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題名 失信的社群媒體 : 探討臉書新聞內容的敵意媒體感知
In social media we distrust: Investigating hostile media perception of Facebook news content
作者 莫荷嘉
Csarno, Helga Gabriella
貢獻者 韓義興
Yi-Hsing (Paul) Han
莫荷嘉
Csarno, Helga Gabriella
關鍵詞 Social media
Media trust
Media credibility
Hostile media effect
Journalistic roles
United States
Iran
日期 2020
上傳時間 3-Aug-2020 18:02:12 (UTC+8)
摘要 The majority of internet users today find their news on social media (Gil de Zúñiga et al.,
2017), however, media trust, and especially trust in social media is low. (Edelman, 2019) In
growing political polarization the effects of perceived media hostility are also gaining more
importance. In this research readers of international news were surveyed in an online
experiment to assess how issue involvement on the 2020 military conflict between the United
States and Iran correlates with general trust in the media and with the credibility of the largest
social media network, Facebook, as a news source. The current research investigated whether
the hostile media effect still occurs in a purely social media context and results showed that
partisans (those with a strong supporting or opposing opinion on the military conflict)
perceive news content on Facebook as hostile along the same lines as they do in a traditional
media context. This study also made an attempt to understand how content creation is related
to bias perception, namely, what segments of social news content and which mainstream
journalistic role contribute to perceived bias. This study fills the literature gap of the hostile
media effect in a social media context. Findings may also have implications for the news
industry as to how journalist roles and content segments influence audience perceptions.
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描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
107461018
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107461018
資料類型 thesis
dc.contributor.advisor 韓義興zh_TW
dc.contributor.advisor Yi-Hsing (Paul) Hanen_US
dc.contributor.author (Authors) 莫荷嘉zh_TW
dc.contributor.author (Authors) Csarno, Helga Gabriellaen_US
dc.creator (作者) 莫荷嘉zh_TW
dc.creator (作者) Csarno, Helga Gabriellaen_US
dc.date (日期) 2020en_US
dc.date.accessioned 3-Aug-2020 18:02:12 (UTC+8)-
dc.date.available 3-Aug-2020 18:02:12 (UTC+8)-
dc.date.issued (上傳時間) 3-Aug-2020 18:02:12 (UTC+8)-
dc.identifier (Other Identifiers) G0107461018en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/131132-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際傳播英語碩士學位學程(IMICS)zh_TW
dc.description (描述) 107461018zh_TW
dc.description.abstract (摘要) The majority of internet users today find their news on social media (Gil de Zúñiga et al.,
2017), however, media trust, and especially trust in social media is low. (Edelman, 2019) In
growing political polarization the effects of perceived media hostility are also gaining more
importance. In this research readers of international news were surveyed in an online
experiment to assess how issue involvement on the 2020 military conflict between the United
States and Iran correlates with general trust in the media and with the credibility of the largest
social media network, Facebook, as a news source. The current research investigated whether
the hostile media effect still occurs in a purely social media context and results showed that
partisans (those with a strong supporting or opposing opinion on the military conflict)
perceive news content on Facebook as hostile along the same lines as they do in a traditional
media context. This study also made an attempt to understand how content creation is related
to bias perception, namely, what segments of social news content and which mainstream
journalistic role contribute to perceived bias. This study fills the literature gap of the hostile
media effect in a social media context. Findings may also have implications for the news
industry as to how journalist roles and content segments influence audience perceptions.		en_US
dc.description.tableofcontents Table of Contents

1. Introduction 1
1.1 Research background 1
1.2 Research purpose 3
1.3 Contributions 4
2. Literature Review 6
2.1 The hostile media effect 6
2.2 News media trust 12
2.3 News credibility 15
2.4 Journalistic roles 17
2.5 Social media news content 19
3. Method 20
3.1 Research framework 20
3.1.1 Hypotheses and research questions 20
3.2 Survey design 21
3.3 Sample and data collection 22
3.4 Stimulus material 23
3.5 Measures and reliability 25
3.5.1 Partisanship 25
3.5.2 Hostile Media Perception 27
3.5.3 Generalized trust in the news media 28
3.5.4 News credibility 29
3.5.6 Social media news content segments 30
4. Data analysis and results 31
4.1 Survey participants 31
4.2 Media consumption habits 32
4.4 Generalized media trust 36
4.5 News credibility 37
4.6 Partisanship 38
4.7 Testing the Hostile Media Effect 38
4.8 Testing general media trust in partisans 40
4.9 Testing the impact of journalistic roles 40
4.10 Partisanship and Facebook’s news credibility 40
4.11 Social news content segments and perceived bias 41
4.12 Comparative analysis 43
5. Discussion and conclusion 46

5.1 Hostile media effect under social media 46
5.2 Facebook’s credibility amongst partisans 48
5.3 Social news content segments and perceived bias 48
5.4 Journalistic roles 50
5.5 Generalized media trust 52
5.6 New media environment 52
5.7 Limitations and future research 54
6. References 56
7. Appendix 73
7.1 Stimulus material 73
7.2 Questionnaire 74		zh_TW
dc.format.extent 13553676 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107461018en_US
dc.subject (關鍵詞) Social mediaen_US
dc.subject (關鍵詞) Media trusten_US
dc.subject (關鍵詞) Media credibilityen_US
dc.subject (關鍵詞) Hostile media effecten_US
dc.subject (關鍵詞) Journalistic rolesen_US
dc.subject (關鍵詞) United Statesen_US
dc.subject (關鍵詞) Iranen_US
dc.title (題名) 失信的社群媒體 : 探討臉書新聞內容的敵意媒體感知zh_TW
dc.title (題名) In social media we distrust: Investigating hostile media perception of Facebook news contenten_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/NCCU202000898en_US