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題名 中小企業網路開發研究 – 以IMBA學生會網站為例
Web development for small and medium enterprises – A case study of IMBA Student Council Website
作者 娜斯佳
Bobrova, Anastasiia
貢獻者 尚孝純
Shang, Shari
娜斯佳
Anastasiia Bobrova
關鍵詞 網站開發
電子商務
網站建立器
中小企業
國立政治大學
IMBA學生會
web development
e-commerce
website builder
SMEs
NCCU
IMBA Student Council
日期 2020
上傳時間 3-Aug-2020 17:48:03 (UTC+8)
摘要 It was estimated that more than half of world population is connected to the internet and this trend is projected to continue. This trend impacts the way of doing business as enterprises attempt to follow their customers online. Hence, the objective of the study is to explore how small and medium enterprises can leverage the available tools in building an effective e-commerce model.
In order to achieve the objective, the author evaluates the theoretical background of the web development process for SMEs, including the website types and roles, web development tools and models to test the perceived quality of the websites. For the study the author also analyses the case of the NCCU IMBA Student Council website. To test the perceived quality of the evaluated case website among main target audience the survey was developed and 84 respondents were interviewed. The collected data was used for quantitative analysis.
The outcome of the current research is both theoretical and practical. Based on the theoretical part of the study the universal web development process was identified for the SMEs, including the selection of an appropriate web development tool. The analyses of the case study helped to examine the proposed process on the practical example. According to the conducted survey the perceived quality of the analyzed website is comparatively high among the respondents. In response to this, the proposed web development process could be recognized as relatively working for the small and medium enterprises.
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描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
107933051
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107933051
資料類型 thesis
dc.contributor.advisor 尚孝純zh_TW
dc.contributor.advisor Shang, Sharien_US
dc.contributor.author (Authors) 娜斯佳zh_TW
dc.contributor.author (Authors) Anastasiia Bobrovaen_US
dc.creator (作者) 娜斯佳zh_TW
dc.creator (作者) Bobrova, Anastasiiaen_US
dc.date (日期) 2020en_US
dc.date.accessioned 3-Aug-2020 17:48:03 (UTC+8)-
dc.date.available 3-Aug-2020 17:48:03 (UTC+8)-
dc.date.issued (上傳時間) 3-Aug-2020 17:48:03 (UTC+8)-
dc.identifier (Other Identifiers) G0107933051en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131054-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 107933051zh_TW
dc.description.abstract (摘要) It was estimated that more than half of world population is connected to the internet and this trend is projected to continue. This trend impacts the way of doing business as enterprises attempt to follow their customers online. Hence, the objective of the study is to explore how small and medium enterprises can leverage the available tools in building an effective e-commerce model.
In order to achieve the objective, the author evaluates the theoretical background of the web development process for SMEs, including the website types and roles, web development tools and models to test the perceived quality of the websites. For the study the author also analyses the case of the NCCU IMBA Student Council website. To test the perceived quality of the evaluated case website among main target audience the survey was developed and 84 respondents were interviewed. The collected data was used for quantitative analysis.
The outcome of the current research is both theoretical and practical. Based on the theoretical part of the study the universal web development process was identified for the SMEs, including the selection of an appropriate web development tool. The analyses of the case study helped to examine the proposed process on the practical example. According to the conducted survey the perceived quality of the analyzed website is comparatively high among the respondents. In response to this, the proposed web development process could be recognized as relatively working for the small and medium enterprises.		en_US
dc.description.tableofcontents 1. Introduction 1
1.1. Motivations for the Study 1
1.2. Research Objective 1
1.3. Research Questions and Structure 1
2. Literature Review 4
2.1. Website and Value Creation 4
2.1.1. . Objectives for Web Development 4
2.1.2. Ecommerce Definition, Website Types and Roles 6
2.1.3. Website Development Process 8
2.1.4. Website Perceived Quality Dimensions 11
2.1.5. Website Development Tools 13
2.1.6. Factors for the Website Builders Choice 14
2.2. SME and Web Development 16
2.2.1. Definition and Peculiarities of SMEs 16
2.2.2. Objectives of SMEs for Web Development 18
2.2.3. Limitations of SMEs for Web Development 20
3. Methodology of the Study 23
3.1. Case Study 23
3.2. Data Collection 24
3.2.1. Survey Sample and Data Collection 25
3.2.2. Survey Design 25
4. NCCU IMBA Student Council Website Case 29
4.1. NCCU IMBA Student Council Background 29
4.1.1. Web Development Limitations as Non-profitable (M)SME 29
4.1.2. Mission and Values of NCCU IMBA Student Council 30
4.1.3. NCCU IMBA Student Council Functions 31
4.1.4. NCCU IMBA Student Council Target Audience 32
4.1.5. NCCU IMBA Student Council Promotional Tools 33
4.2. NCCU IMBA Student Council Website Concept 34
4.2.1. Website Objectives, Functions, Type and Role 34
4.2.2. Student Council Website Target Audience 36
4.3. External Analysis 38
4.3.1. Analysis of Student Council Websites Examples 38
4.3.2. Analysis of Website Builders for NCCU IMBA Student Council 42
4.4. The Process of Web Development for NCCU IMBA Student Council 45
4.4.1. Budgeting Planning 45
4.4.2. Project Schedule Planning 46
4.4.3. Website Structure Planning 47
4.4.4. Project Team Formation and Roles Delegation 49
4.4.5. Designing and Implementing Stages 50
4.4.6. Promotion and KPIs of NCCU IMBA Student Council Website 52
4.4.7. Sustainability of the Project 53
4.5. NCCU IMBA Student Council Website Perceived Quality 54
4.5.1. Sample Structure and Results Reliability 54
4.5.2. Website Visit and Overall Satisfaction 54
4.5.3. Website Perceived Quality Dimensions’ Results 55
5. Conclusion 57
5.1. Practical Implications for the SMEs 57
5.2. Implication of the Web Development Process for SMEs 58
5.3. Practical Implications for the NCCU IMBA Student Council Website 59
5.4. Practical Implications for the Student Council Websites 60
5.5. Theoretical Contribution 62
5.6. Limitations and Future Study 62
6. Reference 64
7. Appendices 70
7.1. Appendix 1. Survey 70
7.2. Appendix 2. Analysis of Student Council Websites through WebQual Factors 75
7.3. Appendix 3. NCCU IMBA Student Council Preliminary Layout 77
7.4. Appendix 4. NCCU IMBA Student Council Website 79
7.5. Appendix 5. Perceived Quality Survey Results 80		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107933051en_US
dc.subject (關鍵詞) 網站開發zh_TW
dc.subject (關鍵詞) 電子商務zh_TW
dc.subject (關鍵詞) 網站建立器zh_TW
dc.subject (關鍵詞) 中小企業zh_TW
dc.subject (關鍵詞) 國立政治大學zh_TW
dc.subject (關鍵詞) IMBA學生會zh_TW
dc.subject (關鍵詞) web developmenten_US
dc.subject (關鍵詞) e-commerceen_US
dc.subject (關鍵詞) website builderen_US
dc.subject (關鍵詞) SMEsen_US
dc.subject (關鍵詞) NCCUen_US
dc.subject (關鍵詞) IMBA Student Councilen_US
dc.title (題名) 中小企業網路開發研究 – 以IMBA學生會網站為例zh_TW
dc.title (題名) Web development for small and medium enterprises – A case study of IMBA Student Council Websiteen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 1. Abou, S. (2008). World Wide Web Consortium (W3C), Web Accessibility Initiative (WAI)
2. Bathelt, H., Malmberg, A., & Maskell, P. (2004). Clusters and knowledge: local buzz, global pipelines and the process of knowledge creation. Progress in human geography, 28(1), 31-56.
3. Baxter, P., & Jack, S. (2008). Qualitative case study methodology: Study design and implementation for novice researchers. The qualitative report, 13(4), 544-559.
4. Baylor University. Nonprofit technology collaboration. Retrieved from: https://www.baylor.edu/business/mis/nonprofits/index.php?id=93083
5. Benjamins, S. (2020). The Best 6 Website Builders for 2020 [40+ Reviewed]. Retrieved from https://www.sitebuilderreport.com/best-website-builder;
6. Best Website Builder Reviews of 2019 | Top 10 Site Builders. (2019). Retrieved from https://www.best10websitebuilders.com
7. Best Website Builders, Compare Website Builders - May 2020. (2020). Retrieved from https://www.webcreate.io/website-builders-comparison/
8. Brandl, R. (2020). Best Website Builder 2020: I’ve Reviewed the 14 Best (& Worst). Retrieved from https://www.websitetooltester.com/en/best-website-builder/
9. Bressolles, G., Durrieu, F., & Giraud, M. (2007). The impact of electronic service quality’s dimensions on customer satisfaction and buying impulse. Journal of Customer Behaviour 6 (1):37–56
10. Brown, R. (2018). CMS’s vs Website Builders: What’s the Difference and Which Should You Choose? Retrieved from: https://www.elegantthemes.com/blog/resources/cms-vs-website-builder
11. Buxton, M., & Walton, N. (2014). The Internet as a small business e-commerce ecosystem. In E-commerce Platform Acceptance (pp. 79-100). Springer, Cham.
12. Bytemasters. (2017). Types, varieties of sites, site classification. Retrieved from: http://www.bytemaster.ru/?page_id=59
13. Carmichael, C. (2020). Website Builder Comparison Chart (May 2020) | WebsiteBuilderExpert. Retrieved from https://www.websitebuilderexpert.com/website-builders/comparisons/
14. Carney, L. (2020). 10 Best Website Builders of 2020 | The Definitive List. Retrieved from https://www.websitebuilderexpert.com/website-builders/best/
15. Cebi, S. (2013) Determining importance degrees of website design parameters based on interactions and types of websites. Decision Support Systems 54, no. 2: 1030-1043.
16. Contentsquare. (2020). The COVID-19 eCommerce Impact Data Hub. Retrieved from: https://contentsquare.com/coronavirus-ecommerce/
17. Decker, M., Schiefer, G., & Bulander, R. (2006). Specific challenges for small and medium-sized enterprises (SME) in M-business. In Proceedings of the International Conference on E-Business (ICE-B 2006), INSTICC Press, Setúbal, Portugal (pp. 169-174).
18. Diffly, S. (2012). How to build a successful Web Team. Retrieved from: http://www.diffily.com/articles/webteams.htm
19. Digital.com. 24 Top website builders for 2020 and how to choose the right one. (2020). Retrieved from: https://digital.com/website-builders/
20. Easily Find the Website Builder That is Right For You. (2017); Retrieved from https://www.best10websitebuilders.com/find-my-website-builder/
21. Emarketer. (2019). Global Ecommerce 2019. Ecommerce Continues Strong Gains Amid Global Economic Uncertainty. Retrieved from https://www.emarketer.com/content/global-ecommerce-2019
22. Euromonitor International. (2018). The future of world trade: how digital technologies are transforming global commerce. Retrieved from http://www.euromonitor.com/
23. Euromonitor International. (2019). Digital Consumer Industry Insights Survey. Retrieved from http://www.euromonitor.com/
24. Everard, A., & Galletta, D. (2006). How presentation flaws affect perceived site quality, trust, and intention to purchase from an online store. Journal of Management Information Systems, 22(3), 55-95.
25. FinancesOnlibe. (2020). Compare Bitrix24 vs Cloud CMS. Retrieved from: https://comparisons.financesonline.com/bitrix24-vs-cloud-cms
26. Gliffy Diagram Makes Online Diagramming Easy. (2020). Retrieved from https://www.gliffy.com
27. Google Domains. How to choose a website builder. (2020). Retrieved from: https://domains.google/learning-center/how-to-choose-a-website-builder/
28. Google Trends. Interest over time. Wix and WordPress. (2020). Retrieved from: https://trends.google.com/trends/explore?date=all&q=WordPress,Wix
29. GTMetrix. (2020). How fast does your website load? Find out with GTmetrix. Retrieved from: https://gtmetrix.com
30. Hicks, K. (2018). How to Choose the Best Website Builder for Your Business. Retrieved from: https://www.hostgator.com/blog/choose-best-website-builder-business/
31. Holsapple, C., & Singh, M. (2000). Electronic commerce: from a definitional taxonomy toward a knowledge-management view. Journal of Organizational Computing and Electronic Commerce, 10(3), 149-170.
32. How To Choose A Website Builder, Tips To Compare Web Builders. (2018). Retrieved from https://www.webcreate.io/how-to-choose-a-website-builder/
33. How to Determine the Correct Survey Sample Size. (2020). Retrieved from https://www.qualtrics.com/experience-management/research/determine-sample-size/
34. Jegers, M. (2008). Managerial economics of non-profit organizations. Routledge.
35. Kim, S., & Stoel, L. (2004). Apparel retailers: Website quality dimensions and satisfaction. Journal of Retailing and Consumer Services 11 (2):109–17.
36. Low J. (2020). Three Easy Ways to Create a Website: Step-by-step Beginner Guide. Retrieved from: https://www.webhostingsecretrevealed.net/blog/web-hosting-guides/make-a-website/
37. Marmaridis, I., & Unhelkar, B. (2005). Challenges in Mobile Transformations: A Requirements modelling perspective for Small and Medium Enterprises. In Proceedings of the 4th International Conference on Mobile Business (ICMB 2005), Sydney, Australia
38. McMahon, D., Seaman, S., & Buckingham, J. (2011). Nonprofit adoption of websites and website types. Journal of Marketing Development and Competitiveness 5, no. 6 (2011): 43-50.
39. NCCU IMBA Student Council. Our Mission & Vision. (2020). Retrieved from https://www.nccuimbasc.com/about
40. O’Brien, F. (2020). 5 Best Website Builders for SEO. Retrieved from https://www.websitebuilderexpert.com/website-builders/best/seo/
41. Ordanini, A. (2009). Crowd funding: customers as investors. The Wall Street Journal, 23(3), 5-7.
42. Page, D. (2019). A Complete List of Best CMS & Website Builders of 2019. Retrieved from: https://medium.com/elfsight-blog/a-complete-list-of-best-cms-website-builders-of-2019-267d0cf3890a
43. Park, Y., Gretzel, U., & Sirakaya-Turk, E. (2007). Measuring web site quality for online travel agencies. Journal of Travel and Tourism Marketing, 23(1), 15-30
44. Ponte, E., Carvajal-Trujillo, E., & Escobar-Rodríguez, T. (2015). Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents. Tourism Management, 47, 286-302
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dc.identifier.doi (DOI) 10.6814/NCCU202000684en_US