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題名 元宇宙促發創新的機會與挑戰
Entrepreneurship in the metaverse: exploring the opportunities and challenges of metaverse-enabled technologies作者 黃成霖
Huang, Cheng-Lin貢獻者 尚孝純
Shari Shang
黃成霖
Huang, Cheng-Lin關鍵詞 擴增實境
區塊鏈科技
創新
虛擬實境
元宇宙
Augmented Reality
Blockchain technology
Innovation
Virtual Reality
Metaverse日期 2023 上傳時間 2-Aug-2023 13:44:18 (UTC+8) 摘要 AbstractThe rapid development of Metaverse-enabled technologies has revolutionized how humans interact and create new experiences. Today, people engage and create new experiences using Metaverse-enabled technologies. Entrepreneurs have never-before-seen opportunities to develop new goods and services in this ecosystem. The paper focuses on various uses of Metaverse-enabled technologies that entrepreneurs can employ within this new space. These uses entail virtual reality, augmented reality, blockchain technologies, cryptocurrencies, and artificial intelligence. It examines the development of the Metaverse, its potential for entrepreneurship, and the main challenges posed by technology supporting it. The paper also explores start-up businesses in the Metaverse with a specific interest in Oculus, a VR company that can access the Metaverse. The findings highlighted in the potential of these technologies to transform various industries and improve user experiences. Virtual reality enables companies to build virtual worlds and interact with customers on a new level, while blockchain offers secure transactions and decentralized marketplaces. Artificial intelligence complements virtual reality and blockchain by enhancing user experiences and enabling personalized content. However, scalability, interoperability, and regulatory challenges must be addressed. The importance of entrepreneurship in the Metaverse will rise as platforms for the Metaverse continue to develop, offering new opportunities for business owners to launch cutting-edge ventures and support societal advancement. The study`s findings unveil the immense potential and complex challenges that are interconnected with entrepreneurial pursuits within the Metaverse. 參考文獻 ReferenceAbbaszade, R. N. 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GeoJournal, 86, 1073-1088. https://link.springer.com/article/10.1007/s10708-019-10111-4 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933018資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933018 資料類型 thesis dc.contributor.advisor 尚孝純 zh_TW dc.contributor.advisor Shari Shang en_US dc.contributor.author (Authors) 黃成霖 zh_TW dc.contributor.author (Authors) Huang, Cheng-Lin en_US dc.creator (作者) 黃成霖 zh_TW dc.creator (作者) Huang, Cheng-Lin en_US dc.date (日期) 2023 en_US dc.date.accessioned 2-Aug-2023 13:44:18 (UTC+8) - dc.date.available 2-Aug-2023 13:44:18 (UTC+8) - dc.date.issued (上傳時間) 2-Aug-2023 13:44:18 (UTC+8) - dc.identifier (Other Identifiers) G0110933018 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146486 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 110933018 zh_TW dc.description.abstract (摘要) AbstractThe rapid development of Metaverse-enabled technologies has revolutionized how humans interact and create new experiences. Today, people engage and create new experiences using Metaverse-enabled technologies. Entrepreneurs have never-before-seen opportunities to develop new goods and services in this ecosystem. The paper focuses on various uses of Metaverse-enabled technologies that entrepreneurs can employ within this new space. These uses entail virtual reality, augmented reality, blockchain technologies, cryptocurrencies, and artificial intelligence. It examines the development of the Metaverse, its potential for entrepreneurship, and the main challenges posed by technology supporting it. The paper also explores start-up businesses in the Metaverse with a specific interest in Oculus, a VR company that can access the Metaverse. The findings highlighted in the potential of these technologies to transform various industries and improve user experiences. Virtual reality enables companies to build virtual worlds and interact with customers on a new level, while blockchain offers secure transactions and decentralized marketplaces. Artificial intelligence complements virtual reality and blockchain by enhancing user experiences and enabling personalized content. However, scalability, interoperability, and regulatory challenges must be addressed. The importance of entrepreneurship in the Metaverse will rise as platforms for the Metaverse continue to develop, offering new opportunities for business owners to launch cutting-edge ventures and support societal advancement. The study`s findings unveil the immense potential and complex challenges that are interconnected with entrepreneurial pursuits within the Metaverse. en_US dc.description.tableofcontents TABLE OF CONTENTS1. Introduction 11.1. Research Background 21.2. Success and Failure of Business Models 71.3. Research Motivation 101.4. Research Objective 111.5. Justifiations for the Study 122. Literature Review 142.1. The Metaverse 152.1.1. Research Background 152.1.2. Overview of Metaverse-Enabled Technologies 172.2. Enterpreneurship and Innovation in the Metaverse 192.2.1. Metaverse Innovation Ecosystem 212.3. Types of Metaverse Categories 222.4. Opportunities and Challenges for Entrepreneurship in the Metaverse 382.4.1. Examples of Typical Metaverse Business Models 453. Research Methodology 493.1. Research Design 493.2. Data Collection 503.3. Data Analysis 514. Research Results 574.1. Oculus Case 594.2. Case Analysis 605. Conclusion 625.1. Summary 625.2. Implications 665.3. Contributions 675.3.1. Limitations 675.3.2. Recommendations 69Reference 74Appendix 83 List of Figures and TablesFigure 1: Projected horizons of Metaverse growth and adoption (Whiting, 2023) 4Figure 2: The Seven Layers of the Metaverse (Abbaszade, 2022) 23Figure 3: Metaverse impact potential by 2030 (McKinsey & Company, 2022) 26Figure 4: Analysis of Oculus market trends from 2016-2021 (Amstrong, 2023) 53Figure 5: Audience analysis for different VR companies, 2018-2019 (Lang, 2021) 54Figure 6: Steps to prepare your business for the Metaverse (McKinsey & Company, 2022) 56Figure 7: US Virtual Reality and Augmented Reality Users, 2017-2021 (Insider Intelligence, n.d.) 59Table 1: Consumer Metaverse sizing methodology: Forcasting potential value by 2030 (McKinsey & Company, 2022) 28Table 2: Enterprise Metaverse sizing methodology: Forcasting potential value by 2030 (McKinsey & Company, 2022) 34Table 3: Pathways for shaping Metaverse-enabled entrepreneurship (Weking et al, 2023) 39 zh_TW dc.format.extent 2702943 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933018 en_US dc.subject (關鍵詞) 擴增實境 zh_TW dc.subject (關鍵詞) 區塊鏈科技 zh_TW dc.subject (關鍵詞) 創新 zh_TW dc.subject (關鍵詞) 虛擬實境 zh_TW dc.subject (關鍵詞) 元宇宙 zh_TW dc.subject (關鍵詞) Augmented Reality en_US dc.subject (關鍵詞) Blockchain technology en_US dc.subject (關鍵詞) Innovation en_US dc.subject (關鍵詞) Virtual Reality en_US dc.subject (關鍵詞) Metaverse en_US dc.title (題名) 元宇宙促發創新的機會與挑戰 zh_TW dc.title (題名) Entrepreneurship in the metaverse: exploring the opportunities and challenges of metaverse-enabled technologies en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) ReferenceAbbaszade, R. 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