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題名 重大疫情對新創公司組織關鍵活動之影響
Pandemic impact to Organizational Critical Activities of startups作者 陳廣銘
Chen, Kuang-Ming貢獻者 洪為璽<br>季延平
Hung, Wei-Hsi<br>Chi, Yen-Ping
陳廣銘
Chen, Kuang-Ming關鍵詞 組織關鍵活動
新創產業
重大疫情
危機管理
Organizational critical activities
Startups
Risk management
Pandemic日期 2021 上傳時間 2-Sep-2021 18:19:18 (UTC+8) 摘要 新創公司對於商業領域及國家總體經濟的蓬勃發展扮演了重要的腳色，縱然新創公司的必要性不言而喻，但在競爭激烈的環境中選擇創業卻也需要面臨巨大的挑戰。本研究採用組織關鍵活動（Organizational Critical Activities，OCA）理論歸納出新創公司在承平時期共通的六大關鍵組織關鍵活動，包含「顧客關係管理」、「品牌經營」、「新服務開發」、「技術研發」、「服務品質管理」、「人力招募與培訓」，值得新創公司在創業初期針對關注這六大面向之管理議題以確保組織的短、中、長期的成功。本研究更進一步探討新創公司在新冠疫情下所受到的衝擊以及其相對應的應對措施，經研究發現，在重大疫情期間，新創公司主要面臨「既有服務中斷」、「外部環境變動」及「現金流中斷」三大挑戰，而為了解決這樣的挑戰，新創公司普遍採取較為積極的策略以因應疫情，其普遍透過提升「新服務及產品研發」、「顧客關係管理」及「品牌經營」三項活動的優先序以面對重大疫情的的影響，透過三項活動的搭配與輔助，新創公司們能夠快速掌握疫情中消費者行為及需求的轉變，並在防疫導向的框架下產出適合疫情環境的服務及商業模式，確保公司能在疫情中透過新的服務創造收入，維持公司的營運及長期發展。本研究透過組織關鍵活動理論在新創產業的分析運用，歸納出新創產業共通性的重要管理議題、重大疫情的衝擊以及相對應的解決方案及趨勢。期盼本研究能為新創產業的研究行拋磚引玉之效，同時也希望能為有志於創業的人們提供指引，以完善其創業規畫及經營策略。
Startups plays an important role both in business environment and the society development. However, running a startup in a highly competitive environment will face enormous challenges. The study adopts the Organizational Critical Activities (OCA) theory to summarize the six key organizational critical activities startups, including "customer relationship management", "brand management", "new service development", "technology research and development", "service quality management", and "manpower recruitment and training", which are worthy of attention by startups in the early stage of entrepreneurship to ensure the short-term, mid-term, and long-term success of the organization.This study further explores the pandemic impact on startups and their corresponding response measures. The study found that during a pandemic, startups would three main challenges, including "existing service interruption" and "external environmental changes", and "cash flow interruption". In order to solve such challenges, startups generally adopt active strategies to respond to the Pandemic impacts. They generally prioritize three main organizational critical activities, including "new service and product development", "customer relationship management" and "brand management” to secure the survival and long-term development of the startups.Through the analysis and application of the theory of organizational critical activities in startup, the study summarizes the common important management issues of startup, the pandemic impact on startup, and the corresponding solutions and trends. It is hoped that the study can both push the growth of research in startups area and provide guidance for people who are interested in starting a business.參考文獻 張宸妤（2006）。國際新創公司之創業管理團隊、國際創業導向與國際化績效之關聯性研究－以新創文化能量為中介變項。未出版之碩士論文，高雄：義守大學。朱延智（2014）。企業危機管理。台北：五南。王少俞（2017）。獨角獸新創公司的成功因子研究。未出版之碩士論文，台中：中興大學。簡春安、鄒平儀（2004）。社會工作研究法。台北：巨流。經濟部中小企業處（2020）。109年中小企業白皮書。台北：經濟部勤業眾信（2020）。新型冠狀病毒對消費產業的影響https://www2.deloitte.com/tw/tc/pages/consumer-business/articles/rp201104-2020cnsr-post-pendemic.htmlAbetti, P. A. (2000). Critical Success Factors for Radical Technological Innovation: A Five Case Study. Creativity and Innovation Management, 9(4), 208-220.Almus, M. & Nerlinger, E.A. (1999). Growth of New Technology-Based Firms: Which Factors Matter? Small Business Economics, 13(2),141-154.Kuckertz, A., Brändle, L., Gaudig, A., Hinderer, A., Reyes, C. A. M., Steinbrink, A. P. K. M., Berger, E. S. C.(2020). 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國立政治大學
企業管理研究所(MBA學位學程)
108363011資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108363011 資料類型 thesis dc.contributor.advisor 洪為璽<br>季延平 zh_TW dc.contributor.advisor Hung, Wei-Hsi<br>Chi, Yen-Ping en_US dc.contributor.author (Authors) 陳廣銘 zh_TW dc.contributor.author (Authors) Chen, Kuang-Ming en_US dc.creator (作者) 陳廣銘 zh_TW dc.creator (作者) Chen, Kuang-Ming en_US dc.date (日期) 2021 en_US dc.date.accessioned 2-Sep-2021 18:19:18 (UTC+8) - dc.date.available 2-Sep-2021 18:19:18 (UTC+8) - dc.date.issued (上傳時間) 2-Sep-2021 18:19:18 (UTC+8) - dc.identifier (Other Identifiers) G0108363011 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/137173 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所(MBA學位學程) zh_TW dc.description (描述) 108363011 zh_TW dc.description.abstract (摘要) 新創公司對於商業領域及國家總體經濟的蓬勃發展扮演了重要的腳色，縱然新創公司的必要性不言而喻，但在競爭激烈的環境中選擇創業卻也需要面臨巨大的挑戰。本研究採用組織關鍵活動（Organizational Critical Activities，OCA）理論歸納出新創公司在承平時期共通的六大關鍵組織關鍵活動，包含「顧客關係管理」、「品牌經營」、「新服務開發」、「技術研發」、「服務品質管理」、「人力招募與培訓」，值得新創公司在創業初期針對關注這六大面向之管理議題以確保組織的短、中、長期的成功。本研究更進一步探討新創公司在新冠疫情下所受到的衝擊以及其相對應的應對措施，經研究發現，在重大疫情期間，新創公司主要面臨「既有服務中斷」、「外部環境變動」及「現金流中斷」三大挑戰，而為了解決這樣的挑戰，新創公司普遍採取較為積極的策略以因應疫情，其普遍透過提升「新服務及產品研發」、「顧客關係管理」及「品牌經營」三項活動的優先序以面對重大疫情的的影響，透過三項活動的搭配與輔助，新創公司們能夠快速掌握疫情中消費者行為及需求的轉變，並在防疫導向的框架下產出適合疫情環境的服務及商業模式，確保公司能在疫情中透過新的服務創造收入，維持公司的營運及長期發展。本研究透過組織關鍵活動理論在新創產業的分析運用，歸納出新創產業共通性的重要管理議題、重大疫情的衝擊以及相對應的解決方案及趨勢。期盼本研究能為新創產業的研究行拋磚引玉之效，同時也希望能為有志於創業的人們提供指引，以完善其創業規畫及經營策略。 zh_TW dc.description.abstract (摘要) Startups plays an important role both in business environment and the society development. However, running a startup in a highly competitive environment will face enormous challenges. The study adopts the Organizational Critical Activities (OCA) theory to summarize the six key organizational critical activities startups, including "customer relationship management", "brand management", "new service development", "technology research and development", "service quality management", and "manpower recruitment and training", which are worthy of attention by startups in the early stage of entrepreneurship to ensure the short-term, mid-term, and long-term success of the organization.This study further explores the pandemic impact on startups and their corresponding response measures. The study found that during a pandemic, startups would three main challenges, including "existing service interruption" and "external environmental changes", and "cash flow interruption". In order to solve such challenges, startups generally adopt active strategies to respond to the Pandemic impacts. They generally prioritize three main organizational critical activities, including "new service and product development", "customer relationship management" and "brand management” to secure the survival and long-term development of the startups.Through the analysis and application of the theory of organizational critical activities in startup, the study summarizes the common important management issues of startup, the pandemic impact on startup, and the corresponding solutions and trends. It is hoped that the study can both push the growth of research in startups area and provide guidance for people who are interested in starting a business. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究動機 1第二節 研究目的及問題 2第三節 研究流程 3第二章 文獻探討 5第一節 新創公司的成功關鍵因素 5一、 新創公司定義 5二、 影響新創公司早期發展階段之因素 5第二節 重大疫情對組織之影響 9一、 近年影響世界之重大疫情 9二、 新冠肺炎對產業營運的重大影響 10三、 新冠肺炎對新創公司的衝擊 11四、 新創公司對疫情衝擊的應對措施 11第三節 危機事件的管理與應對 13一、 危機管理定義 13二、 危機事件特性 13三、 危機管理策略 14第四節 組織關鍵活動 17一、 組織關鍵活動定義 17二、 組織關鍵活動模型 18三、 組織關鍵活動的找尋方式 19第三章 研究方法 21第一節 研究方法選擇 21第二節 研究設計類型 22第三節 研究對象選擇 23第四節 資料蒐集方式 23第四章 研究分析與發現 25第一節 旅遊媒體新創公司 25一、 個案公司A簡介 25二、 公司A疫情前組織關鍵活動 26三、 疫情期間對公司A的影響及衝擊 32四、 公司A疫情中組織關鍵活動 33五、 公司A組織關鍵活動轉變分析 38第二節 教育企劃及管理顧問公司 41一、 個案公司B簡介 41二、 公司B疫情前組織關鍵活動 42三、 疫情期間對公司B的影響及衝擊 52四、 公司B疫情中組織關鍵活動 53五、 公司B組織關鍵活動轉變分析 59第三節 心理輔導社會企業 63一、 個案公司C簡介 63二、 公司C疫情前組織關鍵活動 64三、 疫情期間對公司C的影響及衝擊 71四、 疫情中組織關鍵活動 72五、 疫情對組織關鍵活動轉變及影響 76第五章 分析與討論 78第一節 疫情前新創共通性之組織關鍵活動 78第二節 疫情對新創公司之影響與衝擊 80第三節 疫情中組織關鍵活動及調整脈絡 80第四節 新創公司之危機管理模式 82第六章 結論與建議 84第一節 研究結論 84一、 新創階段服務業間存在共通性之組織關鍵活動 84二、 重大疫情為新創階段服務業所帶來三大危機 84三、 新創階段服務業疫情中組織關鍵活動之三大調整趨勢 85四、 新創階段服務業針對疫情之危機管理模式 85第二節 研究貢獻 86一、 學術面貢獻 86二、 實務界貢獻 86第三節 研究建議 86一、 組織關鍵活動類 87二、 危機管理 87第四節 研究範圍與限制 87參考文獻 89附錄一：訪談大綱 94 zh_TW dc.format.extent 1257168 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108363011 en_US dc.subject (關鍵詞) 組織關鍵活動 zh_TW dc.subject (關鍵詞) 新創產業 zh_TW dc.subject (關鍵詞) 重大疫情 zh_TW dc.subject (關鍵詞) 危機管理 zh_TW dc.subject (關鍵詞) Organizational critical activities en_US dc.subject (關鍵詞) Startups en_US dc.subject (關鍵詞) Risk management en_US dc.subject (關鍵詞) Pandemic en_US dc.title (題名) 重大疫情對新創公司組織關鍵活動之影響 zh_TW dc.title (題名) Pandemic impact to Organizational Critical Activities of startups en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 張宸妤（2006）。國際新創公司之創業管理團隊、國際創業導向與國際化績效之關聯性研究－以新創文化能量為中介變項。未出版之碩士論文，高雄：義守大學。朱延智（2014）。企業危機管理。台北：五南。王少俞（2017）。獨角獸新創公司的成功因子研究。未出版之碩士論文，台中：中興大學。簡春安、鄒平儀（2004）。社會工作研究法。台北：巨流。經濟部中小企業處（2020）。109年中小企業白皮書。台北：經濟部勤業眾信（2020）。新型冠狀病毒對消費產業的影響https://www2.deloitte.com/tw/tc/pages/consumer-business/articles/rp201104-2020cnsr-post-pendemic.htmlAbetti, P. 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