map 246.2.1. See 246.2.2. Say / Do 246.2.3. Think & Feel 246.2.4. Hear 256.2.5. Pain 256.2.6. Gain 257. PicME - A New Photography Sharing Platform 277.1. Book a session 287.2. Become a photographer 307.3. Find your photos 317.4. Upload photos 327.5. Vision, Mission and Goal 328. PicME-Business Model Canvas 338.1. Key Partners 338.2. Key Activities 348.3. Key resources 348.4. Value proposition 348.5. Customer segments 378.6. Customer relationships 398.7. Channels 408.8. Cost structure 408.9. Revenues 409. Marketing Strategy 429.1. Public and private events 429.2. Target Segment 429.3. Product Development 4310. SWOT Analysis 4510.1. Strengths 4510.2. Weakness 4510.3. Opportunity 4510.4. Threats 4611. Financial 4711.1. Fixed Cost 4711.2. Variable Cost 4711.3. Revenue Forecast 4811.4. Pro-formo Income Statement 5111.5. Breakeven Analysis 5212. Future Road Map 5413. Reference 55 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933032 | en_US |
| dc.subject (關鍵詞) | 攝影 | zh_TW |
| dc.subject (關鍵詞) | 攝影師 | zh_TW |
| dc.subject (關鍵詞) | 雲端服務 | zh_TW |
| dc.subject (關鍵詞) | 平台 | zh_TW |
| dc.subject (關鍵詞) | Photography | en_US |
| dc.subject (關鍵詞) | Photographer | en_US |
| dc.subject (關鍵詞) | Cloud Service | en_US |
| dc.subject (關鍵詞) | Platform | en_US |
| dc.title (題名) | PicME : 智慧攝影平台商業企劃書 | zh_TW |
| dc.title (題名) | PicME: A BUSINESS PLAN FOR SMART PHOTOGRAPHY PLATFORM | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | (1) https://en.wikipedia.org/wiki/Digital_single-lens_reflex_camera(2) 防疫不結婚？台婚紗業者：影響40億元產值 (http://hk.crntt.com/doc/1057/1/7/4/105717430.html?coluid=0&kindid=0&docid=105717430&mdate=0321002550)(3) Department of household registration, M.O.I. 內政部戶政司、統計處_結婚對數、結婚率、離婚對數、離婚率 (https://www.ris.gov.tw/app/portal/346)(4) 瘋迷Phomi http://www.phomi.com.tw/(5) 運動筆記https://running.biji.co/(6) Freehunter | SOHO族的工作社交網絡 https://freehunter.tw/(7) PRO360 達人網| 專家接案，兼差，兼職，外包 https://www.pro360.com.tw/(8) international professional wedding photographer`s directory https://www.ispwp.com/Blogs/articleDetail/NTc%3D/the-secret-life-of-wedding-photographers(9) Prototype : https://wwkang515.wixsite.com/picme | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202000603 | en_US |
