| dc.coverage.temporal | 計畫年度：91 起迄日期：20020801～20030731 | en_US |
| dc.creator (作者) | 王國樑 | zh_TW |
| dc.date (日期) | 2002 | en_US |
| dc.date.accessioned | 18-Apr-2007 18:27:18 (UTC+8) | en_US |
| dc.date.accessioned | 9-Sep-2008 09:00:55 (UTC+8) | - |
| dc.date.available | 18-Apr-2007 18:27:18 (UTC+8) | en_US |
| dc.date.available | 9-Sep-2008 09:00:55 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Apr-2007 18:27:18 (UTC+8) | en_US |
| dc.identifier (Other Identifiers) | 912416H004037.pdf | en_US |
| dc.identifier.uri (URI) | http://tair.lib.ntu.edu.tw:8000/123456789/5068 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/5068 | - |
| dc.description (描述) | 核定金額：517400元 | en_US |
| dc.description.abstract (摘要) | 根據有線電視戶與業者行為特性，本文首先建立一有線電視收視行為理論模型；其次，透過數學推導，獲得收視戶對分級付費制度接受意願之二項式 logit 模型；然後，利用西元 2000 年對台灣有線電視收視戶的電話抽樣資料，就上述二項式 logit 模型進行估計，實證結果顯示，就收視戶對分級付費制度的接收意願而言，收視戶的年齡、教育程度與現行月收視費具有正向影響；而擁有專職工作、每日收視時間與偏好頻道數則具有負向影響。因此，為提高分級付費制度的可行性，本文進一步建議：新聞局應加強有關分級付費制度的宣導、有線電視頻道的分級愈細愈好、收視費上限管制至少在短期內仍應維持。 | - |
| dc.description.abstract (摘要) | Based on cable TV viewers` and firms` behavior characteristics, this paper first builds a theoretical model of the cable TV viewers` behavior. Then, a logit model of viewers` willingness to accept the tiering system is derived. By utilizing the survey data of Taiwan`s cable TV viewers in 2000, the logit model is estimated. The empirical results show that age, education and monthly fee have positive, and having a regular job, daily watching hours as well as the number of favorite channels have negative impacts on viewers` willingness to accept the tiering system. To make the tiering system more feasible, it is suggested that the tiering system should be promoted more intensively; the number of tiers available to viewers should be as many as possible; and the price cap should be maintained at least in the short run. | - |
| dc.format | applicaiton/pdf | en_US |
| dc.format.extent | bytes | en_US |
| dc.format.extent | 211356 bytes | en_US |
| dc.format.extent | 211356 bytes | - |
| dc.format.extent | 15599 bytes | - |
| dc.format.mimetype | application/pdf | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | text/plain | - |
| dc.language | zh-TW | en_US |
| dc.language.iso | zh-TW | en_US |
| dc.publisher (Publisher) | 臺北市：國立政治大學經濟學系 | en_US |
| dc.rights (Rights) | 行政院國家科學委員會 | en_US |
| dc.subject (關鍵詞) | 分級付費制度;接受意願;二項式logit 模型 | - |
| dc.subject (關鍵詞) | The Tiering System;Willingness to Accept;Binary Logit Model | - |
| dc.title (題名) | 有線電視消費者對分級付費制度接受意願之探討 | zh_TW |
| dc.title.alternative (其他題名) | A Study of Cable TV Viewers` Preferences for the Tiering System | - |
| dc.type (資料類型) | report | en |
