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題名 遊戲失敗也沒關係？新聞遊戲中成敗結果與利社會行為之關係探討
Losing is the new win: The Effects of Outcome and Willingness of Prosocial Behaviors of Newsgames作者 蕭煒霖
Hsiao, Wei Lin貢獻者 林日璇<br>廖峻鋒
Lin, Jih-Hsuan<br>Liao, Chun-Feng
蕭煒霖
Hsiao, Wei Lin關鍵詞 新聞遊戲
同理心
享樂感
情緒
生理激起
利社會行為
Newsgames
Empathy
Enjoyment
Emotion
Arousal
Prosocial behavior日期 2022 上傳時間 2-Dec-2022 15:24:34 (UTC+8) 摘要 新聞遊戲為新科技時代高效益的傳播方式。身為嚴肅遊戲的其中一個分支，新聞遊戲驅使人們運用自己對世界的認知，解決遊戲當中的問題，也就是新聞事件本身（Frasca, 2001）。本研究基於2010年Peng所進行的新聞遊戲中利社會行為研究進行延伸探討（Peng, Lee, & Heeter, 2010），探究遊玩新聞遊戲後享樂感及利社會行為意願關係。又考慮新聞遊戲基於文本差異的特性，本研究進一步探討情緒作為中介變項，對於利社會行為意願的效果。本研究以遊戲結果作為自變項，四項助人意願指標作為依變項，其中包含（a）分享新聞、（b）與親友討論新聞、（c）參與相關連署、（d）捐款意願。並以情緒、享樂感作為中介變項，兩款不同遊戲各自代表一種遊戲氛圍作為調節變項，觀察其中介調節模型各項關係的顯著性與彼此之間影響程度。透過189份有效問卷，結果發現：遊戲結果及情緒與享樂感呈正向相關，而兩個中介變因也與利社會行為有正向相關。享樂感雖與遊戲結果有強烈關聯，但卻不完整中介遊戲結果與利社會行為之間的關係，反之，情緒與遊戲氛圍之交互作用可作為遊戲結果與利社會行為的中介。本研究重複驗證了享樂感與利社會行為的強烈關聯，並基於新聞之特性，強調了情緒在此模型中的角色。以不同刺激物進行測定，貼近實際新聞遊戲的傳播場景，並且延伸利社會行為心理路徑的探索，同時也提供新聞遊戲設計者設計上的建議，如：情緒波動需要控制得宜、遊戲玩法與機制需要更多變化、選用議題擴散以外的CTA等。
Newsgames are efficient ways of communication in the new technological era. Newsgames, as one of the branches of serious games, drive people to use their knowledge of the world to solve the problems in the game, i.e., the news itself (Frasca, 2001). This study extends Peng’s study in 2010 on the prosocial behavior in newsgames (Peng, Lee, & Heeter, 2010), investigating the relationship between enjoyment and prosocial behaviors after playing newsgames. Considering the text-dependent nature of news games, this study further investigates the effect of emotion as a mediating variable on prosocial behavior intentions.In this study, outcome of playing newsgames was used as the independent variable and four indicators of willingness to help were used as dependent variables, including (a) sharing news, (b) discussing news with friends and relatives, (c) participating in related sign-ups, and (d) willingness to donate. The mediating variables were emotion and enjoyment, and two different games each representing a game atmosphere were used as the moderating variables to observe the significance and degree of influence of the mediated moderating model on each relationship.Through 189 valid questionnaires, it was found that game outcome and emotion were positively related to enjoyment, and the two mediating variables were also positively related to prosocial behavior. Although enjoyment was strongly associated with game outcome, it did not fully mediate the relationship between game outcome and prosocial behavior; on the contrary, the interaction between emotion and game atmosphere could mediate the relationship between game outcome and prosocial behavior.This study repeatedly verified the strong association between enjoyment and prosocial behavior, and emphasized the role of emotion in this model based on the characteristics of news. It also provides suggestions for news game designers, such as the need to control emotional fluctuations, the need for more variation in game play and mechanism, and the use of CTAs beyond issue diffusion.參考文獻 王淑美. (2018). 網路速度與新聞－轉變中的記者時間實踐及價值反思. 中華傳播學刊, 33, 33. doi:10.6195/cjcr.201806_33.0002周厚伶. (2018). 社群平台新聞與評論情緒之互動影響：以公共場所無差別殺人事件新聞為例. 國立政治大學, Retrieved from http://dx.doi.org/10.6814/THE.NCCU.COMM.012.2018.F05林怡臻. (2012). 以資源基礎觀點比較傳統媒體與新媒體新聞產製之競爭優勢. (碩士). 國立交通大學, 新竹市. Retrieved from https://hdl.handle.net/11296/e854ub洪欣慈、連珮宇. (2017). 聯合報首檔新聞遊戲製作秘辛大公開. Retrieved from https://udn.com/upf/newmedia/2017_data/20170807_weathergame/index.html財團法人台灣網路資訊中心. (2022). 2022台灣網路報告. 台灣網路報告. Retrieved from https://report.twnic.tw/2022/index.html動態消息發佈商準則. (2017). Facebook Business 使用說明. Retrieved from https://www.facebook.com/business/help/872613956197195?id=193136622109756國家傳播通訊委員會. (2020). 國家傳播通訊委員會 - 新聞稿. 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國立政治大學
數位內容碩士學位學程
108462009資料來源 http://thesis.lib.nccu.edu.tw/record/#G0108462009 資料類型 thesis dc.contributor.advisor 林日璇<br>廖峻鋒 zh_TW dc.contributor.advisor Lin, Jih-Hsuan<br>Liao, Chun-Feng en_US dc.contributor.author (Authors) 蕭煒霖 zh_TW dc.contributor.author (Authors) Hsiao, Wei Lin en_US dc.creator (作者) 蕭煒霖 zh_TW dc.creator (作者) Hsiao, Wei Lin en_US dc.date (日期) 2022 en_US dc.date.accessioned 2-Dec-2022 15:24:34 (UTC+8) - dc.date.available 2-Dec-2022 15:24:34 (UTC+8) - dc.date.issued (上傳時間) 2-Dec-2022 15:24:34 (UTC+8) - dc.identifier (Other Identifiers) G0108462009 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/142671 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 數位內容碩士學位學程 zh_TW dc.description (描述) 108462009 zh_TW dc.description.abstract (摘要) 新聞遊戲為新科技時代高效益的傳播方式。身為嚴肅遊戲的其中一個分支，新聞遊戲驅使人們運用自己對世界的認知，解決遊戲當中的問題，也就是新聞事件本身（Frasca, 2001）。本研究基於2010年Peng所進行的新聞遊戲中利社會行為研究進行延伸探討（Peng, Lee, & Heeter, 2010），探究遊玩新聞遊戲後享樂感及利社會行為意願關係。又考慮新聞遊戲基於文本差異的特性，本研究進一步探討情緒作為中介變項，對於利社會行為意願的效果。本研究以遊戲結果作為自變項，四項助人意願指標作為依變項，其中包含（a）分享新聞、（b）與親友討論新聞、（c）參與相關連署、（d）捐款意願。並以情緒、享樂感作為中介變項，兩款不同遊戲各自代表一種遊戲氛圍作為調節變項，觀察其中介調節模型各項關係的顯著性與彼此之間影響程度。透過189份有效問卷，結果發現：遊戲結果及情緒與享樂感呈正向相關，而兩個中介變因也與利社會行為有正向相關。享樂感雖與遊戲結果有強烈關聯，但卻不完整中介遊戲結果與利社會行為之間的關係，反之，情緒與遊戲氛圍之交互作用可作為遊戲結果與利社會行為的中介。本研究重複驗證了享樂感與利社會行為的強烈關聯，並基於新聞之特性，強調了情緒在此模型中的角色。以不同刺激物進行測定，貼近實際新聞遊戲的傳播場景，並且延伸利社會行為心理路徑的探索，同時也提供新聞遊戲設計者設計上的建議，如：情緒波動需要控制得宜、遊戲玩法與機制需要更多變化、選用議題擴散以外的CTA等。 zh_TW dc.description.abstract (摘要) Newsgames are efficient ways of communication in the new technological era. Newsgames, as one of the branches of serious games, drive people to use their knowledge of the world to solve the problems in the game, i.e., the news itself (Frasca, 2001). This study extends Peng’s study in 2010 on the prosocial behavior in newsgames (Peng, Lee, & Heeter, 2010), investigating the relationship between enjoyment and prosocial behaviors after playing newsgames. Considering the text-dependent nature of news games, this study further investigates the effect of emotion as a mediating variable on prosocial behavior intentions.In this study, outcome of playing newsgames was used as the independent variable and four indicators of willingness to help were used as dependent variables, including (a) sharing news, (b) discussing news with friends and relatives, (c) participating in related sign-ups, and (d) willingness to donate. The mediating variables were emotion and enjoyment, and two different games each representing a game atmosphere were used as the moderating variables to observe the significance and degree of influence of the mediated moderating model on each relationship.Through 189 valid questionnaires, it was found that game outcome and emotion were positively related to enjoyment, and the two mediating variables were also positively related to prosocial behavior. Although enjoyment was strongly associated with game outcome, it did not fully mediate the relationship between game outcome and prosocial behavior; on the contrary, the interaction between emotion and game atmosphere could mediate the relationship between game outcome and prosocial behavior.This study repeatedly verified the strong association between enjoyment and prosocial behavior, and emphasized the role of emotion in this model based on the characteristics of news. It also provides suggestions for news game designers, such as the need to control emotional fluctuations, the need for more variation in game play and mechanism, and the use of CTAs beyond issue diffusion. en_US dc.description.tableofcontents 謝辭 i摘要 iiiAbstract iv目 次 vi第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的與問題 4第二章 文獻探討 7第一節 新聞遊戲 7第二節 同理心 13第三節 新聞遊戲與情緒 15第四節 遊戲結果與享樂感 18第五節 研究假設 22第三章 研究方法 25第一節 研究架構 25第二節 刺激物 25第三節 受試者 26第四節 問卷設計 26一、享樂感 27二、情緒與生理激起 27三、利社會行為 28第五節 前測 29一、前測目的與方法 29二、前測結果 30第四章 研究結果 32第一節 樣本與描述性統計 32第二節 量表信度檢測 33一、享樂感量表信度檢測 33二、利社會行為意願量表信度檢測 34第三節 假設檢驗 34一、RQ1 34（一）情緒x分享新聞意願線性回歸檢定 34（二）情緒x與親友討論新聞意願線性回歸檢定 36（三）情緒x簽署新聞相關連署書意願線性回歸檢定 36（四）情緒x捐款協助新聞倡議意願線性回歸檢定 37二、RQ2 38（一）不同遊戲氛圍下的情緒x分享新聞意願線性迴歸檢定 38（二）不同遊戲氛圍下的情緒x討論新聞意願線性迴歸檢定 40（三）不同遊戲氛圍下的情緒x簽署新聞相關連署意願線性迴歸檢定 41（四）不同遊戲氛圍下的情緒x捐款協助新聞議題意願線性迴歸檢定 42（五）小結 43三、RQ3 43四、假設H1a、H1b 44五、假設H2a-H2d 45（ㄧ）假設H2a 45（二）假設H2b 46（三）假設H2c 46（四）假設H2d 47六、假設H3a-H3d 48（一）、H3a、H3b 48（二）H3c、H3d 49七、假設H4a-H4d、H5a-H5d 49（一）H4a、H5a 49（二）H4b、H5b 53（三）H4c、H5c 54（四）H4d、H5d 56第五章、結論 59第一節、研究結果討論 59一、遊戲氛圍與遊戲結果 59二、情緒與利社會行為 60三、享樂感與利社會行為 61第二節、學術與實務貢獻 63一、學術貢獻 63二、實務貢獻 64第三節、研究限制與未來建議 65參考資料 66附錄 問卷內容 70篩選問卷 70主問卷 71個人問卷 72 zh_TW dc.format.extent 1784920 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0108462009 en_US dc.subject (關鍵詞) 新聞遊戲 zh_TW dc.subject (關鍵詞) 同理心 zh_TW dc.subject (關鍵詞) 享樂感 zh_TW dc.subject (關鍵詞) 情緒 zh_TW dc.subject (關鍵詞) 生理激起 zh_TW dc.subject (關鍵詞) 利社會行為 zh_TW dc.subject (關鍵詞) Newsgames en_US dc.subject (關鍵詞) Empathy en_US dc.subject (關鍵詞) Enjoyment en_US dc.subject (關鍵詞) Emotion en_US dc.subject (關鍵詞) Arousal en_US dc.subject (關鍵詞) Prosocial behavior en_US dc.title (題名) 遊戲失敗也沒關係？新聞遊戲中成敗結果與利社會行為之關係探討 zh_TW dc.title (題名) Losing is the new win: The Effects of Outcome and Willingness of Prosocial Behaviors of Newsgames en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 王淑美. 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