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題名 預印本平台創新商業模式分析
Innovated Business Model Analysis on Preprint Server作者 江思嫺
Chiang, Szu-Hsien貢獻者 鄭至甫
Jeng，Jyh-Fu
江思嫺
Chiang, Szu-Hsien關鍵詞 預印本
預印本平台
策略鑽石模型
PEST
商業模式
Preprint
Preprint Server
PEST
Strategic Diamond Model
Business Model日期 2022 上傳時間 1-Aug-2022 17:36:56 (UTC+8) 摘要 預印本是近年興起的學術傳播方式，尤其是自2019年COVID-19疫情爆發以來，更加快了預印本盛行的速度。雖然預印本因為未經正式同儕審查受到質疑，但相比傳統的期刊論文出版速度的緩慢，預印本的快速發表讓研究人員可搶得發表先機而受到歡迎，再加上絕大多數的預印本服務平台提供開放近取方式供免費閱讀全文，更提高了研究成果的能見度。面對預印本為學術研究領域帶來的影響與永續發展的可能，本研究希望從專業的資訊服務提供者的角度，發現預印本服務平台的新商業模式，包括預印本文章能見度、作者從投稿到發表過程中的需求、期刊論文的生命履歷、個人學術影響力的表現方式、推廣台灣本地預印本服務平台的可行性、整合並加值現有預印本服務平台的永續服務與商業模式。本研究運用PEST和策略鑽石模型進行預印本服務平台的分析，據此對預印本服務平台的商業模式提出三個概念，分別是從物件分享走向人際網路的分享、從文字走向研究數據與多媒體的多元性與多樣式，以及分享國際經驗，提高預印本的認可度與接受度。規劃從投稿到發表的整合作者服務平台，推動台灣本地的預印本服務平台，透過單次使用付費機制、機構訂閱方式、異業合作以及爭取政府經費等四個方向建立創新商業模式。
Preprints are an emerging form of scholarly communication in recent years, especially since the outbreak of the 2019 epidemic, which has accelerated their prevalence. Although Preprints have been questioned because they have not been formally peer-reviewed, open access publishing and speed up dissemination have been popular because they help researchers to increase and speed up visibility compared traditional journal publishing.In view of the impact of Preprints on academic research and sustainable development, this study aims to discover new business models for Preprint sever from the perspective of professional information service providers, including the visibility of Preprint articles, the needs of authors, the life cycle of journal articles, the expression of personal academic influence, the feasibility of promoting local Preprint server in Taiwan, and the feasibility of value-added function to existing Preprint server.This study uses PEST and the strategic diamond model to conduct the analysis and the business model of the Preprint services platform according to three concepts: moving from object sharing to researchers’ network sharing, moving from text to research data and multimedia plurality and diversity, and sharing international experience to increase the recognition and acceptance of Preprints. Innovation business model could be developed through an integration author service platform from submission to publication and promote a local Preprint server in Taiwan through four directions: single-use payment mechanism, institutional subscription, cross-industry cooperation, and securing government funding.參考文獻 亞歷山大‧奧斯瓦爾德、伊夫‧比紐赫、葛瑞格‧柏納達、亞倫‧史密斯、翠西‧帕帕達科斯（2017）。價值主張年代：設計思考X顧客不可或缺的需求＝成功商業模式的獲利核心。臺北市：天下雜誌。吳思華（2000）。策略九說：策略思考的本質。臺北市：臉譜。維基百科編者（2021）。PEST分析。March 19, 2022檢索自https://zh.wikipedia.org/w/index.php?title=PEST分析&oldid=64184157維基百科編者（2022）。bioRχiv。March 19，2022檢索自https://zh.wikipedia.org/w/index.php?title=BioRxiv&oldid=70697502莉塔‧岡瑟‧麥奎斯（2014）。動態競爭優勢：跨界變局中捨棄+轉型+勝出的策略。臺北市：天下雜誌。American Library Association. (2006). Principles and strategies for the reform of scholarly communication 1. Retrieved Apr 25, 2022, from https://www.ala.org/acrl/publications/whitepapers/principlesstrategiesarXiv. (2022). Retrieved Mar 27, 2022, from https://arxiv.org/ASAPbio. (2022). Retrieved Mar 7, 2022, from https://asapbio.org/bioRχiv. (2022). Retrieved Mar 7, 2022, from https://www.biorxiv.org/Chen, M. (2017). The power of one: The strategy diamond framework. SSRN Electronic Journal, doi:10.2139/ssrn.2975237Chiarelli, A., Johnson, R., Pinfield, S., & Richens, E. (2019). Preprints and scholarly communication: An exploratory qualitative study of adoption, practices, drivers and barriers. F1000 Research, 8, 971. doi:10.12688/f1000research.19619.2ChinaXiv. (2022). Retrieved Mar 5, 2022, from http://chinaxiv.org/COPE. (2018). Preprints. Retrieved Apr 25, 2022, from https://publicationethics.org/resources/discussion-documents/PreprintsEditorial policies | about NEJM. (2022). Retrieved May 7, 2022, from https://www.nejm.org/about-nejm/editorial-policiesFraser, N., Brierley, L., Dey, G., Polka, J. K., Pálfy, M., Nanni, F.??. (2021). The evolving role of Preprints in the dissemination of COVID-19 research and their impact on the science communication landscape. PLoS Biology, 19(4), e3000959. doi:10.1371/journal.pbio.3000959Garisto, D. (2022). ArXiv.org reaches a milestone and a reckoning. Retrieved May 7, 2022, from https://www.scientificamerican.com/article/arxiv-org-reaches-a-milestone-and-a-reckoning/Gordon, G. (2021). The rise of Preprints: Researchers are increasingly eager to make use of Preprints, so we have made them available through scopus. Retrieved Apr 25, 2022, from https://www.elsevier.com/connect/the-rise-of-PreprintsGriffin, J. M. (2019). Is bitcoin really un-tethered? SSRN Electronic Journal, doi:10.2139/ssrn.3195066Hambrick, D. C., & Fredrickson, J. W. (2001). Are you sure you have a strategy? Academy of Management Perspectives, 15(4), 48-59. doi:10.5465/AME.2001.5897655Herbert, R., Gasson, K., & Ponsford, A. (2019). The need for speed: How quickly do Preprints become published articles? SSRN Electronic Journal, doi:10.2139/ssrn.3455146Japan Science and Technology Agency. (2022). JST’s full-fledged Preprint server jxiv is now operational. Retrieved May 8, 2022, from https://www.jst.go.jp/report/2021/220324_e.htmlJohnson, R., & Chiarelli, A. (2019). The second wave of Preprint servers: How can publishers keep afloat? Retrieved May 7, 2022, from https://scholarlykitchen.sspnet.org/2019/10/16/the-second-wave-of-Preprint-servers-how-can-publishers-keep-afloat/Kaiser, J. (2017). NIH enables investigators to include draft Preprints in grant proposals. Science (American Association for the Advancement of Science), doi:10.1126/science.aal0961Laakso, M., Matthias, L., & Jahn, N. (2021). Open is not forever: A study of vanished open access journals. Journal of the American Society for Information Science and Technology, 72(9), 1099-1112. doi:10.1002/asi.24460Mallapaty, S. (2020). Popular Preprint servers face closure because of money troubles. Nature (London), 578(7795), 349. doi:10.1038/d41586-020-00363-3Massey, D. S., Opare, M. A., Wallach, J. D., Ross, J. S., & Krumholz, H. M. (2020). Assessment of Preprint policies of top-ranked clinical journals. JAMA Network Open, 3(7), e2011127. doi:10.1001/jamanetworkopen.2020.11127medRχiv. (2022). Retrieved Mar 7, 2022, from https://www.medrxiv.org/Mulligan, A. (2022). The future of research revealed. Retrieved May 8, 2022, from https://www.elsevier.com/connect/research-futures-2022Open science: Materials and tools. (2022). Retrieved Mar 7, 2022, from https://www.unimi.it/en/research/research-data-and-outputs/open-science/open-science-materials-and-toolsOpen-Access. (2021). The value and benefits of Preprints in OA publishing. Retrieved May 7, 2022, from https://enableoa.amnet.com/2021/10/29/the-value-and-benefits-of-Preprints-in-oa-publishing/OPERA of NIH. (2017). Reporting Preprints and other interim research products. Retrieved Mar 7, 2022, from https://grants.nih.gov/grants/guide/notice-files/NOT-OD-17-050.htmlOutsell, I. (2021). STM global brief 2021 – economics & market size. Retrieved Apr 25, 2022, from https://www.stm-assoc.org/2021_10_19_STM_Global_Brief_2021_Economics_and_Market_Size.pdfPLOS. (2021). PLOS and the big ten academic alliance announce publishing deal. Retrieved Apr 25, 2022, from https://theplosblog.plos.org/2021/01/plos-and-the-big-ten-academic-alliance-announce-publishing-deal/Preprints in europe PMC. (2022). Retrieved Mar 7, 2022, from https://europepmc.org/PreprintsSherkow, J. S. (2021). Preprint servers and patent prior art. EMBO Reports, 23(2), e54439. doi:10.15252/embr.202154439Wikipedia contributors. (2022a). Preprint. Retrieved Apr 25, 2022, from https://en.wikipedia.org/w/index.php?title=Preprint&oldid=1083823701Wikipedia contributors. (2022b). List of academic publishers by Preprint policy. Retrieved May 7, 2022, from https://en.wikipedia.org/w/index.php?title=List_of_academic_publishers_by_Preprint_policy&oldid=1080795209Wikipedia contributors. (2022c). List of Preprint repositories. Retrieved Apr 25, 2022, from https://en.wikipedia.org/w/index.php?title=List_of_Preprint_repositories&oldid=1086467254 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
108932099資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108932099 資料類型 thesis dc.contributor.advisor 鄭至甫 zh_TW dc.contributor.advisor Jeng，Jyh-Fu en_US dc.contributor.author (Authors) 江思嫺 zh_TW dc.contributor.author (Authors) Chiang, Szu-Hsien en_US dc.creator (作者) 江思嫺 zh_TW dc.creator (作者) Chiang, Szu-Hsien en_US dc.date (日期) 2022 en_US dc.date.accessioned 1-Aug-2022 17:36:56 (UTC+8) - dc.date.available 1-Aug-2022 17:36:56 (UTC+8) - dc.date.issued (上傳時間) 1-Aug-2022 17:36:56 (UTC+8) - dc.identifier (Other Identifiers) G0108932099 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141102 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 108932099 zh_TW dc.description.abstract (摘要) 預印本是近年興起的學術傳播方式，尤其是自2019年COVID-19疫情爆發以來，更加快了預印本盛行的速度。雖然預印本因為未經正式同儕審查受到質疑，但相比傳統的期刊論文出版速度的緩慢，預印本的快速發表讓研究人員可搶得發表先機而受到歡迎，再加上絕大多數的預印本服務平台提供開放近取方式供免費閱讀全文，更提高了研究成果的能見度。面對預印本為學術研究領域帶來的影響與永續發展的可能，本研究希望從專業的資訊服務提供者的角度，發現預印本服務平台的新商業模式，包括預印本文章能見度、作者從投稿到發表過程中的需求、期刊論文的生命履歷、個人學術影響力的表現方式、推廣台灣本地預印本服務平台的可行性、整合並加值現有預印本服務平台的永續服務與商業模式。本研究運用PEST和策略鑽石模型進行預印本服務平台的分析，據此對預印本服務平台的商業模式提出三個概念，分別是從物件分享走向人際網路的分享、從文字走向研究數據與多媒體的多元性與多樣式，以及分享國際經驗，提高預印本的認可度與接受度。規劃從投稿到發表的整合作者服務平台，推動台灣本地的預印本服務平台，透過單次使用付費機制、機構訂閱方式、異業合作以及爭取政府經費等四個方向建立創新商業模式。 zh_TW dc.description.abstract (摘要) Preprints are an emerging form of scholarly communication in recent years, especially since the outbreak of the 2019 epidemic, which has accelerated their prevalence. Although Preprints have been questioned because they have not been formally peer-reviewed, open access publishing and speed up dissemination have been popular because they help researchers to increase and speed up visibility compared traditional journal publishing.In view of the impact of Preprints on academic research and sustainable development, this study aims to discover new business models for Preprint sever from the perspective of professional information service providers, including the visibility of Preprint articles, the needs of authors, the life cycle of journal articles, the expression of personal academic influence, the feasibility of promoting local Preprint server in Taiwan, and the feasibility of value-added function to existing Preprint server.This study uses PEST and the strategic diamond model to conduct the analysis and the business model of the Preprint services platform according to three concepts: moving from object sharing to researchers’ network sharing, moving from text to research data and multimedia plurality and diversity, and sharing international experience to increase the recognition and acceptance of Preprints. Innovation business model could be developed through an integration author service platform from submission to publication and promote a local Preprint server in Taiwan through four directions: single-use payment mechanism, institutional subscription, cross-industry cooperation, and securing government funding. en_US dc.description.tableofcontents 目次第一章 緒論 1第一節 研究背景 1第二節 研究動機 2第三節 研究問題 3第四節 研究範圍 5第五節 市場機會 6第六節 名詞定義 7第二章 產業回顧 9第一節 數位內容產業現況 9第二節 預印本服務平台發展 11第三節 預印本市場規模與預印本服務平台主要參與者 15第四節 預印本的論文收錄政策 22第五節 預印本服務平台的服務模式 23第六節 預印本服務平台的發展經費來源建置 24第七節 預印本發展的困境 25第八節 預印本在臺灣學術界的引用與影響力 26第三章 分析工具 31第一節 PEST 31第二節 策略鑽石模型 32第三節 商業模式 34第四章 個案分析 37第一節 個案公司 37第二節 PEST分析 39第三節 策略鑽石模型分析 43第五章 商業模式提案 49第一節 規劃概念 51第二節 預印本平台的商業模式提案 51第三節 推廣策略 55第四節 獲利模式 57第五節 預印本服務平台的文獻永續發展與長期保存 58第六章 結論與建議 59第一節 討論 59第二節 對學術應用發展的建議 61第三節 推廣的限制 62參考文獻 67表次表1 預印本服務平台建置與管理權所屬 13表2 非營利組織支持的預印本服務平台 17表3 專業學科學會及協會建置的預印本服務平台 19表4 世界主要出版社建置的預印本服務平台 20表5 預印本服務平台服務模式及平台代表 23表6 商業模式九宮格 50表7 整合性作者服務 53表8 台灣主要大學的博碩士畢業條件調查 63圖次圖1 ULRICH’S WEB 2021年統計，現在仍在出版中的學術期刊數量 9圖2 OUTSELL, INC.預估2021年之後的學術出版市場產值 10圖3 OA與非OA在文章產量及產值上的比較 11圖4 預印本服務平台的文獻量成長率 14圖5 知名的預印本服務平台代表 15圖6 臺灣博碩士論文中引用預印本文章的論文數量 27圖7 105～109學年度引用預印本文章的各學門比率 28圖8 引用預印本文章的主要學門在105～109各學年度的比例 29圖9 PEST分析示意圖 31圖10 策略鑽石主要五元素 32圖11 商業模式九宮格 36圖12 個案公司產品布局 38圖13 在SSRN平台的文章 43圖14 ”IS BITCOIN REALLY UN-TETHERED？”預印本文章截圖 46圖15 SSRN收錄案例截圖 46圖16 預印本手稿到出版的時程 47 zh_TW dc.format.extent 2892671 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108932099 en_US dc.subject (關鍵詞) 預印本 zh_TW dc.subject (關鍵詞) 預印本平台 zh_TW dc.subject (關鍵詞) 策略鑽石模型 zh_TW dc.subject (關鍵詞) PEST zh_TW dc.subject (關鍵詞) 商業模式 zh_TW dc.subject (關鍵詞) Preprint en_US dc.subject (關鍵詞) Preprint Server en_US dc.subject (關鍵詞) PEST en_US dc.subject (關鍵詞) Strategic Diamond Model en_US dc.subject (關鍵詞) Business Model en_US dc.title (題名) 預印本平台創新商業模式分析 zh_TW dc.title (題名) Innovated Business Model Analysis on Preprint Server en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 亞歷山大‧奧斯瓦爾德、伊夫‧比紐赫、葛瑞格‧柏納達、亞倫‧史密斯、翠西‧帕帕達科斯（2017）。價值主張年代：設計思考X顧客不可或缺的需求＝成功商業模式的獲利核心。臺北市：天下雜誌。吳思華（2000）。策略九說：策略思考的本質。臺北市：臉譜。維基百科編者（2021）。PEST分析。March 19, 2022檢索自https://zh.wikipedia.org/w/index.php?title=PEST分析&oldid=64184157維基百科編者（2022）。bioRχiv。March 19，2022檢索自https://zh.wikipedia.org/w/index.php?title=BioRxiv&oldid=70697502莉塔‧岡瑟‧麥奎斯（2014）。動態競爭優勢：跨界變局中捨棄+轉型+勝出的策略。臺北市：天下雜誌。American Library Association. (2006). Principles and strategies for the reform of scholarly communication 1. Retrieved Apr 25, 2022, from https://www.ala.org/acrl/publications/whitepapers/principlesstrategiesarXiv. (2022). Retrieved Mar 27, 2022, from https://arxiv.org/ASAPbio. (2022). Retrieved Mar 7, 2022, from https://asapbio.org/bioRχiv. (2022). Retrieved Mar 7, 2022, from https://www.biorxiv.org/Chen, M. (2017). The power of one: The strategy diamond framework. SSRN Electronic Journal, doi:10.2139/ssrn.2975237Chiarelli, A., Johnson, R., Pinfield, S., & Richens, E. (2019). Preprints and scholarly communication: An exploratory qualitative study of adoption, practices, drivers and barriers. F1000 Research, 8, 971. doi:10.12688/f1000research.19619.2ChinaXiv. (2022). Retrieved Mar 5, 2022, from http://chinaxiv.org/COPE. (2018). Preprints. Retrieved Apr 25, 2022, from https://publicationethics.org/resources/discussion-documents/PreprintsEditorial policies | about NEJM. (2022). Retrieved May 7, 2022, from https://www.nejm.org/about-nejm/editorial-policiesFraser, N., Brierley, L., Dey, G., Polka, J. K., Pálfy, M., Nanni, F.??. (2021). The evolving role of Preprints in the dissemination of COVID-19 research and their impact on the science communication landscape. PLoS Biology, 19(4), e3000959. doi:10.1371/journal.pbio.3000959Garisto, D. (2022). ArXiv.org reaches a milestone and a reckoning. Retrieved May 7, 2022, from https://www.scientificamerican.com/article/arxiv-org-reaches-a-milestone-and-a-reckoning/Gordon, G. (2021). The rise of Preprints: Researchers are increasingly eager to make use of Preprints, so we have made them available through scopus. Retrieved Apr 25, 2022, from https://www.elsevier.com/connect/the-rise-of-PreprintsGriffin, J. M. (2019). Is bitcoin really un-tethered? SSRN Electronic Journal, doi:10.2139/ssrn.3195066Hambrick, D. C., & Fredrickson, J. W. (2001). Are you sure you have a strategy? Academy of Management Perspectives, 15(4), 48-59. doi:10.5465/AME.2001.5897655Herbert, R., Gasson, K., & Ponsford, A. (2019). The need for speed: How quickly do Preprints become published articles? SSRN Electronic Journal, doi:10.2139/ssrn.3455146Japan Science and Technology Agency. (2022). JST’s full-fledged Preprint server jxiv is now operational. Retrieved May 8, 2022, from https://www.jst.go.jp/report/2021/220324_e.htmlJohnson, R., & Chiarelli, A. (2019). The second wave of Preprint servers: How can publishers keep afloat? Retrieved May 7, 2022, from https://scholarlykitchen.sspnet.org/2019/10/16/the-second-wave-of-Preprint-servers-how-can-publishers-keep-afloat/Kaiser, J. (2017). NIH enables investigators to include draft Preprints in grant proposals. Science (American Association for the Advancement of Science), doi:10.1126/science.aal0961Laakso, M., Matthias, L., & Jahn, N. (2021). Open is not forever: A study of vanished open access journals. Journal of the American Society for Information Science and Technology, 72(9), 1099-1112. doi:10.1002/asi.24460Mallapaty, S. (2020). Popular Preprint servers face closure because of money troubles. Nature (London), 578(7795), 349. doi:10.1038/d41586-020-00363-3Massey, D. S., Opare, M. A., Wallach, J. D., Ross, J. S., & Krumholz, H. M. (2020). Assessment of Preprint policies of top-ranked clinical journals. JAMA Network Open, 3(7), e2011127. doi:10.1001/jamanetworkopen.2020.11127medRχiv. (2022). Retrieved Mar 7, 2022, from https://www.medrxiv.org/Mulligan, A. (2022). The future of research revealed. Retrieved May 8, 2022, from https://www.elsevier.com/connect/research-futures-2022Open science: Materials and tools. (2022). Retrieved Mar 7, 2022, from https://www.unimi.it/en/research/research-data-and-outputs/open-science/open-science-materials-and-toolsOpen-Access. (2021). The value and benefits of Preprints in OA publishing. 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