| dc.contributor.advisor | 黃國峯<br>傅浚映 | zh_TW |
| dc.contributor.author (Authors) | 彭婕綸 | zh_TW |
| dc.contributor.author (Authors) | Peng, Chieh-Lun | en_US |
| dc.creator (作者) | 彭婕綸 | zh_TW |
| dc.creator (作者) | Peng, Chieh-Lun | en_US |
| dc.date (日期) | 2022 | en_US |
| dc.date.accessioned | 1-Aug-2022 19:02:15 (UTC+8) | - |
| dc.date.available | 1-Aug-2022 19:02:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Aug-2022 19:02:15 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0110363047 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/141403 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所(MBA學位學程) | zh_TW |
| dc.description (描述) | 110363047 | zh_TW |
| dc.description.abstract (摘要) | 本研究採用個案研究法，以A公司為研究對象，旨在分析伺服器產業以及個案公司的競爭優勢來源及其競爭策略。競爭優勢即是競爭比較的結果，就企業的層面來說，除了審視自身企業有的資源和能力，還要檢視整體產業的產業特性，才能發展對自身企業有利的競爭策略，故本研究使用策略管理中常見的分析工具及理論，包含波特五力模型以及資源基礎理論，探討企業組織在產業之中要如何因應競爭，以及如何運用組織內部的資源和能力來形成競爭優勢和策略。本研究歸納出伺服器產業目前的競爭激烈程度為中等水平，且受到上游供應商及下游客戶較高的議價能力所影響，另外也面臨著替代品及潛在進入者的威脅。而個案A公司為市場領導廠商之一，擁有具價值性、稀有性和難以模仿性的資源和能力得以和業內的競爭者對抗，個案公司應持續強大其產品和服務的差異化來保有其市場地位。 | zh_TW |
| dc.description.abstract (摘要) | This thesis adopts the case study method and takes Company A as the research case, aiming to analyze the source of competitive advantage and the competitive strategy of the case company. Competitive advantage is the result of competitive comparison. At the enterprise level, in addition to examining the resources and capabilities of its own company, it is also necessary to examine the industrial characteristics of the overall industry in order to develop a competitive strategy that is beneficial to its own company. Therefore, this study uses common tool and theories in strategic management, including Porter`s five forces model and the resource-based theory, to discuss how a company should respond to competition in the industry, and how to use internal resources and capabilities to form the competitive advantage and strategy.This study concludes that the current level of competition in the server industry is medium level. The industry is affected by the high bargaining power of suppliers and customers and faces the threat of substitutes. Case company is one of the market leaders, and it has resources and capabilities which are valuable, rare, and difficult to imitate, so it can compete with the industry`s competitors. Case company should continue to strengthen the differentiation of its products and services to maintain its market position. | en_US |
| dc.description.tableofcontents | 致謝 II中文摘要 IIIABSTRACT IV圖表目錄 VII第一章 緒論 1第一節 研究背景與動機 1第二節 研究問題與目的 2第三節 研究方法 3第四節 研究章節架構 4第二章 文獻回顧 5第一節 產業組織理論 5第二節 波特五力分析 5第三節 資源基礎觀點及理論 9第三章 伺服器產業分析 12第一節 伺服器產業概述 12第二節 產業五力分析 15第四章 個案分析 25第一節 個案公司簡介 25第二節 資源與能力分析 30第五章 結論與建議 34第一節 研究結論 34第二節 研究建議 35參考文獻 36 | zh_TW |
| dc.format.extent | 2453162 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0110363047 | en_US |
| dc.subject (關鍵詞) | 波特五力分析 | zh_TW |
| dc.subject (關鍵詞) | 資源基礎理論 | zh_TW |
| dc.subject (關鍵詞) | 伺服器產業 | zh_TW |
| dc.subject (關鍵詞) | 競爭優勢 | zh_TW |
| dc.subject (關鍵詞) | 競爭策略 | zh_TW |
| dc.subject (關鍵詞) | Porter`s Five Forces Analysis | en_US |
| dc.subject (關鍵詞) | Resource-Based Theory | en_US |
| dc.subject (關鍵詞) | Server Industry | en_US |
| dc.subject (關鍵詞) | Competitive Advantage | en_US |
| dc.subject (關鍵詞) | Competitive Strategy | en_US |
| dc.title (題名) | 伺服器產業競爭優勢分析研究－以A公司為例 | zh_TW |
| dc.title (題名) | An Analysis of Competitive Advantage for the Server Industry : A Case Study of Company A | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 中文文獻:吳思華（2000）。《策略九說：策略思考的本質》。台北：麥田。朱文儀,陳建男譯（2020）。Hill, C.W.L., & Jones, G.R.原著。策略管理（第十三版）。台北：華泰。英文文獻:Barney, J.B. (1991), Resource and Sustained Competitive Advantage, Journal ofManagement 17(1), 99-120.Grant, R.M. (1991), The resource-based theory of competitive advantage: Implicationfor strategy formulation, California Management Review, 33, 114-135.Mason, E.S. (1939), Price and Production Policies of Large Scale Enterprises, TheAmerican Economic Review, 29, 61-74.Porter, M. E. (1980), Competitive strategy: Techniques for analyzing industries andcompetitors. New York, NY: The Free Press.Wernerfelt, B. (1984), A resource-based view of the firm, Strategic ManagementJournal 5(2), 171-180.Yin, R.K. (2009), Case Study Research: Design and Methods, (4th ed.), London, UK:Sage.網路資料:浪潮官方網站https://www.inspur.com/lcjtww/gylc32/2605600/index.html財星美國500強2021年Lenovo排名https://fortune.com/company/lenovo-group/global500/財星美國500強2021年Dell排名https://fortune.com/company/dell-technologies/fortune500/財星美國500強2021年IBM排名https://fortune.com/company/ibm/fortune500/淺談股海，2021，「資料中心Part 4世界五大伺服器代工廠同場PK」https://www.industryba.com/datacenter4產業價值鏈資訊平台https://ic.tpex.org.tw/introduce.php?ic=5400壹讀，2022/01/25，「伺服器產業鏈深度解析」https://read01.com/zhtw/m0LOj0g.html#.YlasSMhBzSI慧與科技官方網站歷年財報https://investors.hpe.com/ | zh_TW |
| dc.identifier.doi (DOI) | 10.6814/NCCU202200795 | en_US |
