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題名 EasyFilm: 一個簡單易用的影片剪輯軟體
EasyFilm: an app for video editing with simplicity and ease作者 何杰米
Hernández, Jaime Abraham Velasquez貢獻者 周致遠
Chou, Chih-Yuan
何杰米
Jaime Abraham Velasquez Hernández關鍵詞 手機影片
直覺的
影片
剪輯
模板
互動性
應用程式
Mobile video
Intuitive
Video
Editing
Templates
Interactive
Applications日期 2023 上傳時間 2-Aug-2023 13:45:46 (UTC+8) 摘要 With the rise of mobile video recording, smartphones have become a convenient and high-quality tool for capturing videos. Video editing applications have further enhanced the quality and accessibility of editing, benefiting both personal and commercial projects. Small businesses, seeking cost-effective solutions, can leverage these apps to effectively convey the value of their products or services. EasyFilm prioritizes video editing and assists small enterprises in creating short and simple videos for commercial purposes. Our user-friendly app empowers businesses to showcase their offerings and reach a wider audience, aligning with the belief that videos directly impact sales. 參考文獻 References Browne, R. (2023, April 4). Italy became the first Western country to ban ChatGPT. Here`s what other countries are doing. CNBC. Retrieved April 10, 2023, from https://www.cnbc.com/2023/04/04/italy-has-banned-chatgpt-heres-what-other-countries-are-doing.html Caminade, J., & Wartburg, M. v. (2022, May 25). Spotlight on Small Business Developers and App Creators on the App Store - The success and growth of global app entrepreneurship. Apple. Retrieved March 27, 2023, from https://www.apple.com/newsroom/pdfs/app-store-small-business-report-25-may-2022.pdf DATA AI. (2022, December 24). State of mobile 2023. State of Mobile 2023 - data.ai. Retrieved March 24, 2023, from https://www.data.ai/en/go/state-of-mobile-2023/ Deloitte. (2020). A Quick Reference Guide for CCPA Compliance. Deloitte. Retrieved April 11, 2023, from https://www2.deloitte.com/us/en/pages/advisory/articles/ccpa-compliance-readiness.html Faculty of Economic Sciences Francisco Marroquín University, Kirzner Entrepreneurship Center. (2022). National Report 2021/2022. GEM Guatemala. Retrieved April 13, 2023, from https://gem.ufm.edu/wp-content/uploads/2022/06/GEM-Guatemala-2021-2022.pdf Folkman, J. (2017, March 2). Home. YouTube. Retrieved March 23, 2023, from https://www.forbes.com/sites/joefolkman/2017/03/02/the-6-key-secrets-to-increasing-empowerment-in-your-team/?sh=3131972377a6 Gallimore, D. (2023, January 26). 10 video editing trends in 2023. Outsource Accelerator. Retrieved April 4, 2023, from https://www.outsourceaccelerator.com/articles/video-editing-trends/ GIA Consultores SpA. (2021, August). Panorama Digital de las MiPymes de América Latina 2021. SELA. Retrieved April 7, 2023, from http://www.sela.org/media/3223266/panorama-digital-de-las-mipymes-america-latina-2021.pdf Global Entrepreneurship Monitor. (n.d.). GEM Global Entrepreneurship Monitor. GEM Global Entrepreneurship Monitor. Retrieved April 16, 2023, from https://www.gemconsortium.org/wiki/1154 Global Entrepreneurship Monitor. (2023, February 15). GEM Global Entrepreneurship Monitor. GEM Global Entrepreneurship Monitor. Retrieved April 7, 2023, from https://gemconsortium.org/report/20222023-global-entrepreneurship-monitor-global-report-adapting-to-a-new-normal-2 Grand View Research. (2022). Social Networking App Market Size & Share Report, 2030. Grand View Research. Retrieved March 30, 2023, from https://www.grandviewresearch.com/industry-analysis/social-networking-app-market-report Hayes, A. (2023, February 6). What Video Marketers Should Know in 2023, According to Wyzowl Research. HubSpot Blog. Retrieved March 22, 2023, from https://blog.hubspot.com/marketing/state-of-video-marketing-new-data Holpuch, A. (2023, April 4). Why Countries Are Trying to Ban TikTok. The New York Times. Retrieved April 10, 2023, from https://www.nytimes.com/article/tiktok-ban.html Kareema. (2017). Small businesses relying on mobile/web apps. BusinessComparison. Retrieved March 30, 2023, from https://www.businesscomparison.com/blog/articles-features/small-businesses-mobile-web-apps Krasko, A. (2022, July 20). 10 Tried & Tested Social Media Video Editors to Make Viral Content. Banuba. Retrieved April 10, 2023, from https://www.banuba.com/blog/top-social-media-video-editors Lovén, C. N., Jungblut, S., & Lewis, L. (2019, December 30). Our Digital Carbon Footprint: What`s the Environmental Impact of the Online World? RESET.ORG. Retrieved April 11, 2023, from https://en.reset.org/our-digital-carbon-footprint-environmental-impact-living-life-online-12272019/ Million Insights. (2022, February). Global Photo & Video App Market Analysis Report, 2021-2028. Million Insights. Retrieved March 24, 2023, from https://www.millioninsights.com/snapshots/photo-video-app-market-report Nelson, R. (2020, April). 5-Year Market Forecast: App Spending Will Double to $171 Billion by 2024 Despite COVID-19. Sensor Tower. Retrieved March 30, 2023, from https://sensortower.com/blog/sensor-tower-app-market-forecast-2024 Oxford College of Marketing. (2021, October 29). What is a PESTEL analysis? Oxford College of Marketing Blog. Retrieved April 12, 2023, from https://blog.oxfordcollegeofmarketing.com/2016/06/30/pestel-analysis/ Porter, M. E., & Ketels, C. H. (2008, January). The Five Competitive Forces That Shape Strategy - Article - Faculty & Research. Harvard Business School. Retrieved April 12, 2023, from https://www.hbs.edu/faculty/Pages/item.aspx?num=34522 Privacy Policies. (2022, July 1). CalOPPA: California Online Privacy Protection Act - Privacy Policies. PrivacyPolicies.com. Retrieved April 11, 2023, from https://www.privacypolicies.com/blog/caloppa/ Restrepo, M. L. (2022, December 22). Why the proposed TikTok ban is more about politics than privacy, according to experts. NPR. Retrieved April 11, 2023, from https://www.npr.org/2022/12/22/1144745813/why-the-proposed-tiktok-ban-is-more-about-politics-than-privacy-according-to-exp Rodriguez, K., & Alimonti, V. (2020, September 21). A Look-Back and Ahead on Data Protection in Latin America and Spain. Electronic Frontier Foundation. Retrieved March 27, 2023, from https://www.eff.org/deeplinks/2020/09/look-back-and-ahead-data-protection-latin-america-and-spain Shepherd, J. (2023, February 23). 30 Vital Video Marketing Statistics You Need to Know in 2023. The Social Shepherd. Retrieved March 26, 2023, from https://thesocialshepherd.com/blog/video-marketing-statistics Silver, L., Smith, A., Johnson, C., Jiang, J., Anderson, M., & Rainie, L. (2019, March 7). 1. Use of smartphones and social media is common across most emerging economies. Pew Research Center. Retrieved April 10, 2023, from https://www.pewresearch.org/internet/2019/03/07/use-of-smartphones-and-social-media-is-common-across-most-emerging-economies/ Statista. (2023, February 17). Population involved in start-ups in the Americas 2022. Statista. Retrieved April 7, 2023, from https://www.statista.com/statistics/315492/percentage-of-population-involved-in-business-start-ups-in-latin-america-and-caribbean/ 360 Research Reports. (2023, January 18). GLOBAL PHONE VIDEO EDITING APP INDUSTRY RESEARCH REPORT 2023, COMPETITIVE LANDSCAPE, MARKET SIZE, REGIONAL STATUS AND PROSPECT. 360 Research Reports. Retrieved March 24, 2023, from https://www.360researchreports.com/global-phone-video-editing-app-industry-research-report-2023-competitive-landscape-market-22362982 Transparency Market Research. (n.d.). Audio and Video Editing Software Market to Reach US$ 3Bn by 2030. Transparency Market Research. Retrieved March 30, 2023, from https://www.transparencymarketresearch.com/audio-video-editing-software-market.html Vedova, H. (n.d.). Children`s Online Privacy Protection Rule ("COPPA"). Federal Trade Commission. Retrieved April 11, 2023, from https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa Wolford, B. (2020). What is GDPR, the EU`s new data protection law? - GDPR.eu. GDPR compliance. Retrieved March 27, 2023, from https://gdpr.eu/what-is-gdpr/ Zinck Stagno, M. (2012, June 21). The App Economy How start-ups create business value with mobile applications. Academia.edu. Retrieved March 27, 2023, from https://www.academia.edu/26967213/The_App_Economy_How_start_ups_create_business_value_with_mobile_applications Bragg, Steven. “Freemium pricing definition — AccountingTools.” AccountingTools, 31 December 2022, https://www.accountingtools.com/articles/freemium-pricing. Accessed 12 May 2023. Hubspot. “What Is Inbound Marketing?” HubSpot, https://www.hubspot.com/inbound-marketing. Accessed 15 May 2023. Platzi. “How to create your first app on Android and iOS.” YouTube, 2 November 2018, https://www.youtube.com/watch?v=6MfO1uU8Avk. Accessed 18 May 2023. 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
110933064資料來源 http://thesis.lib.nccu.edu.tw/record/#G0110933064 資料類型 thesis dc.contributor.advisor 周致遠 zh_TW dc.contributor.advisor Chou, Chih-Yuan en_US dc.contributor.author (Authors) 何杰米 zh_TW dc.contributor.author (Authors) Jaime Abraham Velasquez Hernández en_US dc.creator (作者) 何杰米 zh_TW dc.creator (作者) Hernández, Jaime Abraham Velasquez en_US dc.date (日期) 2023 en_US dc.date.accessioned 2-Aug-2023 13:45:46 (UTC+8) - dc.date.available 2-Aug-2023 13:45:46 (UTC+8) - dc.date.issued (上傳時間) 2-Aug-2023 13:45:46 (UTC+8) - dc.identifier (Other Identifiers) G0110933064 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/146496 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 110933064 zh_TW dc.description.abstract (摘要) With the rise of mobile video recording, smartphones have become a convenient and high-quality tool for capturing videos. Video editing applications have further enhanced the quality and accessibility of editing, benefiting both personal and commercial projects. Small businesses, seeking cost-effective solutions, can leverage these apps to effectively convey the value of their products or services. EasyFilm prioritizes video editing and assists small enterprises in creating short and simple videos for commercial purposes. Our user-friendly app empowers businesses to showcase their offerings and reach a wider audience, aligning with the belief that videos directly impact sales. en_US dc.description.tableofcontents TABLE OF CONTENTS 1. The Company Introduction 1 1.1. Executive Summary 1 1.1.1. Business Concept 1 1.1.2. Customer Focus 1 1.1.3. Competitive Advantage and Value Proposition 1 1.1.4. Required Investment 1 1.1.5. Financial Highlights 2 1.2. Company Description 2 1.3. Mission 3 1.4. Vision 3 1.5. Objectives 3 1.6. Philosophy 3 2. Product and Services 5 2.1. Technical Specifications 5 2.2. Name and Logo 9 3. Industry Analysis 10 3.1. PESTEL 10 3.1.1. Political 10 3.1.2. Economic: 11 3.1.3. Social 13 3.1.4. Technological 20 3.1.5. Environmental 22 3.1.6. Legal 22 3.2. Porter`s 5 Forces 24 4. Customer Analysis and Competitors 27 4.1. Target Market 27 4.2. Characteristics of the Entrepreneur in Guatemala: 32 4.3. Customer Needs, and Preferences 35 4.4. Competitors 39 5. Business Model Analysis 43 5.1. Customer Segment 45 5.2. Customer Relation 45 5.3. Channels 45 5.4. Value Proposition 46 5.5. Key Activities 46 5.6. Key Resources 47 5.7. Key Partners 47 5.8. Cost Streams 48 5.9. Revenue Streams 49 6. Marketing Plan 50 6.1. Service Strategy 50 6.2. Price Strategy 52 6.3. Place/Distribution Strategy 52 6.4. Promotion 54 6.4.1. Attract 54 6.4.2. Engage 55 6.4.3. Delight 56 7. Operation Plan 57 7.1. UI/UX Design 57 7.1.1. User Flow Diagram 57 7.2. App Development 61 7.3. Mobile App Testing 63 7.4. Deployment 63 7.5. Support and Performance Monitoring 63 7.6. Project Development and Timeline 64 8. Management Plan 67 8.1. Hiring Plan 69 9. Funding Request 70 9.1. Investment Requirements 70 9.2. Offer 72 10. Financial Plan 73 10.1. Financial Assumptions 73 10.2. Financial Forecast 76 10.2.1. Financial Risks 82 10.3. Exit Strategy 83 11. Conclusion 84 References 85 Appendix A. Survey 89 zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0110933064 en_US dc.subject (關鍵詞) 手機影片 zh_TW dc.subject (關鍵詞) 直覺的 zh_TW dc.subject (關鍵詞) 影片 zh_TW dc.subject (關鍵詞) 剪輯 zh_TW dc.subject (關鍵詞) 模板 zh_TW dc.subject (關鍵詞) 互動性 zh_TW dc.subject (關鍵詞) 應用程式 zh_TW dc.subject (關鍵詞) Mobile video en_US dc.subject (關鍵詞) Intuitive en_US dc.subject (關鍵詞) Video en_US dc.subject (關鍵詞) Editing en_US dc.subject (關鍵詞) Templates en_US dc.subject (關鍵詞) Interactive en_US dc.subject (關鍵詞) Applications en_US dc.title (題名) EasyFilm: 一個簡單易用的影片剪輯軟體 zh_TW dc.title (題名) EasyFilm: an app for video editing with simplicity and ease en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) References Browne, R. (2023, April 4). Italy became the first Western country to ban ChatGPT. Here`s what other countries are doing. CNBC. Retrieved April 10, 2023, from https://www.cnbc.com/2023/04/04/italy-has-banned-chatgpt-heres-what-other-countries-are-doing.html Caminade, J., & Wartburg, M. v. (2022, May 25). Spotlight on Small Business Developers and App Creators on the App Store - The success and growth of global app entrepreneurship. Apple. Retrieved March 27, 2023, from https://www.apple.com/newsroom/pdfs/app-store-small-business-report-25-may-2022.pdf DATA AI. (2022, December 24). State of mobile 2023. State of Mobile 2023 - data.ai. Retrieved March 24, 2023, from https://www.data.ai/en/go/state-of-mobile-2023/ Deloitte. (2020). A Quick Reference Guide for CCPA Compliance. Deloitte. Retrieved April 11, 2023, from https://www2.deloitte.com/us/en/pages/advisory/articles/ccpa-compliance-readiness.html Faculty of Economic Sciences Francisco Marroquín University, Kirzner Entrepreneurship Center. (2022). National Report 2021/2022. GEM Guatemala. Retrieved April 13, 2023, from https://gem.ufm.edu/wp-content/uploads/2022/06/GEM-Guatemala-2021-2022.pdf Folkman, J. (2017, March 2). Home. YouTube. Retrieved March 23, 2023, from https://www.forbes.com/sites/joefolkman/2017/03/02/the-6-key-secrets-to-increasing-empowerment-in-your-team/?sh=3131972377a6 Gallimore, D. (2023, January 26). 10 video editing trends in 2023. Outsource Accelerator. Retrieved April 4, 2023, from https://www.outsourceaccelerator.com/articles/video-editing-trends/ GIA Consultores SpA. (2021, August). Panorama Digital de las MiPymes de América Latina 2021. SELA. Retrieved April 7, 2023, from http://www.sela.org/media/3223266/panorama-digital-de-las-mipymes-america-latina-2021.pdf Global Entrepreneurship Monitor. (n.d.). GEM Global Entrepreneurship Monitor. GEM Global Entrepreneurship Monitor. Retrieved April 16, 2023, from https://www.gemconsortium.org/wiki/1154 Global Entrepreneurship Monitor. (2023, February 15). GEM Global Entrepreneurship Monitor. GEM Global Entrepreneurship Monitor. Retrieved April 7, 2023, from https://gemconsortium.org/report/20222023-global-entrepreneurship-monitor-global-report-adapting-to-a-new-normal-2 Grand View Research. (2022). Social Networking App Market Size & Share Report, 2030. Grand View Research. Retrieved March 30, 2023, from https://www.grandviewresearch.com/industry-analysis/social-networking-app-market-report Hayes, A. (2023, February 6). What Video Marketers Should Know in 2023, According to Wyzowl Research. HubSpot Blog. Retrieved March 22, 2023, from https://blog.hubspot.com/marketing/state-of-video-marketing-new-data Holpuch, A. (2023, April 4). Why Countries Are Trying to Ban TikTok. The New York Times. Retrieved April 10, 2023, from https://www.nytimes.com/article/tiktok-ban.html Kareema. (2017). Small businesses relying on mobile/web apps. BusinessComparison. Retrieved March 30, 2023, from https://www.businesscomparison.com/blog/articles-features/small-businesses-mobile-web-apps Krasko, A. (2022, July 20). 10 Tried & Tested Social Media Video Editors to Make Viral Content. Banuba. Retrieved April 10, 2023, from https://www.banuba.com/blog/top-social-media-video-editors Lovén, C. N., Jungblut, S., & Lewis, L. (2019, December 30). Our Digital Carbon Footprint: What`s the Environmental Impact of the Online World? RESET.ORG. Retrieved April 11, 2023, from https://en.reset.org/our-digital-carbon-footprint-environmental-impact-living-life-online-12272019/ Million Insights. (2022, February). Global Photo & Video App Market Analysis Report, 2021-2028. Million Insights. Retrieved March 24, 2023, from https://www.millioninsights.com/snapshots/photo-video-app-market-report Nelson, R. (2020, April). 5-Year Market Forecast: App Spending Will Double to $171 Billion by 2024 Despite COVID-19. Sensor Tower. Retrieved March 30, 2023, from https://sensortower.com/blog/sensor-tower-app-market-forecast-2024 Oxford College of Marketing. (2021, October 29). What is a PESTEL analysis? Oxford College of Marketing Blog. Retrieved April 12, 2023, from https://blog.oxfordcollegeofmarketing.com/2016/06/30/pestel-analysis/ Porter, M. E., & Ketels, C. H. (2008, January). The Five Competitive Forces That Shape Strategy - Article - Faculty & Research. Harvard Business School. Retrieved April 12, 2023, from https://www.hbs.edu/faculty/Pages/item.aspx?num=34522 Privacy Policies. (2022, July 1). CalOPPA: California Online Privacy Protection Act - Privacy Policies. PrivacyPolicies.com. Retrieved April 11, 2023, from https://www.privacypolicies.com/blog/caloppa/ Restrepo, M. L. (2022, December 22). Why the proposed TikTok ban is more about politics than privacy, according to experts. NPR. Retrieved April 11, 2023, from https://www.npr.org/2022/12/22/1144745813/why-the-proposed-tiktok-ban-is-more-about-politics-than-privacy-according-to-exp Rodriguez, K., & Alimonti, V. (2020, September 21). A Look-Back and Ahead on Data Protection in Latin America and Spain. Electronic Frontier Foundation. Retrieved March 27, 2023, from https://www.eff.org/deeplinks/2020/09/look-back-and-ahead-data-protection-latin-america-and-spain Shepherd, J. (2023, February 23). 30 Vital Video Marketing Statistics You Need to Know in 2023. The Social Shepherd. Retrieved March 26, 2023, from https://thesocialshepherd.com/blog/video-marketing-statistics Silver, L., Smith, A., Johnson, C., Jiang, J., Anderson, M., & Rainie, L. (2019, March 7). 1. Use of smartphones and social media is common across most emerging economies. Pew Research Center. Retrieved April 10, 2023, from https://www.pewresearch.org/internet/2019/03/07/use-of-smartphones-and-social-media-is-common-across-most-emerging-economies/ Statista. (2023, February 17). Population involved in start-ups in the Americas 2022. Statista. Retrieved April 7, 2023, from https://www.statista.com/statistics/315492/percentage-of-population-involved-in-business-start-ups-in-latin-america-and-caribbean/ 360 Research Reports. (2023, January 18). GLOBAL PHONE VIDEO EDITING APP INDUSTRY RESEARCH REPORT 2023, COMPETITIVE LANDSCAPE, MARKET SIZE, REGIONAL STATUS AND PROSPECT. 360 Research Reports. Retrieved March 24, 2023, from https://www.360researchreports.com/global-phone-video-editing-app-industry-research-report-2023-competitive-landscape-market-22362982 Transparency Market Research. (n.d.). Audio and Video Editing Software Market to Reach US$ 3Bn by 2030. Transparency Market Research. Retrieved March 30, 2023, from https://www.transparencymarketresearch.com/audio-video-editing-software-market.html Vedova, H. (n.d.). Children`s Online Privacy Protection Rule ("COPPA"). Federal Trade Commission. Retrieved April 11, 2023, from https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa Wolford, B. (2020). What is GDPR, the EU`s new data protection law? - GDPR.eu. GDPR compliance. Retrieved March 27, 2023, from https://gdpr.eu/what-is-gdpr/ Zinck Stagno, M. (2012, June 21). The App Economy How start-ups create business value with mobile applications. Academia.edu. Retrieved March 27, 2023, from https://www.academia.edu/26967213/The_App_Economy_How_start_ups_create_business_value_with_mobile_applications Bragg, Steven. “Freemium pricing definition — AccountingTools.” AccountingTools, 31 December 2022, https://www.accountingtools.com/articles/freemium-pricing. Accessed 12 May 2023. Hubspot. “What Is Inbound Marketing?” HubSpot, https://www.hubspot.com/inbound-marketing. Accessed 15 May 2023. Platzi. “How to create your first app on Android and iOS.” YouTube, 2 November 2018, https://www.youtube.com/watch?v=6MfO1uU8Avk. Accessed 18 May 2023. zh_TW
