| dc.contributor | 企管系 | - |
| dc.creator (作者) | 陳冠儒; 巫柏翰 | - |
| dc.creator (作者) | Chen, Kuan-Ju; Wu, Po-Han | - |
| dc.date (日期) | 2023-07 | - |
| dc.date.accessioned | 8-Sep-2023 16:20:28 (UTC+8) | - |
| dc.date.available | 8-Sep-2023 16:20:28 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Sep-2023 16:20:28 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/147480 | - |
| dc.format.extent | 135 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Global Marketing Conference, Global Alliance of Marketing & Management Associations | - |
| dc.title (題名) | Telling a Good Story from a Bad Company: Examining the Effects of Narrative Richness and Moral Imagination on Consumer Emotions, Attitude, and Behavioral Intention | - |
| dc.type (資料類型) | conference | - |
