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題名 將企業社會責任落實於德國之巧克力產業
Implemented Corporate Social Responsibility in the German Chocolate Industry作者 黎維甫
Richter, Welf Marvin貢獻者 張大為
Chang, David
黎維甫
Welf Marvin Richter關鍵詞 企業社會責任
企業社會不負責任
創造共享價值
德國巧克力產業
有機耕種
Corporate Social Responsibility,
Corporate Social Irresponsibility
Creating Shared Value
German Chocolate Industry
Organic Cultivation日期 2020 上傳時間 3-Aug-2020 17:48:11 (UTC+8) 摘要 The German chocolate industry is proof of the north-south disparity in the global cocoa industry: The Global South produces, and the Global North consumes. The conventional chocolate value chain causes severe negative social and ecological impacts in the Global South, particularly in the form of smallholder’s poverty, child labor, deforestation, and soil degradation. The thesis debates that society strongly attributes corporate social irresponsibility (CSI) to chocolate producers for these negative impacts. To combat the negative perception of consumers, German producers turn to implementing CSR efforts. A prominent approach of conventional chocolate companies is fair-trade certification. However, fair-trade criteria are not substantial enough to significantly address and change the social and ecological impacts of the conventional value chain. To enable an effective and truly valuable CSR, organic cocoa cultivation seems to be a fundamental requirement. Implemented CSR measures by German organic chocolate producers range from good corporate citizenship through charitable donation, to CSR closely related to the value chain like carbon emission offsetting or compostable packaging, to competitiveness-related CSR that is integrated in the business model, using a relocation of the value creation to the cocoa’s country of origin which mutually benefits both business and society. 參考文獻 ARD. (2018) Die größten Schokoladenhersteller [The Biggest Chocolate Producers]. Available from: https://boerse.ard.de/aktien/wer-verdient-an-der-suessen-versuchung102.html [Accessed 20th May 2020].Bahn, E. (2016) Der lange Weg zu höheren Einkommen: Umstritten, aber im Sinne der Bauern und Bäuerinnen: Das Kakaoprogramm von Fairtrade [The Long Way to Higher Incomes: Highly Debated, But Good For Farmers: Faitrade’s Cocoa Program]. 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國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933061資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108933061 資料類型 thesis dc.contributor.advisor 張大為 zh_TW dc.contributor.advisor Chang, David en_US dc.contributor.author (Authors) 黎維甫 zh_TW dc.contributor.author (Authors) Welf Marvin Richter en_US dc.creator (作者) 黎維甫 zh_TW dc.creator (作者) Richter, Welf Marvin en_US dc.date (日期) 2020 en_US dc.date.accessioned 3-Aug-2020 17:48:11 (UTC+8) - dc.date.available 3-Aug-2020 17:48:11 (UTC+8) - dc.date.issued (上傳時間) 3-Aug-2020 17:48:11 (UTC+8) - dc.identifier (Other Identifiers) G0108933061 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131057 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 108933061 zh_TW dc.description.abstract (摘要) The German chocolate industry is proof of the north-south disparity in the global cocoa industry: The Global South produces, and the Global North consumes. The conventional chocolate value chain causes severe negative social and ecological impacts in the Global South, particularly in the form of smallholder’s poverty, child labor, deforestation, and soil degradation. The thesis debates that society strongly attributes corporate social irresponsibility (CSI) to chocolate producers for these negative impacts. To combat the negative perception of consumers, German producers turn to implementing CSR efforts. A prominent approach of conventional chocolate companies is fair-trade certification. However, fair-trade criteria are not substantial enough to significantly address and change the social and ecological impacts of the conventional value chain. To enable an effective and truly valuable CSR, organic cocoa cultivation seems to be a fundamental requirement. Implemented CSR measures by German organic chocolate producers range from good corporate citizenship through charitable donation, to CSR closely related to the value chain like carbon emission offsetting or compostable packaging, to competitiveness-related CSR that is integrated in the business model, using a relocation of the value creation to the cocoa’s country of origin which mutually benefits both business and society. en_US dc.description.tableofcontents 1. Introduction 12. The German Chocolate Industry 42.1. History of the Development from Cocoa Beans to Chocolate 42.2. Key Figures of the German Chocolate Industry 92.3. Conventional Value Chain of the Chocolate Industry 123. Establishing a Problem: Negative Impacts of the Conventional Chocolate Value Chain 173.1. Social Impacts – Poverty of Smallholders and Child Labor 173.2. Ecological Impacts – Deforestation and Soil Degradation 264. Academic Models in Corporate Social Responsibility 304.1. Definition of Corporate Social Responsibility 314.2. The Model of Corporate Social Irresponsibility Attributions 344.3. The Model of Creating Shared Value 405. The Conventional Sector: Corporate Social Irresponsibility and CSR Approaches 525.1. Application of the Corporate Social Irresponsibility Attributions Model to the Conventional Chocolate Sector 525.2. Fair Trade Programs 605.3. Game Changer or Cheap Solution? Evaluation of Fair Trade Certifications as CSR 666. The Organic Sector: CSR Approaches and Creating Shared Value 716.1. Organic Cultivation 716.2. Establishing the Importance of Organic Cultivation for CSR 746.3. Application of the Creating Shared Value Model to the Organic Chocolate Sector 766.3.1. Responsive CSR within the Category of Generic Social Issues: Basic and Vego 786.3.2. Responsive CSR within the Category of Value Chain Social Impacts: Share and Naturata 836.3.3. Strategic CSR within the Category of Value Chain Social Impacts: Vivani and Nucao.. 886.3.4. Strategic CSR within the Category of Social Dimensions of Competitive Context: Rapunzel and Fairafric 957. Conclusion 106References 111Appendix 131 zh_TW dc.format.extent 7172918 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108933061 en_US dc.subject (關鍵詞) 企業社會責任 zh_TW dc.subject (關鍵詞) 企業社會不負責任 zh_TW dc.subject (關鍵詞) 創造共享價值 zh_TW dc.subject (關鍵詞) 德國巧克力產業 zh_TW dc.subject (關鍵詞) 有機耕種 zh_TW dc.subject (關鍵詞) Corporate Social Responsibility, en_US dc.subject (關鍵詞) Corporate Social Irresponsibility en_US dc.subject (關鍵詞) Creating Shared Value en_US dc.subject (關鍵詞) German Chocolate Industry en_US dc.subject (關鍵詞) Organic Cultivation en_US dc.title (題名) 將企業社會責任落實於德國之巧克力產業 zh_TW dc.title (題名) Implemented Corporate Social Responsibility in the German Chocolate Industry en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) ARD. (2018) Die größten Schokoladenhersteller [The Biggest Chocolate Producers]. 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