| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 彭家樂 | zh_TW |
| dc.contributor.author (Authors) | Pang, Carol | en_US |
| dc.creator (作者) | 彭家樂 | zh_TW |
| dc.creator (作者) | Pang, Carol | en_US |
| dc.date (日期) | 2023 | en_US |
| dc.date.accessioned | 2-Aug-2023 13:44:56 (UTC+8) | - |
| dc.date.available | 2-Aug-2023 13:44:56 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Aug-2023 13:44:56 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0110933035 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/146490 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 110933035 | zh_TW |
| dc.description.abstract (摘要) | Cry Baby Roller Skate Shop is a dynamic and customer focused mercantile establishment poised to serve the growing demand for roller skates and accessories in Malaysia, starting in Kuala Lumpur. Our business focuses on high quality roller skates and accessories, hoping to provide the best shopping experience to customers. Embracing the comeback of roller skating, we strive to provide exceptional customer service, expert product guidance, a vibrant and inclusive environment that spreads and celebrates the joy and nostalgia of the sport. Through our strategic marketing initiatives, community engagement, and commitment to deliver our values, Cry Baby Roller Skate Shop aims to be established as the premier destination for roller skaters, building a strong customer base and contribute to the roller-skating community as a whole. | en_US |
| dc.description.tableofcontents | 1. Executive Summary 1 2. Introduction and Business Background 2 2.1 Company Overview 2 2.1.1 Name and Logo of the Business 2 2.1.2 Founder and History 3 2.1.3 Mission statement 4 2.1.4 Vision Statement 4 2.1.5 Company Goals and Objectives 4 2.1.6 Legal form of ownership 5 2.1.7 Licenses 6 2.2 Products and Services Overview 6 2.2.1 Products 6 2.2.2 Services 7 2.3 Business Model Canvas 7 2.4 Location 8 2.5 Storefront and Signage Design 10 2.6 Store Interior Design 11 3. Products and Services 14 3.1 Products in Depth 14 3.1.1 Complete Roller Skates and Boots 14 3.1.2 Roller Skate Parts 16 3.1.3 Accessories and Small Parts 19 3.1.4 Safety gears 22 3.1.5 Others 25 3.2 Services in Depth 28 3.2.1 Roller Skates Services 28 3.2.2 Others 31 4. Industry Analysis 34 4.1 The State of Roller Skating Industry 34 4.1.1 Global State of Roller Skating Industry 34 4.1.2 Local State of Roller Skating Industry 36 4.2 Porter’s 5 Forces Model 37 5. Market Analysis 38 5.1 Market Situation 38 5.1.1 Global Market Situation 38 5.1.2 Local Market Situation 41 5.2 Market Research 41 5.2.1 Population in Malaysia 41 5.2.2 Income Level of Malaysians 42 5.2.3 Research Objectives and Results 42 5.3 Competition 46 5.3.1 Direct Competition 47 5.3.2 Indirect competition 47 5.3.3 Competitive Analysis 47 5.4 SWOT Analysis 49 5.5 Barriers of Entry 49 6. Marketing Plan 50 6.1 Customer Demographics 50 6.1.1 Demographics 50 6.1.2 Psychographics 51 6.3 Advertising and Promotion 52 6.3.1 Strategy 52 6.3.2 Promotion 53 6.3.3 Promotional Budget 56 6.3.4 Pricing 56 7. Operational Plan 58 7.1 Inventory 58 7.2 Shipping 59 7.3 Suppliers 59 8. Business Organization and Management Plan 60 8.1 Organization Structure 60 8.3 Roles and Responsibilities 61 9. Financial Analysis 62 9.1 Capital and Costs 63 9.1.1 Capital Investment 63 9.1.2 Fixed Cost 63 9.1.3 Variable Cost 65 9.2 Projected Profit and Loss 65 9.2.1 Best Scenario Analysis 66 9.2.2 Bad Scenario Analysis 67 9.3 Break Even Analysis 68 9.3.1 Unit Contribution Margin (CM) 68 9.3.2 Break Even 69 References 69 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0110933035 | en_US |
| dc.subject (關鍵詞) | 四輪溜冰鞋 | zh_TW |
| dc.subject (關鍵詞) | Roller Skates | en_US |
| dc.title (題名) | 四輪溜冰鞋專門店商業企劃書 | zh_TW |
| dc.title (題名) | A Business Plan for Roller Skate Shop | en_US |
| dc.type (資料類型) | thesis | en_US |
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https://www.nytimes.com/1979/11/25/archives/at-skating-rinks-the-good-times-roll-at-skating-rinks-the-good.html#:~:text=In%201970%20there%20were%20500,there%20are%203%2C500%20rinks%20nationwide. 32. https://dogdaysmagazine.com/why-rollpocalypse-was-a-step-forward-in-standardizing-competitions/ 33. https://www.meltwater.com/en/blog/social-media-statistics-malaysia 34. https://www.ritdye.com/2021/01/18/how-to-dye-roller-skate-wheels/ 35. https://www.ssm.com.my/Pages/Services/Registration-of-Business-(ROB)/table-of-fees/Table-of-Fees.aspx 36. https://www.sfconsulting.com.my/business-license-in-malaysia/ References for Figures: Figure 1: Canva Figure 2: Canva Figure 3: Google Maps Figure 4: Google Maps Figure 5 : https://www.facebook.com/photo/?fbid=423706656444466&set=a.423706629777802 Figure 6 : https://www.digmaglb.com/blog/category/break-the-chain Figure 7 : Microsoft PowerPoint Figure 8 : https://fritzysrollerskateshop.com/pages/contact-us-2020 Figure 9 : https://www.facebook.com/pigeonsrollerskateshop/photos/pb.100064154045451.-2207520000./563165808442907/?type=3 Figure 10 : https://www.etsy.com/hk-en/listing/975894881/handmade-curvywavyirregular-full-length Figure 11 : https://skateparktour.ca/skateparks/airhouse-mini-ramp-squamish-bc/ Figure 12 : https://www.specialtystoreservices.com/productdetails.aspx?productid=34319&group=&img=20087.jpg&category=5646 Figure 13 : https://www.moxiskates.com/products/malibu-barbie-moxi-roller-skates-strawberry-pink Figure 14 : https://seasideskates.co.nz/products/my-bont-custom-parkstar-boot-only Figure 15 : https://pigeonskates.com/blogs/faqs/parts-of-a-roller-skate Figure 16 : https://retrorollers.ca/pilot-falcon-plate/ Figure 17 : https://www.uextremo.com/products/penny-mini-truck-3-125-pink-skateboard-trucks-set-of-2?variant=2098824321 Figure 18 : https://www.moxiskates.com/products/estro-jen-bowl-bombers Figure 19 : https://www.roller.riedellskates.com/Catalog/Antik-Skates/Gumball-Toe-Stops/Gumball-Toe-Stop Figure 20 : https://bruisedboutique.com/brunny-hardcore-slide-blocks/ Figure 21 : https://roller-world.com/product/bones-swiss-skate-bearings/ Figure 22 : https://www.skatewarehouse.co.uk/products/rookie-quad-roller-skate-bushings-72a-conical-barrel-x2 Figure 23 : https://www.moxiskates.com/products/jammerz-jam-plugs Figure 24 : https://www.pinterest.com/pin/twinkle-star-roller-skates-toe-guard-vegan-transparent-etsy--36943659434009641/ Figure 25 : https://www.facebook.com/pigeonsrollerskateshop/photos/pb.100064154045451.-2207520000./559537475472407/?type=3 Figure 26 : https://www.moxiskates.com/collections/moxi-x-skater-socks Figure 27 : https://retrorollers.ca/187-slim-knee-pads-rainbow/ Figure 28 : https://skate.ch/en/product/187-killer-pads-slim-elbow-pads-rainbow-34437 Figure 29 : https://187killerpads.com/products/wrist-guard-rainbow?variant=41255763411084 Figure 30 : https://triple8.com/products/the-certified-sweatsaver-helmet-color-collection-sunset?variant=41022650908809 Figure 31 : https://www.baysideblades.com.au/products/triple-8-bumsaver?variant=19455249412 Figure 32 : https://impalaskate.com.au/products/impala-protective-set-pastel-block Figure 33 : https://rollerskatenation.com/powerdyne-y3-skate-tool/ Figure 34 : https://www.shopdullestowncenter.com/shopnow/product/krux-ledge-love-skateboard-wax-zumiez-06cb99?model=0&variant=0 Figure 35 : https://www.moxiskates.com/products/moxi-skate-leashes Figure 36 : https://impalaskate.com.au/products/impala-skate-bag-pink?pr_prod_strat=copurchase&pr_rec_id=518e35c69&pr_rec_pid=6940545155125&pr_ref_pid=6940545122357&pr_seq=uniform Figure 37 : https://www.theindustryshop.com/obey-w-dana-rib-ls-tee-dnv.html Figure 38 : https://makezine.com/projects/custom-roller-skates/ Figure 39 : https://www.facebook.com/sk8fanatics/photos/a.418478924894061/4813061492102427/?type=3 Figure 40 : 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52 : Google Maps Figure 53 : Google Maps Figure 54 : Google Maps Figure 55 : Google Maps Figure 56 : Canva Figure 57 : Canva Figure 58 : Canva Figure 59 : Canva Figure 60 : Canva Figure 61 : Canva Figure 62 : https://www.meltwater.com/en/blog/social-media-statistics-malaysia Figure 63 : https://www.meltwater.com/en/blog/social-media-statistics-malaysia Table 1 : https://data.worldbank.org/indicator/SP.POP.TOTL?end=2021&locations=MY-ID-SG-PH&start=2019 Table 2 : https://www.dosm.gov.my/portal-main/release-content/current-population-estimates-malaysia-2022 | zh_TW |
