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題名 Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan
作者 別蓮蒂
Shen,Yung-Cheng ; Bei, Lien-Ti ; Wu, Chih-Yun
日期 2006
上傳時間 14-Jan-2009 17:11:58 (UTC+8)
關聯 Creating Images and the Psychology of Marketing Communication,Chapter 21, 331-349.
ISBN:0805852166
資料類型 book/chapter
DOI http://dx.doi.org/10.4324/9781410617392
dc.creator (作者) 別蓮蒂zh_TW
dc.creator (作者) Shen,Yung-Cheng ; Bei, Lien-Ti ; Wu, Chih-Yun-
dc.date (日期) 2006en_US
dc.date.accessioned 14-Jan-2009 17:11:58 (UTC+8)-
dc.date.available 14-Jan-2009 17:11:58 (UTC+8)-
dc.date.issued (上傳時間) 14-Jan-2009 17:11:58 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/25201-
dc.format application/en_US
dc.language enen_US
dc.language en-USen_US
dc.language.iso en_US-
dc.relation (關聯) Creating Images and the Psychology of Marketing Communication,Chapter 21, 331-349.en_US
dc.relation (關聯) ISBN:0805852166-
dc.title (題名) Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwanen_US
dc.type (資料類型) book/chapteren
dc.identifier.doi (DOI) 10.4324/9781410617392en_US
dc.doi.uri (DOI) http://dx.doi.org/10.4324/9781410617392en_US