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題名 知覺價值、使用態度、行為意圖與信任關係之研究─以自助點餐機為例
The Study on the Relationship among Perceived Value, Attitude towards Use, Behavioral Intention and Trust in Applying Self-Service Kiosk
作者 陳亞臻
Chen, Ya-Chen
貢獻者 李易諭<br>廖森貴
陳亞臻
Chen, Ya-Chen
關鍵詞 科技接受模型
知覺價值
信任
自助服務科技
日期 2020
上傳時間 5-Oct-2020 15:19:46 (UTC+8)
摘要 隨著時代變遷，資訊科技日益進步，自助服務科技逐漸應用並融入日常生活之中，並且在未來此一趨勢可望持續增長，本研究以自助點餐機作為範例，探討信任、知覺價值、使用態度、意圖之間的關係，期望能提供企業未來發展自助服務科技時的參考方向。經由整理科技接受模型、自助服務科技與知覺價值等相關文獻，將文獻中出現之重要模型因子進行分類，且輔以實地訪談，從而建立本文研究模型與問卷內容。本研究以使用過台灣麥當勞自助點餐機者為調查對象，回收之有效問卷為537份，使用Smart PLS軟體進行資料分析，檢定結果顯示有八項假說成立，四項不成立。最後，針對假說結果進行解釋，並提出實務上的建議以及本研究限制與對未來研究之建議。
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描述 碩士
國立政治大學
企業管理研究所(MBA學位學程)
107363020
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107363020
資料類型 thesis
dc.contributor.advisor 李易諭<br>廖森貴zh_TW
dc.contributor.author (Authors) 陳亞臻zh_TW
dc.contributor.author (Authors) Chen, Ya-Chenen_US
dc.creator (作者) 陳亞臻zh_TW
dc.creator (作者) Chen, Ya-Chenen_US
dc.date (日期) 2020en_US
dc.date.accessioned 5-Oct-2020 15:19:46 (UTC+8)-
dc.date.available 5-Oct-2020 15:19:46 (UTC+8)-
dc.date.issued (上傳時間) 5-Oct-2020 15:19:46 (UTC+8)-
dc.identifier (Other Identifiers) G0107363020en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/132090-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所(MBA學位學程)zh_TW
dc.description (描述) 107363020zh_TW
dc.description.abstract (摘要) 隨著時代變遷，資訊科技日益進步，自助服務科技逐漸應用並融入日常生活之中，並且在未來此一趨勢可望持續增長，本研究以自助點餐機作為範例，探討信任、知覺價值、使用態度、意圖之間的關係，期望能提供企業未來發展自助服務科技時的參考方向。經由整理科技接受模型、自助服務科技與知覺價值等相關文獻，將文獻中出現之重要模型因子進行分類，且輔以實地訪談，從而建立本文研究模型與問卷內容。本研究以使用過台灣麥當勞自助點餐機者為調查對象，回收之有效問卷為537份，使用Smart PLS軟體進行資料分析，檢定結果顯示有八項假說成立，四項不成立。最後，針對假說結果進行解釋，並提出實務上的建議以及本研究限制與對未來研究之建議。zh_TW
dc.description.tableofcontents 摘要 I
謝辭 II
目次 III
表次 VI
圖次 VIII
第一章 緒論 1
第一節　研究動機與目的 1
第二節　研究流程 3
第二章 文獻探討 4
第一節　自助服務科技 4
第二節　信任─品牌信任 5
第三節　知覺價值 7
第四節　科技接受模型 11
第五節　科技接受模型與自助服務科技之相關研究 17
第三章 研究方法 25
第一節 研究設計與架構 25
第二節 變量定義與假說 32
第三節 問卷設計 38
第四節 資料分析方法 44
第四章 研究結果與分析 48
第一節 敘述性統計分析 48
第二節 信效度分析 58
第三節 共同方法變異 60
第四節 研究模型分析與假說驗證 60
第五章 結論與建議 67
第一節 研究結論 67
第二節 管理意涵 72
第三節 研究限制與未來研究建議 74
參考文獻 76
中文文獻 76
英文文獻 78

表次
表 2-1 知覺價值定義 7
表 2-2 科技接受模型之外部變量列舉 13
表 2-3 科技接受模型相關之國內外研究 18
表 2-4 與自助服務科技及科技接受模型相關之國內外文獻 20
表 3-1 訪談大綱 26
表 3-2 模型構面對應之訪談題目 27
表 3-3 模型構面對應之訪談題目 28
表 3-4 整理之訪談結果 30
表 3-5 本文研究假說 33
表 3-6 研究架構模型問卷題目 40
表 3-7 個人基本資料題目 44
表 3-8 GoF方程式與標準 47
表 4-1 暖身性問題分析結果 49
表 4-2 個人基本資料分析結果 50
表 4-3 知覺有用性題項填答統計資料 52
表 4-4 知覺易用性題項填答統計資料 53
表 4-5 使用態度題項填答統計資料 54
表 4-6 使用行為意圖題項填答統計資料 55
表 4-7 知覺風險題項填答統計資料 56
表 4-8 知覺有趣性題項填答統計資料 57
表 4-9 知覺新奇性題項填答統計資料 57
表 4-10 信任題項填答統計資料 58
表 4-11 研究構面CR與AVE值 59
表 4-12 研究構面之顯著路徑分析結果 62
表 4-13 本研究假說檢定結果 66
表 5-1 本研究假說檢定結果 68

圖次
圖 1-1 本文研究流程圖 3
圖 2-1 自助服務科技分類 5
圖 2-2 科技接受模型之架構圖 14
圖 2-3 第二代科技接受模型之架構圖 15
圖 2-4 第三代科技接受模型之架構圖 16
圖 2-5 科技接受與使用整合模型之架構圖 17
圖 2-6 國內外文獻之模型構面因子分類 23
圖 3-1 本文研究架構模型 25
圖 4-1 研究模型之路徑係數統計分析結果 62		zh_TW
dc.format.extent 3018277 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107363020en_US
dc.subject (關鍵詞) 科技接受模型zh_TW
dc.subject (關鍵詞) 知覺價值zh_TW
dc.subject (關鍵詞) 信任zh_TW
dc.subject (關鍵詞) 自助服務科技zh_TW
dc.title (題名) 知覺價值、使用態度、行為意圖與信任關係之研究─以自助點餐機為例zh_TW
dc.title (題名) The Study on the Relationship among Perceived Value, Attitude towards Use, Behavioral Intention and Trust in Applying Self-Service Kiosken_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/NCCU202001750en_US