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題名 Ontology-based personalized couple clustering for heterogeneous product recommendation in mobile marketing
作者 苑守慈;Chiahsin Cheng
Yuan, Soe-Tysr
關鍵詞 Mobile marketing; Ontology; Analogy; Heterogeneous product recommendation; Coupled clustering
日期 2004-05
上傳時間 17-Jan-2009 15:58:45 (UTC+8)
摘要 Plethora of cellular phones has been increasingly driving the spread of e-commerce mechanisms running on mobile devices. For instance, mobile marketing fulfills the wireless delivery (to the devices of mobile users) of the recommended product information and even one-to-one recommendations. One-to-one recommendation not only reduces the time that customers have to expend to for attaining appropriate products, but also is a method to engender customer values and develop the long-term customer relationships. This paper presents a one-to-one recommendation mechanism that iteratively takes as inputs the audio customer messages (together with product information) and produces personalized product analogy structures (that subsequently drive the generation of personalized heterogeneous product recommendations) based on the coupled clustering algorithm. The personalized product analogy structures also evolve as the messages (of the correspondent customer) grow. We have implemented the mechanism with J2EE Web Service that has produced fairly promising evaluation results.
關聯 Expert Systems with Applications, 26(4), 461-476
資料類型 article
DOI http://dx.doi.org/10.1016/j.eswa.2003.10.006
dc.creator (作者) 苑守慈;Chiahsin Chengzh_TW
dc.creator (作者) Yuan, Soe-Tysr-
dc.date (日期) 2004-05en_US
dc.date.accessioned 17-Jan-2009 15:58:45 (UTC+8)-
dc.date.available 17-Jan-2009 15:58:45 (UTC+8)-
dc.date.issued (上傳時間) 17-Jan-2009 15:58:45 (UTC+8)-
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/26975-
dc.description.abstract (摘要) Plethora of cellular phones has been increasingly driving the spread of e-commerce mechanisms running on mobile devices. For instance, mobile marketing fulfills the wireless delivery (to the devices of mobile users) of the recommended product information and even one-to-one recommendations. One-to-one recommendation not only reduces the time that customers have to expend to for attaining appropriate products, but also is a method to engender customer values and develop the long-term customer relationships. This paper presents a one-to-one recommendation mechanism that iteratively takes as inputs the audio customer messages (together with product information) and produces personalized product analogy structures (that subsequently drive the generation of personalized heterogeneous product recommendations) based on the coupled clustering algorithm. The personalized product analogy structures also evolve as the messages (of the correspondent customer) grow. We have implemented the mechanism with J2EE Web Service that has produced fairly promising evaluation results.-
dc.format application/en_US
dc.language enen_US
dc.language en-USen_US
dc.language.iso en_US-
dc.relation (關聯) Expert Systems with Applications, 26(4), 461-476en_US
dc.subject (關鍵詞) Mobile marketing; Ontology; Analogy; Heterogeneous product recommendation; Coupled clustering-
dc.title (題名) Ontology-based personalized couple clustering for heterogeneous product recommendation in mobile marketingen_US
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1016/j.eswa.2003.10.006en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1016/j.eswa.2003.10.006en_US