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題名 ⾹港與台灣的奢侈品商標保護之比較研究
The Institutional Issues of Luxury Counterfeits: The Cases of Hong Kong and Taiwan
作者 薛芬妮
Laurette, GUINOT Fanny
貢獻者 陳宗文
Chen, Tzung-Wen
薛芬妮
GUINOT Fanny Laurette
關鍵詞 奢侈
香港
臺灣
假冒
Luxury
Counterfeit
Trademark
Taiwan
Hong Kong
institutions
日期 2021
上傳時間 2-Mar-2021 14:50:50 (UTC+8)
摘要 贗品無處不在，無論在哪裡，這些假冒產品都獲得了越來越多的成功。但是，亞洲尤其受影響。確實，中國無疑是假貨的生產地，⽽香港在產品到達最終⽬的地（例如台灣）無疑是重要的商品過境地。通過對台灣和香港的現象進行比較，這是對該地區的深入研究。針對是從行為者，⾏動水平還是在政策上，假冒都是全球性問題。因此，有必要檢驗這些不同政黨在反恐鬥爭中製定的不同策略，以便考慮可能的替代方案，以便更好地理解問題。在這裡，我們將針對這種現象和將要採取的政策提出整體方法，並對歐洲案例進⾏研究，以此作為採取這些策略的基礎。
Copies are legion and there is a growing success for these fake products, no matter where. However, Asia is particularly affected. Indeed, China is undoubtedly the workshop of fakes and Hong Kong an important transit zone for products, before they reach their final destination, such as Taiwan. This will be an in-depth examination of the region through a comparison of the phenomenon in Taiwan and Hong Kong. Counterfeiting is a global problem, both in terms of actors, levels of action and policies; it is therefore essential to examine the different strategies developed by these different parties in the fight against counterfeiting in order to consider the possible alternatives for a better understanding of the issue.
We will propose here a holistic approach to the phenomenon and the policies to be put in place, as well as a study of the European case as a basis for approaching these strategies.
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描述 博士
國立政治大學
亞太研究英語博士學位學程(IDAS)
102265513
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102265513
資料類型 thesis
dc.contributor.advisor 陳宗文zh_TW
dc.contributor.advisor Chen, Tzung-Wenen_US
dc.contributor.author (Authors) 薛芬妮zh_TW
dc.contributor.author (Authors) GUINOT Fanny Lauretteen_US
dc.creator (作者) 薛芬妮zh_TW
dc.creator (作者) Laurette, GUINOT Fannyen_US
dc.date (日期) 2021en_US
dc.date.accessioned 2-Mar-2021 14:50:50 (UTC+8)-
dc.date.available 2-Mar-2021 14:50:50 (UTC+8)-
dc.date.issued (上傳時間) 2-Mar-2021 14:50:50 (UTC+8)-
dc.identifier (Other Identifiers) G0102265513en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/134179-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 亞太研究英語博士學位學程(IDAS)zh_TW
dc.description (描述) 102265513zh_TW
dc.description.abstract (摘要) 贗品無處不在，無論在哪裡，這些假冒產品都獲得了越來越多的成功。但是，亞洲尤其受影響。確實，中國無疑是假貨的生產地，⽽香港在產品到達最終⽬的地（例如台灣）無疑是重要的商品過境地。通過對台灣和香港的現象進行比較，這是對該地區的深入研究。針對是從行為者，⾏動水平還是在政策上，假冒都是全球性問題。因此，有必要檢驗這些不同政黨在反恐鬥爭中製定的不同策略，以便考慮可能的替代方案，以便更好地理解問題。在這裡，我們將針對這種現象和將要採取的政策提出整體方法，並對歐洲案例進⾏研究，以此作為採取這些策略的基礎。zh_TW
dc.description.abstract (摘要) Copies are legion and there is a growing success for these fake products, no matter where. However, Asia is particularly affected. Indeed, China is undoubtedly the workshop of fakes and Hong Kong an important transit zone for products, before they reach their final destination, such as Taiwan. This will be an in-depth examination of the region through a comparison of the phenomenon in Taiwan and Hong Kong. Counterfeiting is a global problem, both in terms of actors, levels of action and policies; it is therefore essential to examine the different strategies developed by these different parties in the fight against counterfeiting in order to consider the possible alternatives for a better understanding of the issue.
We will propose here a holistic approach to the phenomenon and the policies to be put in place, as well as a study of the European case as a basis for approaching these strategies.		en_US
dc.description.tableofcontents Table of CONTENTS

List of Figures 8
List of Tables 10
List of Abbreviations 11
Abstract 12
Acknowledgement 13
CHAPTER 1 A GENERAL INTRODUCTION 14
1. Introduction, a general background 14
1.1. From counterfeit to fake trademark, a global issue for luxury goods 14
1.1.1. Definition 14
1.1.2. The international trademark system 15
1.1.3. counterfeit as a global issue 15
1.2. The origin of counterfeit 17
1.3. From local news items to a regional analysis - a bottom-up approach 19
2. Literature review 22
2.1. Luxury counterfeiting 23
2.2. Defining illicit trade 25
2.3. Legal issues and legislative concerns 28
2.4. Possible alternative to avert counterfeit trade 30
2.5. A lack in political science approach 31
3. Theoretical framework 33
3.1. Reviewing the conceptual framework 33
3.1.1. trademark counterfeits theories 33
3.1.2. organization vs institution 35
3.1.3. Institutions and counterfeits 40
3.2. Theorizing the current existing framework 42
3.2.1. Comparing the governments’ institutions 42
3.2.2. The current juridicial framework 43
3.2.3. IPR enforcement as an organization 44
3.3. Additional remarks and notions 48
4. Research questions and research hypotheses 52
5. Methodology 53
5.1. A Comparison between places and events 54
5.1.1. Why these two cases? 54
5.1.2. Why are they comparable and to what extent? 55
5.2. Two comparable places? 56
5.3. How to compare them? 58
5.4. How to choose them? 59
6. Significance of the research and limitations of the study 60
6.1. Significance of the research 60
6.2 Limitations of the study 62
CHAPTER 2 WHAT IS TRADEMARK COUNTERFEITING AND WHY SUCH AN
ISSUE? 64
1. What is luxury trademark counterfeit? 65
1.1. From illicit trade to brand imitation 66
1.2. Luxury trademark infringed goods 68
1.3. Luxury trademark counterfeit, an institutionalized issue? 69
1.4. Intellectual Property in China: a rather new legal frame 72
1.5. Concluding remarks 75
2. Why the success of counterfeiting? 78
2.1. Powerful Worldwide Brands 80
2.1.1. Weak Enforcement at every level 81
2.1.2. Taiwan and Hong Kong institutional counterfeit organization 84
2.1.3. Low Cost Luxury with Low Investment 88
2.2. The customers` behavior: is the purchaser accomplice? 88
2.3. High Profits 89
2.4. Globalization and lower trade barriers leading counterfeiting 92
2.5. Concluding remarks 94
3. counterfeiting in Asia : a complex itinerary 94
3.1. Asia, the main culprit? 95
3.1.1. The cultural aspect 96
3.1.2. The growth of the Chinese economy 99
3.1.3. Estimating the Size of the Chinese Counterfeit Market 101
3.2. Provenance: China, the main supplier 102
3.3. Route: Taiwan and Hong Kong, two important retailers 104
3.4. Hong Kong and Taiwan, but not only 107
3.5. Concluding remarks 108
4. The counterfeit market 108
4.1. The weight of luxury counterfeit industry on global luxury economy 109
4.2. The market growth 113
4.2.1. The Luxury market growth 113
4.2.2. The Counterfeit Luxury market growth 115
4.3. Who buys luxury counterfeits? 116
4.3.1. Deceptive counterfeit 118
4.3.2. Non-deceptive counterfeit 118
4.3.3. Up to dating the distinction 119
4.4. The pirates` retailing strategies 121
4.4.1. Physical stores or the 2015 seize in Hong Kong 122
4.4.2. The virtual market of Counterfeits, the 2018 Taiwan case 123
4.4.3. Retailing strategies conclusions, causes and consequences 124
4.5. Concluding remarks 125
5. Findings 126
5.1 Empirical findings 126
5.2 Theoretical findings 130
CHAPTER 3 INTELLECTUAL PROPERTY RIGHTS: AN INSUFFICIENT
FRAMEWORK? 132
1. Intergovernmental organizations governing IPR 134
1.1. The theory of organization – an appropriate model? 135
1.2. An institutionalized and organized phenomenon 136
1.3. Multilateral organizations 144
1.3.1. World Trade Organization: TRIPS 145
1.3.2. World Intellectual Property Organization 146
1.3.3. Organization for Economic Cooperation and Development 148
1.3.4. The International Criminal Police Organization 149
1.3.5. Industry associations that Govern IPR: The IACC 151
1.4. concluding remarks 152
2. Introduction of a multi-level protection 152
2.1. The government organizations in Hong Kong and Taiwan 154
2.1.1. Actors 156
2.1.2. Places and things 165
2.1.3. Rules and regulations 170
2.2. Concluding remarks - a lack of cooperation? 178
3. How society shapes individuals- An individual perspective 178
3.1.The importance of the society on individuals - interpersonal aspects 182
3.1.1. Social status 182
3.1.2. Social acceptance 184
3.2. The weight of society on shaping individuals in their personal aspects 185
3.2.1. Self-esteem 186
3.2.2. Self-fulfillment 186
3.3. Concluding remarks 188
4. The firm and their products 189
4.1. The product level 190
4.1.1. The conception of the product 191
4.1.2. The production 192
4.1.3. The distribution channels 193
4.1.4. Managerial Insights Regarding the IPR Environment 195
4.2. Concerns the Industry as a whole 197
4.3. Concluding remarks 200
5. Findings 201
5.1 Empirical findings 201
5.2 Theoretical findings 203
CHAPTER 4 IPR ENFORCEMENT, A GLOBAL ORGANIZATION WITH LIMITS
WHAT ALTERNATIVE FOR A MORE EFFICIENT STRATEGY? 205
1. Level layered alternatives 205
1.1. Anti-piracy marketing techniques to educate the consumer 206
1.1.1. Educating the customer: Anti-Counterfeiting Advertisements 207
1.1.2. Peer Pressure 208
1.1.3. Fear 209
1.1.4. Quality of the Product 210
1.1.5. Negative Association with Suppliers 214
1.2. Firms Level - Must be proactive to Protect Their IPR 216
1.3. Towards more cooperation: China – Taiwan – Hong Kong, new allies? 220
1.3.1. Towards an alignment of the legal framework 221
1.3.2. Cooperative and comprehensive intergovernmental strategies 222
1.3.3. Hong Kong and Taiwan, newcomers in OI? 224
1.4. Findings on IPR enforcement 225
2. The transverse EU model for the protection of IPR, an effective model? 227
2.1. EU IPR Enforcement Initiatives and strategies 229
2.1.1. Directive in the EU to Pursue Counterfeiters 231
2.1.2. Seeking Retribution: The European Commission 233
2.1.3. The EU a team strategy with its allies 233
3. Findings on alternatives for the Asian reality 237
3.1. pre-existing measures to be improved 239
3.1.1. Targeted marketing techniques to educate the consumer 240
3.1.2. The firms and the public private partnerships 241
3.1.3. Towards more communication, cooperation in the region? 242
3.1.4. Supra-national level 243
3.2. Measures to implement 244
3.2.1.Individual level 245
3.2.2.Firm level 246
3.2.3.State Level 247
3.2.4.Transnational level 248
4. General findings on the alternatives to implement 250 !
CHAPTER 5 GENERAL FINDINGS AND LIMITATIONS 254
1. General findings 254
1.1. Field report 254
1.2. Considered alternatives 256
1.3. Theoretical contribution 259
2. Limitations 260
2.1. Methodology 260
2.2. Political brakes 261 !
References 263
Appendix 277		zh_TW
dc.format.extent 19704520 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102265513en_US
dc.subject (關鍵詞) 奢侈zh_TW
dc.subject (關鍵詞) 香港zh_TW
dc.subject (關鍵詞) 臺灣zh_TW
dc.subject (關鍵詞) 假冒zh_TW
dc.subject (關鍵詞) Luxuryen_US
dc.subject (關鍵詞) Counterfeiten_US
dc.subject (關鍵詞) Trademarken_US
dc.subject (關鍵詞) Taiwanen_US
dc.subject (關鍵詞) Hong Kongen_US
dc.subject (關鍵詞) institutionsen_US
dc.title (題名) ⾹港與台灣的奢侈品商標保護之比較研究zh_TW
dc.title (題名) The Institutional Issues of Luxury Counterfeits: The Cases of Hong Kong and Taiwanen_US
dc.type (資料類型) thesisen_US
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Thesis
Cademan, Arvid, and Dan Halvarsson. 2012. “The Affect of Counterfeit Products on Luxury
Brands.” Bachelor Thesis, Linnaeus University.
Jiang, Ling, and Véronique Cova. 2012. “Investigation into Chinese consumers’ interpersonal
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d’études, Aix-en-Provence: University Paul-Cézanne, Aix-Marseille 3. https://www.afmmarketing.
org/en/system/files/publications/20120603151858_S16_3_Jiang_et_Cova.pdf.

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Rouse. https://rouse.com/insights/news/2020/the-counterfeit-goods-surge-in-southeastasia.		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202100385en_US