| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 沈信彥 | zh_TW |
| dc.contributor.author (Authors) | Napat Sansathian | en_US |
| dc.creator (作者) | 沈信彥 | zh_TW |
| dc.creator (作者) | Sansathian, Napat | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 2-Aug-2023 13:44:05 (UTC+8) | - |
| dc.date.available | 2-Aug-2023 13:44:05 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Aug-2023 13:44:05 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0109933042 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/146485 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 109933042 | zh_TW |
| dc.description.abstract (摘要) | The author of this business plan, Napat Sansathian, has been preparing to build a restaurant called Real Thai after seeing a vacuum in the Taipei market for such a business. A brand-new Thai restaurant called Real Thai will provide genuinely authentic Thai food at a price that is actually fair. Real Thai will be situated in Gongguan Area, a desirable position away from department shops. | en_US |
| dc.description.tableofcontents | 1.0 Executive Summary 11.1 Motivation 21.2 Goals and Objectives 21.3 Keys to Success 22.0 Legal Form of Business 42.1 Company Location 62.2 Resources 82.3 Quality Control 82.4 Inventory System 92.5 SWOT Analyses 93.0 Products 134.0 Market Segmentation 254.1 Target Market 264.2 Competition 264.3 Competitive Edges 275.0 Marketing Strategies 275.1 Sales Strategies 295.2 Pricing Strategies 295.3 Sales Forecast and Milestone 296.0 Personnel 326.1 Personnel Plan 346.2 Contingency Plan 347.0 Financial Plan 377.1 Important Assumption 377.2 Projected Profit and Loss 377.3 Projected Cash Flow 417.4 Projected Balance Sheet 447.5 Financial Ratios 468.0 References 48 | zh_TW |
| dc.format.extent | 3040331 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0109933042 | en_US |
| dc.subject (關鍵詞) | 泰式料理 | zh_TW |
| dc.subject (關鍵詞) | 公館 | zh_TW |
| dc.subject (關鍵詞) | Thai | en_US |
| dc.subject (關鍵詞) | Gongguan | en_US |
| dc.title (題名) | 在公館商圈開設經典泰式餐廳商業企劃書 | zh_TW |
| dc.title (題名) | Business Plan: Opening an Authentic Thai Restaurant in Gongguan Area | en_US |
| dc.type (資料類型) | thesis | en_US |
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