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題名 生態系統進入策略分析：以智慧家庭為例
A Study on the Entry Strategy of Eco-System作者 陳友信
Chen, Yu-Hsin貢獻者 邱奕嘉
陳友信
Chen, Yu-Hsin關鍵詞 生態系
進入策略
動態能力
智慧家庭
Ecosystem
Energy mode
Dynamic capability
Smart home日期 2021 上傳時間 10-Feb-2022 13:20:20 (UTC+8) 摘要 摘要企業在探討未來的發展時，逐漸以生態系觀點來取代既有產品導向之供應鏈觀點，許多企業從舊有的產業供應鏈進入生態系統卻不知道如何發展以及推動，這反映出業者欠缺進入生態系所需要的專屬知識與能力。由於當前尚未有以進入生態系前之能耐評估作為主軸之相關研究，本研究主要目的在於探討企業進入生態系前之進入模式選擇、以及進入後之策略定位兩者間配適度對後續營運成效之影響，來填补研究缺口，並試圖給企業經理人帶來一個適當的架構來做為進入生態系統的決策依據。本研究透過個案研究法進行個案分析，挑選合適之個案公司進行深入訪談，並於個案資料當中萃取進入生態系之關鍵成功因素，藉此建構進入生態系前的策略評選，並依據評估考量的結果來設定生態系進入後的策略定位與方式。本研究發現當具備不同面向之競爭優勢時，在進入生態系時宜採用的策略應有差異，單純具備技術優勢，而欠缺行銷能量的進入者，應嘗試打造成功案例，以吸引具有行銷端之關注以促成相關之合作；在行銷量能成熟之情況下，則應開發或導入適當之相關技術以促成有意義產品或服務之產生；同理，如經評估後能夠在技術與行銷上均已準備俱足，就應加速建立完整之商業模式以創造競爭優勢。本文提出態系進入模式選擇與策略定位整合性架構，以提供相關領域之學理與實務參考，補充了關於進入模式和進入後定位策略的有限商業生態系統文獻, 同時還為希望採用或建立生態系統戰略的台灣企業提供了實際意涵。
AbstractWhen discussing future development, enterprises gradually replace the existing product-oriented supply chain viewpoint with the business ecosystem perspective. Still, there is limited research on the entry mode and strategies positioning surrounding a business ecosystem. Many enterprises that transitioned from the traditional supply chain system do not know how to build, manage, and develop an ecosystem. It reflects the lack of the specialized knowledge and abilities required by the ecosystem of enterprises. Therefore, this research aims to fill the research gap by examining the effect of the matching between the choice of entry mode before entering the ecosystem and the strategic positioning after entering the ecosystem on the firm performance. This research employs a case analysis by selecting suitable case companies for in-depth interviews. From the case data, this study then extracts the critical success factors of entering the ecosystem, considers firms` strategic selection before entering the ecosystem, and evaluates the post-entry strategic positioning. The study found that enterprises with different competitive advantages should adopt different strategies when entering the ecosystem. Particularly, the entrants with pure technical advantages and lack of marketing energy should try to create successful cases to attract the attention of the marketing side and promote relevant cooperation. In the case of enterprises that possessed a mature sales competence, appropriate related technologies should be developed or introduced to encourage the production of high-value products or services. When the technology and marketing competence can be prepared after evaluation, it should accelerate the establishment of a complete business model to create a competitive advantage. 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國立政治大學
科技管理與智慧財產研究所
105364501資料來源 http://thesis.lib.nccu.edu.tw/record/#G0105364501 資料類型 thesis dc.contributor.advisor 邱奕嘉 zh_TW dc.contributor.author (Authors) 陳友信 zh_TW dc.contributor.author (Authors) Chen, Yu-Hsin en_US dc.creator (作者) 陳友信 zh_TW dc.creator (作者) Chen, Yu-Hsin en_US dc.date (日期) 2021 en_US dc.date.accessioned 10-Feb-2022 13:20:20 (UTC+8) - dc.date.available 10-Feb-2022 13:20:20 (UTC+8) - dc.date.issued (上傳時間) 10-Feb-2022 13:20:20 (UTC+8) - dc.identifier (Other Identifiers) G0105364501 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/138994 - dc.description (描述) 博士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 105364501 zh_TW dc.description.abstract (摘要) 摘要企業在探討未來的發展時，逐漸以生態系觀點來取代既有產品導向之供應鏈觀點，許多企業從舊有的產業供應鏈進入生態系統卻不知道如何發展以及推動，這反映出業者欠缺進入生態系所需要的專屬知識與能力。由於當前尚未有以進入生態系前之能耐評估作為主軸之相關研究，本研究主要目的在於探討企業進入生態系前之進入模式選擇、以及進入後之策略定位兩者間配適度對後續營運成效之影響，來填补研究缺口，並試圖給企業經理人帶來一個適當的架構來做為進入生態系統的決策依據。本研究透過個案研究法進行個案分析，挑選合適之個案公司進行深入訪談，並於個案資料當中萃取進入生態系之關鍵成功因素，藉此建構進入生態系前的策略評選，並依據評估考量的結果來設定生態系進入後的策略定位與方式。本研究發現當具備不同面向之競爭優勢時，在進入生態系時宜採用的策略應有差異，單純具備技術優勢，而欠缺行銷能量的進入者，應嘗試打造成功案例，以吸引具有行銷端之關注以促成相關之合作；在行銷量能成熟之情況下，則應開發或導入適當之相關技術以促成有意義產品或服務之產生；同理，如經評估後能夠在技術與行銷上均已準備俱足，就應加速建立完整之商業模式以創造競爭優勢。本文提出態系進入模式選擇與策略定位整合性架構，以提供相關領域之學理與實務參考，補充了關於進入模式和進入後定位策略的有限商業生態系統文獻, 同時還為希望採用或建立生態系統戰略的台灣企業提供了實際意涵。 zh_TW dc.description.abstract (摘要) AbstractWhen discussing future development, enterprises gradually replace the existing product-oriented supply chain viewpoint with the business ecosystem perspective. Still, there is limited research on the entry mode and strategies positioning surrounding a business ecosystem. Many enterprises that transitioned from the traditional supply chain system do not know how to build, manage, and develop an ecosystem. It reflects the lack of the specialized knowledge and abilities required by the ecosystem of enterprises. Therefore, this research aims to fill the research gap by examining the effect of the matching between the choice of entry mode before entering the ecosystem and the strategic positioning after entering the ecosystem on the firm performance. This research employs a case analysis by selecting suitable case companies for in-depth interviews. From the case data, this study then extracts the critical success factors of entering the ecosystem, considers firms` strategic selection before entering the ecosystem, and evaluates the post-entry strategic positioning. The study found that enterprises with different competitive advantages should adopt different strategies when entering the ecosystem. Particularly, the entrants with pure technical advantages and lack of marketing energy should try to create successful cases to attract the attention of the marketing side and promote relevant cooperation. In the case of enterprises that possessed a mature sales competence, appropriate related technologies should be developed or introduced to encourage the production of high-value products or services. When the technology and marketing competence can be prepared after evaluation, it should accelerate the establishment of a complete business model to create a competitive advantage. Eventually, this paper developed an integrated framework that complements the limited business ecosystem literature about entering modes and post-entry positioning strategies. It also provides practical implications for Taiwanese enterprises that want to adopt or build an ecosystem strategy. en_US dc.description.tableofcontents 目次表次 V圖次 VI第一章 前言 1第一節 研究動機與背景 1第二節 研究目的與預期貢獻 3第二章 文獻探討 5第一節 生態系統 5第二節 資源互補性 7第三節 動態能力 9第四節 雙元性能力 10第五節 市場定位策略與企業能力 12第六節 理論基礎–小結 16第三章 研究方法 22第四章 個案分析 25第一節 康聯訊科技股份有限公司個案 (A) 25第二節 康聯訊子公司SiMPNiC個案 (B) 43第三節 視達威科技股份有限公司個案 (C) 56第四節 物聯智慧股份有限公司個案 (D) 66第五節 研究發現彙整 78第五章 研究討論 87第一節 產業發展與生態系 88第二節 生態系進入決策框架 96第三節 生態系進入前之模式選擇 101第四節 生態系進入後之發展定位 106第五節 研究議題與發現 109第六章 研究結論與貢獻 112第一節 研究結論與貢獻 112第二節 研究限制與未來研究建議 114參考文獻 115 zh_TW dc.format.extent 5344777 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0105364501 en_US dc.subject (關鍵詞) 生態系 zh_TW dc.subject (關鍵詞) 進入策略 zh_TW dc.subject (關鍵詞) 動態能力 zh_TW dc.subject (關鍵詞) 智慧家庭 zh_TW dc.subject (關鍵詞) Ecosystem en_US dc.subject (關鍵詞) Energy mode en_US dc.subject (關鍵詞) Dynamic capability en_US dc.subject (關鍵詞) Smart home en_US dc.title (題名) 生態系統進入策略分析：以智慧家庭為例 zh_TW dc.title (題名) A Study on the Entry Strategy of Eco-System en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 參考文獻Aarikka-Stenroos, L. & Ritala, P. 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