| dc.contributor | 廣播與電視 | |
| dc.creator (作者) | 彭振東;邱琪瑄 | |
| dc.creator (作者) | Peng, Zhen Dong;Chiu, Chi-Hsuan | |
| dc.date (日期) | 2021-01 | |
| dc.date.accessioned | 14-Feb-2023 16:06:07 (UTC+8) | - |
| dc.date.available | 14-Feb-2023 16:06:07 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Feb-2023 16:06:07 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/143418 | - |
| dc.format.extent | 105 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | 廣播與電視, 41, 1-39 | |
| dc.subject (關鍵詞) | 轉型; 資源基礎理論; 電視購物; 東森; 社交電商 | |
| dc.subject (關鍵詞) | Transformation; Resource Based Theory; Home Shopping; EHS | |
| dc.title (題名) | 媒體變革環境下電視購物頻道的轉型策略研究─以東森電視購物台為例 | |
| dc.title (題名) | A Study on Media Transformation Strategies: A Case Study of Eastern Home Shopping & Leisure Co., Ltd. (EHS) | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.30385/JRTS.202101_(41).0001 | |
| dc.doi.uri (DOI) | https://doi.org/10.30385/JRTS.202101_(41).0001 | |
