| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 沈仁傑 | zh_TW |
| dc.contributor.author (Authors) | Shen, Jack (Jen-Jeh) | en_US |
| dc.creator (作者) | 沈仁傑 | zh_TW |
| dc.creator (作者) | Shen, Jack (Jen-Jeh) | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 6-Jul-2023 16:33:27 (UTC+8) | - |
| dc.date.available | 6-Jul-2023 16:33:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Jul-2023 16:33:27 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0110933021 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/145797 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 110933021 | zh_TW |
| dc.description.abstract (摘要) | This master`s thesis presents a detailed business plan for the opening of a cigar lounge, "The Herf Den." The purpose of the business is to provide a comfortable and enjoyable space for cigar enthusiasts to indulge in their passion. The thesis includes an analysis of the current market situation, the purpose of the business, an analytical report, a business model, situational and financial analysis.The analytical report provides a comprehensive market overview of the cigar lounge industry, encompassing industry analysis, the impact of COVID-19, industry trends, and target market segmentation. The operational plan outlines key aspects such as product selection, suppliers, purchase and inventory strategy, as well as competitor analysis to ensure a competitive edge. The marketing plan encompasses a well-defined pricing strategy, SWOT analysis to identify strengths, weaknesses, opportunities, and threats, a business model canvas to visualize the value proposition, and collaboration opportunities with suppliers and influencers. The report also includes financial operations and statements to assess profitability and sustainability.Overall, this thesis provides a comprehensive business plan for "The Herf Den" cigar lounge, with detailed analysis and strategies to ensure its success. It serves as a valuable resource for anyone interested in starting a cigar lounge or seeking insights into the industry. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 12. Business Overview 22.1. Mission 32.2. Vision 32.3. Core Value 42.4. Location & Atmosphere 43. Market Overview 83.1. Industry Analysis 93.1.1. Cigar Lounge Industry Analysis 93.1.2. Food and Beverage Industry Analysis 103.1.3. Bar and Club Industry Analysis 113.2. COVID-19 Impact 123.3. Industry Trends 143.3.1. Bar and Club Industry 143.3.2. Cigar Lounge Industry 173.4. Target Market 203.4.1. Customer Needs 203.4.2. Age Range 223.4.3. Income Level 224. Operational Plan 244.1. Products and Suppliers 244.1.1. Main Cigar Selections 254.1.2. Main Whiskey Selection 274.1.3. Main Wine Selections 304.1.4. Suppliers 324.2. Purchase & Inventory 335. Competitor Analysis 355.1. Taipei Area Analysis 355.2. Direct Competitor 375.3. Indirect Competitor 395.4. Other Cigar Lounges’ Operating Mode 416. Marketing Plan 426.1. Pricing Strategy 426.2. SWOT Analysis 446.3. Business Model Canvas 476.4. Promotion & Events 506.5. Collaboration 507. Financial Operations and Statements 527.1. Projected Cost 527.2. Projected Profit and Loss 547.3. Projected Cash Flow 557.4. Scenario Analysis 567.4.1. Best Scenario 567.4.2. Worst Scenario 577.5. Break-Even Analysis 578. Conclusion 589. Reference 59 | zh_TW |
| dc.format.extent | 2741599 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0110933021 | en_US |
| dc.subject (關鍵詞) | 商業計劃 | zh_TW |
| dc.subject (關鍵詞) | 雪茄 | zh_TW |
| dc.subject (關鍵詞) | 雪茄店 | zh_TW |
| dc.subject (關鍵詞) | 雪茄愛好者 | zh_TW |
| dc.subject (關鍵詞) | Business plan | en_US |
| dc.subject (關鍵詞) | Cigar | en_US |
| dc.subject (關鍵詞) | Lounge | en_US |
| dc.subject (關鍵詞) | Cigar enthusiasts | en_US |
| dc.title (題名) | 煙聚雪茄會館營運企劃書 | zh_TW |
| dc.title (題名) | “The Herf Den” Cigar Lounge Business Plan | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 111年餐飲業營業額及年增率雙創歷年新高. 中華民國經濟部(Ministry of Economic Affairs,R.O.C.)全球資訊網. (n.d.). https://www.moea.gov.tw/MNS/populace/news/News.aspx?kind=1&menu_id=40&news_id=10578313, H. C. | J. (2023, March 1). 5 food and beverage trends to watch in 2023. Food Beverage Insider. https://www.foodbeverageinsider.com/market-trends-analysis/5-food-and-beverage-trends-watch-20232023餐飲業. 台灣趨勢研究. (n.d.-a). https://www.twtrend.com/trend-detail/food-and-beverage-service-activities-2023/Cigar market 2023 growth rate and forecast - swifterm predictive product selection software. SwiftERM Predictive Analytics for Ecommerce. (2023, January 20). https://swifterm.com/cigar-market-2023-growth-rate-and-forecast/Cigars - worldwide: Statista market forecast. Statista. (n.d.). https://www.statista.com/outlook/cmo/tobacco-products/cigars/worldwideFact.MR – luxury cigars market analysis, by flavour (unflavored, flavoured), by shape (Parejo cigars (parejo, box-pressed, culebra), Figurado (Torpedo, belicoso, piramide, Perfecto, chisel)), and region - global market insights 2023 to 2033. Fact.MR, Market Research Company. (n.d.). https://www.factmr.com/report/luxury-cigar-marketGlobal cigar market size, growth, trends: Industry report 2033. MarketResearch.biz. (2023, January 25). https://marketresearch.biz/report/cigar-market/Industry market research, reports, and Statistics (no date) IBISWorld. Available at: https://www.ibisworld.com/industry-statistics/number-of-businesses/cigar-lounges-united-states/(Accessed: 21 June 2023).Ja, By, & Ja. (2021, April 3). Taiwan’s food and beverage industry forecast in 2021 - Taiwanese newspaper. Taiwanese Newspaper - Food and Beverage | Best Imported International Brands & Local Products. https://taiwanese-newspaper.com/taiwans-food-and-beverage-industry-forecast-in-2021/Klineberg, D., & Walker, C. (2018, October 22). Cigar Marketing and Cigar Industry Research. Response Marketing. https://response.agency/blog/2017/03/cigar-industry-marketing-and-research/Panesso, J. (2023, January 16). Trends in cigar smoking for 2023. Cigars Direct. https://www.cigarsdirect.com/blogs/cigar-aficionado/trends-in-cigar-smoking-for-2023Report on the survey of family income and expenditure, 2021. (n.d.-b). https://ws.dgbas.gov.tw/win/fies/doc/result/110.pdfSokolova, E. (n.d.). 5 Key Food and beverage trends in 2023. Reduce, Reuse, Rethink. https://blog.winnowsolutions.com/five-key-food-and-beverage-trends-in-2023U.S. Census Bureau quickfacts: California. Available at: https://www.census.gov/quickfacts/fact/table/CA/PST045222(Accessed: 21 June 2023).三級警戒急凍餐飲業營收，加速外送及宅配減緩衝擊. 產業經濟統計簡訊 - 最新消息. (n.d.-a). https://www.moea.gov.tw/Mns/dos/bulletin/Bulletin.aspx?kind=9&html=1&menu_id=18808&bull_id=9072流通全視界. (n.d.-a). 2023台灣餐飲業趨勢觀察. 就享知 | 就想知道的數位知識. https://www.digiknow.com.tw/knowledge/6401a80340d45臺北市各行政區最新月份人口數及戶數 (n.d.) 臺北市政府民政局中文網站. https://ca.gov.taipei/News_Content.aspx?n=8693DC9620A1AABF&sms=D19E9582624D83CB&s=EE7D5719108F4026(Accessed: 21 June 2023).比餐飲業更慘！酒吧業營業額只剩8％，有條件開放調酒外帶，能挽回失去的營收嗎？ - 今周刊. 專業財經雜誌新聞網. (2021, June 18). https://www.businesstoday.com.tw/article/category/183027/post/202106180034/ | zh_TW |
