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題名 商業企畫書 - 客製化泳裝品牌"By Sassou"
Business Plan - Tailor Made Swimwear Brand “By Sassou”作者 黎曼莉
Lefolle, Melissa貢獻者 吳文傑
Wu, Jack
黎曼莉
Melissa Lefolle關鍵詞 泳裝
法國
量身製作
Swimwear
French
Tailor-Made日期 2022 上傳時間 5-Jan-2023 15:21:45 (UTC+8) 摘要 By Sassou is a French Brand of Tailor-Made swimwear. Created as an amateur project in 2020 by Mélissa LEFOLLE and her business partner Marion CLABAULT. Together we decided to make our amateur project a professional one by developing this business plan. By Sassou is a swimwear brand dedicated to the production and sale of tailor-made Swimwear for women of all age and Body type, that want to feel comfortable, and sensual while having a positive impact on the planet. In this business plan you will find the presentation of our company goals, Business philosophy, and Competitive advantage. You will also find a description of our products and services. An Industry analysis describing the French swimwear market as well as the major players of the industry. The next parts are the Marketing and Operational Plans, that are based mostly on the results we had during the summers of 2020-2021.The responsibilities and skills of Mélissa LEFOLLE and Marion CLABAULT were described in the Management and organization part of the report. Finally, the Startup Expenses and Financial plan part of the report will show that is project is financially viable at a small scale. 參考文獻 Bluequest, ‘Approvisionnements Responsables Pour Les Marques Desirables’, Pret a Porter, 41.0 (2019), 1–11 ‘Consumer Price Index’, Ycharts, 2022 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933073資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933073 資料類型 thesis dc.contributor.advisor 吳文傑 zh_TW dc.contributor.advisor Wu, Jack en_US dc.contributor.author (Authors) 黎曼莉 zh_TW dc.contributor.author (Authors) Melissa Lefolle en_US dc.creator (作者) 黎曼莉 zh_TW dc.creator (作者) Lefolle, Melissa en_US dc.date (日期) 2022 en_US dc.date.accessioned 5-Jan-2023 15:21:45 (UTC+8) - dc.date.available 5-Jan-2023 15:21:45 (UTC+8) - dc.date.issued (上傳時間) 5-Jan-2023 15:21:45 (UTC+8) - dc.identifier (Other Identifiers) G0110933073 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/142904 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 110933073 zh_TW dc.description.abstract (摘要) By Sassou is a French Brand of Tailor-Made swimwear. Created as an amateur project in 2020 by Mélissa LEFOLLE and her business partner Marion CLABAULT. Together we decided to make our amateur project a professional one by developing this business plan. By Sassou is a swimwear brand dedicated to the production and sale of tailor-made Swimwear for women of all age and Body type, that want to feel comfortable, and sensual while having a positive impact on the planet. In this business plan you will find the presentation of our company goals, Business philosophy, and Competitive advantage. You will also find a description of our products and services. An Industry analysis describing the French swimwear market as well as the major players of the industry. The next parts are the Marketing and Operational Plans, that are based mostly on the results we had during the summers of 2020-2021.The responsibilities and skills of Mélissa LEFOLLE and Marion CLABAULT were described in the Management and organization part of the report. Finally, the Startup Expenses and Financial plan part of the report will show that is project is financially viable at a small scale. en_US dc.description.tableofcontents TABLE OF CONTENTS INTRODUCTION 1 1. EXECUTIVE SUMMARY 3 2. GENERAL COMPANY DESCRIPTION 5 2.1. MISSION STATEMENT 5 2.2. COMPANY GOALS AND OBJECTIVES 5 2.3. BUSINESS PHILOSOPHY 6 2.3.1. BUILD THE BEST PRODUCT 6 2.3.2. EMPOWER WOMEN 6 2.3.3. CAUSE NO UNNECESSARY HARM 7 2.3.4. IMPLEMENT SOLUTIONS TO THE ENVIRONMENTAL CRISIS. 8 2.4. TARGET MARKET 8 2.5. STRENGTH AND CORE COMPETENCIES 9 2.6. LEGAL FORM 10 3. PRODUCTS AND SERVICES 12 3.1. PRIMARY PRODUCTS AND SERVICES 12 3.1.1. “BY SASSOU” DESIGNS 12 3.1.2. CUSTOM DESIGNS 18 3.2. SECONDARY PRODUCTS AND SERVICES 19 3.2.1. ACCESSORIES 19 3.2.2. REPAIR, CUSTOMIZATION AND RECYCLING 20 3.2.3. PATTERNS, TUTORIALS AND SEWING KITS 20 4. INDUSTRY ANALYSIS 22 4.1. THE SWIMWEAR INDUSTRY IN FRANCE 22 4.2. PESTEL ANALYSIS 24 4.2.1. POLITICS 24 4.2.2. ECONOMY 25 4.2.3. SOCIAL 26 4.2.4. TECHNOLOGY 27 4.2.5. ENVIRONMENT 28 4.2.6. LEGAL 29 4.3. COMPETITORS 30 5. MARKETING PLAN 34 5.1. SUMMERS 2020-2021 : TESTING THE DEMAND 34 5.1.1. SOCIAL MEDIA 34 5.1.2. SURVEY 34 5.1.3. DISTRIBUTION CHANELS 36 5.1.4. SALES 36 5.1.5. FINANCES 39 5.2. CUSTOMERS 40 5.3. STRATEGY 43 5.3.1. PROMOTION 43 5.3.2. PEOPLE 44 5.3.3. PRICING 44 5.3.4. PLACE 45 5.3.5. LOYALTY STRATEGY 46 5.3.6. PRIMARY PRODUCTS SALES FORECAST 46 5.3.7. SECONDARY PRODUCTS AND SERVICES SALES FORECAST 49 6. OPERATIONAL PLAN 51 6.1. PRODUCTION COSTS 51 6.1.1. DIRECT LABOR COST 51 6.1.2. RAW MATERIAL COST 51 6.1.3. PACKAGING COST 52 6.2. LOCATION 52 6.3. PERSONNEL 53 6.4. INVENTORY 55 6.5. SUPPLIERS 56 7. MANAGEMENT AND ORGANISATION 57 8. STARTUP EXPENSES 60 8.1. ADMINISTRATIVE COSTS 60 8.2. FURNISHING COST 60 8.3. DESIGN COST 61 8.4. INVENTORY COST 61 8.5. ONLINE SALES COST 61 8.6. PRODUCTION COST 61 8.7. MARKETING COST 61 9. FINANCIAL PLAN 63 9.1. 12-MONTH PROFIT AND LOSS PROJECTION 63 9.2. FIVE-YEAR PROFIT PROJECTION 64 REFERENCES 67 APPENDIX 1: FIRST YEAR FORECAST – BEST CASE SCENARIO 70 APPENDIX 2: FIRST YEAR FORECAST – WORST CASE SCENARIO 71 APPENDIX 3: CV MÉLISSA LEFOLLE 72 APPENDIX 4 : CV MARION CLABAULT 73 APPENDIX 5 : START UP EXPENSES 74 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933073 en_US dc.subject (關鍵詞) 泳裝 zh_TW dc.subject (關鍵詞) 法國 zh_TW dc.subject (關鍵詞) 量身製作 zh_TW dc.subject (關鍵詞) Swimwear en_US dc.subject (關鍵詞) French en_US dc.subject (關鍵詞) Tailor-Made en_US dc.title (題名) 商業企畫書 - 客製化泳裝品牌"By Sassou" zh_TW dc.title (題名) Business Plan - Tailor Made Swimwear Brand “By Sassou” en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Bluequest, ‘Approvisionnements Responsables Pour Les Marques Desirables’, Pret a Porter, 41.0 (2019), 1–11 ‘Consumer Price Index’, Ycharts, 2022 zh_TW dc.identifier.doi (DOI) 10.6814/NCCU202201748 en_US
