| dc.contributor.advisor | 何富年 | zh_TW |
| dc.contributor.advisor | Ho, Foo-Nin | en_US |
| dc.contributor.author (Authors) | 黃思涵 | zh_TW |
| dc.contributor.author (Authors) | Szu Han Huang | en_US |
| dc.creator (作者) | 黃思涵 | zh_TW |
| dc.creator (作者) | Huang, Szu Han | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 6-Jul-2023 16:33:21 (UTC+8) | - |
| dc.date.available | 6-Jul-2023 16:33:21 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Jul-2023 16:33:21 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0108933018 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/145795 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 108933018 | zh_TW |
| dc.description.abstract (摘要) | This thesis examines the case of Maxson, a mold making company that has evolved into a provider of integrated manufacturing services. The company has enjoyed steady growth over three decades, primarily targeting the USA market. However, the emergence of low-cost suppliers in China and the challenges posed by the COVID-19 pandemic have created obstacles for Maxson. Moreover, the impending retirement of the management team raises concerns about the company`s future leadership. Additionally, the thesis explores the booming plastics injection molding market in the Asia-Pacific region, highlighting opportunities and competition in countries such as China and India. The primary goal of this business plan is to analyze the global molding market, evaluate Maxson`s strengths and weaknesses, and optimize its operational processes. By understanding market trends and competitors, strategic recommendations can be formulated to ensure Maxson`s sustained growth and profitability. The plan encompasses various aspects, including cost reduction, supply chain management, digital transformation, and leadership succession. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1 1.1 The company 1 1.2 The challenge 2 1.3 The goal 3 2. Company overview 4 2.1 Company introduction 4 2.2 Board introduction 4 2.3 Equipment and certificate 5 2.4 Organization chart 9 2.5 Company analysis-SWOT analysis 9 3. Industry analysis 11 3.1 Industry overview 11 3.2 Raw material 12 4. Market analysis 14 4.1 Applications 14 4.2 Geography 15 4.3 Trend 17 4.4 Porter’s Competitive Forces Analysis 19 5. Competitive analysis 21 5.1 Taiwan injection mold industry overview 21 5.2 Competitor 23 6. Customer analysis 24 6.1 Customer introduction 24 6.2 Maxon’s sales recap by customer 26 7. Challenge: threat from China 27 7.1 China plastic and mold industry overview 27 7.2 Incentives of using an offshore Chinese supplier 29 7.3 Drawbacks of using an offshore Chinese supplier 30 8. Marketing plan 32 8.1 Current marketing plan 32 8.2 Future marketing strategy 32 9. Operation plan 40 9.1 Current operation plan 40 9.2 Future operation strategy 42 10. Financial Plan 47 10.1 Current financial status 47 10.2 Financial Analysis and Suggestion 51 11. References 54 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0108933018 | en_US |
| dc.subject (關鍵詞) | 營銷策略 | zh_TW |
| dc.subject (關鍵詞) | 集成製造服務 | zh_TW |
| dc.subject (關鍵詞) | 市場趨勢 | zh_TW |
| dc.subject (關鍵詞) | 運營優化 | zh_TW |
| dc.subject (關鍵詞) | 塑料注射成型 | zh_TW |
| dc.subject (關鍵詞) | Marketing strategy | en_US |
| dc.subject (關鍵詞) | Integrated manufacturing services | en_US |
| dc.subject (關鍵詞) | Market trends | en_US |
| dc.subject (關鍵詞) | Operational optimization | en_US |
| dc.subject (關鍵詞) | Plastics injection molding | en_US |
| dc.title (題名) | 如何讓美朔精密工業再繼續經營40年? | zh_TW |
| dc.title (題名) | Business Plan: “How does Maxson Precision Tooling Corp sustain the business for the next 40 years?” | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. https://www.grandviewresearch.com/industry-analysis/injection-molded-plastics-market 2. https://www.mordorintelligence.com/industry-reports/plastics-injection-molding-market 3. https://www.fastradius.com/resources/injection-molding-trends-2021/ 4. https://www.tmdia.org.tw/Stats/ 5. https://www.theusastories.com/how-china-is-changing-the-global-plastic-injection-mold-market/ 6. https://intrepidsourcing.com/industry-reports/plastics-industry-report/ 7. https://www.forbes.com/sites/theyec/2020/02/03/why-every-business-needs-a-website | zh_TW |
