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題名 企劃書：台北道地的越南餐廳
Business Plan for an Authentic Vietnamese Restaurant in Taipei作者 何綺梅
Mai, Ha Nhat Chi貢獻者 張大為
Chang, David
何綺梅
Ha Nhat Chi Mai關鍵詞 越南
越南食物
料理
餐廳
傳統越南
道地美食
企業社會責任
Vietnam
Vietnamese food
Cuisine
Restaurant
Traditional Vietnam
Authentic Culinary
CSR日期 2020 上傳時間 1-Jul-2020 13:47:36 (UTC+8) 摘要 Being designed and planned by an IMBA student who have a great interest in cooking and food culture, this Business Plan for a Vietnamese Restaurant in Taipei was made with the desire of promoting the beauty and traditional values of Vietnamese gourmet to the consumers in Taipei, a modern city of different cultures and economic hubs.For more details, the restaurant is expected to provide not only traditional food and drinks, which make Vietnamese cuisine become famous to foreign friends, but also the cooking courses provided to the young people in Taiwan, who have never had a chance to start their interests in cooking. Besides, the restaurant will prioritize the employment of Vietnamese staff to ensure the purest Vietnamese service to enhance the customer experience.The business plan is made on the basis of three-year period, emphasizing the core business values, the operational principles, the business model and, the corporate and social responsibilities being shown thorough the business performance. 參考文獻 References in English1 Andrews, A.J. (original author) & Jayne Thompson (reviewer). 2019. A List of Expenses for Starting a Restaurant from Scratch. [https://smallbusiness.chron.com/list-expenses-starting-restaurant-scratch-4580.html]. Accessed on February 22, 20202 Nguyen, A. 2017. Vietnamese migrant brides now more integrated into Taiwan life. [https://www.taiwannews.com.tw/en/news/3316084]. Accessed last time on March 11, 20203 Anh Ngoc. 2018. We are not gold diggers - Vietnamese wife in Taiwan breaks stereotypes. [https://e.vnexpress.net/news/travel-life/we-are-not-gold-diggers-vietnamese-wife-in-taiwan-breaks-stereotypes-3836820.html]. Accessed last time on March 11, 20204 Wolfe, A. 2019. Effective Restaurant Loyalty Programs. [https://hospitalitytech.com/effective-restaurant-loyalty-programs]. Accessed on February 01, 20205 BigLittleIsland. 2019. Taiwanese Food – The Guide to Taiwan’s Food Culture & Things to Eat. [https://biglittleisland.com/taiwan-travel/taiwanese-food/]. Accessed on December 31, 20196 Cutrone, C. 2012. Restaurant Owner Shows Us Exactly How Much Dishes Are Marked Up. [https://www.businessinsider.com/how-much-restaurants-mark-up-food-2012-11]. Accessed on January 15, 20207 A. Pfau, C. 2017. Cultural Identity and Cuisine in Taiwan. [https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=1454&context=honorstheses]. Accessed on December January 01, 20208 Century21 Global, 2020. Residential For Rent: Taiwan Taipei City Songshan Dist. [https://www.century21global.com/for-rent-residential/Taiwan/Taipei-City/songshan-Dist.?sort=priceDesc]. Accessed on February 22, 20209 Mceneaney, C. 2017. What the Locals Eat: A Typical Day`s Diet in Taiwan. [https://theculturetrip.com/asia/taiwan/articles/what-the-locals-eat-a-typical-days-diet-in-taiwan/]. Accessed on December 31, 201910 Clutch, 2020. Top Branding Agencies in Taiwan. [https://clutch.co/tw/agencies/branding]. Accessed on February 10, 202011 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Prices Statistics Monthly. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 201912 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Report on the Survey of Family Income and Expenditure in Taipei. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 202113 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Short Report on Important Statistics of Taipei City. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 26, 201914 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Taipei City Statistical Yearbook. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 202215 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Taipei City Urban Competitiveness Indicators System. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 202016 Expatistan, 2020. Cost of living in Taipei, Taiwan. [https://www.expatistan.com/cost-of-living/taipei]. Accessed on January 15, 202017 Export Enterprises SA, 2020. Advertising and marketing in Taiwan. [https://www.nordeatrade.com/en/explore-new-market/taiwan/marketing]. Accessed on February 05, 202018 Find Price, 2020. Find Price. [https://www.findprice.com.tw/g/Tatung%20TR-380HRLW-SS%2BTR-270HFR-SS]. Accessed on February 15, 202019 Focus Taiwan, 2017. Taiwan ranks 4th in dining-out spending in Asia Pacific: survey. [https://focustaiwan.tw/business/201708120010]. Accessed on April 10, 202020 GlobalPrice. Info, 2020. Prices in Taiwan (Taipei) of cafes and restaurants. [https://www.globalprice.info/en/?p=taiwan/taipei-restaurant-prices#0]. Accessed on February 28, 202021 IEIT, 2020. Incubator & Accelerator. [https://start-up.sme.gov.tw/ia]. Accessed on Februrary 28, 202022 Ilha Formosa, 2016. Do Taiwanese people feel Chinese. [https://ilhaformosaaltomtaiwan.wordpress.com/2016/12/23/do-taiwanese-people-feel-chinese/]. Accessed on December 31, 201923 Info Cubic, 2019. Taiwanese Influencer Marketing 2019. [https://www.infocubic.co.jp/en/blog/taiwan/taiwanese-influencer-marketing-2019/]. Accessed on February 10, 202024 Noyes, J. 2018. These Psychological Menu Tricks Keep Customers Coming Back to Your Restaurant. [https://upserve.com/restaurant-insider/psychological-menu-tricks-keep-customers-coming-back-restaurant/]. Accessed on January 15, 202025 Ken Research Private Limited, 2019. Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research. [https://www.prnewswire.com/in/news-releases/taiwan-online-advertising-market-would-be-driven-by-continued-growth-in-the-number-of-social-media-users-and-increasing-penetration-of-smartphones-ken-research-844930457.html]. Accessed on February 06, 202026 Numbeo, 2020. Cost of Living in Taipei. [https://www.numbeo.com/cost-of-living/in/Taipei]. Accessed on January 15, 202027 Numbeo, 2020. Food prices in Taipei. [https://www.numbeo.com/food-prices/in/Taipei]. Accessed on January 15, 202028 Melina, R. 2011. Why Do Most Prices End in.99?. [https://www.livescience.com/33045-why-do-most-prices-end-in-99-cents-.html]. Accessed on January 15, 202029 Saigoneer, 2020. Vietnamese Ranks 13th Among World`s Most Favorite Cuisines, Survey Says. [https://saigoneer.com/saigon-food-culture/15966-vietnamese-ranks-13th-among-world-s-most-favorite-cuisines,-survey-says]. Accessed on December 31, 201930 Kuta, S. 2019. This Is How Much Restaurants Mark Up The Price Of Your Food. [https://www.dontwasteyourmoney.com/restaurants-mark-up-price-food/]. Accessed on February 01, 202031 Shoes For Crews Europe, 2018. The Slowest Restaurant Days Of The Year And How To Turn Them Around. [https://blog.sfceurope.com/the-slowest-restaurant-days-of-the-year-how-to-turn-them-around]. Accessed on January 16, 202032 Small and Medium Enterprise Administration (SMEA) of the Ministry of Economic Affairs, 2018. Policy pushing of the government to the project. [https://incubator.moeasmea.gov.tw/en/about-us-en/policy-en.html]. Accessed on February 28, 202033 Sortlist, 2020. Best Advertising Agencies in Taiwan. [https://www.sortlist.com/advertising/taiwan-tw]. Accessed on Februrary 08, 202034 Spacious, 2020. Listing of business premises for rent in Songshan. [https://www.spacious.tw/en/commercial/taipei/for-rent?disable_last_save_search_notice=true&hide_listing_search_questions=true]. Accessed on February 22, 202035 Resendes, S. 2019. 5 Tips and Tricks for Successful Restaurant Loyalty Programs. [https://upserve.com/restaurant-insider/restaurant-loyalty-programs/]. Accessed on February 01, 202036 Taipei City Government, 2016. Demographic Overview. [https://english.gov.taipei/cp.aspx?n=C619997124A6D293]. Accessed on January 01, 202037 Taiwan Aujourd’hui, 2010. Taiwanese cuisine reflects nation`s historical odyssey. [https://taiwantoday.tw/news.php?unit=18%2C23%2C45%2C18&post=24443]. Accessed on December 31, 201938 Teleport, 2020. Salaries in Taipei, Taiwan. [https://teleport.org/cities/taipei/salaries/]. Accessed last time on March 02, 202039 Heberlein, T. 2018. Taiwan Food Waste – Right Resource, Wrong Approach. [https://topics.amcham.com.tw/2018/10/taiwan-food-waste-right-resource-wrong-approach/]. Accessed on February 29, 202040 Tofupedia, 2015. Types of tofu. [http://www.tofupedia.com/en/tofu-bereiden/soorten-tofu/]. Accessed on February 12, 202041 Trip Advisor, 2020. Mu Viet Vietnamese Restaurant - Taipei Roosevelt. [https://www.tripadvisor.com.vn/Restaurant_Review-g13811269-d15349383-Reviews-Mu_Viet_Vietnamese_Restaurant_Taipei_Roosevelt-Da_an_Taipei.html]. Accessed on January 16, 202042 Valencia Higuera (original author) & Elisa Shoenberger (reviewer), 2019. Seasonal Factors Affecting the Restaurant Industry. [https://smallbusiness.chron.com/seasonal-factors-affecting-restaurant-industry-31192.html]. Accessed last time on February 27, 202043 Wang, C.C & Kao, E. 2018. Fewer `new immigrants` seen in Taiwan in recent years: report. [https://focustaiwan.tw/society/201807290008]. Accessed on January 01, 202044 Wikipedia, 2010. Psychological pricing. [https://en.wikipedia.org/wiki/Psychological_pricing]. Accessed on January 15, 202045 Wikipedia, 2019, Taiwanese Cuisine. [https://en.wikipedia.org/wiki/Taiwanese_cuisine]. Accessed on December 31, 201946 Wikipedia, 2019, Taiwanese People. [https://en.wikipedia.org/wiki/Taiwanese_people]. Accessed on December 29, 201947 Workforce Development Agency (WDA), 2019. Start-up Business Loans. [https://www.wda.gov.tw/en/cp.aspx?n=79E549FB543625C1]. Accessed on February 28, 2020References in Vietnamese1 Cổng thông tin đăng ký doanh nghiệp quốc gia, 2020. [https://dichvuthongtin.dkkd.gov.vn/inf/default.aspx]. Accessed on January 15, 20202 CukCuk.vn, 2019. Instagram nhà hàng, chủ quán đã biết tận dụng kênh marketing này chưa?. [https://www.cukcuk.vn/tin-tuc/newsid/7211/instagram-nha-hang/]. Accessed on January 28, 20203 Hướng nghiệp Á Âu, 2020. Khóa học nấu ăn chuyên nghiệp. [https://www.huongnghiepaau.com/hoc-nau-an]. Accessed on January 16, 20204 Thu Trang, 2017. Thiết kế nhà hàng truyền thống phong cách Việt hiệu quả. [https://nhahangdep.vn/thiet-ke-nha-hang-truyen-thong-phong-cach-viet-hieu-qua.html]. Accessed on January 02, 2020 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933055資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933055 資料類型 thesis dc.contributor.advisor 張大為 zh_TW dc.contributor.advisor Chang, David en_US dc.contributor.author (Authors) 何綺梅 zh_TW dc.contributor.author (Authors) Ha Nhat Chi Mai en_US dc.creator (作者) 何綺梅 zh_TW dc.creator (作者) Mai, Ha Nhat Chi en_US dc.date (日期) 2020 en_US dc.date.accessioned 1-Jul-2020 13:47:36 (UTC+8) - dc.date.available 1-Jul-2020 13:47:36 (UTC+8) - dc.date.issued (上傳時間) 1-Jul-2020 13:47:36 (UTC+8) - dc.identifier (Other Identifiers) G0107933055 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/130578 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 107933055 zh_TW dc.description.abstract (摘要) Being designed and planned by an IMBA student who have a great interest in cooking and food culture, this Business Plan for a Vietnamese Restaurant in Taipei was made with the desire of promoting the beauty and traditional values of Vietnamese gourmet to the consumers in Taipei, a modern city of different cultures and economic hubs.For more details, the restaurant is expected to provide not only traditional food and drinks, which make Vietnamese cuisine become famous to foreign friends, but also the cooking courses provided to the young people in Taiwan, who have never had a chance to start their interests in cooking. Besides, the restaurant will prioritize the employment of Vietnamese staff to ensure the purest Vietnamese service to enhance the customer experience.The business plan is made on the basis of three-year period, emphasizing the core business values, the operational principles, the business model and, the corporate and social responsibilities being shown thorough the business performance. en_US dc.description.tableofcontents 1. Market Insights 11.1. Analysis of Restaurant Industry of Taiwan 11.1.1. Threats of Rivalry 31.1.2. Threat of Market Entrance 51.1.3. Supplier Power 51.1.4. Buyer Power 71.1.5. Substitutes 71.2. Analysis of Consumers’ Behaviors 81.2.1. Sub-analysis of Taiwanese Cuisine and Taste Preferences 81.2.2. Sub-analysis of Consumers’ Behaviors 111.3. Conclusions 122. Business Plan for Vietnamese Restaurant in Taipei 142.1. Overview of Vietnamese Restaurant 142.1.1. Overview 142.1.2. Customer Segmentation 152.1.3. Expected Location and Operation Hours 162.2. Menu Description 182.2.1. Appearance 182.2.2. Content 202.3. Supply Chain Management 222.3.1. Input Acquisition 232.3.2. Processing 302.3.3. Output 323. Sales and Marketing 343.1. Sales 343.1.1. Retention of Food and Drink’s Original Flavors 363.1.2. Restaurant Service 373.1.3. Cooking Workshop Course 413.2. Marketing 423.2.1. SWOT analysis 423.2.2. Marketing Policies 443.3. Pricing 503.3.1. Pricing 503.3.2. Demo Menu 543.4. Customer Care 573.4.1. Customer Care During Sales 573.4.2. Marketing 594. Finance 644.1. Costs and Expenses 644.1.1. Capex 644.1.2. Direct Costs 684.1.3. Indirect Costs (or, Operating Expenses) 714.2. Capital Plan 734.3. Prospect of Financial Position in Three Years 745. Corporate and Social Responsibilities (Hereinafter Referred to as CSR) 885.1. CSR of Human Resource Aspect 885.2. CSR of Water and Power Management 895.2.1. CSR of Waste Management 905.2.2. CSR of Charity Work 915.2.3. CSR of Vietnamese Community Consideration 916. Conclusion 937. References 95 zh_TW dc.format.extent 2312608 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933055 en_US dc.subject (關鍵詞) 越南 zh_TW dc.subject (關鍵詞) 越南食物 zh_TW dc.subject (關鍵詞) 料理 zh_TW dc.subject (關鍵詞) 餐廳 zh_TW dc.subject (關鍵詞) 傳統越南 zh_TW dc.subject (關鍵詞) 道地美食 zh_TW dc.subject (關鍵詞) 企業社會責任 zh_TW dc.subject (關鍵詞) Vietnam en_US dc.subject (關鍵詞) Vietnamese food en_US dc.subject (關鍵詞) Cuisine en_US dc.subject (關鍵詞) Restaurant en_US dc.subject (關鍵詞) Traditional Vietnam en_US dc.subject (關鍵詞) Authentic Culinary en_US dc.subject (關鍵詞) CSR en_US dc.title (題名) 企劃書：台北道地的越南餐廳 zh_TW dc.title (題名) Business Plan for an Authentic Vietnamese Restaurant in Taipei en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) References in English1 Andrews, A.J. (original author) & Jayne Thompson (reviewer). 2019. A List of Expenses for Starting a Restaurant from Scratch. [https://smallbusiness.chron.com/list-expenses-starting-restaurant-scratch-4580.html]. Accessed on February 22, 20202 Nguyen, A. 2017. Vietnamese migrant brides now more integrated into Taiwan life. [https://www.taiwannews.com.tw/en/news/3316084]. Accessed last time on March 11, 20203 Anh Ngoc. 2018. We are not gold diggers - Vietnamese wife in Taiwan breaks stereotypes. [https://e.vnexpress.net/news/travel-life/we-are-not-gold-diggers-vietnamese-wife-in-taiwan-breaks-stereotypes-3836820.html]. Accessed last time on March 11, 20204 Wolfe, A. 2019. Effective Restaurant Loyalty Programs. [https://hospitalitytech.com/effective-restaurant-loyalty-programs]. Accessed on February 01, 20205 BigLittleIsland. 2019. Taiwanese Food – The Guide to Taiwan’s Food Culture & Things to Eat. [https://biglittleisland.com/taiwan-travel/taiwanese-food/]. Accessed on December 31, 20196 Cutrone, C. 2012. Restaurant Owner Shows Us Exactly How Much Dishes Are Marked Up. [https://www.businessinsider.com/how-much-restaurants-mark-up-food-2012-11]. Accessed on January 15, 20207 A. Pfau, C. 2017. Cultural Identity and Cuisine in Taiwan. [https://pdxscholar.library.pdx.edu/cgi/viewcontent.cgi?article=1454&context=honorstheses]. Accessed on December January 01, 20208 Century21 Global, 2020. Residential For Rent: Taiwan Taipei City Songshan Dist. [https://www.century21global.com/for-rent-residential/Taiwan/Taipei-City/songshan-Dist.?sort=priceDesc]. Accessed on February 22, 20209 Mceneaney, C. 2017. What the Locals Eat: A Typical Day`s Diet in Taiwan. [https://theculturetrip.com/asia/taiwan/articles/what-the-locals-eat-a-typical-days-diet-in-taiwan/]. Accessed on December 31, 201910 Clutch, 2020. Top Branding Agencies in Taiwan. [https://clutch.co/tw/agencies/branding]. Accessed on February 10, 202011 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Prices Statistics Monthly. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 201912 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Report on the Survey of Family Income and Expenditure in Taipei. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 202113 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Short Report on Important Statistics of Taipei City. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 26, 201914 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Taipei City Statistical Yearbook. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 202215 Department of Budget, Accounting and Statistics (Taipei City Government), 2019. Taipei City Urban Competitiveness Indicators System. [https://dbaseng.gov.taipei/Content_List.aspx?n=ED952FC77E9A7D4B]. Accessed on December 29, 202016 Expatistan, 2020. Cost of living in Taipei, Taiwan. [https://www.expatistan.com/cost-of-living/taipei]. Accessed on January 15, 202017 Export Enterprises SA, 2020. Advertising and marketing in Taiwan. [https://www.nordeatrade.com/en/explore-new-market/taiwan/marketing]. Accessed on February 05, 202018 Find Price, 2020. Find Price. [https://www.findprice.com.tw/g/Tatung%20TR-380HRLW-SS%2BTR-270HFR-SS]. Accessed on February 15, 202019 Focus Taiwan, 2017. Taiwan ranks 4th in dining-out spending in Asia Pacific: survey. [https://focustaiwan.tw/business/201708120010]. Accessed on April 10, 202020 GlobalPrice. Info, 2020. Prices in Taiwan (Taipei) of cafes and restaurants. [https://www.globalprice.info/en/?p=taiwan/taipei-restaurant-prices#0]. Accessed on February 28, 202021 IEIT, 2020. Incubator & Accelerator. [https://start-up.sme.gov.tw/ia]. Accessed on Februrary 28, 202022 Ilha Formosa, 2016. Do Taiwanese people feel Chinese. [https://ilhaformosaaltomtaiwan.wordpress.com/2016/12/23/do-taiwanese-people-feel-chinese/]. Accessed on December 31, 201923 Info Cubic, 2019. Taiwanese Influencer Marketing 2019. [https://www.infocubic.co.jp/en/blog/taiwan/taiwanese-influencer-marketing-2019/]. Accessed on February 10, 202024 Noyes, J. 2018. These Psychological Menu Tricks Keep Customers Coming Back to Your Restaurant. [https://upserve.com/restaurant-insider/psychological-menu-tricks-keep-customers-coming-back-restaurant/]. Accessed on January 15, 202025 Ken Research Private Limited, 2019. Taiwan Online Advertising Market Would be Driven by Continued Growth in the Number of Social Media Users and Increasing Penetration of Smartphones: Ken Research. [https://www.prnewswire.com/in/news-releases/taiwan-online-advertising-market-would-be-driven-by-continued-growth-in-the-number-of-social-media-users-and-increasing-penetration-of-smartphones-ken-research-844930457.html]. Accessed on February 06, 202026 Numbeo, 2020. Cost of Living in Taipei. [https://www.numbeo.com/cost-of-living/in/Taipei]. Accessed on January 15, 202027 Numbeo, 2020. Food prices in Taipei. [https://www.numbeo.com/food-prices/in/Taipei]. Accessed on January 15, 202028 Melina, R. 2011. Why Do Most Prices End in.99?. [https://www.livescience.com/33045-why-do-most-prices-end-in-99-cents-.html]. Accessed on January 15, 202029 Saigoneer, 2020. Vietnamese Ranks 13th Among World`s Most Favorite Cuisines, Survey Says. [https://saigoneer.com/saigon-food-culture/15966-vietnamese-ranks-13th-among-world-s-most-favorite-cuisines,-survey-says]. Accessed on December 31, 201930 Kuta, S. 2019. This Is How Much Restaurants Mark Up The Price Of Your Food. [https://www.dontwasteyourmoney.com/restaurants-mark-up-price-food/]. Accessed on February 01, 202031 Shoes For Crews Europe, 2018. The Slowest Restaurant Days Of The Year And How To Turn Them Around. [https://blog.sfceurope.com/the-slowest-restaurant-days-of-the-year-how-to-turn-them-around]. Accessed on January 16, 202032 Small and Medium Enterprise Administration (SMEA) of the Ministry of Economic Affairs, 2018. Policy pushing of the government to the project. [https://incubator.moeasmea.gov.tw/en/about-us-en/policy-en.html]. Accessed on February 28, 202033 Sortlist, 2020. Best Advertising Agencies in Taiwan. [https://www.sortlist.com/advertising/taiwan-tw]. Accessed on Februrary 08, 202034 Spacious, 2020. Listing of business premises for rent in Songshan. [https://www.spacious.tw/en/commercial/taipei/for-rent?disable_last_save_search_notice=true&hide_listing_search_questions=true]. Accessed on February 22, 202035 Resendes, S. 2019. 5 Tips and Tricks for Successful Restaurant Loyalty Programs. [https://upserve.com/restaurant-insider/restaurant-loyalty-programs/]. Accessed on February 01, 202036 Taipei City Government, 2016. Demographic Overview. [https://english.gov.taipei/cp.aspx?n=C619997124A6D293]. Accessed on January 01, 202037 Taiwan Aujourd’hui, 2010. Taiwanese cuisine reflects nation`s historical odyssey. [https://taiwantoday.tw/news.php?unit=18%2C23%2C45%2C18&post=24443]. Accessed on December 31, 201938 Teleport, 2020. Salaries in Taipei, Taiwan. [https://teleport.org/cities/taipei/salaries/]. Accessed last time on March 02, 202039 Heberlein, T. 2018. Taiwan Food Waste – Right Resource, Wrong Approach. [https://topics.amcham.com.tw/2018/10/taiwan-food-waste-right-resource-wrong-approach/]. Accessed on February 29, 202040 Tofupedia, 2015. Types of tofu. [http://www.tofupedia.com/en/tofu-bereiden/soorten-tofu/]. Accessed on February 12, 202041 Trip Advisor, 2020. Mu Viet Vietnamese Restaurant - Taipei Roosevelt. [https://www.tripadvisor.com.vn/Restaurant_Review-g13811269-d15349383-Reviews-Mu_Viet_Vietnamese_Restaurant_Taipei_Roosevelt-Da_an_Taipei.html]. Accessed on January 16, 202042 Valencia Higuera (original author) & Elisa Shoenberger (reviewer), 2019. Seasonal Factors Affecting the Restaurant Industry. [https://smallbusiness.chron.com/seasonal-factors-affecting-restaurant-industry-31192.html]. Accessed last time on February 27, 202043 Wang, C.C & Kao, E. 2018. Fewer `new immigrants` seen in Taiwan in recent years: report. [https://focustaiwan.tw/society/201807290008]. Accessed on January 01, 202044 Wikipedia, 2010. Psychological pricing. [https://en.wikipedia.org/wiki/Psychological_pricing]. Accessed on January 15, 202045 Wikipedia, 2019, Taiwanese Cuisine. [https://en.wikipedia.org/wiki/Taiwanese_cuisine]. Accessed on December 31, 201946 Wikipedia, 2019, Taiwanese People. [https://en.wikipedia.org/wiki/Taiwanese_people]. Accessed on December 29, 201947 Workforce Development Agency (WDA), 2019. Start-up Business Loans. [https://www.wda.gov.tw/en/cp.aspx?n=79E549FB543625C1]. Accessed on February 28, 2020References in Vietnamese1 Cổng thông tin đăng ký doanh nghiệp quốc gia, 2020. [https://dichvuthongtin.dkkd.gov.vn/inf/default.aspx]. Accessed on January 15, 20202 CukCuk.vn, 2019. 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