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題名 形塑綜效：制約中新能源科技與商業模式的整合
Shaping Synergy: Integrating New Energy Technology and Business Model under Constraints作者 林慧綺
Lin, Hui-Chi貢獻者 蕭瑞麟
Hsiao, Ruey-Lin
林慧綺
Lin, Hui-Chi關鍵詞 新能源
商業模式創新
制約回應
調適
複合綜效
New energy sector
Business model innovation
Constraints
Adaptation
Synergy日期 2021 上傳時間 2-Sep-2021 18:10:55 (UTC+8) 摘要 越來越多顛覆產業的破壞式創新出現，讓商業模式創新成為近幾年的顯學。商業模式讓科技得以為企業帶來收益，科技賦予企業創新商業模式的能力，商業模式與科技若搭配得宜，方能相輔相成為企業持續創造價值永續治理。功能式的商業模式創新觀點，認為商業模式創新須著眼於個別組織功能的創新，例如以商業模式九宮格創新元素，或是從價值鏈的完整性著手，運用策略調節價值鏈上的功能以創新，抑或是組織元素在創新過程的契合度。而複合式的商業模式創新觀點則認為，商業模式創新可以透過結合兩種以上商業模式以取得優勢，可以由兩個獨立存在、各自運作的商業模式並行不悖，或是將兩商業模式組合相接，例如組合大公司的市場優勢與小公司的獨到技術相互支援，抑或是由兩商業模式間內外部資源相互流動以相輔相成。然而，功能式觀點講究單點效應，容易見樹不見林，而複合式觀點強調的兩種以上商業模式整合，皆未考慮到在充滿變動與制約的新興領域商業模式創新。本研究以太陽能、風能、生質能三種新能源為案例，分析新興產業科技發展的脈絡與所面臨的制約，以及如何回應制約，包含制約的化解以及資源的綜效。學理上，本研究點出商業模式的蛻變性與情境式複合模式，說明從制約中調適而出的商業模式，點出商業模式非靜態規劃而有計劃地產生，而是要透過一個不斷修正與回應制約的調適過程形成商業模式。實務上，本研究提出新興產業或是被破壞的產業，應從回應制約而非創造優勢的角度思考商業模式創新，理解自身擁有的科技因社會性因素而存在的特性，透過轉換、組合、活化等手法，有效地結合科技與資源，持續敏捷地回應制約。
With disruptive innovation revolutionizing the industries, the significance of business model has increased. Business model enables technology to create value, and technology enables enterprises to innovate their business model. Functional business model innovation point of view believes that firms should focus on innovating organizational functions or elements, such as implementing business model canvas, completing the value chain, or harmonizing the organizational elements. From the hybrid business model innovation point of view, business model innovation emerges from combining two or more business models. Two business models could be operated independently, or combined together. Moreover, they could be complementary by resource flow between one and another. However, none of these perspectives take business model innovation in emerging fields full of changes and constraints into consideration. By conducting solar energy, wind energy, and biomass case study, this research analyzes the technologies of emerging industries as well as the constraints they face, and explores in-depth how they respond to constraints and the synergy of resources. Theoretically, this study interprets the metamorphic nature of business model innovation, pointing out that by continuous adaption under constraints, business model innovation is rather planned but evolved. Practically, this study suggests that emerging industries or industries revolutionized by disruptive technology should consider business model innovation as responding to constraints rather than creating advantages. 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國立政治大學
科技管理與智慧財產研究所
107364114資料來源 http://thesis.lib.nccu.edu.tw/record/#G0107364114 資料類型 thesis dc.contributor.advisor 蕭瑞麟 zh_TW dc.contributor.advisor Hsiao, Ruey-Lin en_US dc.contributor.author (Authors) 林慧綺 zh_TW dc.contributor.author (Authors) Lin, Hui-Chi en_US dc.creator (作者) 林慧綺 zh_TW dc.creator (作者) Lin, Hui-Chi en_US dc.date (日期) 2021 en_US dc.date.accessioned 2-Sep-2021 18:10:55 (UTC+8) - dc.date.available 2-Sep-2021 18:10:55 (UTC+8) - dc.date.issued (上傳時間) 2-Sep-2021 18:10:55 (UTC+8) - dc.identifier (Other Identifiers) G0107364114 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/137142 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 107364114 zh_TW dc.description.abstract (摘要) 越來越多顛覆產業的破壞式創新出現，讓商業模式創新成為近幾年的顯學。商業模式讓科技得以為企業帶來收益，科技賦予企業創新商業模式的能力，商業模式與科技若搭配得宜，方能相輔相成為企業持續創造價值永續治理。功能式的商業模式創新觀點，認為商業模式創新須著眼於個別組織功能的創新，例如以商業模式九宮格創新元素，或是從價值鏈的完整性著手，運用策略調節價值鏈上的功能以創新，抑或是組織元素在創新過程的契合度。而複合式的商業模式創新觀點則認為，商業模式創新可以透過結合兩種以上商業模式以取得優勢，可以由兩個獨立存在、各自運作的商業模式並行不悖，或是將兩商業模式組合相接，例如組合大公司的市場優勢與小公司的獨到技術相互支援，抑或是由兩商業模式間內外部資源相互流動以相輔相成。然而，功能式觀點講究單點效應，容易見樹不見林，而複合式觀點強調的兩種以上商業模式整合，皆未考慮到在充滿變動與制約的新興領域商業模式創新。本研究以太陽能、風能、生質能三種新能源為案例，分析新興產業科技發展的脈絡與所面臨的制約，以及如何回應制約，包含制約的化解以及資源的綜效。學理上，本研究點出商業模式的蛻變性與情境式複合模式，說明從制約中調適而出的商業模式，點出商業模式非靜態規劃而有計劃地產生，而是要透過一個不斷修正與回應制約的調適過程形成商業模式。實務上，本研究提出新興產業或是被破壞的產業，應從回應制約而非創造優勢的角度思考商業模式創新，理解自身擁有的科技因社會性因素而存在的特性，透過轉換、組合、活化等手法，有效地結合科技與資源，持續敏捷地回應制約。 zh_TW dc.description.abstract (摘要) With disruptive innovation revolutionizing the industries, the significance of business model has increased. Business model enables technology to create value, and technology enables enterprises to innovate their business model. Functional business model innovation point of view believes that firms should focus on innovating organizational functions or elements, such as implementing business model canvas, completing the value chain, or harmonizing the organizational elements. From the hybrid business model innovation point of view, business model innovation emerges from combining two or more business models. Two business models could be operated independently, or combined together. Moreover, they could be complementary by resource flow between one and another. However, none of these perspectives take business model innovation in emerging fields full of changes and constraints into consideration. By conducting solar energy, wind energy, and biomass case study, this research analyzes the technologies of emerging industries as well as the constraints they face, and explores in-depth how they respond to constraints and the synergy of resources. Theoretically, this study interprets the metamorphic nature of business model innovation, pointing out that by continuous adaption under constraints, business model innovation is rather planned but evolved. Practically, this study suggests that emerging industries or industries revolutionized by disruptive technology should consider business model innovation as responding to constraints rather than creating advantages. In addition, they should also consider not only the functions but also the social aspects of their technologies to better create resource synergy in order to adapt agilely and innovate sustainably. en_US dc.description.tableofcontents 聲明頁 I感謝誌 II中文摘要 IV英文摘要 V論文目錄 VI圖目錄 IX表目錄 IX壹、緒論 1第一節 研究動機 1一、實務現象：科技巧搭商業模式 3二、理論概念：商業模式的創新 4第二節 研究目標 8一、分析新興產業的制約 8二、分析回應制約所需的資源 9三、分析商業模式的調適過程 10第三節 預期效益 11一、預期新觀念：蛻變的創新過程 11二、預期新作法：探索式的商業模式 13貳、文獻回顧 15第一節 名詞定義 15一、新能源的定義 15二、商業模式的定義 17第二節 功能觀點 18一、功能的集合 19二、價值鏈創新 21三、組織契合度 25第三節 複合觀點 26一、並行不悖 27二、組合相接 28三、相輔相成 29第四節 合方觀點 32參、研究方法 39第一節 方法論選用 39第二節 案例選擇與理論取樣 40一、科技存在可塑性 41二、商業模式發展過程存在制約與回應 42三、技術與商業模式間存在適配性 43第三節 分析架構的發展 44一、分析架構設計 44二、資料分析步驟 45第四節 資料蒐集過程 46一、實地訪查行程 46二、田野調查 47肆、研究發現 51第一節 新能源的創新挑戰 51一、所費不貲的新能源 52二、政策是助力，也是阻力 54第二節 新能源技術的特殊性 55一、太陽能技術 55二、風能技術 59三、生質能技術 62第三節 太陽能商業模式創新 66一、從無到有的太陽能 67二、無中生有的太陽能 74三、同中求異的太陽能 78第四節 風能商業模式創新 86一、四海為家的風能 87二、化敵為友的風能 94三、彈性調度的風能 99第五節 生質能商業模式創新 104一、轉黑為綠的生質能 105二、天地共生的生質能 107三、生生不息的生質能 111第六節 新能源調適特性 119一、太陽能：多棲型調適 119二、風能：共生型調適 119三、生質能：再生型調適 120伍、討論 121第一節 學理貢獻 121一、商業模式的蛻變性 121二、情境式複合模式 122第二節 實務啟示 123一、新能源產業 124二、新興產業 125三、其他產業 126第三節 研究限制與未來建議 126陸、結論 128參考文獻 129中文文獻 129英文文獻 130附件：答覆稿 136 zh_TW dc.format.extent 4145923 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0107364114 en_US dc.subject (關鍵詞) 新能源 zh_TW dc.subject (關鍵詞) 商業模式創新 zh_TW dc.subject (關鍵詞) 制約回應 zh_TW dc.subject (關鍵詞) 調適 zh_TW dc.subject (關鍵詞) 複合綜效 zh_TW dc.subject (關鍵詞) New energy sector en_US dc.subject (關鍵詞) Business model innovation en_US dc.subject (關鍵詞) Constraints en_US dc.subject (關鍵詞) Adaptation en_US dc.subject (關鍵詞) Synergy en_US dc.title (題名) 形塑綜效：制約中新能源科技與商業模式的整合 zh_TW dc.title (題名) Shaping Synergy: Integrating New Energy Technology and Business Model under Constraints en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文文獻何明豐、林博文，2015，「移地邏輯：進入新興市場的商業模式演進」，《中山管理評論》，第1期，第23卷，91-135頁。陳惠萍，2015，「綠能科技與在地使用：台灣太陽光電的社會技術網絡分析」，《臺灣大學社會學研究所學位論文》。喬友慶、黃俊儒、鄭耿翔、丁瑞彥，2017，「追隨廠商如何回應領導廠商之競爭性行動？多重市場接觸的調節效果」，《管理學報》，第4期，第34卷，659-682頁。趙琪、羅珏瑜、王海權，2016，「製造商對配銷商解構行為的知覺與回應」，《臺大管理論叢》，第3期，第26卷，185-214頁。歐素華.，2015，「喚醒沈睡資源:《女人我最大》背後的商業模式創新」，《中山管理評論》， 第1期，第23卷，225-267頁。歐素華、蘇慧慈，2017，「複合商業模式創新：網路視頻服務的跨域經營機制」，《管理評論》，第1期，第36卷，1-15頁。蕭瑞麟，2016，《思考的脈絡：創新可能不擴散》，台北：天下文化學術叢書。蕭瑞麟，2020a，《不用數字的研究：質性研究的思辨脈絡》，台北：五南學術專書系列。蕭瑞麟，2020b，《服務隨創：少力設計的邏輯思維》，台北：五南學術原創系列。蕭瑞麟、歐素華，2017，「資源流：聯合報系複合商業模式的形成」，《組織與管理》，第1期，第10卷，1-55頁。蕭瑞麟、歐素華、吳彥寬，2017，「逆勢拼湊:化資源制約為創新來源」，《中山管理評論》，第1期，第25卷，219-268頁。蕭瑞麟、歐素華、陳煥宏，2019，「負負得正:相依性如何促成負資源轉換」，《組織與管理》，第1期，第12卷， 127-171頁。蕭瑞麟、歐素華、陳蕙芬，2011，「市集脈絡:由組織例規分析資訊科技的創新來源」《中山管理評論》，第2期，第19卷，第461-493頁。蕭瑞麟、歐素華、蘇筠，2017，「逆強論：隨創式的資源建構過程」，《台大管理論叢》， 第4期，第27卷，43-74頁。顧萱萱、高雅晴，2012，「新產品延期上市與零售商調適度關係之研究」，《臺大管理論叢》，第1期，第23卷，209-238頁。英文文獻Ansari, S., Reinecke, J., & Spaan, A. 2014. 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