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題名 電腦產業之破壞性創新研究-以低價電腦為例
作者 黃培彰
Huang, Pei Chang
貢獻者 郭更生
Kuo, Geng Sheng
黃培彰
Huang, Pei Chang
關鍵詞 破壞性創新
低價電腦
日期 2008
上傳時間 11-Sep-2009 16:51:22 (UTC+8)
摘要 科技所能提供的性能提升速度往往超過市場的真正需求,性能過度供給雖然給予破壞性技術侵入主流市場的機會,未能夠掌握需求的變遷亦是另一個原因。
     過去台灣在電腦產業上的優勢,乃是不斷地透過規模經濟與學習曲線的效果來降低成本並擴大獲利的空間。在創新技術上的突破卻多侷限在更新製程與改善產品品質的延續性質的創新上。這一波在全球經濟不景氣與傳統筆記型電腦銷售疲軟下,低價電腦帶來的創新啟示是能夠將不同的價值前提帶入市場中,與主流市場既有產品相輔相成,並善用市場邊緣客戶重視的特色,隨著時間所演變的,不只是產品性能的提升,更將是扭轉小眾市場逐漸成為大眾市場的優良管理策略。
     本研究之重點,在以克雷頓.克里斯汀生(Clayton M. Christensen)於其著作「創新的兩難」提出之破壞性創新(Disruptive Innovation)概念所進行的探討和剖析,輔以其他學者對理論的見解,並以低價電腦為例,試圖探索電腦產業利用其作為破壞性創新的成因與構成因素。
參考文獻 一、中文部分
1.克雷頓‧克里斯汀生著,創新的兩難,吳凱琳譯,商周出版,2007。
2.克雷頓‧克里斯汀生、邁可‧雷諾著,創新者的解答,李芳齡、李田樹譯,天下出版,2003。
3.理查‧佛斯特著,S曲線─創新技術的發展趨勢,鄒應瑗譯,中國生產力中心,1988。
4.理查•佛斯特、莎菈•凱普蘭,唐錦超譯,創造性破壞,遠流出版,2003。
5.羅吉斯著,唐錦譯,創新的擴散,遠流出版,2006。
6.伍忠賢著,華碩馬步心法,五南,2007。
7.金偉燦、莫伯尼著,藍海策略:開創無人競爭的市場,黃秀媛譯,天下出版,2005。
8.Robert K.Yin著,尚榮安譯(2001),個案研究,弘智文化。
二、英文部分
1.Abernathy, William J. and Clark, Kim B. (1985), ” Mapping the Winds of Creative Destruction,” Research Policy, 14, 3-22.
2.Adner, Ron (2002), “When Are Technologies Disruptive? A Demand-Based View of the Emergence of Competition,” Strategic Management Journal, 23, 667-688.
3.Barney, Jay B. (1997),” On Flipping Coins and Making Technology Choices: Luck as an Explanation of Technological Foresight and Oversight,” In: Technological Innovation: Oversights and Foresights, R. Garud, P.R. Nayyar, and Z.B. Shapira (eds.), New York, Cambridge University Press, 13-19.
4.Chandy, Rajesh K.and Tellis,Gerard J.(1998), “Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize,” Journal of Marketing Research , 35, 474-87.
5.Charitou, Constantinos D. and Markides, Constantinos C. (2003), “Responses to Disruptive Strategic Innovation,” MIT Sloan Management Review , 44,55-63.
6.Chesbrough, Henry (2001), “Assembling the Elephant: A Review of Empirical Studies on the Impact of Technical Change upon Incumbent Firms.In: Comparative Studies of Technological Evolution,” R.A. Burgelman, and H. Chesbrough (eds.), Oxford, UK, Elsevier, 1-36.
7.Chesbrough, Henry (2003b),” The Governance and Performance of Xerox’s Technology Spin-Off Companies,” Research Policy, 32, 403-21.
8.Christensen, Clayton M. (1997), “The Innovator’s Dilemma. When New Technologies Cause Great Firms to Fail,” Boston, MA, Harvard Business School Press.
9.Christensen, Clayton M. (2000), “The Innovator’s Dilemma. When New Technologies Cause Great Firms to Fail,” Boston, MA, Harvard Business School Press.
10.Christensen, Clayton M. and Bower, Joseph L. (1996),” Customer Power, Strategic Investment, and the Failure of Leading Firms,” Strategic Management Journal, 17, 197-218.
11.Christensen, Clayton M. and Raynor, Michael E. (2003), “The Innovator’s Solution. Creating and Sustaining Successful Growth,” Boston, MA, Harvard Business School Press.
12.Cohan, Peter S. (2000), “The Dilemma of the Innovator’s Dilemma: Clayton Christensen’s Management Theories Are Suddenly All the Rage, but Are They Ripe for Disruption?” Industry Standard, January 10, 2000.
13.Danneels, Erwin (2004), “Disruptive Technology Reconsidered: A Critique and Research Agenda,” Journal of Product Innovation Management, 21,246-258.
14.Day, George S. (1999),” Misconceptions about Market Orientation,” Journal of Market-Focused Management, 4, 5-16.
15.Doering, Don S. and Parayre, Roch (2000),” Identification and Assessment of Emerging Technologies,” In: Wharton on Managing Emerging Technologies, G.S. Day, P.J.H. Schoemaker, and R.E. Gunther (eds.), New York, Wiley, 75-98.
16.Gilbert, Clark(2003), “The Disruption Opportunity,” Sloan Management Review, 44, 27-32.
17.Govindarajan, Vijay and Kopalle K., Praveen (2006), “The Usefulness of Measuring Disruptiveness of Innovations,” Journal of Product Innovation Management, 23, 12-¬¬18.
18.Iansiti, Marco, McFarlan, Warren and Westerman, George (2003), “Leveraging the Incumbent’s Advantage,” MIT Sloan Management Review, 44, 58-64.
19.King, Andrew A. and Tucci, Christopher L. (2002),” Incumbent Entry into New Market Niches: The Role of Experience and Managerial Choice in the Creation of Dynamic Capabilities,” Management Science, 48, 171-86.
20.Klepper, Steven and Simons, Kenneth L. (2000),” Dominance by Birthright: Entry of Prior Radio Producers and Competitive Ramifications in the U.S,” Television Receiver Industry. Strategic Management Journal, 21, 997-1016.
21.Leonard, Dorothy and Rayport, Jeffrey F. (1997),” Spark Innovation through Empathic Design,” Harvard Business Review, 75, 102-13.
22.McDermott, Christopher M. and Colarelli-O_Connor, Gina(2002), “ Managing Radical Innovation: An Overview of Emergent Strategy Issues,” Journal of Product Innovation Management, 19, 424-438.
23.McKendrick, David G., Doner, Richard F. and Haggard, Stephan (2000), “ From Silicon Valley to Singapore. Location and Competitive Advantagein the Hard-Disk-Drive Industry,” Stanford, CA, Stanford University Press.
24.Methe´, David, Swaaminathan, Anand, Mitchell, Will and Toyama, Ryoko (1997),” The Underemphasized Role of Diversifying Entrants and Industry Incumbents as the Sources of Major Innovations,” In: Strategic Discovery: Competing in New Arenas.
25.Rogers, Everett M. (2003), “Diffusion of Innovations,” New York, Free Press.
26.Rowe, Gene and Wright, George (1999),” The Delphi Technique as a Forecasting Tool: Issues and Analysis,” International Journal of Forecasting, 15,353-75.
27.Useem, Jerry (1999), “Internet Defense Strategy: Cannibalize Yourself,” Fortune, September 6, 1999.
28.Yin, Robert K., “Research Design Issues in Using the Case Study Method to Study Management Information Systems,” in Cash and Lawrence(Eds.), The Information Research Challenge: Qualitative Research Methods, vol. 1, Harvard Business School: Boston, Massachusetts, 1989.
29.Yin, Robert K (1994), “Case study research,” Design and methods, 2nd Edition London, Sage Publications, Inc.
三、網站部分
1.工研院產業經濟與趨勢研究中心:http://www.iek.itri.org.tw/internet/home/home.aspx
2.Digitimes科技網:http://www.digitimes.com.tw
3.IT IS智網:http://www.itis.org.tw
4.iSuppli:http://www.isuppli.com
5.ZDNet Taiwan網站:http://www.zdnet.com.tw/
6.拓墣產業研究所:http://www.topology.com.tw
7.Gartner Research:http://www.gartner.com
8.華碩電腦網站:http://tw.asus.com
描述 碩士
國立政治大學
企業管理研究所
95355066
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0095355066
資料類型 thesis
dc.contributor.advisor 郭更生zh_TW
dc.contributor.advisor Kuo, Geng Shengen_US
dc.contributor.author (Authors) 黃培彰zh_TW
dc.contributor.author (Authors) Huang, Pei Changen_US
dc.creator (作者) 黃培彰zh_TW
dc.creator (作者) Huang, Pei Changen_US
dc.date (日期) 2008en_US
dc.date.accessioned 11-Sep-2009 16:51:22 (UTC+8)-
dc.date.available 11-Sep-2009 16:51:22 (UTC+8)-
dc.date.issued (上傳時間) 11-Sep-2009 16:51:22 (UTC+8)-
dc.identifier (Other Identifiers) G0095355066en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/29915-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理研究所zh_TW
dc.description (描述) 95355066zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 科技所能提供的性能提升速度往往超過市場的真正需求,性能過度供給雖然給予破壞性技術侵入主流市場的機會,未能夠掌握需求的變遷亦是另一個原因。
     過去台灣在電腦產業上的優勢,乃是不斷地透過規模經濟與學習曲線的效果來降低成本並擴大獲利的空間。在創新技術上的突破卻多侷限在更新製程與改善產品品質的延續性質的創新上。這一波在全球經濟不景氣與傳統筆記型電腦銷售疲軟下,低價電腦帶來的創新啟示是能夠將不同的價值前提帶入市場中,與主流市場既有產品相輔相成,並善用市場邊緣客戶重視的特色,隨著時間所演變的,不只是產品性能的提升,更將是扭轉小眾市場逐漸成為大眾市場的優良管理策略。
     本研究之重點,在以克雷頓.克里斯汀生(Clayton M. Christensen)於其著作「創新的兩難」提出之破壞性創新(Disruptive Innovation)概念所進行的探討和剖析,輔以其他學者對理論的見解,並以低價電腦為例,試圖探索電腦產業利用其作為破壞性創新的成因與構成因素。
zh_TW
dc.description.tableofcontents 第一章 緒論
      第一節 研究背景 1
      第二節 研究動機與目的 3
      第三節 章節架構 5
     第二章 文獻探討
      第一節 Christensen之破壞性創新理論 7
      第二節 其他學者的見解 16
     第三章 研究方法
      第一節 個案研究法 26
      第二節 研究設計 27
      第三節 資料蒐集 29
      第四節 研究限制 32
      第五節 研究步驟 33
     第四章 低價電腦產業分析
      第一節 數位聚合(Digital Convergence) 34
      第二節 筆記型電腦產業環境 35
      第三節 低價筆記型電腦切入市場的原因 38
      第四節 低價電腦發展概況 40
     第五章 低價電腦破壞性創新的構成
      第一節 價值網絡(Value Network) 48
      第二節 LED背光模組面板 50
      第三節 WiMAX行動上網技術 57
      第四節 SSD固態硬碟 61
      第五節 Linux作業系統 65
     第六章 個案分析與命題發展
      第一節 個案公司介紹 70
      第二節 個案命題發展 75
      第三節 研究發現與討論 84
     第七章 結論與建議
      第一節 結論 88
      第二節 後續研究建議 90
     參考文獻 92
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0095355066en_US
dc.subject (關鍵詞) 破壞性創新zh_TW
dc.subject (關鍵詞) 低價電腦zh_TW
dc.title (題名) 電腦產業之破壞性創新研究-以低價電腦為例zh_TW
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 一、中文部分zh_TW
dc.relation.reference (參考文獻) 1.克雷頓‧克里斯汀生著,創新的兩難,吳凱琳譯,商周出版,2007。zh_TW
dc.relation.reference (參考文獻) 2.克雷頓‧克里斯汀生、邁可‧雷諾著,創新者的解答,李芳齡、李田樹譯,天下出版,2003。zh_TW
dc.relation.reference (參考文獻) 3.理查‧佛斯特著,S曲線─創新技術的發展趨勢,鄒應瑗譯,中國生產力中心,1988。zh_TW
dc.relation.reference (參考文獻) 4.理查•佛斯特、莎菈•凱普蘭,唐錦超譯,創造性破壞,遠流出版,2003。zh_TW
dc.relation.reference (參考文獻) 5.羅吉斯著,唐錦譯,創新的擴散,遠流出版,2006。zh_TW
dc.relation.reference (參考文獻) 6.伍忠賢著,華碩馬步心法,五南,2007。zh_TW
dc.relation.reference (參考文獻) 7.金偉燦、莫伯尼著,藍海策略:開創無人競爭的市場,黃秀媛譯,天下出版,2005。zh_TW
dc.relation.reference (參考文獻) 8.Robert K.Yin著,尚榮安譯(2001),個案研究,弘智文化。zh_TW
dc.relation.reference (參考文獻) 二、英文部分zh_TW
dc.relation.reference (參考文獻) 1.Abernathy, William J. and Clark, Kim B. (1985), ” Mapping the Winds of Creative Destruction,” Research Policy, 14, 3-22.zh_TW
dc.relation.reference (參考文獻) 2.Adner, Ron (2002), “When Are Technologies Disruptive? A Demand-Based View of the Emergence of Competition,” Strategic Management Journal, 23, 667-688.zh_TW
dc.relation.reference (參考文獻) 3.Barney, Jay B. (1997),” On Flipping Coins and Making Technology Choices: Luck as an Explanation of Technological Foresight and Oversight,” In: Technological Innovation: Oversights and Foresights, R. Garud, P.R. Nayyar, and Z.B. Shapira (eds.), New York, Cambridge University Press, 13-19.zh_TW
dc.relation.reference (參考文獻) 4.Chandy, Rajesh K.and Tellis,Gerard J.(1998), “Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize,” Journal of Marketing Research , 35, 474-87.zh_TW
dc.relation.reference (參考文獻) 5.Charitou, Constantinos D. and Markides, Constantinos C. (2003), “Responses to Disruptive Strategic Innovation,” MIT Sloan Management Review , 44,55-63.zh_TW
dc.relation.reference (參考文獻) 6.Chesbrough, Henry (2001), “Assembling the Elephant: A Review of Empirical Studies on the Impact of Technical Change upon Incumbent Firms.In: Comparative Studies of Technological Evolution,” R.A. Burgelman, and H. Chesbrough (eds.), Oxford, UK, Elsevier, 1-36.zh_TW
dc.relation.reference (參考文獻) 7.Chesbrough, Henry (2003b),” The Governance and Performance of Xerox’s Technology Spin-Off Companies,” Research Policy, 32, 403-21.zh_TW
dc.relation.reference (參考文獻) 8.Christensen, Clayton M. (1997), “The Innovator’s Dilemma. When New Technologies Cause Great Firms to Fail,” Boston, MA, Harvard Business School Press.zh_TW
dc.relation.reference (參考文獻) 9.Christensen, Clayton M. (2000), “The Innovator’s Dilemma. When New Technologies Cause Great Firms to Fail,” Boston, MA, Harvard Business School Press.zh_TW
dc.relation.reference (參考文獻) 10.Christensen, Clayton M. and Bower, Joseph L. (1996),” Customer Power, Strategic Investment, and the Failure of Leading Firms,” Strategic Management Journal, 17, 197-218.zh_TW
dc.relation.reference (參考文獻) 11.Christensen, Clayton M. and Raynor, Michael E. (2003), “The Innovator’s Solution. Creating and Sustaining Successful Growth,” Boston, MA, Harvard Business School Press.zh_TW
dc.relation.reference (參考文獻) 12.Cohan, Peter S. (2000), “The Dilemma of the Innovator’s Dilemma: Clayton Christensen’s Management Theories Are Suddenly All the Rage, but Are They Ripe for Disruption?” Industry Standard, January 10, 2000.zh_TW
dc.relation.reference (參考文獻) 13.Danneels, Erwin (2004), “Disruptive Technology Reconsidered: A Critique and Research Agenda,” Journal of Product Innovation Management, 21,246-258.zh_TW
dc.relation.reference (參考文獻) 14.Day, George S. (1999),” Misconceptions about Market Orientation,” Journal of Market-Focused Management, 4, 5-16.zh_TW
dc.relation.reference (參考文獻) 15.Doering, Don S. and Parayre, Roch (2000),” Identification and Assessment of Emerging Technologies,” In: Wharton on Managing Emerging Technologies, G.S. Day, P.J.H. Schoemaker, and R.E. Gunther (eds.), New York, Wiley, 75-98.zh_TW
dc.relation.reference (參考文獻) 16.Gilbert, Clark(2003), “The Disruption Opportunity,” Sloan Management Review, 44, 27-32.zh_TW
dc.relation.reference (參考文獻) 17.Govindarajan, Vijay and Kopalle K., Praveen (2006), “The Usefulness of Measuring Disruptiveness of Innovations,” Journal of Product Innovation Management, 23, 12-¬¬18.zh_TW
dc.relation.reference (參考文獻) 18.Iansiti, Marco, McFarlan, Warren and Westerman, George (2003), “Leveraging the Incumbent’s Advantage,” MIT Sloan Management Review, 44, 58-64.zh_TW
dc.relation.reference (參考文獻) 19.King, Andrew A. and Tucci, Christopher L. (2002),” Incumbent Entry into New Market Niches: The Role of Experience and Managerial Choice in the Creation of Dynamic Capabilities,” Management Science, 48, 171-86.zh_TW
dc.relation.reference (參考文獻) 20.Klepper, Steven and Simons, Kenneth L. (2000),” Dominance by Birthright: Entry of Prior Radio Producers and Competitive Ramifications in the U.S,” Television Receiver Industry. Strategic Management Journal, 21, 997-1016.zh_TW
dc.relation.reference (參考文獻) 21.Leonard, Dorothy and Rayport, Jeffrey F. (1997),” Spark Innovation through Empathic Design,” Harvard Business Review, 75, 102-13.zh_TW
dc.relation.reference (參考文獻) 22.McDermott, Christopher M. and Colarelli-O_Connor, Gina(2002), “ Managing Radical Innovation: An Overview of Emergent Strategy Issues,” Journal of Product Innovation Management, 19, 424-438.zh_TW
dc.relation.reference (參考文獻) 23.McKendrick, David G., Doner, Richard F. and Haggard, Stephan (2000), “ From Silicon Valley to Singapore. Location and Competitive Advantagein the Hard-Disk-Drive Industry,” Stanford, CA, Stanford University Press.zh_TW
dc.relation.reference (參考文獻) 24.Methe´, David, Swaaminathan, Anand, Mitchell, Will and Toyama, Ryoko (1997),” The Underemphasized Role of Diversifying Entrants and Industry Incumbents as the Sources of Major Innovations,” In: Strategic Discovery: Competing in New Arenas.zh_TW
dc.relation.reference (參考文獻) 25.Rogers, Everett M. (2003), “Diffusion of Innovations,” New York, Free Press.zh_TW
dc.relation.reference (參考文獻) 26.Rowe, Gene and Wright, George (1999),” The Delphi Technique as a Forecasting Tool: Issues and Analysis,” International Journal of Forecasting, 15,353-75.zh_TW
dc.relation.reference (參考文獻) 27.Useem, Jerry (1999), “Internet Defense Strategy: Cannibalize Yourself,” Fortune, September 6, 1999.zh_TW
dc.relation.reference (參考文獻) 28.Yin, Robert K., “Research Design Issues in Using the Case Study Method to Study Management Information Systems,” in Cash and Lawrence(Eds.), The Information Research Challenge: Qualitative Research Methods, vol. 1, Harvard Business School: Boston, Massachusetts, 1989.zh_TW
dc.relation.reference (參考文獻) 29.Yin, Robert K (1994), “Case study research,” Design and methods, 2nd Edition London, Sage Publications, Inc.zh_TW
dc.relation.reference (參考文獻) 三、網站部分zh_TW
dc.relation.reference (參考文獻) 1.工研院產業經濟與趨勢研究中心:http://www.iek.itri.org.tw/internet/home/home.aspxzh_TW
dc.relation.reference (參考文獻) 2.Digitimes科技網:http://www.digitimes.com.twzh_TW
dc.relation.reference (參考文獻) 3.IT IS智網:http://www.itis.org.twzh_TW
dc.relation.reference (參考文獻) 4.iSuppli:http://www.isuppli.comzh_TW
dc.relation.reference (參考文獻) 5.ZDNet Taiwan網站:http://www.zdnet.com.tw/zh_TW
dc.relation.reference (參考文獻) 6.拓墣產業研究所:http://www.topology.com.twzh_TW
dc.relation.reference (參考文獻) 7.Gartner Research:http://www.gartner.comzh_TW
dc.relation.reference (參考文獻) 8.華碩電腦網站:http://tw.asus.comzh_TW