1. NCCU Academic Hub
  2. 學術產出
  3. College of Commerce
  4. Theses
  5. Item

學術產出-Theses

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

題名 CAFEX: 網上特色咖啡拍賣市場
CAFEX: An Online Specialty Coffee Auction Marketplace
作者 張振軒
Santos, Francisco J. Lopez
貢獻者 何小台
Ho, Chester
張振軒
Francisco J. Lopez Santos
關鍵詞 宏都拉斯
特色咖啡
市場
永續農業
認證咖啡
Honduras
specialty coffee
marketplace
sustainable agriculture
certified coffee
日期 2021
上傳時間 2-Sep-2021 16:31:10 (UTC+8)
摘要 This thesis presents a business plan to develop an online specialty coffee auction marketplace that could drastically improve the economic benefit received by coffee producers for their product. Coffee producers have been left at the bottom of the barrel in terms of their compensation for their product compared to the price end consumers pay for it. Being the most important step in the supply chain, CAFEX’s marketplace concept aims to change this by making the coffee market more efficient.
By improving the communication between coffee retailers and coffee producers we plan to reduce intermediary costs and turn these into revenues for coffee producers. Furthermore, our auction modality will allow coffee producers to receive higher prices for their coffee. By making buyers compete for this special product, the coffee producers will be able to more completely price discriminate among their buyers. Therefore, by pricing our specialty coffee through auctions we would extract most of the buyer surplus.
CAFEX aims to, through its business model and practice, contribute to the UN Sustainable Development Goals of no poverty, zero hunger, climate action, responsible consumption and production, decent work and economic growth. Our business philosophy is guided by market efficiency, socioeconomic development, sustainable agriculture, and access to information. Dreaming of a world where coffee producers have access to better living standards, the ability to innovate upon their product, and cut back on carbon emissions through sustainable agriculture, we present the following business plan.
參考文獻 References
Beneficio Santa Rosa. (2015). Saco de yute [Photograph]. https://images-na.ssl-images-amazon.com/images/I/91CSdOvkSFL._AC_SL1500_.jpg
Briggs, B. H. (2021, April 19). Climate change: Future-proofing coffee in a warming world. BBC News. https://www.bbc.com/news/science-environment-56804147
Cash against documents - Manage risk in export business. (2017). Credit Management Tools. https://www.creditmanagement-tools.com/cash-against-documents-c8-r830.php
Castellano, N. (2020, July 31). Guía a Las Subastas de Café Verde. Perfect Daily Grind Español. https://perfectdailygrind.com/es/2020/07/31/guia-a-las-subastas-de-cafe-verde/
CBI Foreign Affairs. (2020, September 28). Entering the European market for speciality coffee | CBI. Center for Promotion of Imports. https://www.cbi.eu/market-information/coffee/specialty-coffee/market-entry
Chan, J. (2020, July 7). What Are Commodities And What Are The Top 10 Most Traded Commodities In The World? BILLIONAIRE Singapore | BLLNR. https://www.bllnr.sg/leadership/what-are-commodities-and-what-are-the-top-10-most-traded-commodities-in-the-world
Coffee & Conservation. (2021, March 8). Quick guide to coffee certifications — Coffee & conservation. Coffee Habitat. http://www.coffeehabitat.com/certification-guide/
Coffee Association of Canada. (2020). Coffee supply chain [Illustration]. https://www.coffeeassoc.com/supply-chain/
Coffee Market Share, Trends & Overview | Industry Analysis Report 2021 to 2026 With COVID Impact - Mordor Intelligence. (2021). Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/coffee-market
Coffee Quality Institute. (2014–2021). Q ARABICA GRADERS [Dataset]. Coffee Quality Institute. https://database.coffeeinstitute.org/users/graders/arabica
Communicaffe International. (2021, May 17). Taiwan has a fast growing coffee market valued at US$2.76b, per capita consumption hit 200 cups. https://www.comunicaffe.com/taiwan-has-a-fast-growing-coffee-market-valued-at-us2-76b-per-capita-consumption-hit-200-cups/
Crahen, A. C. (2016). The coffee belt [Illustration]. https://www.informationisbeautifulawards.com/showcase/2697-the-coffee-belt
Cup of Excellence. (2020, January 7). Cup of Excellence - Honduras 2016 - 2019. https://cupofexcellence.org/honduras-2019/
de Luca, B. (n.d.). Honduran coffee: The COMPLETE guide (+tasting notes). The Coffee Maven. Retrieved July 9, 2021, from https://www.thecoffeemaven.com/world/honduran-coffee
Demographics of Taiwan. (2021, June 21). In Wikipedia. https://en.wikipedia.org/wiki/Demographics_of_Taiwan#Demographic_transition_and_population_aging
Evelyn Rivera, E. R. (n.d.). REQUISITOS Y DOCUMENTOS PARA EXPORTAR DESDE HND. Honduras International Commerce. Retrieved July 7, 2021, from http://hondurascommerce.blogspot.com/p/requisitos-y-documentos-para-exportar.html
Explore economies. (n.d.). World Bank. Retrieved July 7, 2021, from https://www.doingbusiness.org/en/data/exploreeconomies/honduras/starting-a-business
Farrer, J. (2021, March 15). Top 10 coffee producing countries around the world. Farrers Coffee. https://farrerscoffee.co.uk/top-10-coffee-producing-countries-around-the-world/
Fulco, M. (2021, May 12). E-Commerce Grows Steadily in Taiwan Amid Pandemic. Taiwan Business TOPICS. https://topics.amcham.com.tw/2021/05/ecommerce-grows-steadily-in-taiwan-amid-pandemic/
GrainPro bag zipper. (2020). GrainPro. https://www.grainpro.com/grainpro-bag-zipper
Guide to porter’s value chain. (2021). Lucidity. https://getlucidity.com/strategy-resources/guide-to-porter-s-value-chain/
Haile, M. (2019, November 22). The harvest and Post-Harvest management practices’ impact on coffee quality. IntechOpen. https://www.intechopen.com/books/coffee-production-and-research/the-harvest-and-post-harvest-management-practices-impact-on-coffee-quality
Heifer Internacional. (2018). Análisis de la cadena de valor de café en Honduras. https://www.undp.org/content/dam/honduras/docs/publicaciones/cadena%20valor%20cafe%202018%20HEIFER%20IHCAFE%20PNUD.pdf
Hernandez, L. H. (n.d.). Framework Detail. S&D Coffee and Tea. Retrieved July 9, 2021, from https://www.sustaincoffee.org/framework-detail
How to price your product: 5 common strategies. (2021, April 7). BDC. https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pricing-5-common-strategies
ICE futures coffee: ICE futures futures quotes and market prices. (2021, July). ICE Futures. https://futures.tradingcharts.com/futures/quotes/kc.html
Inmobiliaria.com. (2020). Inmobiliaria.Com. https://honduras.inmobiliaria.com/bodega-en-san-pedro-sula-500m2-2-banos-F2060555
Instituto Hondureño de Café. (2000). CONDICIONES SOCIOECONOMICAS PRODUCTORES DE CAFE HONDURAS. IHCAFE.
International Coffee Organization. (2021, May–August). World coffee consumption [Dataset]. International Coffee Organization. https://www.ico.org/prices/new-consumption-table.pdf
Jana, R. J. (n.d.). The ultimate guide to buying specialty coffee beans. JavaPresse Coffee Company. Retrieved July 9, 2021, from https://www.javapresse.com/blogs/buying-coffee/ultimate-guide-buying-specialty-coffee-beans
Kemp, S. (2021, February 11). Digital in Honduras: All the Statistics You Need in 2021. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2021-honduras?rq=honduras
MacDonnell, K. (2021, April 24). The 4 different types of coffee beans: A complete overview. Coffee Affection. https://coffeeaffection.com/different-types-coffee-beans/#:%7E:text=There%20are%20four%20different%20types,run%20into%20the%20other%20two.
MENQ. (2013). E-commerce logistic - MENQ LOGISTICS ASIA RHO / MENQ logistics (Taiwan) limited. MENQ LOGISTICS ASIA RHO. http://www.menq.com.tw/prod.asp?id=41
Ministry of Health and Welfare. (2020). Handbook of Taiwan’s national health insurance. National Health Insurance Administration. https://ws.nhi.gov.tw/001/Upload/293/RelFile/Ebook/English.pdf
Moz. (2021, July 2). SEO: The Free Beginner’s Guide | Search Engine Optimization. https://moz.com/beginners-guide-to-seo
NPR. (2013, April 24). How coffee influenced the course of history. https://choice.npr.org/index.html?origin=https://www.npr.org/sections/thesalt/2013/04/24/178625554/how-coffee-influenced-the-course-of-history
Oden, G. O. (n.d.). 3 reasons buying cheap coffee is bad for the world. JavaPresse Coffee Company. Retrieved July 9, 2021, from https://www.javapresse.com/blogs/brew-guides/5-reasons-cheap-coffee-bad-for-world
Pierrot, J., Giovannucci, D. (2010). Sustainable coffee report: Statistics on the main coffee certifications. Geneva: International Trade Centre.
Pranjic, M. (2021, February 11). How much does it cost to build an online marketplace? Paldesk. https://www.paldesk.com/how-much-does-it-cost-to-build-an-online-marketplace/
Reinecke, J., Manning, S., & von Hagen, O. (2012). The emergence of a standards market: Multiplicity of sustainability standards in the global coffee industry. Organization Studies, 33(5–6), 791–814. https://doi.org/10.1177/0170840612443629
Rhinehart, R. R. (2017, March 17). What is specialty coffee? | specialty coffee association news. SCA News. https://scanews.coffee/2017/03/17/what-is-specialty-coffee/
Sarley, J. S. (2020, February 27). Taiwan’s coffee landscape. STiR Coffee and Tea Industry International. https://stir-tea-coffee.com/features/taiwan-coffee-landscape/#:%7E:text=Although%20Taiwan%2Dgrown%20coffee%20is,to%20840%20tons%20in%202016.)
Schooley, S. (2019, June 23). SWOT Analysis: What It Is and When to Use It. Business News Daily. https://www.businessnewsdaily.com/4245-swot-analysis.html#:%7E:text=A%20SWOT%20analysis%20is%20a,%2C%20weaknesses%2C%20opportunities%20and%20threats.&text=Use%20your%20SWOT%20analysis%20to,to%20overcome%20weaknesses%20and%20threats.
Scribblers Coffee Co. (2017, October 17). The effect of altitude on coffee flavor. https://scribblerscoffee.com/blogs/news/the-effect-of-altitude-on-coffee-flavor#:%7E:text=The%20world’s%20truly%20stunning%20coffees,becomes%20more%20pronounced%20and%20distinctive.
Taiwan - economic indicators. (n.d.). Trading Economics. Retrieved July 9, 2021, from https://tradingeconomics.com/taiwan/indicators
The history of coffee. (n.d.). National Coffee Association (NCA). Retrieved July 9, 2021, from https://www.ncausa.org/about-coffee/history-of-coffee
The Jakarta Post. (2020, July 28). Coffee culture on the rise in Taiwan. https://www.thejakartapost.com/life/2020/07/28/coffee-culture-on-the-rise-in-taiwan.html
United Nations. (2013). Traceability Manual: Traceability in the Green Coffee Supply Chain. United Nations Office at Vienna. https://open.unido.org/api/documents/4704636/download/Traceability%20Manual%20-%20Traceability%20in%20the%20Green%20Coffee%20Supply%20Chain
Web developer average salary in Taiwan 2021 - the complete guide. (n.d.). Salary Explorer. Retrieved July 7, 2021, from http://www.salaryexplorer.com/salary-survey.php?loc=212&loctype=1&job=774&jobtype=3
Web hosting | GoDaddy SG. (n.d.). GoDaddy. Retrieved July 7, 2021, from https://sg.godaddy.com/hosting/web-hosting?checkAvail=1&tmskey=1dom_03
What you should know about freemiums. (2021, April 18). Investopedia. https://www.investopedia.com/terms/f/freemium.asp
Why is Traceability Important to the Global Coffee Market? | Specialty Coffee Association News. (2011, October 16). SCA. https://scanews.coffee/2011/10/16/why-is-traceability-important-to-the-global-coffee-market/
Yi Min Shum Xie. (n.d.). Situación digital, internet y redes sociales Honduras 2021. Retrieved July 12, 2021, from https://yiminshum.com/redes-sociales-honduras-2021/
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
108933052
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108933052
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (Authors) 張振軒zh_TW
dc.contributor.author (Authors) Francisco J. Lopez Santosen_US
dc.creator (作者) 張振軒zh_TW
dc.creator (作者) Santos, Francisco J. Lopezen_US
dc.date (日期) 2021en_US
dc.date.accessioned 2-Sep-2021 16:31:10 (UTC+8)-
dc.date.available 2-Sep-2021 16:31:10 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2021 16:31:10 (UTC+8)-
dc.identifier (Other Identifiers) G0108933052en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/136904-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 108933052zh_TW
dc.description.abstract (摘要) This thesis presents a business plan to develop an online specialty coffee auction marketplace that could drastically improve the economic benefit received by coffee producers for their product. Coffee producers have been left at the bottom of the barrel in terms of their compensation for their product compared to the price end consumers pay for it. Being the most important step in the supply chain, CAFEX’s marketplace concept aims to change this by making the coffee market more efficient.
By improving the communication between coffee retailers and coffee producers we plan to reduce intermediary costs and turn these into revenues for coffee producers. Furthermore, our auction modality will allow coffee producers to receive higher prices for their coffee. By making buyers compete for this special product, the coffee producers will be able to more completely price discriminate among their buyers. Therefore, by pricing our specialty coffee through auctions we would extract most of the buyer surplus.
CAFEX aims to, through its business model and practice, contribute to the UN Sustainable Development Goals of no poverty, zero hunger, climate action, responsible consumption and production, decent work and economic growth. Our business philosophy is guided by market efficiency, socioeconomic development, sustainable agriculture, and access to information. Dreaming of a world where coffee producers have access to better living standards, the ability to innovate upon their product, and cut back on carbon emissions through sustainable agriculture, we present the following business plan.		en_US
dc.description.tableofcontents TABLE OF CONTENTS
1. Company Overview 1
1.1. Purpose 2
1.2. Name and Logo 3
1.3. Mission 3
1.4. Vision 3
1.5. Objectives 3
1.5.1. Long-Term Objectives 3
1.5.2. Short-Term Objectives 4
1.6. Business Philosophy 4
1.7. Success Factors 5
1.7.1. Coffee Market Growth 5
1.7.2. Quality & Traceability 5
1.7.3. E-Commerce Growth 6
1.7.4. Socio-Economic Development 7
1.7.5. Network Effect 7
1.7.6. Seasonality 7
2. The Coffee Industry 8
2.1. Coffee Varieties 8
2.2. Issues Facing the Coffee Industry 9
2.3. Specialty Coffee 11
2.3.1. Innovation 13
2.4. The Coffee Supply Chain 15
3. Coffee Market Analysis 18
3.1. International Consumption 18
3.2. International Production 20
3.2.1. Honduras Coffee 20
3.3. Taiwan Economy and Demographics 21
3.3.1. Specialty Coffee in the Taiwanese Marketplace 24
4. Business Model Analysis 26
4.1. Customer Segments 27
4.2. Value Proposition 29
4.3. Channels 30
4.4. Customer Relationships 31
4.5. Revenue Streams 31
4.6. Key Partners 32
4.7. Key Activities 34
4.8. Key Resources 34
4.9. Cost Structure 35
5. Marketing Plan and Sales 36
5.1. Competitor Analysis 36
5.1.1. Competitors 36
5.1.2. Michael E. Porter’s Five Forces 37
5.2. SWOT Analysis 37
5.2.1. Strengths 38
5.2.2. Weaknesses 38
5.2.3. Opportunities 38
5.2.4. Threats 38
6. Strategic Framework 39
6.1. Marketing Mix 39
6.1.1. Services 39
6.1.2. Price 39
6.1.3. Place 40
6.1.4. Promotion 41
6.1.5. Competitive Advantage 44
7. Operational Plan 45
7.1. Primary Activities 45
7.1.1. Inbound Logistics 45
7.1.2. Operations 46
7.1.3. Outbound Logistics 48
7.2. Supporting Activities 49
7.2.1. Licenses and Certifications 49
7.2.2. Human Resource Management 49
7.2.3. Customer Service Management 50
7.2.4. Technology Development 51
8. Management and Organization 53
8.1. Company Ownership 53
9. Financial Plan 56
9.1. Costs and Expenses 56
9.1.1. Direct Costs 59
9.1.2. Indirect Costs 62
9.2. Sales Forecast 65
10. References 69
11. Appendix 74
11.1. Appendix #1: Key Partner Coffee Producer List w/ Average SCA Score 74
11.2. Appendix #2: Payroll Costs 75
11.3. Appendix #3: Cup of Excellence Results 2015-2019 76
11.4. Appendix #4: CAFEX Platform Concept 77		zh_TW
dc.format.extent 3474563 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108933052en_US
dc.subject (關鍵詞) 宏都拉斯zh_TW
dc.subject (關鍵詞) 特色咖啡zh_TW
dc.subject (關鍵詞) 市場zh_TW
dc.subject (關鍵詞) 永續農業zh_TW
dc.subject (關鍵詞) 認證咖啡zh_TW
dc.subject (關鍵詞) Hondurasen_US
dc.subject (關鍵詞) specialty coffeeen_US
dc.subject (關鍵詞) marketplaceen_US
dc.subject (關鍵詞) sustainable agricultureen_US
dc.subject (關鍵詞) certified coffeeen_US
dc.title (題名) CAFEX: 網上特色咖啡拍賣市場zh_TW
dc.title (題名) CAFEX: An Online Specialty Coffee Auction Marketplaceen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) References
Beneficio Santa Rosa. (2015). Saco de yute [Photograph]. https://images-na.ssl-images-amazon.com/images/I/91CSdOvkSFL._AC_SL1500_.jpg
Briggs, B. H. (2021, April 19). Climate change: Future-proofing coffee in a warming world. BBC News. https://www.bbc.com/news/science-environment-56804147
Cash against documents - Manage risk in export business. (2017). Credit Management Tools. https://www.creditmanagement-tools.com/cash-against-documents-c8-r830.php
Castellano, N. (2020, July 31). Guía a Las Subastas de Café Verde. Perfect Daily Grind Español. https://perfectdailygrind.com/es/2020/07/31/guia-a-las-subastas-de-cafe-verde/
CBI Foreign Affairs. (2020, September 28). Entering the European market for speciality coffee | CBI. Center for Promotion of Imports. https://www.cbi.eu/market-information/coffee/specialty-coffee/market-entry
Chan, J. (2020, July 7). What Are Commodities And What Are The Top 10 Most Traded Commodities In The World? BILLIONAIRE Singapore | BLLNR. https://www.bllnr.sg/leadership/what-are-commodities-and-what-are-the-top-10-most-traded-commodities-in-the-world
Coffee & Conservation. (2021, March 8). Quick guide to coffee certifications — Coffee & conservation. Coffee Habitat. http://www.coffeehabitat.com/certification-guide/
Coffee Association of Canada. (2020). Coffee supply chain [Illustration]. https://www.coffeeassoc.com/supply-chain/
Coffee Market Share, Trends & Overview | Industry Analysis Report 2021 to 2026 With COVID Impact - Mordor Intelligence. (2021). Mordor Intelligence. https://www.mordorintelligence.com/industry-reports/coffee-market
Coffee Quality Institute. (2014–2021). Q ARABICA GRADERS [Dataset]. Coffee Quality Institute. https://database.coffeeinstitute.org/users/graders/arabica
Communicaffe International. (2021, May 17). Taiwan has a fast growing coffee market valued at US$2.76b, per capita consumption hit 200 cups. https://www.comunicaffe.com/taiwan-has-a-fast-growing-coffee-market-valued-at-us2-76b-per-capita-consumption-hit-200-cups/
Crahen, A. C. (2016). The coffee belt [Illustration]. https://www.informationisbeautifulawards.com/showcase/2697-the-coffee-belt
Cup of Excellence. (2020, January 7). Cup of Excellence - Honduras 2016 - 2019. https://cupofexcellence.org/honduras-2019/
de Luca, B. (n.d.). Honduran coffee: The COMPLETE guide (+tasting notes). The Coffee Maven. Retrieved July 9, 2021, from https://www.thecoffeemaven.com/world/honduran-coffee
Demographics of Taiwan. (2021, June 21). In Wikipedia. https://en.wikipedia.org/wiki/Demographics_of_Taiwan#Demographic_transition_and_population_aging
Evelyn Rivera, E. R. (n.d.). REQUISITOS Y DOCUMENTOS PARA EXPORTAR DESDE HND. Honduras International Commerce. Retrieved July 7, 2021, from http://hondurascommerce.blogspot.com/p/requisitos-y-documentos-para-exportar.html
Explore economies. (n.d.). World Bank. Retrieved July 7, 2021, from https://www.doingbusiness.org/en/data/exploreeconomies/honduras/starting-a-business
Farrer, J. (2021, March 15). Top 10 coffee producing countries around the world. Farrers Coffee. https://farrerscoffee.co.uk/top-10-coffee-producing-countries-around-the-world/
Fulco, M. (2021, May 12). E-Commerce Grows Steadily in Taiwan Amid Pandemic. Taiwan Business TOPICS. https://topics.amcham.com.tw/2021/05/ecommerce-grows-steadily-in-taiwan-amid-pandemic/
GrainPro bag zipper. (2020). GrainPro. https://www.grainpro.com/grainpro-bag-zipper
Guide to porter’s value chain. (2021). Lucidity. https://getlucidity.com/strategy-resources/guide-to-porter-s-value-chain/
Haile, M. (2019, November 22). The harvest and Post-Harvest management practices’ impact on coffee quality. IntechOpen. https://www.intechopen.com/books/coffee-production-and-research/the-harvest-and-post-harvest-management-practices-impact-on-coffee-quality
Heifer Internacional. (2018). Análisis de la cadena de valor de café en Honduras. https://www.undp.org/content/dam/honduras/docs/publicaciones/cadena%20valor%20cafe%202018%20HEIFER%20IHCAFE%20PNUD.pdf
Hernandez, L. H. (n.d.). Framework Detail. S&D Coffee and Tea. Retrieved July 9, 2021, from https://www.sustaincoffee.org/framework-detail
How to price your product: 5 common strategies. (2021, April 7). BDC. https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pricing-5-common-strategies
ICE futures coffee: ICE futures futures quotes and market prices. (2021, July). ICE Futures. https://futures.tradingcharts.com/futures/quotes/kc.html
Inmobiliaria.com. (2020). Inmobiliaria.Com. https://honduras.inmobiliaria.com/bodega-en-san-pedro-sula-500m2-2-banos-F2060555
Instituto Hondureño de Café. (2000). CONDICIONES SOCIOECONOMICAS PRODUCTORES DE CAFE HONDURAS. IHCAFE.
International Coffee Organization. (2021, May–August). World coffee consumption [Dataset]. International Coffee Organization. https://www.ico.org/prices/new-consumption-table.pdf
Jana, R. J. (n.d.). The ultimate guide to buying specialty coffee beans. JavaPresse Coffee Company. Retrieved July 9, 2021, from https://www.javapresse.com/blogs/buying-coffee/ultimate-guide-buying-specialty-coffee-beans
Kemp, S. (2021, February 11). Digital in Honduras: All the Statistics You Need in 2021. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2021-honduras?rq=honduras
MacDonnell, K. (2021, April 24). The 4 different types of coffee beans: A complete overview. Coffee Affection. https://coffeeaffection.com/different-types-coffee-beans/#:%7E:text=There%20are%20four%20different%20types,run%20into%20the%20other%20two.
MENQ. (2013). E-commerce logistic - MENQ LOGISTICS ASIA RHO / MENQ logistics (Taiwan) limited. MENQ LOGISTICS ASIA RHO. http://www.menq.com.tw/prod.asp?id=41
Ministry of Health and Welfare. (2020). Handbook of Taiwan’s national health insurance. National Health Insurance Administration. https://ws.nhi.gov.tw/001/Upload/293/RelFile/Ebook/English.pdf
Moz. (2021, July 2). SEO: The Free Beginner’s Guide | Search Engine Optimization. https://moz.com/beginners-guide-to-seo
NPR. (2013, April 24). How coffee influenced the course of history. https://choice.npr.org/index.html?origin=https://www.npr.org/sections/thesalt/2013/04/24/178625554/how-coffee-influenced-the-course-of-history
Oden, G. O. (n.d.). 3 reasons buying cheap coffee is bad for the world. JavaPresse Coffee Company. Retrieved July 9, 2021, from https://www.javapresse.com/blogs/brew-guides/5-reasons-cheap-coffee-bad-for-world
Pierrot, J., Giovannucci, D. (2010). Sustainable coffee report: Statistics on the main coffee certifications. Geneva: International Trade Centre.
Pranjic, M. (2021, February 11). How much does it cost to build an online marketplace? Paldesk. https://www.paldesk.com/how-much-does-it-cost-to-build-an-online-marketplace/
Reinecke, J., Manning, S., & von Hagen, O. (2012). The emergence of a standards market: Multiplicity of sustainability standards in the global coffee industry. Organization Studies, 33(5–6), 791–814. https://doi.org/10.1177/0170840612443629
Rhinehart, R. R. (2017, March 17). What is specialty coffee? | specialty coffee association news. SCA News. https://scanews.coffee/2017/03/17/what-is-specialty-coffee/
Sarley, J. S. (2020, February 27). Taiwan’s coffee landscape. STiR Coffee and Tea Industry International. https://stir-tea-coffee.com/features/taiwan-coffee-landscape/#:%7E:text=Although%20Taiwan%2Dgrown%20coffee%20is,to%20840%20tons%20in%202016.)
Schooley, S. (2019, June 23). SWOT Analysis: What It Is and When to Use It. Business News Daily. https://www.businessnewsdaily.com/4245-swot-analysis.html#:%7E:text=A%20SWOT%20analysis%20is%20a,%2C%20weaknesses%2C%20opportunities%20and%20threats.&text=Use%20your%20SWOT%20analysis%20to,to%20overcome%20weaknesses%20and%20threats.
Scribblers Coffee Co. (2017, October 17). The effect of altitude on coffee flavor. https://scribblerscoffee.com/blogs/news/the-effect-of-altitude-on-coffee-flavor#:%7E:text=The%20world’s%20truly%20stunning%20coffees,becomes%20more%20pronounced%20and%20distinctive.
Taiwan - economic indicators. (n.d.). Trading Economics. Retrieved July 9, 2021, from https://tradingeconomics.com/taiwan/indicators
The history of coffee. (n.d.). National Coffee Association (NCA). Retrieved July 9, 2021, from https://www.ncausa.org/about-coffee/history-of-coffee
The Jakarta Post. (2020, July 28). Coffee culture on the rise in Taiwan. https://www.thejakartapost.com/life/2020/07/28/coffee-culture-on-the-rise-in-taiwan.html
United Nations. (2013). Traceability Manual: Traceability in the Green Coffee Supply Chain. United Nations Office at Vienna. https://open.unido.org/api/documents/4704636/download/Traceability%20Manual%20-%20Traceability%20in%20the%20Green%20Coffee%20Supply%20Chain
Web developer average salary in Taiwan 2021 - the complete guide. (n.d.). Salary Explorer. Retrieved July 7, 2021, from http://www.salaryexplorer.com/salary-survey.php?loc=212&loctype=1&job=774&jobtype=3
Web hosting | GoDaddy SG. (n.d.). GoDaddy. Retrieved July 7, 2021, from https://sg.godaddy.com/hosting/web-hosting?checkAvail=1&tmskey=1dom_03
What you should know about freemiums. (2021, April 18). Investopedia. https://www.investopedia.com/terms/f/freemium.asp
Why is Traceability Important to the Global Coffee Market? | Specialty Coffee Association News. (2011, October 16). SCA. https://scanews.coffee/2011/10/16/why-is-traceability-important-to-the-global-coffee-market/
Yi Min Shum Xie. (n.d.). Situación digital, internet y redes sociales Honduras 2021. Retrieved July 12, 2021, from https://yiminshum.com/redes-sociales-honduras-2021/		zh_TW
dc.identifier.doi (DOI) 10.6814/NCCU202101208en_US