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題名 Cultural Differences in the Allocation of Attention to Information Architecture Components 作者 簡士鎰
Chien, Shih-Yi
Jeng, Wei
Hu, Hsin-Yuan
Tang, Gao-Ming貢獻者 資管系 關鍵詞 Information Architecture ; Web Design ; Cultural Dimensions 日期 2021-06 上傳時間 2022-01-06 摘要 Well-designed web information architecture (IA) supports the findability and usability of web content, with the wider aim of ensuring efficient, positive user experiences. Accordingly, this study investigates cultural differences in how web visitors allocate their attention to the four main IA components: labeling, organization, navigation, and searching. We conducted a user study with 33 student participants from Taiwan and the United States, comprising observation tasks, note-taking sessions, and questionnaires regarding participants’ attention allocation, as well as background questionnaires covering demographic, cultural, and personal factors. Our results indicated that, in general, the less complicated content a website displayed, the more aware the participants were of IA and its components. We also found that the US participants usually paid more attention to text labels on a webpage, whereas their Taiwanese counterparts were more likely to evenly distribute their attention across both text and image objects. These results shed new light on the cultural specificity of how existing IA is interpreted in global web communities and thus have important implications for future IA design. 關聯 Journal of Library and Information Studies, Vol.19, No.1, pp.19-41 資料類型 article DOI https://doi.org/10.6182/jlis.202106_19(1).019 dc.contributor 資管系 dc.creator (作者) 簡士鎰 dc.creator (作者) Chien, Shih-Yi dc.creator (作者) Jeng, Wei dc.creator (作者) Hu, Hsin-Yuan dc.creator (作者) Tang, Gao-Ming dc.date (日期) 2021-06 dc.date.accessioned 2022-01-06 - dc.date.available 2022-01-06 - dc.date.issued (上傳時間) 2022-01-06 - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/138634 - dc.description.abstract (摘要) Well-designed web information architecture (IA) supports the findability and usability of web content, with the wider aim of ensuring efficient, positive user experiences. Accordingly, this study investigates cultural differences in how web visitors allocate their attention to the four main IA components: labeling, organization, navigation, and searching. We conducted a user study with 33 student participants from Taiwan and the United States, comprising observation tasks, note-taking sessions, and questionnaires regarding participants’ attention allocation, as well as background questionnaires covering demographic, cultural, and personal factors. Our results indicated that, in general, the less complicated content a website displayed, the more aware the participants were of IA and its components. We also found that the US participants usually paid more attention to text labels on a webpage, whereas their Taiwanese counterparts were more likely to evenly distribute their attention across both text and image objects. These results shed new light on the cultural specificity of how existing IA is interpreted in global web communities and thus have important implications for future IA design. dc.format.extent 1825363 bytes - dc.format.mimetype application/pdf - dc.relation (關聯) Journal of Library and Information Studies, Vol.19, No.1, pp.19-41 dc.subject (關鍵詞) Information Architecture ; Web Design ; Cultural Dimensions dc.title (題名) Cultural Differences in the Allocation of Attention to Information Architecture Components dc.type (資料類型) article dc.identifier.doi (DOI) 10.6182/jlis.202106_19(1).019 dc.doi.uri (DOI) https://doi.org/10.6182/jlis.202106_19(1).019
