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題名 評估新南向政策效益—以泰籍學生在台灣之高等教育為例
Evaluating the Effectiveness of The New Southbound Policy: A Case Study of Thai Higher Education Students in Taiwan
作者 陳平安
Tangprasertphong, An-An
貢獻者 薛健吾
Hsueh, Chien-Wu (Alex)
陳平安
An-An Tangprasertphong
關鍵詞 高等教育
新南向政策
軟實力
台灣
泰國
higher education
New Southbound Policy
soft power
Taiwan
Thailand
日期 2022
上傳時間 1-Aug-2022 18:54:44 (UTC+8)
摘要 本研究旨在回答以下一組問題：新南向政策是否有效提升在台灣的泰國高等教育學生對台灣正面形象和國際地位的認知？若答案是肯定的，哪些因素提高在台灣的泰國高等教育學生對台灣的吸引力和國際地位？若答案是否定的，哪些因素會降低在台灣的泰國高等教育學生對台灣的吸引力和國際地位？通過對三十名在台灣的泰國高等教育學生和校友的訪談，定量和定性分析的結果表明，新南向政策在一定程度上改善在台灣的泰國高等教育學生對台灣正面形象及國際地位的認知。該政策透過強化特定的拉動因素，顯著影響泰國學生抵達前在台灣留學的決定和積極認知。然而，新南向政策在提高泰國學生抵達後對台灣吸引力和國際地位的認知可能沒有預期之影響。儘管強化了具體的培養因素，但影響在台灣的泰國學生認知的培養因素和惡化因素，本質上都不容易受到政策實施的影響。
This research aims to answer a set of the following questions: Is the New Southbound Policy effective in improving Taiwan’s positive image and its international status in the perceptions of Thai higher educational students in Taiwan? If yes, which factors improve Taiwan’s attractiveness and its international status in the perceptions of Thai higher education students in Taiwan? And if not, which factors deteriorate Taiwan’s attractiveness and its international status in the perceptions of Thai higher education students in Taiwan? By interviewing the 30 Thai higher education students and alumni in Taiwan, the results from the quantitative and qualitative analysis show that the New Southbound Policy is effective to a certain degree in improving Taiwan’s positive image and its status in the perceptions of Thai higher education students in Taiwan. The policy significantly influences Thai students’ decisions and positive perceptions of studying in Taiwan before arrival by reinforcing specific pulling factors. However, the New Southbound Policy may not be influential as expected in improving Thai students’ perceptions of Taiwan’s attractiveness and international status after their arrival. Despite reinforcing specific fostering factors, most of the fostering factors and deteriorating factors that affect the perceptions of Thai students in Taiwan are in nature not easily influenced by the implementation of the policy.
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描述 碩士
國立政治大學
國際研究英語碩士學位學程(IMPIS)
109862017
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0109862017
資料類型 thesis
dc.contributor.advisor 薛健吾zh_TW
dc.contributor.advisor Hsueh, Chien-Wu (Alex)en_US
dc.contributor.author (Authors) 陳平安zh_TW
dc.contributor.author (Authors) An-An Tangprasertphongen_US
dc.creator (作者) 陳平安zh_TW
dc.creator (作者) Tangprasertphong, An-Anen_US
dc.date (日期) 2022en_US
dc.date.accessioned 1-Aug-2022 18:54:44 (UTC+8)-
dc.date.available 1-Aug-2022 18:54:44 (UTC+8)-
dc.date.issued (上傳時間) 1-Aug-2022 18:54:44 (UTC+8)-
dc.identifier (Other Identifiers) G0109862017en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/141371-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際研究英語碩士學位學程(IMPIS)zh_TW
dc.description (描述) 109862017zh_TW
dc.description.abstract (摘要) 本研究旨在回答以下一組問題：新南向政策是否有效提升在台灣的泰國高等教育學生對台灣正面形象和國際地位的認知？若答案是肯定的，哪些因素提高在台灣的泰國高等教育學生對台灣的吸引力和國際地位？若答案是否定的，哪些因素會降低在台灣的泰國高等教育學生對台灣的吸引力和國際地位？通過對三十名在台灣的泰國高等教育學生和校友的訪談，定量和定性分析的結果表明，新南向政策在一定程度上改善在台灣的泰國高等教育學生對台灣正面形象及國際地位的認知。該政策透過強化特定的拉動因素，顯著影響泰國學生抵達前在台灣留學的決定和積極認知。然而，新南向政策在提高泰國學生抵達後對台灣吸引力和國際地位的認知可能沒有預期之影響。儘管強化了具體的培養因素，但影響在台灣的泰國學生認知的培養因素和惡化因素，本質上都不容易受到政策實施的影響。zh_TW
dc.description.abstract (摘要) This research aims to answer a set of the following questions: Is the New Southbound Policy effective in improving Taiwan’s positive image and its international status in the perceptions of Thai higher educational students in Taiwan? If yes, which factors improve Taiwan’s attractiveness and its international status in the perceptions of Thai higher education students in Taiwan? And if not, which factors deteriorate Taiwan’s attractiveness and its international status in the perceptions of Thai higher education students in Taiwan? By interviewing the 30 Thai higher education students and alumni in Taiwan, the results from the quantitative and qualitative analysis show that the New Southbound Policy is effective to a certain degree in improving Taiwan’s positive image and its status in the perceptions of Thai higher education students in Taiwan. The policy significantly influences Thai students’ decisions and positive perceptions of studying in Taiwan before arrival by reinforcing specific pulling factors. However, the New Southbound Policy may not be influential as expected in improving Thai students’ perceptions of Taiwan’s attractiveness and international status after their arrival. Despite reinforcing specific fostering factors, most of the fostering factors and deteriorating factors that affect the perceptions of Thai students in Taiwan are in nature not easily influenced by the implementation of the policy.en_US
dc.description.tableofcontents Chapter 1 Introduction 1
1.1 Background 1
1.1.1 Introduction of the New Southbound Policy 1
1.1.2 Brief Debates on the Effectiveness of the New Southbound Policy 3
1.1.3 The Importance of Thailand for Taiwan 5
1.2 The Purpose of the Research 7
1.3 Methodology 10
1.4 Main Findings in Brief 12
1.5 Organization of Thesis Chapters 13
Chapter 2 Overview of the New Southbound Policy and Literature Reviews 15
2.1 Overview of the New Southbound Policy 15
2.1.1 Overall Implementation of the New Southbound Policy 15
2.1.2 The New Southbound Policy on Education 22
2.1.3 The Implementation of the New Southbound Policy toward Thailand 26
2.2 Literature Review 42
2.2.1 Debates on the Effectiveness of the New Southbound Policy 42
2.2.2 The Concept of Soft Power and Taiwan’s Public Diplomacy 51
2.2.3 Soft power on International Higher Education and Influential Factors on International Students’ Perception of the Host Country 58
2.3 Conclusion 65
Chapter 3 Quantitative Analysis 67
3.1 Sampling Selection and Distribution 68
3.2 Distribution Analysis 70
3.3 Cross-Tabulation Analysis 94
3.4 Discussion 111
Chapter 4 Qualitative Analysis 113
4.1 Main Pulling Factors and the Influence of the New Southbound Policy on Pre-Departure Perceptions of Taiwan 114
4.2 Main Fostering Factors and the Influence of the New Southbound Policy on Post-Departure Perceptions of Taiwan 121
4.3 Main Deteriorating on Post-Departure Perceptions of Taiwan 128
4.4 Pre-Departure and Post-Departure Perceptions of Taiwan Analysis 131
4.5 Discussion 153
Chapter 5 Conclusion 155
5.1 Main Findings 155
5.2 Policy Suggestions 159
References 163
Appendix A 175
Sample Interview Questionnaires 175
Appendix B 189
Interview Log 189		zh_TW
dc.format.extent 2518648 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0109862017en_US
dc.subject (關鍵詞) 高等教育zh_TW
dc.subject (關鍵詞) 新南向政策zh_TW
dc.subject (關鍵詞) 軟實力zh_TW
dc.subject (關鍵詞) 台灣zh_TW
dc.subject (關鍵詞) 泰國zh_TW
dc.subject (關鍵詞) higher educationen_US
dc.subject (關鍵詞) New Southbound Policyen_US
dc.subject (關鍵詞) soft poweren_US
dc.subject (關鍵詞) Taiwanen_US
dc.subject (關鍵詞) Thailanden_US
dc.title (題名) 評估新南向政策效益—以泰籍學生在台灣之高等教育為例zh_TW
dc.title (題名) Evaluating the Effectiveness of The New Southbound Policy: A Case Study of Thai Higher Education Students in Taiwanen_US
dc.type (資料類型) thesisen_US
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dc.identifier.doi (DOI) 10.6814/NCCU202201104en_US