| dc.contributor.advisor | 郭更生 | zh_TW |
| dc.contributor.author (Authors) | 詹傑麟 | zh_TW |
| dc.contributor.author (Authors) | Chan, Chieh-Lin | en_US |
| dc.creator (作者) | 詹傑麟 | zh_TW |
| dc.creator (作者) | Chan, Chieh-Lin | en_US |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 11-Sep-2009 16:49:28 (UTC+8) | - |
| dc.date.available | 11-Sep-2009 16:49:28 (UTC+8) | - |
| dc.date.issued (上傳時間) | 11-Sep-2009 16:49:28 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094355062 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/29899 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 94355062 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 從歷史觀點來分析，當一項專屬科技可促成企業以嶄新且更有效率的方式營運，並創造其競爭優勢且獲得巨大利益，便會造成競爭者競相模仿，進而導致市場廣泛的變化，但也使得此項科技變成共有和標準化的商品化資源，成為一種架構科技，而企業便無法從架構科技上建立策略優勢。如同鐵路、電報、電力與高速公路等過去的架構科技相同，資訊科技也漸漸地成為共有和標準化的商品化資源，成為新的架構科技。但從不同的角度來看，已商品化的資訊科技只是企業建立資訊科技資源的一部份，企業仍可藉由有效率地運用、人力資源的搭配或與後端流程的整合，來創造企業的競爭優勢。而本研究是從專屬科技與架構科技的觀點出發，藉由對Google案例的分析，來歸納了解專屬科技與架構科技是如何搭配與互動，進而創造價值並獲取價值。 自網際網路解除商業使用限制以來，運用網際網路以嶄新且更有效率的方式營運的企業便不斷地增加，網際網路也儼然成為一新的架構科技。而成立於1998年Google以專屬的搜尋引擎技術，建構在網際網路的架構科技上，因其卓越的搜尋技術成為了網際網路上最受歡迎的搜尋引擎。Google的搜尋引擎為網際網路使用者創造了價值，卻無法因此而獲取價值，但藉由搜尋與線上廣告的結合使得Google持續創造大量的營收與獲利，而成為廿一世紀初最成功的企業之一。 藉由個案的分析與歸納，本研究獲得下列命題： 1. 架構科技為專屬科技提供價值創造的環境，也為專屬科技帶來潛在的資源與市場。當架構科技的使用者愈多時，專屬科技所能獲得的潛在資源與市場規模也愈大。而當專屬科技能提供給架構科技使用者愈多價值時，也能為架構科技帶來愈多使用者。 2. 架構科技與專屬科技可增加彼此在使用者心中的價值，其為互補性關係。當專屬與架構科技間的互補程度愈高時，表示其所創造的價值愈高。 3. 專屬科技可能必須結合其他建構於架構科技上的互補專屬科技，才能從所創造的價值中獲取價值。當專屬科技的不可取代性愈高時，其所獲取的價值愈高。 4. 使用專屬科技建構系統時，需要搭配利用其他互補科技，當利用的架構科技愈多時，其系統成本愈低，彈性愈高。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與架構 1 第三節 研究方法 4 第二章 文獻探討 5 第一節 專屬科技與架構科技 5 第二節 科技互動的價值 8 第三節 網際網路 10 第三章 個案研究－Google公司 14 第一節 Google公司簡介 14 第二節 搜尋引擎的歷史 17 第三節 Google公司提供的產品服務 19 第四節 Google的專屬技術 24 第五節 Google公司的財務表現 26 第六節 Google面對的競爭環境 30 第四章 個案分析與命題發展 33 第一節 專屬科技與架構科技的互動關係 33 第二節 影響價值的因素 36 第三節 命題發展 40 第五章 結論與建議 42 第一節 結論 42 第二節 實務建議 43 第三節 研究限制 44 第四節 後續研究建議 44 參考文獻 45 國內文獻 45 國外文獻 46 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094355062 | en_US |
| dc.subject (關鍵詞) | 專屬科技 | zh_TW |
| dc.subject (關鍵詞) | 架構科技 | zh_TW |
| dc.subject (關鍵詞) | 互動關係 | zh_TW |
| dc.subject (關鍵詞) | 網際網路 | zh_TW |
| dc.subject (關鍵詞) | Google | en_US |
| dc.title (題名) | 專屬科技與架構科技互動關係之研究－以Google與網際網路為例 | zh_TW |
| dc.title (題名) | Research on Interaction between Proprietary Technology and Infrastructural Technology－A Case Study of Google and Internet | en_US |
| dc.type (資料類型) | thesis | en |
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