學術產出-Theses
Article View/Open
Publication Export
-
題名 自媒體創作者之集體勞動意識與行動 —以網路自媒體從業人員職業工會為例
The Collective Labor Consciousness and Action of Self-Media Creators：The Case Study of Network Self-Media Practitioners Union作者 許湘藟
Syu, Siang-Lei貢獻者 劉梅君
許湘藟
Syu, Siang-Lei關鍵詞 網路自媒體從業人員職業工會
自媒體創作者
數位勞動
Network Self-Media Practitioners Union
Self-Media Creators
Digital Labor日期 2023 上傳時間 6-Jul-2023 16:42:21 (UTC+8) 摘要 2015年被定義為「自媒體元年」的開始，隨著數位科技日新月異，網際網路實則打破時間與空間的藩籬限制，造就數位平台蓬勃發展，誕生「自媒體創作者」新型態的非典型勞動者。然而，在幕前展現耀眼奪目的工作和生活，幕後卻是孤軍奮戰的辛苦和汗水，面臨著Web2.0中心化平台的所有權掌控，自媒體創作者是身為數位平台的「生產性消費者」，如實呈現數位勞動的雙重特性是兼具「剝削」與「賦權」同時存在的現象，勢單力薄的創作者如何和資本雄厚的平台對等抗衡。基於，前台北市警局少年隊長吳春沂於任職期間切身經手諸多和數位平台發生糾紛的實務案例，從而號召有志者共同爭取自媒體職業化並且籌組首間職業工會，直至2018年「網路自媒體從業人員職業工會」正式創立，是「臺北市網路自媒體從業人員職業工會」暨「新北市網路自媒體從業人員職業工會」合稱，使自媒體創作者的個別勞動權得以受到政府職業勞工身分的認可納入我國社會保險體系，亦得以透過團結具有行使集體勞動權的機會。本研究聚焦調研「網路自媒體從業人員職業工會」作為數位時代的代表性工會，面對逐漸模糊和消逝的勞資界線，工會團結不再如同過往傳統戰鬥型工會，以發動爭議為手段、要求協商為目的，在數位平台確實僅是中介服務提供者並且自媒體創作者實則為自營作業者的市場背景下，深入探討會員在「勞動型態」的宏觀、對「勞動意識」的理解、經常遭遇的「勞動議題」等「個別勞動」面向，如何連結影響工會整體在「集體勞動」面向的實際行動。最後，省思數位時代集體勞動權的未來趨勢，同時提出工會得以著重在「勞動權益」、「教育訓練」、「技能檢定」、「工作機會」、「政策倡議」等五大面向，由內而外、由下而上以11項軟性作為讓工會回歸「常態性本質」，為會員爭取應有的權利、享有的福利、獨具的優勢、多元的機會，發自內心對工會產生認同與歸屬，持續茁壯擴大規模，成為網路自媒體最具影響力的非營利組織。
The year 2015 is defined as the beginning of the “Self-Media”. With the rapid advancement of digital technology, the Internet has effectively broken the barriers of time and space, giving rise to the flourishing of digital platforms and the birth of “self-media creators” as a new type of atypical labors. Although the work and life in front of the screen are dazzling, behind there are filled with the hard work and sweat. Facing the ownership controlled by Web 2.0 centralized platforms, self-media creators are exactly the “Prosumers”, and also demonstrate the dual characteristics of digital labors “exploitation” and “empowerment” at once. How could a single creator compete with a capital platform? On the basis of the phenomena, Wu Chunyi, the former head of the Taipei Police Department`s juvenile squad, experienced many practical cases of disputes with digital platforms during his tenure so that he called for those who were devoted to working together to fight for the professionalization of self-media and to organize the first occupational union. Until 2018, the “Network Self-Media Practitioners Union” was formally established. This has made it possible for the individual labor rights of self-media creators to be recognized by the government as professional workers and included in the social insurance system, and also to have the opportunity to exercise collective labor rights via solidarity.This study concentrates on the “Network Self-Media Practitioners Union” as a representative labor union in the digital era. In the face of the gradual blurring and disappearance of management and labor boundaries, the union no longer uses disputes as means and demands negotiation as goals, like the traditional combat-oriented unions. In the context of the digital platforms which are merely intermediary service providers and the self-media creators are definitely self-employed workers, we discuss in depth through “individual labor aspects”: the members` macro view of “labor type”, their understanding of “labor consciousness”, and the “labor issue” they often encounter are all connected to the actual actions of the union as a subject in the “collective labor aspects”. In the end, we ponder over the future trend of collective labor rights in the digital era and propose that occupational unions should focus on five major aspects, such as “labor right”, “education training”, “skill assessment”, “job opportunity”, “policy advocacy” with executing 11 soft actions from the inside out and from the bottom up to return occupational unions to their “normal essence” and also to fight for the rights, benefits, unique advantages, and diverse opportunities that members deserve. The union will continue to grow in size and become the most influential nonprofit organization on the Internet.參考文獻 王宏男、謝創智 (2021)。台灣工會發展之研究。科學與人文研究第8卷第2期，1-20。李允傑 (1999)。台灣工會政策的政治經濟分析。商鼎文化出版，37-154。李姿瑩 (2021)。歐盟數位服務法草案簡介與其對國內平台規範之借鏡。科技法律透析第33卷第6期 ，15-22。吳全成、馬翠華 (2020)。勞資關係。新文京開發出版，20-165。吳品杰、施怡安 (2022)。初探非同質化代幣在傳統私法上之地位與爭議。司法新聲第141期，14-17。佐依 (2021)。啟動遠距工作，設計你的理想生活。如何出版，24-30。何宜珊 (2012)。「部落格」做為新型態溝通媒介之研究。臺灣教育評論月刊，第1卷第7期，42-46。林良榮 (2011)。我國勞動三權之發展現況與問題分析－歷史、結構與法律的分析途徑。監察院第四屆人權保障工作研討會論文集，17-26。林佳和 (2021)。新工會法十年：譜系學、內容、實踐觀察與未來展望。台灣勞工季刊第68期，14-22。林淑馨 (2010)。質性研究理論與實務。巨流圖書出版。219-237。林振裕 (2010)。工會是保障權益，還是挑戰體制？工會角色功能與健全工會組織方向。台灣勞工季刊第21期，88-97。徐振興 (2018)。107年度電視使用行為及滿意度調查。國家通訊傳播委員會(報告編號：PG10705-0036)，未出版。焦興鎧、康長健、魏千峯、邱羽凡、劉志鵬、李玉春、林佳和、王松柏、周兆昱、陳建文、張義德、劉士豪、郭玲惠、林炫秋、黃程貫、張鑫隆、林良榮、侯岳宏、黃馨慧、黃鼎佑、邱駿彥、鄭津津、陳金泉 (2021)。集體勞動法。新學林出版，13-29。鈕文英 (2020)。質性研究方法與論文寫作(三版)。雙葉書廊出版，159-185。許景泰 (2015)。你，就是媒體：打造個人自媒體與企業社群經營成功術。三采文化出版，72-84。黃北豪 (1996)。產業民主結構性之探討。勞資關係論叢第5期，39-45。陳亨安 (2020)。中國大陸網紅經濟簡析。國家發展委員會經濟研究第20期，278-302。陳志賢 (2018)。數位媒體與社群平台使用者之勞動分析。資訊社會研究第35期，13-21。陳敏茹 (2021)。職能導向課程導入民俗調理業職能訓練之成效－以腳底按摩調理員為例。嘉南藥理大學碩士論文。陳建欉 (2022)。強化工會組織運作相關法制之探討。立法院法制局專題研究報告，6-11。陳繼盛 (1979)。勞資關係。正中書局出版，29-35。陳繼盛 (1994)。我國工會法制之研究。行政院勞工委員會，17-32。楊通軒(2003)。藝文工作者之身份及其法律上保障之研究。中原財經法學第11期，174-187。楊通軒 (2019)。集體勞工法：理論與實務。五南出版，62-152。黃炎寧 (2016)。中國社交媒體企業營銷中的用戶勞動和消費主義主體建構：以新浪微博上的杜蕾斯官方帳號為例。傳播與社會學刊第37期，97-115。黃程貫 (2000)。勞動法。空中大學出版，355-362。黃耀滄 (2008)。新修正團體協約法內容初探。台灣勞工季刊第12期，42-51。茆昔文 (2008)。我國職業工會發展困境初探。台灣勞工季刊第14期，54-61。彭睿仁 (2021)。論現代國家之數位主權—以德國與歐盟之立法措施為例。新世紀智庫論壇第94-95合輯，82-98。秦偉翔 (2015)。線上影音平台發展趨勢與商機。資訊工業策進會產業情報研究所，7-15。洪淑芬 (2005)。部落格(blog)之特質與發展現況－應用於圖書館服務之探討。國家圖書館館刊第2期，27-44。蔡競賢 (2021)。從Podcast及有聲書的崛起看數位內容的未來。國家公共資訊圖書館出版，73-78。姚建華、徐偲驌 (2019)。勞動的「媒介化」與媒介的「勞動化」： 數位勞動研究的內涵、現狀與未來。新聞學研究第141期，181-214。潘玲娟 (2009)。Podcast(播客)的興起對傳統廣播的影響。復興崗學報第94期，105-122。張可婷 (2013)。質性研究分析方法。韋伯文化出版，74-95。張敏怡 (2020)。2019年中國自媒體行業研究報告。頭豹資訊科技南京有限公司出版，6-29。張鑫隆 (2010)。新勞動三法對臺灣工會的意義及未來的課題。台灣勞工季刊第22期，38-43。蕭宏祺 (2015)。自願、無薪而且很快樂？「無領」勞動者的夢醒時分 ―導讀《數位勞動》。中華傳播學刊第25期，253-264。鄭津津 (2022)。職場與法律第九版。元照出版，3-9。劉雨涵 (2018)。你follow她了嗎？Instagram 網紅的人類學觀察。民族學研究所資料彙編第26期，1-34。劉月蕊、張曉瑩 (2018)。美食自媒體IP形象應用研究—以日食記為例。大眾文藝第1期，168-169。謝明志 (2021)。傳統整復推拿技術員職能基準課程發展成效之研究－以屏東縣推拿與民俗傳統療法服務業職業工會為例。大仁科技大學碩士論文。衛民 (2014)。集體勞資關係：法律、實務與案例。空中大學出版，49-68。衛民、許繼峰 (2015)。勞資關係：平衡效率與公平。前程文化事業有限公司出版，151-209。天下雜誌、KKBOX、東方線上消費者研究集團 (2021)。聽經濟大調查報告－消費者端。取自https://www.cw.com.tw/article/5115003?template=transformers愛卡拉互動媒體股份有限公司 (2022)。2022 YouTube創作者與內容趨勢報告書。取自https://www.kolradar.com/reports/2022-youtube-trend-report可信區塊鏈推進計畫(TBI)、大資料技術標準推進委員會(CCSATC601)、中國互聯網協會(ISC) (2022)。Web3.0前瞻研究报告(2022年)。取自https://www.fxbaogao.com/detail/3390844外文文獻Brentano, L. (1870). History and Development of the Gilds and the Origin of Trade-Unions. Trübner & Company, 110-134.Brügger, N. (2015). A brief history of Facebook as a media text: The development ofan empty structure. First Monday, 20(5), 1-20.Bolin, G. (2012). The labour of media use: The two active audiences. Information,Communication & Society, 15(6), 796–814.Bowman, S., & Willis, C. (2003). We Media: How audiences are shaping the future of news and information. The Media Center at The American Press Institute, 1-6.Buri, I., &Hoboken, J. (2021). The Digital Services Act (DSA) proposal: a critical overview. Institute for Information Law, 3-43.Chakarov, R. (2022). How Many Blogs Are There? We Counted Them All! Web Tribunal. Retrieved from https://webtribunal.net/blog/how-many-blogs/#grefGaille, B. (2022). The Most Profitable Blog Niches Study. RankIQ. Retrieved fromhttps://www.rankiq.com/most-profitable-blog-niches-study/Geyser, W. (2022a). The State of Influencer Marketing 2022: Benchmark Report.Influencer Marketing Hub. Retrieved fromhttps://influencermarketinghub.com/influencer-marketing-benchmark-report-2022/Geyser, W. (2022b). Influencer Rates: How Much do Influencers Really Cost in 2023?Influencer Marketing Hub. Retrieved fromhttps://influencermarketinghub.com/influencer-rates/Gandio, D. J. (2011). Rethinking Immaterial Labor Communication, Reality, and Neo-Radicalism. Radical Philosophy Review,14(2), 121-138.Fuchs, C. (2012). With or without Marx? With or without Capitalism? A rejoinder to Adam Arvidsson and Eleanor Colleoni. TripleC: Open Access Journal for aGlobal Sustainable Information Society, 10 (2), 633-645.Freeman, R., & Medoff, J. (1984). What do unions do? Basic Books, 1-10.Hyunmo, K., & Seongcheol, K. (2017). Here comes the new challenger in Korean MCN industry: The evolution of Korean MCN’s actor-network. International Telecommunications Society, 2-23.Musonera, E. (2018). INSTAGRAM: A PHOTO SHARING APPLICATION. Journal of the International Academy for Case Studies, 24(4), 1-9.Nwogu. (2019). Affiliate Marketing Concept and Performance of Online Businesses in Nigeria. Journal of Marketing and Consumer Research, 52, 17-20.Kemp, S. (2022a). Digital 2022: Taiwan. We Are Social & Hootsuite. Retrieved fromhttps://datareportal.com/reports/digital-2022-taiwanKemp, S. (2022b). Digital 2022 Global Overview Report. We Are Social & Hootsuite.Retrieved from https://datareportal.com/reports/digital-2022-global-overview-reportKorpal, G., & Scott, D. (2022). Decentralization and web3 technologies. The University of Arizona, 1-10.Kushner, J. (2022). The 2022 Social Media Demographics Guide. Khoros, LLC.Retrieved from https://khoros.com/resources/social-media-demographics-guide Krumm, J., Davies, N., & Narayanaswami, C. (2008). User-Generated Content. IEEEPervasive Computing, 7 (4), 10-11.Kietzmann, J., Hermkens, K., McCarthy, I. P., & Silvestre, B. (2011). Social media?Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.Kujur, P., & Chhetri, B. (2015). Evolution of World Wide Web: Journey from Web 1.0to Web 4.0. International Journal of Computer Science and Technology, 6(1), 134-136.Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53-68.Kücklich, J. (2005). Precarious playbour: Modders and the digital games industry. The Fibreculture Journal, 5. Retrieved from https://five.fibreculturejournal.org/fcj-025-precarious-playbour-modders-and-the-digital-games-industry/Kotler, P. (1986). The Prosumer Movement : a New Challenge For Marketers. Advances in Consumer Research, 13, 510-513.Tim O`Reilly. (2006). Web 2.0 Principles and Best Practices. O`Reilly Media.Krotz, F. (2008). Media connectivity: Concepts, conditions, and consequences. Hampton Press, 13-21.Lazzarato, M. (1996). Immaterial Labor. University of Minnesota Press, 133-147.OECD. (2020). The digital economy, new business models and key features”, Addressing the Tax Challenges of the Digital Economy. Chapter 2, 34-37.OECD. (2014). The digital economy, new business models and key features. Chapter 4, 69-95.Shen, B., & Changjun, W. (2019). Optimization of Key Opinion Consumer Selection Strategy for Enterprise in the Internet Environment. Management Science and Engineering, 08(04), 368-375.Srnicek, N. (2016). Platform Capitalism. Polity Press, 27-69.Scholz, T. (2013). Digital Labor: The Internet as Playground and Factory. Routledge.Ruby, D. (2022). Podcast Statistics (Revamped 2022). Demand Sage, Inc.Robinson, B. (2015). With a different Marx: Value and the contradictions of web 2.0 capitalism. The Information Society, 31(1), 44-51.Toffler, A. (1980). The Third Wave. Bantam Books.Terranova, T. (2000). Free labor: Producing culture for the digital economy. Social Text, 18(2), 33-58. 描述 碩士
國立政治大學
勞工研究所
110262002資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110262002 資料類型 thesis dc.contributor.advisor 劉梅君 zh_TW dc.contributor.author (Authors) 許湘藟 zh_TW dc.contributor.author (Authors) Syu, Siang-Lei en_US dc.creator (作者) 許湘藟 zh_TW dc.creator (作者) Syu, Siang-Lei en_US dc.date (日期) 2023 en_US dc.date.accessioned 6-Jul-2023 16:42:21 (UTC+8) - dc.date.available 6-Jul-2023 16:42:21 (UTC+8) - dc.date.issued (上傳時間) 6-Jul-2023 16:42:21 (UTC+8) - dc.identifier (Other Identifiers) G0110262002 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/145841 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 勞工研究所 zh_TW dc.description (描述) 110262002 zh_TW dc.description.abstract (摘要) 2015年被定義為「自媒體元年」的開始，隨著數位科技日新月異，網際網路實則打破時間與空間的藩籬限制，造就數位平台蓬勃發展，誕生「自媒體創作者」新型態的非典型勞動者。然而，在幕前展現耀眼奪目的工作和生活，幕後卻是孤軍奮戰的辛苦和汗水，面臨著Web2.0中心化平台的所有權掌控，自媒體創作者是身為數位平台的「生產性消費者」，如實呈現數位勞動的雙重特性是兼具「剝削」與「賦權」同時存在的現象，勢單力薄的創作者如何和資本雄厚的平台對等抗衡。基於，前台北市警局少年隊長吳春沂於任職期間切身經手諸多和數位平台發生糾紛的實務案例，從而號召有志者共同爭取自媒體職業化並且籌組首間職業工會，直至2018年「網路自媒體從業人員職業工會」正式創立，是「臺北市網路自媒體從業人員職業工會」暨「新北市網路自媒體從業人員職業工會」合稱，使自媒體創作者的個別勞動權得以受到政府職業勞工身分的認可納入我國社會保險體系，亦得以透過團結具有行使集體勞動權的機會。本研究聚焦調研「網路自媒體從業人員職業工會」作為數位時代的代表性工會，面對逐漸模糊和消逝的勞資界線，工會團結不再如同過往傳統戰鬥型工會，以發動爭議為手段、要求協商為目的，在數位平台確實僅是中介服務提供者並且自媒體創作者實則為自營作業者的市場背景下，深入探討會員在「勞動型態」的宏觀、對「勞動意識」的理解、經常遭遇的「勞動議題」等「個別勞動」面向，如何連結影響工會整體在「集體勞動」面向的實際行動。最後，省思數位時代集體勞動權的未來趨勢，同時提出工會得以著重在「勞動權益」、「教育訓練」、「技能檢定」、「工作機會」、「政策倡議」等五大面向，由內而外、由下而上以11項軟性作為讓工會回歸「常態性本質」，為會員爭取應有的權利、享有的福利、獨具的優勢、多元的機會，發自內心對工會產生認同與歸屬，持續茁壯擴大規模，成為網路自媒體最具影響力的非營利組織。 zh_TW dc.description.abstract (摘要) The year 2015 is defined as the beginning of the “Self-Media”. With the rapid advancement of digital technology, the Internet has effectively broken the barriers of time and space, giving rise to the flourishing of digital platforms and the birth of “self-media creators” as a new type of atypical labors. Although the work and life in front of the screen are dazzling, behind there are filled with the hard work and sweat. Facing the ownership controlled by Web 2.0 centralized platforms, self-media creators are exactly the “Prosumers”, and also demonstrate the dual characteristics of digital labors “exploitation” and “empowerment” at once. How could a single creator compete with a capital platform? On the basis of the phenomena, Wu Chunyi, the former head of the Taipei Police Department`s juvenile squad, experienced many practical cases of disputes with digital platforms during his tenure so that he called for those who were devoted to working together to fight for the professionalization of self-media and to organize the first occupational union. Until 2018, the “Network Self-Media Practitioners Union” was formally established. This has made it possible for the individual labor rights of self-media creators to be recognized by the government as professional workers and included in the social insurance system, and also to have the opportunity to exercise collective labor rights via solidarity.This study concentrates on the “Network Self-Media Practitioners Union” as a representative labor union in the digital era. In the face of the gradual blurring and disappearance of management and labor boundaries, the union no longer uses disputes as means and demands negotiation as goals, like the traditional combat-oriented unions. In the context of the digital platforms which are merely intermediary service providers and the self-media creators are definitely self-employed workers, we discuss in depth through “individual labor aspects”: the members` macro view of “labor type”, their understanding of “labor consciousness”, and the “labor issue” they often encounter are all connected to the actual actions of the union as a subject in the “collective labor aspects”. In the end, we ponder over the future trend of collective labor rights in the digital era and propose that occupational unions should focus on five major aspects, such as “labor right”, “education training”, “skill assessment”, “job opportunity”, “policy advocacy” with executing 11 soft actions from the inside out and from the bottom up to return occupational unions to their “normal essence” and also to fight for the rights, benefits, unique advantages, and diverse opportunities that members deserve. The union will continue to grow in size and become the most influential nonprofit organization on the Internet. en_US dc.description.tableofcontents 目次第一章 緒論……………………………………………………………………..1第一節 研究動機……………………………………………………………1第二節 研究目的…………………………………………………………....4第三節 名詞定義…………………………………………………………....5第二章 文獻回顧………………………………………………………………..6第一節 自媒體發展………………………………………………………....6第二節 自媒體創作者勞動特性…………………………………………..17第三節 我國職業工會現況探討…………………………………………..33第三章 研究設計………………………………………………………………74第一節 研究方法…………………………………………………………..74第二節 研究架構…………………………………………………………..76第三節 研究對象…………………………………………………………..78第四章 網路自媒體從業人員職業工會集體勞動分析………………………79第一節 創立背景與組織架構……………………………………………..79第二節 現況營運與會員服務……………………………………………..87第三節 經營困境與未來展望……………………………………………..99第五章 自媒體創作者個別勞動分析………………………………………..109第一節 勞動型態…………………………………………………………109第二節 勞動意識…………………………………………………………113第三節 勞動議題…………………………………………………………121第六章 結論與建議…………………………………………………………..132第一節 研究結論…………………………………………………………132第二節 研究建議…………………………………………………………141第三節 研究限制與未來研究建議………………………………………149參考文獻………………………………………………………………………151附錄一 訪談同意書…………………………………………………………..158附錄二 訪談大綱－自媒體職業工會【祕書長/秘書】…………………….159附錄三 訪談大綱－自媒體職業工會【會員】……………………………..161附錄四 訪談大綱－自媒體職業工會【法律財稅顧問】…………………..163表次表2-1 Web發展比較………………………………………………………………...7表2-2《數位服務法》數位中介服務提供者之累加義務對照表………………..27表2-3《數位市場法》核心平台服務提供業者作為守門人應遵循之義務……..29表2-4 文化藝術工作者締結委任或承攬契約宜注意項目檢核表………………64表2-5 視覺藝術類契約範本種類與適用情況……………………………………65表2-6 表演藝術類契約範本種類與適用情況……………………………………66表2-7 影視製作技術類契約種類與適用情況……………………………………67表2-8 文創產業工作者著作權約定範本種類與適用情況………………………67表2-9 TTQS認證和iCAP認證之對照表………………………………………...70表2-10 全國性工會聯合組織技能職類測驗能力認證…………………………..71表3-1 本研究對象之類別身分和人數分配………………………………………77表3-2 本研究對象之工會會務人員和義務顧問…………………………………77表3-3 本研究對象之工會會員自媒體創作者……………………………………78表4-1 網路自媒體從業人員職業工會之計費明細表……………………………91表5-1 本研究對象之工會會員的受僱年資和自僱單位………………………..109表5-2 本研究對象之工會會員的主業和副業…………………………………..111表5-3 本研究對象之工會會員投保年資………………………………………..115表5-4 本研究對象之工會會員曾經/現在參與的其他協會……………….……117圖次圖2-1 自媒體產業鏈……………………………………………………………….8圖2-2 職業工會訓練體系和技能認證之發展路徑－以屏東縣推拿與民俗傳統療法服務業職業工會、中華民國指甲彩繪美容職業工會聯合會、中華民國人體彩繪從業人員職業工會全國聯合會之經驗為例……………………………………73圖3-1 本研究之研究架構…………………………………………………………76圖3-2 本研究對象之工會會員的自媒體類型和創作專長………………………78圖4-1 網路自媒體從業人員職業工會之組織架構………………………………84圖4-2 網路自媒體從業人員職業工會之策略聯盟………………………………86圖4-3 自媒體產業人才認證架構(We Media Professional Certification, WMP)...95 zh_TW dc.format.extent 5628214 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110262002 en_US dc.subject (關鍵詞) 網路自媒體從業人員職業工會 zh_TW dc.subject (關鍵詞) 自媒體創作者 zh_TW dc.subject (關鍵詞) 數位勞動 zh_TW dc.subject (關鍵詞) Network Self-Media Practitioners Union en_US dc.subject (關鍵詞) Self-Media Creators en_US dc.subject (關鍵詞) Digital Labor en_US dc.title (題名) 自媒體創作者之集體勞動意識與行動 —以網路自媒體從業人員職業工會為例 zh_TW dc.title (題名) The Collective Labor Consciousness and Action of Self-Media Creators：The Case Study of Network Self-Media Practitioners Union en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 王宏男、謝創智 (2021)。台灣工會發展之研究。科學與人文研究第8卷第2期，1-20。李允傑 (1999)。台灣工會政策的政治經濟分析。商鼎文化出版，37-154。李姿瑩 (2021)。歐盟數位服務法草案簡介與其對國內平台規範之借鏡。科技法律透析第33卷第6期 ，15-22。吳全成、馬翠華 (2020)。勞資關係。新文京開發出版，20-165。吳品杰、施怡安 (2022)。初探非同質化代幣在傳統私法上之地位與爭議。司法新聲第141期，14-17。佐依 (2021)。啟動遠距工作，設計你的理想生活。如何出版，24-30。何宜珊 (2012)。「部落格」做為新型態溝通媒介之研究。臺灣教育評論月刊，第1卷第7期，42-46。林良榮 (2011)。我國勞動三權之發展現況與問題分析－歷史、結構與法律的分析途徑。監察院第四屆人權保障工作研討會論文集，17-26。林佳和 (2021)。新工會法十年：譜系學、內容、實踐觀察與未來展望。台灣勞工季刊第68期，14-22。林淑馨 (2010)。質性研究理論與實務。巨流圖書出版。219-237。林振裕 (2010)。工會是保障權益，還是挑戰體制？工會角色功能與健全工會組織方向。台灣勞工季刊第21期，88-97。徐振興 (2018)。107年度電視使用行為及滿意度調查。國家通訊傳播委員會(報告編號：PG10705-0036)，未出版。焦興鎧、康長健、魏千峯、邱羽凡、劉志鵬、李玉春、林佳和、王松柏、周兆昱、陳建文、張義德、劉士豪、郭玲惠、林炫秋、黃程貫、張鑫隆、林良榮、侯岳宏、黃馨慧、黃鼎佑、邱駿彥、鄭津津、陳金泉 (2021)。集體勞動法。新學林出版，13-29。鈕文英 (2020)。質性研究方法與論文寫作(三版)。雙葉書廊出版，159-185。許景泰 (2015)。你，就是媒體：打造個人自媒體與企業社群經營成功術。三采文化出版，72-84。黃北豪 (1996)。產業民主結構性之探討。勞資關係論叢第5期，39-45。陳亨安 (2020)。中國大陸網紅經濟簡析。國家發展委員會經濟研究第20期，278-302。陳志賢 (2018)。數位媒體與社群平台使用者之勞動分析。資訊社會研究第35期，13-21。陳敏茹 (2021)。職能導向課程導入民俗調理業職能訓練之成效－以腳底按摩調理員為例。嘉南藥理大學碩士論文。陳建欉 (2022)。強化工會組織運作相關法制之探討。立法院法制局專題研究報告，6-11。陳繼盛 (1979)。勞資關係。正中書局出版，29-35。陳繼盛 (1994)。我國工會法制之研究。行政院勞工委員會，17-32。楊通軒(2003)。藝文工作者之身份及其法律上保障之研究。中原財經法學第11期，174-187。楊通軒 (2019)。集體勞工法：理論與實務。五南出版，62-152。黃炎寧 (2016)。中國社交媒體企業營銷中的用戶勞動和消費主義主體建構：以新浪微博上的杜蕾斯官方帳號為例。傳播與社會學刊第37期，97-115。黃程貫 (2000)。勞動法。空中大學出版，355-362。黃耀滄 (2008)。新修正團體協約法內容初探。台灣勞工季刊第12期，42-51。茆昔文 (2008)。我國職業工會發展困境初探。台灣勞工季刊第14期，54-61。彭睿仁 (2021)。論現代國家之數位主權—以德國與歐盟之立法措施為例。新世紀智庫論壇第94-95合輯，82-98。秦偉翔 (2015)。線上影音平台發展趨勢與商機。資訊工業策進會產業情報研究所，7-15。洪淑芬 (2005)。部落格(blog)之特質與發展現況－應用於圖書館服務之探討。國家圖書館館刊第2期，27-44。蔡競賢 (2021)。從Podcast及有聲書的崛起看數位內容的未來。國家公共資訊圖書館出版，73-78。姚建華、徐偲驌 (2019)。勞動的「媒介化」與媒介的「勞動化」： 數位勞動研究的內涵、現狀與未來。新聞學研究第141期，181-214。潘玲娟 (2009)。Podcast(播客)的興起對傳統廣播的影響。復興崗學報第94期，105-122。張可婷 (2013)。質性研究分析方法。韋伯文化出版，74-95。張敏怡 (2020)。2019年中國自媒體行業研究報告。頭豹資訊科技南京有限公司出版，6-29。張鑫隆 (2010)。新勞動三法對臺灣工會的意義及未來的課題。台灣勞工季刊第22期，38-43。蕭宏祺 (2015)。自願、無薪而且很快樂？「無領」勞動者的夢醒時分 ―導讀《數位勞動》。中華傳播學刊第25期，253-264。鄭津津 (2022)。職場與法律第九版。元照出版，3-9。劉雨涵 (2018)。你follow她了嗎？Instagram 網紅的人類學觀察。民族學研究所資料彙編第26期，1-34。劉月蕊、張曉瑩 (2018)。美食自媒體IP形象應用研究—以日食記為例。大眾文藝第1期，168-169。謝明志 (2021)。傳統整復推拿技術員職能基準課程發展成效之研究－以屏東縣推拿與民俗傳統療法服務業職業工會為例。大仁科技大學碩士論文。衛民 (2014)。集體勞資關係：法律、實務與案例。空中大學出版，49-68。衛民、許繼峰 (2015)。勞資關係：平衡效率與公平。前程文化事業有限公司出版，151-209。天下雜誌、KKBOX、東方線上消費者研究集團 (2021)。聽經濟大調查報告－消費者端。取自https://www.cw.com.tw/article/5115003?template=transformers愛卡拉互動媒體股份有限公司 (2022)。2022 YouTube創作者與內容趨勢報告書。取自https://www.kolradar.com/reports/2022-youtube-trend-report可信區塊鏈推進計畫(TBI)、大資料技術標準推進委員會(CCSATC601)、中國互聯網協會(ISC) (2022)。Web3.0前瞻研究报告(2022年)。取自https://www.fxbaogao.com/detail/3390844外文文獻Brentano, L. (1870). History and Development of the Gilds and the Origin of Trade-Unions. Trübner & Company, 110-134.Brügger, N. (2015). A brief history of Facebook as a media text: The development ofan empty structure. First Monday, 20(5), 1-20.Bolin, G. (2012). The labour of media use: The two active audiences. Information,Communication & Society, 15(6), 796–814.Bowman, S., & Willis, C. (2003). We Media: How audiences are shaping the future of news and information. The Media Center at The American Press Institute, 1-6.Buri, I., &Hoboken, J. (2021). The Digital Services Act (DSA) proposal: a critical overview. Institute for Information Law, 3-43.Chakarov, R. (2022). How Many Blogs Are There? We Counted Them All! Web Tribunal. Retrieved from https://webtribunal.net/blog/how-many-blogs/#grefGaille, B. (2022). The Most Profitable Blog Niches Study. RankIQ. Retrieved fromhttps://www.rankiq.com/most-profitable-blog-niches-study/Geyser, W. (2022a). The State of Influencer Marketing 2022: Benchmark Report.Influencer Marketing Hub. Retrieved fromhttps://influencermarketinghub.com/influencer-marketing-benchmark-report-2022/Geyser, W. (2022b). Influencer Rates: How Much do Influencers Really Cost in 2023?Influencer Marketing Hub. Retrieved fromhttps://influencermarketinghub.com/influencer-rates/Gandio, D. J. (2011). Rethinking Immaterial Labor Communication, Reality, and Neo-Radicalism. Radical Philosophy Review,14(2), 121-138.Fuchs, C. (2012). With or without Marx? With or without Capitalism? A rejoinder to Adam Arvidsson and Eleanor Colleoni. TripleC: Open Access Journal for aGlobal Sustainable Information Society, 10 (2), 633-645.Freeman, R., & Medoff, J. (1984). What do unions do? Basic Books, 1-10.Hyunmo, K., & Seongcheol, K. (2017). Here comes the new challenger in Korean MCN industry: The evolution of Korean MCN’s actor-network. International Telecommunications Society, 2-23.Musonera, E. (2018). INSTAGRAM: A PHOTO SHARING APPLICATION. Journal of the International Academy for Case Studies, 24(4), 1-9.Nwogu. (2019). Affiliate Marketing Concept and Performance of Online Businesses in Nigeria. Journal of Marketing and Consumer Research, 52, 17-20.Kemp, S. (2022a). Digital 2022: Taiwan. We Are Social & Hootsuite. Retrieved fromhttps://datareportal.com/reports/digital-2022-taiwanKemp, S. (2022b). Digital 2022 Global Overview Report. We Are Social & Hootsuite.Retrieved from https://datareportal.com/reports/digital-2022-global-overview-reportKorpal, G., & Scott, D. (2022). Decentralization and web3 technologies. The University of Arizona, 1-10.Kushner, J. (2022). The 2022 Social Media Demographics Guide. Khoros, LLC.Retrieved from https://khoros.com/resources/social-media-demographics-guide Krumm, J., Davies, N., & Narayanaswami, C. (2008). User-Generated Content. IEEEPervasive Computing, 7 (4), 10-11.Kietzmann, J., Hermkens, K., McCarthy, I. P., & Silvestre, B. (2011). Social media?Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.Kujur, P., & Chhetri, B. (2015). Evolution of World Wide Web: Journey from Web 1.0to Web 4.0. International Journal of Computer Science and Technology, 6(1), 134-136.Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53-68.Kücklich, J. (2005). Precarious playbour: Modders and the digital games industry. The Fibreculture Journal, 5. Retrieved from https://five.fibreculturejournal.org/fcj-025-precarious-playbour-modders-and-the-digital-games-industry/Kotler, P. (1986). The Prosumer Movement : a New Challenge For Marketers. Advances in Consumer Research, 13, 510-513.Tim O`Reilly. (2006). Web 2.0 Principles and Best Practices. O`Reilly Media.Krotz, F. (2008). Media connectivity: Concepts, conditions, and consequences. Hampton Press, 13-21.Lazzarato, M. (1996). Immaterial Labor. University of Minnesota Press, 133-147.OECD. (2020). The digital economy, new business models and key features”, Addressing the Tax Challenges of the Digital Economy. Chapter 2, 34-37.OECD. (2014). The digital economy, new business models and key features. Chapter 4, 69-95.Shen, B., & Changjun, W. (2019). Optimization of Key Opinion Consumer Selection Strategy for Enterprise in the Internet Environment. Management Science and Engineering, 08(04), 368-375.Srnicek, N. (2016). Platform Capitalism. Polity Press, 27-69.Scholz, T. (2013). Digital Labor: The Internet as Playground and Factory. Routledge.Ruby, D. (2022). Podcast Statistics (Revamped 2022). Demand Sage, Inc.Robinson, B. (2015). With a different Marx: Value and the contradictions of web 2.0 capitalism. The Information Society, 31(1), 44-51.Toffler, A. (1980). The Third Wave. Bantam Books.Terranova, T. (2000). Free labor: Producing culture for the digital economy. Social Text, 18(2), 33-58. zh_TW
